A Rip-off report can simply be defined as a report that reflects a site that has a detrimental review. If you are a webmaster, you may find an unfavorable review on your site at one point. When you do not handle such reviews quickly, you can risk getting more. Handling them can be done using a straightforward process. The process can start by looking for a service provider that can handle it or by using an absolute do-it-yourself method. The DIY method is the most cost effective and effective of the two. Following it will guarantee a proper online reputation management strategy.
Removing a Rip-off report should start by having a thorough look at the negative reviews. Before addressing any issue, you should always understand how it started. Once you have an understanding, you will be to address it better. Since the reviews will vary, it is essential to make sure they are all read, and the key points are understood.
Some of the negative reviews can be...
Google recently released some interesting data: about 62 percent of all searches on Valentine's Day were done via mobile devices. Google's move to focus on mobile search is paying off, it seems. But, are you cashing in on this opportunity?
Google still has problems determining search intent. That's understandable. You can't expect an algorithm to understand what's inside of your head (not yet, anyway). However, it does know that "Brasa" is a steakhouse it understands that McCormick & Schmick is a restaurant worth dining at (at least, according to the reviews).
Google reported that last-minute searches for flower-related items rose 227 percent during the week leading up to Valentine's Day. Whoops. It looks like there are a lot of last minute hopeless romantics. On "V-Day," consumers were 560 percent more likely to click to make a call than for the week preceding or following the week of...
With Facebook and Twitter having a wider user base and being more popular with the masses, LinkedIn is often the social network that companies consider as an afterthought in their social media marketing strategy. Don't make the same mistake. As Neal Schafer put it, "simply because many people are on Facebook does not mean it's the best use of time and effort for businesses."
When done right, networking on LinkedIn actually opens up a lot of opportunities for businesses that are trying to find new leads and customers.
Make your business page count
Your company's LinkedIn page is just like a business card in the online world, so be sure to optimize it, both for human eyes and search engines. Apply basic SEO principles. Include relevant keywords in your profile, post an informative company description, and be sure to add links to your website. You want users to know exactly what your company is about when they visit your LinkedIn...
Most webmasters and SEO experts want to get higher rankings for their websites (or their client's websites). To do that, they have to know how to get sandboxed by Google so that they can avoid being sucked down into a search engine black hole.
The best way to get banned from Google is to buy links. It's amazing that companies like TextLinkBrokers still exist. This company tells you to put code on your website to automate the link buying process. Their code will automatically insert links into your website's content and keep track of where those links are.
That's just a dumb idea for any number of reasons. The most obvious being that Google can easily detect paid links this way, and you set yourself up to be pounded by the algorithm once you're found out. The company defends its position by saying that "well, everyone does it." That's not a great defense.
Companies like J.C. Penny have been taken down...
Landing pages include some of the most important aspects of a website and can choose the difference between you getting a sale or losing one. They act as the window into your product or service and give you a chance to have a personal exchange between each of your viewers. People will get a good idea of what you are offering and then will get the opportunity to invest in what you have to offer. The reason that landing pages are very important comes from the inherent risky nature of any type of ad and how people will react to them. If you are getting the correct people to come and view your landing page then you will see effective increases in your viewership and users.
The beginning to creating a great landing page is to first figure out the most important parts of your product. Are you trying to sell a product to a specific group of users? Well, then you need to make sure that you include the right info in your landing page so that these same people will not...
Social media marketing is becoming ferociously complicated as the number of sites and platforms mushrooms. Choose the wrong site, or create the wrong content, and all your efforts are wasted. So how do you decide which websites to focus on, and which types of content to create? How do you make sure that your campaign is working for you, and is not about to backfire? Like an onion, social media marketing is multi-layered, and can make you cry!
The Social Media Onion
Visualize your social media campaign like an onion that is made up of different layers. Each layer is important, and serves a different purpose. Together they form a well-rounded marketing strategy.
The inner core of your social media campaign is made up of the large, universally popular social media campaigns, such as Twitter.com, Facebook.com and Linkedin.com. These sites are where the majority of your potential customers and followers hang out. Use them to interact...
Do you remember what Google was like before 2007? If you were doing SEO, you did. Back in "the old days," you could get a website to rank in the search engines for any term you wanted just by pointing enough links to the page you wanted to rank. Of course, you had to use anchor text to get it there.
One of the most famous Googlebombs ever pulled off was the infamous George W. Bush incident. At one time, former President Bush's biography was ranked in the #1 spot on Google's search engine for the term "miserable failure.".
Google fixed that problem in 2007, claiming that the Googlebomb issue had been resolved and that websites would no longer be able to game the search engine. This move effectively shut down spammers and SEO experts, preventing them from getting irrelevant websites and pages ranked for any given search term. At its core, the Googlebomb tactic exposed a chink in Google's search algorithm. Google was allowing SEO companies,...
In 2011, The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study on the "the usage of social media in fast-growing corporations," in order to determine which social media tools companies find most effective.
The team of researches did phone interviews with 170 companies that were part of the Inc. 500 list for 2011. The results indicate that social media is indeed playing a huge part in companies' marketing strategies. The researchers found that aside from Facebook, Twitter, and LinkedIn, companies are now using YouTube, texting, Foursquare, and downloadable mobile apps more often. On the other hand, the uses of blogging, message boards, video blogging, podcasting, and MySpace have declined.
Unsurprisingly, when it comes to usage, Facebook comes in as the most popular social media platform, with 74% of respondents using it. LinkedIn arrives as a very close second, with 73% of...
You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you.
Take a step back and think about it for a second.
What's Your Objective?
It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do?
The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...
Social media is the main driving force behind many of the online enterprises that exists today and it is one of the powerful ways of communicating with an online target audience. It does not matter whether you are a small or a big enterprise, building trust and confidence among your customers is a key to the success of every kind of business. With the use of social media, you can reach millions of potential customers at the same time and provide greater exposure to your brand. Social media campaigns can be a great way of connecting with your audience and share valuable information with them about interesting topics.
Lot of companies rely on these social media strategies to attain success in their advertising efforts and drive their company's sales and overall performance. However, it is important to remember that social media is not just a medium to create sales opportunities for your company. On the other hand, it is a platform for engaging the customers...