Landing pages play a very integral role in marketing a website or product to an online user base. It is fairly accepted across the board that a landing page is needed to solidify people's positions on a website and to get a greater amount of visitors to continue on and see if the website is correct for them. Having non-targeted users enter your website anything other than increasing your pure page views is entirely nonsensical. Basically if you are just trying to raise a meaningless number about your website for your own ego then there is no point in trying to run a real website, a website needs visitors but it needs the correct amount of targeted visitors to truly thrive and end up becoming something great. The passion that drives someone to create a website and run it depending on the specific niche should always be prevalent and there should always be an underlying reason that a person will make the website in the first place. Some people are completely content on running a...
Facebook and Twitter may be the social networks to beat these days, but that doesn't mean that you can't explore other less popular websites out there. Beating the social media heavyweights (such as Facebook and Twitter) isn't easy, which is why some people decided to create more specific networks-those that cater to particular groups, instead of trying to please everyone. For instance, there's now a social network just for food lovers, while there's one specifically for people who want to stay fit.
A niche social site can cut out the clutter and unrelated chatter that often arise in big websites. Being part of a small but targeted network will enable you to participate in more relevant conversations and allow you to connect with more people in your industry. Immerse yourself in these specific communities, and you'll find that zeroing in on your target customers will be a lot easier.
With that said, if your business appeals to a specific group of...
Blogging can be an excellent marketing tool for promoting your online business that offers some great opportunities of reaching across a large global audience. In fact, there are millions of blogs that are written everyday on different kinds of topics. With the growing popularity of blogs, many business enterprises have started using them for advertising their online products and services. Now, one of the main advantages of sharing blogs with the viewers is to increase the volume of traffic to your website. In addition, blogs can be an easy way to establish long term rapport with the potential customers and also develop new business contacts in the industry.
Now you can derive some amazing benefits by using blogging and connect to a large number of online followers. Social networking sites can be a wonderful way of sharing your blogs with the visitors and can act as an effective advertising medium. With this method, you can develop more number of backlinks for your website and...
It used to be that buying Adwords was an easy way for you to get traffic to your website. Those days are over. In 2011, Google implemented some new "quality control" measures to allow users to block your ads. At least you're still only charged on a "per click" basis.
How Adwords Used To Work
In the good-old days, you could buy an ad on Google's ad network. The ads would be displayed on the homepage on the right side of the search results. Sometimes, ads would appear above the organic search results.
These ads were, and are, clearly defined and separated from the organic search results. For ads above organic results, the ad shows a different color background. Last year, Google decided that users should be able to block adwords ads.
Users can now click on "why these ads" to be taken to an ads preferences manager. From here, users can choose to block ads. Not good. You're putting your ads at risk for...
Making the move to an investment in web traffic can mark your website's entrance into an entirely new playing field. This is the market where the players of the online scene who dominate search engines, rankings, and online productivity. Websites that have made history for becoming super-giants overnight online through the use of targeted web traffic are the reasons why this method has been gaining so much popularity recently. The ability to grow your website to unlimited bounds is just too powerful for people to give up. Essentially targeted traffic is the way of the future for creating a website that needs lots of popularity but doesn't have the time to grow a user base under a typical method. In other cases people who use targeted traffic might just be under the impression that a website needs to start up quickly and effectively and have no desire to play the efficiency game because in the end that will not be noted by the people who view the website it...
Social media is a powerful tool that enables online enterprises to reach their target audience by providing a huge boost to their advertising efforts. Today, it is hard to imagine any business that does not have their online presence on popular social networking sites. By using social media as an effective approach to marketing, you can provide a unique identity to your business by building up new business contacts. In addition, social networking provides an opportunity to every company to get access to more number of customers using feedbacks and positive reviews about their products and services.
Besides, promoting their products and services online using social media, it is always important for every business to manage their social media accounts effectively. There are lots of social media management programs that are available today that may be used to automate your accounts and share its contents with other users easily. These software tools can be...
A few weeks ago, Facebook made headlines yet again when it filed for its IPO (Initial Public Offering). Last week though, Yelp, the popular site known for providing user-generated business reviews, also made waves in the media and blogosphere when it made a move to go public.
Expected to start trading on March 1st under the symbol YELP, the Wall Street Journal reports that Yelp "aims to sell 7.15 million shares at a price of $12 to $14 each. At the high end of the range, it would carry a market capitalization of $838.6 million."
The Numbers Behind the Company
Inc.com provides an excellent rundown of the fact and figures behind the online review website, and sheds some light at how Yelp is doing on the financial side. In terms of income Inc reports that the company's net revenue in 2011 was $83.3 million, up from $47.7 million in 2010. If you think those numbers are huge though, you should see their expenses. Yelp's financial...
Staying ahead of the curve is one of the most desired traits in an online marketer or anyone trying to monetize an online platform. This can be found in many different ways but mainly a website dev will want to keep their website up to date with the latest technology and software to keep people coming in. Traffic plays a very important role in websites and therefore people need to have a reason to come to websites. It used to be that high quality content was enough to keep users at any website but now that the entire cyber world is very filled with websites of every type, it is unlikely for you to start up a site that hasn't been done before. Occasionally this is done and the owners of the website become very wealthy due to the low possibility of this happening and the low competition in a field. Most social networks try to bring something new into the scene as they open up for people because otherwise they will just be forgotten as user and brand identity plays an integral...
Do you really have to buy website traffic? Yes. Yes you do. There is this idea floating around the Internet that you have two choices when it comes to attracting visitors to a website: you can either buy website traffic or you can obtain "organic traffic" through the search engines. The argument is a false dichotomy and needs to be put to rest.
Organic traffic is website traffic that originates from non-paid search results. Major search engines have two types of listings: paid and unpaid. Unpaid listings are, as the name implies, unpaid. Google uses a computer program called a "robot" (i.e. "Googlebot") to analyze your website's content and layout. It then ranks your website based on how relevant it thinks your website is for the keywords you are trying to target on your site.
The whole idea behind organic rankings is that they are supposed to be objective. Because website owners...
Pinterest is the latest social media trend that has gained lot of popularity among a vast number of users in the online community. In a matter of few months, it has grown phenomenally from 1.2 million users to almost 5 million users who access this site for sharing their different interests. The main objective of Pinterest is to share some interesting images that people may often find at the time of surfing the web. It is similar to the pin board that we all find in the offices, where people post some interesting things with the other people.
Now, apart from sharing personal interests, Pinterest can be an excellent way of advertising your online business and improve your branding efforts. With the help of Pinterest, you can get more number of backlinks for your website that can help in providing greater visibility to your products among the customers. In addition, you can also share relevant images that have a close association with your products...