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If Facebook is a Bar then Google+ is a Masonic Lodge

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If Facebook is a Bar then Google+ is a Masonic Lodge

By imagining what a social network's real life equivalent would be, you get an insight into who hangs out there and what they do. Can you imagine Pinterest.com as a charity lunch attended by rich, image conscious women, or Linkedin.com as an invitation-only business conference? This is what the most important social networks would be if they left the Internet and became real places. Imagine Facebook.com as your favourite bar: You go there in your free time, or during your lunch hour, to meet your friends and catch up on the gossip. There is no need to be formal in the Facebook.com bar, as you know everyone that you talk to. Nobody wants to buy anything in the bar, unless it is a really good deal. The clientele isn't quite sure if the barman gets them, or just thinks they as walking wallets! Twitter.com is like a giant networking event in a giant hall. There is no door policy and you can introduce yourself to everyone there. If you don't like...



The Role Of Social Media In E-Learning For Business Training Sessions

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The Role Of Social Media In E-Learning For Business Training Sessions

Social media has played a significant role in changing the way we share information with others and also helped in improving business communication among individuals. With the presence of a large number of social media platforms, it has become much easier to enhance the level of interaction among the online enterprises and their potential customers. Social media channels are widely used in different areas of education such as e-learning that has helped in shaping the lives of thousands of individuals in different ways. There are many companies that provide online education and training to their employees using social media to boost their overall performance. Increasingly, there are many training sessions held by companies that combine e-learning methods with social media channels. This has proved to be beneficial in improving the level of communication and foster better business relationships among different individuals. Social networking is a powerful tool...



Do You Want To Get More Visitors To Your Website In 2012? How About 1 Billion People?

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Do You Want To Get More Visitors To Your Website In 2012? How About 1 Billion People?

It's like 1996 all over again. In the beginning, Google did not exist. Then, when it came on the scene in the mid-1990s, the company changed the way we use the web. At that time, getting more visitors to your website was a matter of linking to your website from another website that had a good flow of traffic. Once, Google established itself, it claimed 95+ percent of the share of index search. Today, that percentage is shrinking against the backdrop of mobile search. While Google's desktop index search is hovering at around 50 percent market share, its mobile search share is at 97 percent. It looks almost like a phoenix rising out of its own ashes. Google may be trying to redefine its business model to focus more on mobile search. This is big news, and could point you towards an additional 1 billion users whom you would never be able to engage otherwise. How? Well, Google's own Jason Spero suggests that mobile search penetration is...



Brand Advocates: Who They Are & How to Get Them to Root for You

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Brand advocates are every marketer's dream. These are the people that go beyond liking your page or subscribing to your emails. They are the ones that actually spread the word about your brand because they truly believe in it. They are the best recruiters, publicists, and cheerleaders that your company can have, because they allow you to tap into the most effective method of gaining new customers, which is word of mouth. So what are the qualities of good Brand Advocates and how can companies get more of them? To answer that, social media marketing company Zuberance commissioned a study earlier this year, consisting of 1,445 consumers. The said study revealed how Brand Advocates recommend products, services, or companies, where they do it, and the types of things that get recommended. Check out their findings below: How active are brand advocates? According to the research of Zuberance, 38% of respondents (largest percentage) recommend 5 – 9 brands,...



Whitehat SEO That Feels Blackhat

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Your competition is probably pretty lazy on the web. Many website owners buy website links and engage in shady SEO practices. You risk a lot by going blackhat. Thankfully, none of that is necessary. There's a very whitehat method that feels so wrong, but is very ethical and very powerful. Old sites that are no longer kept up in good working order usually contain a lot of broken links. Geocities is famous for this kind of thing. All of these dilapidated websites used to have good content on them. Special reports, well-researched articles, and sometimes even video. When the website goes offline or is not well maintained, and website owners change permalink structures or just abandon the site, it generates a lot of 404 pages. These 404 pages are forgotten pages that never got redirected using a permanent redirect. These 404 pages just clutter up the web until they are eventually deindexed. Find these broken websites and drop the 404 page URL into the way back machine....



