It's like 1996 all over again. In the beginning, Google did not exist. Then, when it came on the scene in the mid-1990s, the company changed the way we use the web. At that time, getting more visitors to your website was a matter of linking to your website from another website that had a good flow of traffic.
Once, Google established itself, it claimed 95+ percent of the share of index search. Today, that percentage is shrinking against the backdrop of mobile search. While Google's desktop index search is hovering at around 50 percent market share, its mobile search share is at 97 percent. It looks almost like a phoenix rising out of its own ashes.
Google may be trying to redefine its business model to focus more on mobile search. This is big news, and could point you towards an additional 1 billion users whom you would never be able to engage otherwise. How?
Well, Google's own Jason Spero suggests that mobile search penetration is...
Brand advocates are every marketer's dream. These are the people that go beyond liking your page or subscribing to your emails. They are the ones that actually spread the word about your brand because they truly believe in it. They are the best recruiters, publicists, and cheerleaders that your company can have, because they allow you to tap into the most effective method of gaining new customers, which is word of mouth.
So what are the qualities of good Brand Advocates and how can companies get more of them? To answer that, social media marketing company Zuberance commissioned a study earlier this year, consisting of 1,445 consumers. The said study revealed how Brand Advocates recommend products, services, or companies, where they do it, and the types of things that get recommended.
Check out their findings below:
How active are brand advocates?
According to the research of Zuberance, 38% of respondents (largest percentage) recommend 5 – 9 brands,...
Your competition is probably pretty lazy on the web. Many website owners buy website links and engage in shady SEO practices. You risk a lot by going blackhat. Thankfully, none of that is necessary. There's a very whitehat method that feels so wrong, but is very ethical and very powerful.
Old sites that are no longer kept up in good working order usually contain a lot of broken links. Geocities is famous for this kind of thing. All of these dilapidated websites used to have good content on them. Special reports, well-researched articles, and sometimes even video. When the website goes offline or is not well maintained, and website owners change permalink structures or just abandon the site, it generates a lot of 404 pages.
These 404 pages are forgotten pages that never got redirected using a permanent redirect. These 404 pages just clutter up the web until they are eventually deindexed. Find these broken websites and drop the 404 page URL into the way back machine....
If you are a newbie to the world of social media marketing, then there may plenty of things that you could do for rolling out a successful promotional campaign. Social media can be a powerful medium to drive targeted traffic to your website and attract more number of customers to your business. Now, one of the most important things that you need to focus as an Internet marketer is on building long term relationships with your potential customers. Thus, the crux of social media marketing lies in creating an influential group of followers and sharing valuable business information with them.
Additionally, social media marketing can be the best way for new enterprises to start their own business and get publicity for their products and services. At the same time, it is an economical and inexpensive way of marketing your online services to a large target audience. Hence, social media marketing may be an effective strategy for companies, who need to establish their...
In case you didn't receive the memo, the Facebook Timeline is officially coming to brand pages, and the social network is giving page owners up to March 30 to spiff up their page timelines. This means highlighting important posts, updating company information, and of course, setting up a cover photo.
Considered as the most prominent feature of the Timeline, the cover photo can either keep your customers on your page or send them packing. It could be your one chance to set a nice first impression with users, so be sure to make it good.
However, if you think that you don't have the artistic chops to create a professional-looking cover photo, don't fret. There are lot of websites and apps out there that enable users to set up a polished cover image in a matter of minutes. No need to brush up on your Photoshop and art skills, these tools can get your cover image up and running in just a few clicks.
Do note though that some of these tools aren't made for...
Blog commenting can be a great strategy for improving traffic for your website and generate more number of leads for your business. Besides, it makes good sense to use blog commenting for the purpose of branding and providing a unique identity to your products in the market. They can be useful in offering greater publicity to your business by generating high quality backlinks for your website. Additionally, blog commenting can be valuable for promoting and selling your products to a large target audience. By using this marketing tool, you can attract more number of visitors to your website and create high demand for your products in the market.
Now, blog commenting can be the best way to engage an online community of users and build new professional contacts in the industry. In this way, you can get lot of new business opportunities with potential clients and improve the popularity of your website. Additionally, providing valuable comments on other people’s blogs can...
A long-forgotten mode of communication is email, but it could be the key to breathing life back into your business during this recession. You've heard it before: "the money is in the list." The problem is that it's getting harder and harder to market to people through email.
Spam filters, and unsubscribe rates are high because many marketers don't know how to properly use a mailing list. The old days of endless pitching are over. Consumers are wary of giving out their email addresses because they've been burned by spam in the past. There are 5 ways you can turn things around, though, and stand out from the crowd.
This is salesmanship 101. Few people know how to do it properly, but if you can master the art of storytelling, then you will stand out from the noise in your marketplace. Most businesses go on an endless pitch-fest as soon as they receive an email address.
Customers don't care about your...
During the Facebook Marketing Conference (fMC) the other day, Facebook announced big changes that are being rolled out to fan pages. Suffice to say, with these updates, page owners and fans won't be browsing the site the same way again.
Here's the rundown of all the changes:
Timeline for Pages
Tech and social media pundits have long expected the arrival of the Timeline for Facebook Pages, and that day has finally arrived. Page owners can now take advantage of the image-heavy features of the Timeline including the huge image boxes and of course, the cover photo. Similar to the Timeline for the personal profiles, page admins can now add a cover photo at the top their page. You can use an existing image or upload a new one. Do take note that Facebook enforces some guidelines regarding the cover image. Page owners are NOT allowed to add contact information (such as web address, email, etc), calls to action, and price or purchase...
Blast Your Email List
The money is in the list, right? Well, yes but only if you don't abuse your subscribers. For years, marketers have gotten away with blasting their subscribers with advertisements every day. Then, they had to back off so... they blasted when once per week.
Now what do they do? They blast them once a month while sprinkling in shoddy information that is supposed to be "value-added." If you want to market to your mailing list, you must provide something of actual value. It can't be something that you yanked off the Internet and stuffed into an email just so that you had something to mail out that wasn't a sales pitch.
The way to boost traffic to your site using email lists is to offer something really valuable to your readers. Then, direct them to your website now and again for more information. Somewhere along the way, you can pitch them a product or service, but the signal to noise ratio should be at least...
Viral marketing is increasingly becoming a popular medium for selling products and services over the Internet and can be used for boosting every company's promotional efforts. As this is one of the least inexpensive methods of advertising, it can save huge expenses on marketing campaigns and provide better advantages to the companies. Additionally, viral marketing can be used to target a specific target audience and attract more number of visitors to your website. The main purpose of viral marketing campaigns is to get across to maximum number of potential customers. By using word of mouth advertising, you have better chances of gaining access to a large number of online visitors.
This method of marketing is one of the best ways to increase the popularity of your website and allows you to target a niche audience by creating a higher demand for your products in the market. With the increasing use of social networking for business, it has become much easier...