Targeted traffic is the best way to provide quick boost to your advertising campaign and guarantee higher chances of success in selling your products. However, it may be a challenging task to find the right method that may yield the best possible results and ensure long term success in your online business. Today, there are many popular ways used by online enterprises to drive targeted traffic to their website and improve their promotional efforts. Social networking, writing articles and blog posts and Internet marketing are some powerful tools that can improve your online presence and engage a target audience.
Now every business needs to build brand awareness about their products to boost their popularity among the online consumers. Hence, it is important to make the right efforts to attract a specific category of audience who may be interested in buying your products. SEO techniques are proven to drive high amount of traffic to their website and boost sales...
Buying backlinks to boost traffic has been a major driving force behind the SEO industry. The idea is simple: Google (and other search engines) place a lot of weight on websites linking to you. If you have a lot of websites linking to you, the search engines will start to recognize you as an authority website and will rank you highly in their search engine for keywords relevant to your website. The more links, the more weight you have in the SERPs. Ergo, buy as many links as you possibly can. Game over.
Well, it could be game over, but not in a way that you would like. When you purchase backlinks to your site, you're almost never going to be buying merit-based links. Merit-based links are backlinks that are pointing to your site that are editorially vetted. This means that a human eye looked over the link, looked over your website, and decided to place the link on their site. That's a tough link to get.
Google can recognize a merit-based link. They know that comment...
Have you ever done a web search for your friend "John Smith" only to find that there are a million other John Smiths out there? There's a John Smith who's a photographer, while there's another one who happens to be a doctor. When you're looking for a particular person with a lot of name doubles, sifting through the irrelevant search results and websites can be a pain.
To address this, Bing launched “Linked Pages". This new feature allows you to tell Bing which search results are about the “real you." For instance, if you're John Smith the photographer and you want your friends to see pages about YOU and not about John Smith the doctor, you can use Linked Pages to mark search results that are relevant to you. This way, when your friends search for your name on Bing, the first search results that they'll see will be the ones that you marked.
How It Works
So how does Bing know who you and your...
You're sometimes told that you'll get more visitors to your website if you just do good SEO. This SEO is supposed to land you a top position in the search engines. That, in turn, turns on the fire hose of traffic to your website.
Good in theory. How does it play out in practice? Well, for some, it doesn't play out well at all. For others, organic SEO has become essential for the survival of their website. In both cases, it's dangerous to put all of your eggs in the Google (or Bing, or Yahoo or...) basket.
For starters, organic SEO is only as good as the algorithm that underlies the search engine you happen to be listed in. Once the algorithm changes, your search engine rank may change. Moving just one position could cut your traffic in half. Ouch. That's not a recipe for a stable business model.
Secondly, SEO takes a long time to work. You can't throw up an ad and gets customers next week with organic SEO. You can with paid ads....
Article marketing can be a great way to boost your online presence and drive plenty of traffic to your website. Additionally, writing articles can be a cost effective approach for promoting your online business and getting across to a wide number of customers. As compared to traditional methods of marketing, posting articles can provide higher visibility to your brand and help in establishing a direct link with the target audience. There are different places on the Internet, where you can submit articles including some of the popular article directories. This gives you a good opportunity to communicate with your potential audience and share valuable information with them about your products and services.
Today, there are lot of different ways, where article marketing can be done using blogs, tweets and sharing them on social networking sites. However, it may be a good idea to write articles on popular subjects and topics that may be of high interest to the...
Paying for web traffic isn't as sexy as having Google (or some other search engine) showcase your website high in its search results for the simple fact of your awesomeness. The down-and-dirty practice of buying ads, and website traffic, is purely utilitarian. It brings web visitors who, in turn, bring money. Isn't that what you really want anyway?
You Control The Listing
When you buy website traffic, you're controlling your listing. With organic SEO, you don't really have control over what gets indexed in the results pages. Sure, there are things you can do to try to get a search engine to display what you want displayed. However, in the end, the search engine is the one controlling what gets displayed in its search results pages and where your organic listing is displayed.
You Can Better Measure The ROI From Paid Traffic
Perhaps the most frustrating aspect of organic SEO is the fact that you can't really track ROI in most...
Landing pages play a very integral role in marketing a website or product to an online user base. It is fairly accepted across the board that a landing page is needed to solidify people's positions on a website and to get a greater amount of visitors to continue on and see if the website is correct for them. Having non-targeted users enter your website anything other than increasing your pure page views is entirely nonsensical. Basically if you are just trying to raise a meaningless number about your website for your own ego then there is no point in trying to run a real website, a website needs visitors but it needs the correct amount of targeted visitors to truly thrive and end up becoming something great. The passion that drives someone to create a website and run it depending on the specific niche should always be prevalent and there should always be an underlying reason that a person will make the website in the first place. Some people are completely content on running a...
Facebook and Twitter may be the social networks to beat these days, but that doesn't mean that you can't explore other less popular websites out there. Beating the social media heavyweights (such as Facebook and Twitter) isn't easy, which is why some people decided to create more specific networks-those that cater to particular groups, instead of trying to please everyone. For instance, there's now a social network just for food lovers, while there's one specifically for people who want to stay fit.
A niche social site can cut out the clutter and unrelated chatter that often arise in big websites. Being part of a small but targeted network will enable you to participate in more relevant conversations and allow you to connect with more people in your industry. Immerse yourself in these specific communities, and you'll find that zeroing in on your target customers will be a lot easier.
With that said, if your business appeals to a specific group of...
Blogging can be an excellent marketing tool for promoting your online business that offers some great opportunities of reaching across a large global audience. In fact, there are millions of blogs that are written everyday on different kinds of topics. With the growing popularity of blogs, many business enterprises have started using them for advertising their online products and services. Now, one of the main advantages of sharing blogs with the viewers is to increase the volume of traffic to your website. In addition, blogs can be an easy way to establish long term rapport with the potential customers and also develop new business contacts in the industry.
Now you can derive some amazing benefits by using blogging and connect to a large number of online followers. Social networking sites can be a wonderful way of sharing your blogs with the visitors and can act as an effective advertising medium. With this method, you can develop more number of backlinks for your website and...
It used to be that buying Adwords was an easy way for you to get traffic to your website. Those days are over. In 2011, Google implemented some new "quality control" measures to allow users to block your ads. At least you're still only charged on a "per click" basis.
How Adwords Used To Work
In the good-old days, you could buy an ad on Google's ad network. The ads would be displayed on the homepage on the right side of the search results. Sometimes, ads would appear above the organic search results.
These ads were, and are, clearly defined and separated from the organic search results. For ads above organic results, the ad shows a different color background. Last year, Google decided that users should be able to block adwords ads.
Users can now click on "why these ads" to be taken to an ads preferences manager. From here, users can choose to block ads. Not good. You're putting your ads at risk for...