A few weeks ago, Facebook made headlines yet again when it filed for its IPO (Initial Public Offering). Last week though, Yelp, the popular site known for providing user-generated business reviews, also made waves in the media and blogosphere when it made a move to go public.
Expected to start trading on March 1st under the symbol YELP, the Wall Street Journal reports that Yelp "aims to sell 7.15 million shares at a price of $12 to $14 each. At the high end of the range, it would carry a market capitalization of $838.6 million."
The Numbers Behind the Company
Inc.com provides an excellent rundown of the fact and figures behind the online review website, and sheds some light at how Yelp is doing on the financial side. In terms of income Inc reports that the company's net revenue in 2011 was $83.3 million, up from $47.7 million in 2010. If you think those numbers are huge though, you should see their expenses. Yelp's financial...
Staying ahead of the curve is one of the most desired traits in an online marketer or anyone trying to monetize an online platform. This can be found in many different ways but mainly a website dev will want to keep their website up to date with the latest technology and software to keep people coming in. Traffic plays a very important role in websites and therefore people need to have a reason to come to websites. It used to be that high quality content was enough to keep users at any website but now that the entire cyber world is very filled with websites of every type, it is unlikely for you to start up a site that hasn't been done before. Occasionally this is done and the owners of the website become very wealthy due to the low possibility of this happening and the low competition in a field. Most social networks try to bring something new into the scene as they open up for people because otherwise they will just be forgotten as user and brand identity plays an integral...
Do you really have to buy website traffic? Yes. Yes you do. There is this idea floating around the Internet that you have two choices when it comes to attracting visitors to a website: you can either buy website traffic or you can obtain "organic traffic" through the search engines. The argument is a false dichotomy and needs to be put to rest.
Organic traffic is website traffic that originates from non-paid search results. Major search engines have two types of listings: paid and unpaid. Unpaid listings are, as the name implies, unpaid. Google uses a computer program called a "robot" (i.e. "Googlebot") to analyze your website's content and layout. It then ranks your website based on how relevant it thinks your website is for the keywords you are trying to target on your site.
The whole idea behind organic rankings is that they are supposed to be objective. Because website owners...
Pinterest is the latest social media trend that has gained lot of popularity among a vast number of users in the online community. In a matter of few months, it has grown phenomenally from 1.2 million users to almost 5 million users who access this site for sharing their different interests. The main objective of Pinterest is to share some interesting images that people may often find at the time of surfing the web. It is similar to the pin board that we all find in the offices, where people post some interesting things with the other people.
Now, apart from sharing personal interests, Pinterest can be an excellent way of advertising your online business and improve your branding efforts. With the help of Pinterest, you can get more number of backlinks for your website that can help in providing greater visibility to your products among the customers. In addition, you can also share relevant images that have a close association with your products...
How good is social media for advertisers? It may surprise you to learn that social media may not be the panacea for advertising that it once was (if it ever was). Social media is developing a sketchy history due, in large part, to a few savvy journalists and editors.
There are three main social media companies that have been the target of massive fake account creation - Facebook, Google +, and Twitter. Google + works something like Facebook in that you sign up to the website, create a profile, and then add people to your "circle of friends." On Facebook, this is affectionately called "friending." On Twitter, you "follow" other people. When they post something, you receive their message, called a Tweet. On Facebook and Google +, you receive an update when you log into the site.
According to these social media sites, business is booming. People are signing up left and right. With all of these users on all of these social media...
Yes, you read the title right. Pinterest isn't just for brides-to-be, moms, fashionistas, or artists anymore, it's now a social site for anyone who's interested in pretty much anything. While it's true that a vast majority of Pinterest members fall under the above-mentioned categories, over the past few months, the site has been slowly but surely diversifying its user base.
More and more people from various fields are joining the site, and whether you're an entrepreneur, a marketer, or an Internet geek, you're sure to find several Pinboards that are worth following.
Speaking of Internet geeks, we scoured the Pinterest world for accounts that web-savvy users will find both useful and entertaining. If you consider yourself a person of the web, and you already have a Pinterest account, be sure to check out our list below.
1. Mark Zuckerberg – The Facebook CEO joined Pinterest earlier this month, and caused a stir in the...
Klout is a social media analytics tool that allows online business enterprises to measure their social influence on popular networking sites such as Twitter and Facebook. As a social monitoring tool, Klout uses the data from different social networking sites to figure out the popularity of the user's content and tries to find out people's reaction to the content. In addition, Klout offers exclusive services to the users, where they can sign up to create and get a Klout score ranging from 1 to 100. Thus in simple terms, the higher the Klout score, the greater is the online social influence of the user on these networks.
There are number of ways that Klout uses to determine an online score for the users ranging from comments, likes, retweets, tips and reshares on different blog posts. In addition, Klout uses some interesting metrics to measure your online social influence that includes the following:
True Reach that refers to the number of people...
When learning about building a niche website, a lot of emphasis is placed on Search Engine Optimisation (SEO) and getting links to your site (backlinks), to improve its search engine placement, and page rank. The quality of the sites which link to your site is important in determining how influential they will be in establishing your search engine position: a link from a well-respected, long-established website with a good page rank will have a more positive impact than a link from a one-page, hastily put together, unranked spam page.
What are nofollow links? Which sites use them?
There is another layer of link strategy to consider when trying to build links to a niche website. There is a code (rel="nofollow") which can be added to a site's html, which is an instruction to search engines that outbound links should not influence the target URL's ranking in the search engine index.
Nofollow links look and act like normal links. You...
A Rip-off report can simply be defined as a report that reflects a site that has a detrimental review. If you are a webmaster, you may find an unfavorable review on your site at one point. When you do not handle such reviews quickly, you can risk getting more. Handling them can be done using a straightforward process. The process can start by looking for a service provider that can handle it or by using an absolute do-it-yourself method. The DIY method is the most cost effective and effective of the two. Following it will guarantee a proper online reputation management strategy.
Removing a Rip-off report should start by having a thorough look at the negative reviews. Before addressing any issue, you should always understand how it started. Once you have an understanding, you will be to address it better. Since the reviews will vary, it is essential to make sure they are all read, and the key points are understood.
Some of the negative reviews can be...
Google recently released some interesting data: about 62 percent of all searches on Valentine's Day were done via mobile devices. Google's move to focus on mobile search is paying off, it seems. But, are you cashing in on this opportunity?
Google still has problems determining search intent. That's understandable. You can't expect an algorithm to understand what's inside of your head (not yet, anyway). However, it does know that "Brasa" is a steakhouse it understands that McCormick & Schmick is a restaurant worth dining at (at least, according to the reviews).
Google reported that last-minute searches for flower-related items rose 227 percent during the week leading up to Valentine's Day. Whoops. It looks like there are a lot of last minute hopeless romantics. On "V-Day," consumers were 560 percent more likely to click to make a call than for the week preceding or following the week of...