Google has been on a mission to personalize its search results. The mighty "big G" thinks that its users want increased personalization, as well as more local results, in its results pages. However, a new study by the Pew Internet and American Life Project indicates that users don't like all of the attention Google is giving its users. Pew interviewed 2,000 adults in the U.S. and questioned them between January 20th and February 19th of this year. Pew was hoping to better understand the usage patterns and preferences for Internet users when it comes to search engines.
Search Still Popular
According to Pew, search is still one of the most favorite online activities with 91 percent of users doing daily Internet searches. Google's market share is over 66 percent, according to the most recent comScore data. However, 83 percent of the people in the Pew study reported that they use Google to perform Internet searches. That's the good...
Regularly monitoring how your website is doing SEO-wise is crucial to ensuring that you're always visible online. The web is just like a living organism that's always changing, and you need to keep up with it in order to not get left behind.
The following SEO tools listed below will allow you to track, oversee, and measure your SEO strategy so that you'll know if your site can easily be found by search engines and users.
1. Google Analytics – Arguably the most popular site analytics tool out there, Google Analytics allows you to monitor your website's performance from just about any angle. See where your visitors are coming from, how they arrived on your site, and how they navigate through it. This tool makes it easy for webmasters to monitor and compare various aspects of their site making it easy to know which parts need tweaking or improvement.
2. HubSpot's Marketing Grader (beta) – Formerly known as “Website...
A good branding strategy can go a long way in building solid reputation for your company in the market and provide access to a niche customer base. Additionally, branding can help in the sales promotion efforts of your company and provide greater publicity to your products in the market. But to make branding work for your business, it may be a good idea to combine effective SEO strategies that can provide better results in your marketing efforts. Now, SEO techniques involve using the best methods to rank high among the search engine results to gain greater online visibility as a brand.
With the increasing competition in the market, it has become important for the marketers to keep track of the new industry trends for improving their performance. Besides, upcoming companies need to market their products and create a unique identity for their business to attract more number of customers. The aim of every promotional campaign is to build brand awareness among...
A good knowledge of Internet marketing strategies can help in improving your chances of success in your online business and help explore different growth opportunities. Hence, it is important to have a solid business plan and also come up with innovative ways to market your goods and products to the potential customers. As an online enterprise, it is important to gain mastery on some of the core Internet marketing skills that can help in laying the foundation of your business. Relationship building with customers, sound knowledge of the market and competitors, good research skills and effective techniques for sales promotion are some of the vital factors essential for success in Internet marketing.
Additionally, the ability to attract more number of customers can help in boosting the popularity of your products and bring targeted traffic to your website. By sharing high quality content and interesting information with the online visitors, you can engage a wide target audience,...
Getting more site traffic may have come with a heavier price. From the nether regions of cyberspace, online privacy company Abine is making headway on their new product offerings that promise to stop advertisers dead in their tracks. Abine has already released "Block the Trackers," which completely stops companies from tracking visitors when surfing the web.
While this is meant to keep big sites like CNN, Facebook, and many marketing companies from spying on users, it could also throw a wrench into your marketing campaign. You see, Abine's product blocks all websites, by default. Any time you try to track where your visitors are going on your website, Abine's "Block the Trackers" plugin blocks your attempt and notifies the user that he's being tracked.
That kind of thing could cause your site visitor to become annoyed or nervous about what else your site might be doing that Abine doesn't know about yet. While this...
Pinterest.com has exploded onto the social media scene within a year. It is the most visual of the networks, and also the one with the highest proportion of female members. This has led many to dismiss it as a craft and hobbyist's site with no real importance to marketers. Others hail it as the future of social media marketing. So who is right?
Pinterest is currently the fastest growing website in the world, according to Comscore.com. It is also climbing Hitwise.com’s list of the ten most important social networks. It now has over 12 million users and added a million new ones between December 2011 and January 2012. 70 percent of its users are women!
Whether Pinterest is relevant to your marketing plan depends largely on what industry you are in. If you sell lifestyle goods or services that appeal to women then you need to get pinning! The site inspires massive loyalty, largely because it has resisted allowing any advertising on its on-line...
Attention-grabbing advertisements are often the most visually appealing ones. No matter how great your brand is, it probably won't get noticed if it's in an ad or a landing page that's as interesting as paint drying.
Studies show that the visual appeal of a product, ad, or landing page has the most weight for consumers. According to KissMetrics, users “place visual appearance and color above other factors when shopping.” In fact, according to the research company, “85% of shoppers place color as a primary reason for why they buy a particular product.”
This is why you should invest significant time and effort in making sure that the graphic elements of your ads—from the fonts and logos to the images and colors—are all working together to bring the highest conversion rates.
Speaking of colors, always make sure that you're using the appropriate hues for your target audience and products. It may seem...
By imagining what a social network's real life equivalent would be, you get an insight into who hangs out there and what they do. Can you imagine Pinterest.com as a charity lunch attended by rich, image conscious women, or Linkedin.com as an invitation-only business conference? This is what the most important social networks would be if they left the Internet and became real places.
Imagine Facebook.com as your favourite bar: You go there in your free time, or during your lunch hour, to meet your friends and catch up on the gossip. There is no need to be formal in the Facebook.com bar, as you know everyone that you talk to. Nobody wants to buy anything in the bar, unless it is a really good deal. The clientele isn't quite sure if the barman gets them, or just thinks they as walking wallets!
Twitter.com is like a giant networking event in a giant hall. There is no door policy and you can introduce yourself to everyone there. If you don't like...
Social media has played a significant role in changing the way we share information with others and also helped in improving business communication among individuals. With the presence of a large number of social media platforms, it has become much easier to enhance the level of interaction among the online enterprises and their potential customers. Social media channels are widely used in different areas of education such as e-learning that has helped in shaping the lives of thousands of individuals in different ways.
There are many companies that provide online education and training to their employees using social media to boost their overall performance. Increasingly, there are many training sessions held by companies that combine e-learning methods with social media channels. This has proved to be beneficial in improving the level of communication and foster better business relationships among different individuals. Social networking is a powerful tool...
It's like 1996 all over again. In the beginning, Google did not exist. Then, when it came on the scene in the mid-1990s, the company changed the way we use the web. At that time, getting more visitors to your website was a matter of linking to your website from another website that had a good flow of traffic.
Once, Google established itself, it claimed 95+ percent of the share of index search. Today, that percentage is shrinking against the backdrop of mobile search. While Google's desktop index search is hovering at around 50 percent market share, its mobile search share is at 97 percent. It looks almost like a phoenix rising out of its own ashes.
Google may be trying to redefine its business model to focus more on mobile search. This is big news, and could point you towards an additional 1 billion users whom you would never be able to engage otherwise. How?
Well, Google's own Jason Spero suggests that mobile search penetration is...