A long-forgotten mode of communication is email, but it could be the key to breathing life back into your business during this recession. You've heard it before: "the money is in the list." The problem is that it's getting harder and harder to market to people through email.
Spam filters, and unsubscribe rates are high because many marketers don't know how to properly use a mailing list. The old days of endless pitching are over. Consumers are wary of giving out their email addresses because they've been burned by spam in the past. There are 5 ways you can turn things around, though, and stand out from the crowd.
This is salesmanship 101. Few people know how to do it properly, but if you can master the art of storytelling, then you will stand out from the noise in your marketplace. Most businesses go on an endless pitch-fest as soon as they receive an email address.
Customers don't care about your...
During the Facebook Marketing Conference (fMC) the other day, Facebook announced big changes that are being rolled out to fan pages. Suffice to say, with these updates, page owners and fans won't be browsing the site the same way again.
Here's the rundown of all the changes:
Timeline for Pages
Tech and social media pundits have long expected the arrival of the Timeline for Facebook Pages, and that day has finally arrived. Page owners can now take advantage of the image-heavy features of the Timeline including the huge image boxes and of course, the cover photo. Similar to the Timeline for the personal profiles, page admins can now add a cover photo at the top their page. You can use an existing image or upload a new one. Do take note that Facebook enforces some guidelines regarding the cover image. Page owners are NOT allowed to add contact information (such as web address, email, etc), calls to action, and price or purchase...
Blast Your Email List
The money is in the list, right? Well, yes but only if you don't abuse your subscribers. For years, marketers have gotten away with blasting their subscribers with advertisements every day. Then, they had to back off so... they blasted when once per week.
Now what do they do? They blast them once a month while sprinkling in shoddy information that is supposed to be "value-added." If you want to market to your mailing list, you must provide something of actual value. It can't be something that you yanked off the Internet and stuffed into an email just so that you had something to mail out that wasn't a sales pitch.
The way to boost traffic to your site using email lists is to offer something really valuable to your readers. Then, direct them to your website now and again for more information. Somewhere along the way, you can pitch them a product or service, but the signal to noise ratio should be at least...
Viral marketing is increasingly becoming a popular medium for selling products and services over the Internet and can be used for boosting every company's promotional efforts. As this is one of the least inexpensive methods of advertising, it can save huge expenses on marketing campaigns and provide better advantages to the companies. Additionally, viral marketing can be used to target a specific target audience and attract more number of visitors to your website. The main purpose of viral marketing campaigns is to get across to maximum number of potential customers. By using word of mouth advertising, you have better chances of gaining access to a large number of online visitors.
This method of marketing is one of the best ways to increase the popularity of your website and allows you to target a niche audience by creating a higher demand for your products in the market. With the increasing use of social networking for business, it has become much easier...
A lot of people think that the only users who can benefit from Facebook's Subscribe button are bloggers, journalists, political figures, and the like. However, this nifty feature can also do wonders if you're an entrepreneur. With the subscribe feature, people who aren't your friends will able to see your public updates on their newsfeed. If you own a business, this can really help get the word out about your company. Think of it as another avenue to help market your business.
First things first. If you want to take advantage of the Subscribe feature, be sure to enable it. To do this, click on the Subscribers box on you Timeline. Click "Settings", and then click "On" to allow other people other than your friends to subscribe to your public updates. You can also edit who can leave comments on your updates (i.e. Everyone, Friends of Friends, or just Friends).
You also need to tweak your privacy...
Buying website traffic is considered a necessary evil these days. Most SEO experts tell their clients to simply optimize their websites and use offsite SEO to help improve their search engine rank. Some companies have created an entire business around finding what people want, and then trying to get content based on those wants to rank in the search engines. The traffic flow is huge (or at least it used to be) for these kinds of sites which are affectionately dubbed "content farms."
Enter Demand Media. Demand Media is a company that writes and distributes content based on search queries it digs up using an in-house algorithm it developed just for this purpose. At one point, the company hired a slew of writers to work on a contract basis. Some of these people were actual writers, while many of them were wannabes.
Demand Studios paid contractors based on expertise, and even divided people according to specialties. While this isn't a problem in and of itself,...
Wondering why your email subscriber list is shrinking? Let this study by Get Satisfaction fill you in.
Apparently, research by ExactTarget indicates that "77 percent of US online consumers admit they've become more cautious about giving companies their email address." While email does provide one of the quickest and most convenient means to reach customers, it also makes it easy for people to cut you out.
So how do you stop your subscriber count from dropping? Take a closer look at your email marketing strategy and check to see if you’re making any of the following mistakes. According to Get Satisfaction, these are the top reasons why people hit the unsubscribe button.
54% of users unsubscribe from email lists because of emails received too frequently.
While email is a good way to stay in your customers’ radar, overdoing it can do more harm than good. If you’re sending regular emails to your customers, it’s...
Social media sites like Facebook, Twitter, and LinkedIn are not for everyone. However, if you're in the right industry, these sites can boost your profits and bring your business more customers than you can handle. The key to making this work is to understand what's under the hood of your favorite websites.
LinkedIn is, more or less, a professional network. This site is one of the most underused websites on the Internet. It's a great way for B2B businesses to build and expand their influence. Because LinkedIn is comprised of professionals, you should have a difficult time reaching out to people in pretty high places within professional organizations.
Unlike randomly searching on Google for the owner of some business you want to do business with, LinkedIn allows you to make friends with them and have a dialog with the owner. Sometimes, you can interact with CEOs of large corporations. It's not just for...
Targeted traffic is the best way to provide quick boost to your advertising campaign and guarantee higher chances of success in selling your products. However, it may be a challenging task to find the right method that may yield the best possible results and ensure long term success in your online business. Today, there are many popular ways used by online enterprises to drive targeted traffic to their website and improve their promotional efforts. Social networking, writing articles and blog posts and Internet marketing are some powerful tools that can improve your online presence and engage a target audience.
Now every business needs to build brand awareness about their products to boost their popularity among the online consumers. Hence, it is important to make the right efforts to attract a specific category of audience who may be interested in buying your products. SEO techniques are proven to drive high amount of traffic to their website and boost sales...
Buying backlinks to boost traffic has been a major driving force behind the SEO industry. The idea is simple: Google (and other search engines) place a lot of weight on websites linking to you. If you have a lot of websites linking to you, the search engines will start to recognize you as an authority website and will rank you highly in their search engine for keywords relevant to your website. The more links, the more weight you have in the SERPs. Ergo, buy as many links as you possibly can. Game over.
Well, it could be game over, but not in a way that you would like. When you purchase backlinks to your site, you're almost never going to be buying merit-based links. Merit-based links are backlinks that are pointing to your site that are editorially vetted. This means that a human eye looked over the link, looked over your website, and decided to place the link on their site. That's a tough link to get.
Google can recognize a merit-based link. They know that comment...