Pinterest.com has exploded onto the social media scene within a year. It is the most visual of the networks, and also the one with the highest proportion of female members. This has led many to dismiss it as a craft and hobbyist's site with no real importance to marketers. Others hail it as the future of social media marketing. So who is right?
Pinterest is currently the fastest growing website in the world, according to Comscore.com. It is also climbing Hitwise.com’s list of the ten most important social networks. It now has over 12 million users and added a million new ones between December 2011 and January 2012. 70 percent of its users are women!
Whether Pinterest is relevant to your marketing plan depends largely on what industry you are in. If you sell lifestyle goods or services that appeal to women then you need to get pinning! The site inspires massive loyalty, largely because it has resisted allowing any advertising on its on-line...
Attention-grabbing advertisements are often the most visually appealing ones. No matter how great your brand is, it probably won't get noticed if it's in an ad or a landing page that's as interesting as paint drying.
Studies show that the visual appeal of a product, ad, or landing page has the most weight for consumers. According to KissMetrics, users “place visual appearance and color above other factors when shopping.” In fact, according to the research company, “85% of shoppers place color as a primary reason for why they buy a particular product.”
This is why you should invest significant time and effort in making sure that the graphic elements of your ads—from the fonts and logos to the images and colors—are all working together to bring the highest conversion rates.
Speaking of colors, always make sure that you're using the appropriate hues for your target audience and products. It may seem...
By imagining what a social network's real life equivalent would be, you get an insight into who hangs out there and what they do. Can you imagine Pinterest.com as a charity lunch attended by rich, image conscious women, or Linkedin.com as an invitation-only business conference? This is what the most important social networks would be if they left the Internet and became real places.
Imagine Facebook.com as your favourite bar: You go there in your free time, or during your lunch hour, to meet your friends and catch up on the gossip. There is no need to be formal in the Facebook.com bar, as you know everyone that you talk to. Nobody wants to buy anything in the bar, unless it is a really good deal. The clientele isn't quite sure if the barman gets them, or just thinks they as walking wallets!
Twitter.com is like a giant networking event in a giant hall. There is no door policy and you can introduce yourself to everyone there. If you don't like...
Social media has played a significant role in changing the way we share information with others and also helped in improving business communication among individuals. With the presence of a large number of social media platforms, it has become much easier to enhance the level of interaction among the online enterprises and their potential customers. Social media channels are widely used in different areas of education such as e-learning that has helped in shaping the lives of thousands of individuals in different ways.
There are many companies that provide online education and training to their employees using social media to boost their overall performance. Increasingly, there are many training sessions held by companies that combine e-learning methods with social media channels. This has proved to be beneficial in improving the level of communication and foster better business relationships among different individuals. Social networking is a powerful tool...
It's like 1996 all over again. In the beginning, Google did not exist. Then, when it came on the scene in the mid-1990s, the company changed the way we use the web. At that time, getting more visitors to your website was a matter of linking to your website from another website that had a good flow of traffic.
Once, Google established itself, it claimed 95+ percent of the share of index search. Today, that percentage is shrinking against the backdrop of mobile search. While Google's desktop index search is hovering at around 50 percent market share, its mobile search share is at 97 percent. It looks almost like a phoenix rising out of its own ashes.
Google may be trying to redefine its business model to focus more on mobile search. This is big news, and could point you towards an additional 1 billion users whom you would never be able to engage otherwise. How?
Well, Google's own Jason Spero suggests that mobile search penetration is...
Brand advocates are every marketer's dream. These are the people that go beyond liking your page or subscribing to your emails. They are the ones that actually spread the word about your brand because they truly believe in it. They are the best recruiters, publicists, and cheerleaders that your company can have, because they allow you to tap into the most effective method of gaining new customers, which is word of mouth.
So what are the qualities of good Brand Advocates and how can companies get more of them? To answer that, social media marketing company Zuberance commissioned a study earlier this year, consisting of 1,445 consumers. The said study revealed how Brand Advocates recommend products, services, or companies, where they do it, and the types of things that get recommended.
Check out their findings below:
How active are brand advocates?
According to the research of Zuberance, 38% of respondents (largest percentage) recommend 5 – 9 brands,...
Your competition is probably pretty lazy on the web. Many website owners buy website links and engage in shady SEO practices. You risk a lot by going blackhat. Thankfully, none of that is necessary. There's a very whitehat method that feels so wrong, but is very ethical and very powerful.
Old sites that are no longer kept up in good working order usually contain a lot of broken links. Geocities is famous for this kind of thing. All of these dilapidated websites used to have good content on them. Special reports, well-researched articles, and sometimes even video. When the website goes offline or is not well maintained, and website owners change permalink structures or just abandon the site, it generates a lot of 404 pages.
These 404 pages are forgotten pages that never got redirected using a permanent redirect. These 404 pages just clutter up the web until they are eventually deindexed. Find these broken websites and drop the 404 page URL into the way back machine....
If you are a newbie to the world of social media marketing, then there may plenty of things that you could do for rolling out a successful promotional campaign. Social media can be a powerful medium to drive targeted traffic to your website and attract more number of customers to your business. Now, one of the most important things that you need to focus as an Internet marketer is on building long term relationships with your potential customers. Thus, the crux of social media marketing lies in creating an influential group of followers and sharing valuable business information with them.
Additionally, social media marketing can be the best way for new enterprises to start their own business and get publicity for their products and services. At the same time, it is an economical and inexpensive way of marketing your online services to a large target audience. Hence, social media marketing may be an effective strategy for companies, who need to establish their...
In case you didn't receive the memo, the Facebook Timeline is officially coming to brand pages, and the social network is giving page owners up to March 30 to spiff up their page timelines. This means highlighting important posts, updating company information, and of course, setting up a cover photo.
Considered as the most prominent feature of the Timeline, the cover photo can either keep your customers on your page or send them packing. It could be your one chance to set a nice first impression with users, so be sure to make it good.
However, if you think that you don't have the artistic chops to create a professional-looking cover photo, don't fret. There are lot of websites and apps out there that enable users to set up a polished cover image in a matter of minutes. No need to brush up on your Photoshop and art skills, these tools can get your cover image up and running in just a few clicks.
Do note though that some of these tools aren't made for...
Blog commenting can be a great strategy for improving traffic for your website and generate more number of leads for your business. Besides, it makes good sense to use blog commenting for the purpose of branding and providing a unique identity to your products in the market. They can be useful in offering greater publicity to your business by generating high quality backlinks for your website. Additionally, blog commenting can be valuable for promoting and selling your products to a large target audience. By using this marketing tool, you can attract more number of visitors to your website and create high demand for your products in the market.
Now, blog commenting can be the best way to engage an online community of users and build new professional contacts in the industry. In this way, you can get lot of new business opportunities with potential clients and improve the popularity of your website. Additionally, providing valuable comments on other people’s blogs can...