3 Top Social Media Marketing Tips For Beginners

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3 Top Social Media Marketing Tips For Beginners

If you are a newbie to the world of social media marketing, then there may plenty of things that you could do for rolling out a successful promotional campaign. Social media can be a powerful medium to drive targeted traffic to your website and attract more number of customers to your business. Now, one of the most important things that you need to focus as an Internet marketer is on building long term relationships with your potential customers. Thus, the crux of social media marketing lies in creating an influential group of followers and sharing valuable business information with them. Additionally, social media marketing can be the best way for new enterprises to start their own business and get publicity for their products and services. At the same time, it is an economical and inexpensive way of marketing your online services to a large target audience. Hence, social media marketing may be an effective strategy for companies, who need to establish their...



4 Tools to Spruce Up Your Facebook Cover Image

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4 Tools to Spruce Up Your Facebook Cover Image

In case you didn't receive the memo, the Facebook Timeline is officially coming to brand pages, and the social network is giving page owners up to March 30 to spiff up their page timelines. This means highlighting important posts, updating company information, and of course, setting up a cover photo. Considered as the most prominent feature of the Timeline, the cover photo can either keep your customers on your page or send them packing. It could be your one chance to set a nice first impression with users, so be sure to make it good. However, if you think that you don't have the artistic chops to create a professional-looking cover photo, don't fret. There are lot of websites and apps out there that enable users to set up a polished cover image in a matter of minutes. No need to brush up on your Photoshop and art skills, these tools can get your cover image up and running in just a few clicks. Do note though that some of these tools aren't made for...



How To Use Blog Comments To Increase Your Page Rankings?

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Blog commenting can be a great strategy for improving traffic for your website and generate more number of leads for your business. Besides, it makes good sense to use blog commenting for the purpose of branding and providing a unique identity to your products in the market. They can be useful in offering greater publicity to your business by generating high quality backlinks for your website. Additionally, blog commenting can be valuable for promoting and selling your products to a large target audience. By using this marketing tool, you can attract more number of visitors to your website and create high demand for your products in the market. Now, blog commenting can be the best way to engage an online community of users and build new professional contacts in the industry. In this way, you can get lot of new business opportunities with potential clients and improve the popularity of your website. Additionally, providing valuable comments on other people’s blogs can...



5 Smart Strategies for Boosting Traffic To Your Site & Increasing Sales Using Email

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5 Smart Strategies for Boosting Traffic To Your Site & Increasing Sales Using Email

A long-forgotten mode of communication is email, but it could be the key to breathing life back into your business during this recession. You've heard it before: "the money is in the list." The problem is that it's getting harder and harder to market to people through email. Spam filters, and unsubscribe rates are high because many marketers don't know how to properly use a mailing list. The old days of endless pitching are over. Consumers are wary of giving out their email addresses because they've been burned by spam in the past. There are 5 ways you can turn things around, though, and stand out from the crowd. Tell Stories This is salesmanship 101. Few people know how to do it properly, but if you can master the art of storytelling, then you will stand out from the noise in your marketplace. Most businesses go on an endless pitch-fest as soon as they receive an email address. Customers don't care about your...



Prepare Yourself for the Big Changes Coming to Facebook

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Prepare Yourself for the Big Changes Coming to Facebook

During the Facebook Marketing Conference (fMC) the other day, Facebook announced big changes that are being rolled out to fan pages. Suffice to say, with these updates, page owners and fans won't be browsing the site the same way again. Here's the rundown of all the changes: Timeline for Pages Tech and social media pundits have long expected the arrival of the Timeline for Facebook Pages, and that day has finally arrived. Page owners can now take advantage of the image-heavy features of the Timeline including the huge image boxes and of course, the cover photo. Similar to the Timeline for the personal profiles, page admins can now add a cover photo at the top their page. You can use an existing image or upload a new one. Do take note that Facebook enforces some guidelines regarding the cover image. Page owners are NOT allowed to add contact information (such as web address, email, etc), calls to action, and price or purchase...



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