How good is social media for advertisers? It may surprise you to learn that social media may not be the panacea for advertising that it once was (if it ever was). Social media is developing a sketchy history due, in large part, to a few savvy journalists and editors.
There are three main social media companies that have been the target of massive fake account creation - Facebook, Google +, and Twitter. Google + works something like Facebook in that you sign up to the website, create a profile, and then add people to your "circle of friends." On Facebook, this is affectionately called "friending." On Twitter, you "follow" other people. When they post something, you receive their message, called a Tweet. On Facebook and Google +, you receive an update when you log into the site.
According to these social media sites, business is booming. People are signing up left and right. With all of these users on all of these social media...
Yes, you read the title right. Pinterest isn't just for brides-to-be, moms, fashionistas, or artists anymore, it's now a social site for anyone who's interested in pretty much anything. While it's true that a vast majority of Pinterest members fall under the above-mentioned categories, over the past few months, the site has been slowly but surely diversifying its user base.
More and more people from various fields are joining the site, and whether you're an entrepreneur, a marketer, or an Internet geek, you're sure to find several Pinboards that are worth following.
Speaking of Internet geeks, we scoured the Pinterest world for accounts that web-savvy users will find both useful and entertaining. If you consider yourself a person of the web, and you already have a Pinterest account, be sure to check out our list below.
1. Mark Zuckerberg – The Facebook CEO joined Pinterest earlier this month, and caused a stir in the...
Klout is a social media analytics tool that allows online business enterprises to measure their social influence on popular networking sites such as Twitter and Facebook. As a social monitoring tool, Klout uses the data from different social networking sites to figure out the popularity of the user's content and tries to find out people's reaction to the content. In addition, Klout offers exclusive services to the users, where they can sign up to create and get a Klout score ranging from 1 to 100. Thus in simple terms, the higher the Klout score, the greater is the online social influence of the user on these networks.
There are number of ways that Klout uses to determine an online score for the users ranging from comments, likes, retweets, tips and reshares on different blog posts. In addition, Klout uses some interesting metrics to measure your online social influence that includes the following:
True Reach that refers to the number of people...
When learning about building a niche website, a lot of emphasis is placed on Search Engine Optimisation (SEO) and getting links to your site (backlinks), to improve its search engine placement, and page rank. The quality of the sites which link to your site is important in determining how influential they will be in establishing your search engine position: a link from a well-respected, long-established website with a good page rank will have a more positive impact than a link from a one-page, hastily put together, unranked spam page.
What are nofollow links? Which sites use them?
There is another layer of link strategy to consider when trying to build links to a niche website. There is a code (rel="nofollow") which can be added to a site's html, which is an instruction to search engines that outbound links should not influence the target URL's ranking in the search engine index.
Nofollow links look and act like normal links. You...
A Rip-off report can simply be defined as a report that reflects a site that has a detrimental review. If you are a webmaster, you may find an unfavorable review on your site at one point. When you do not handle such reviews quickly, you can risk getting more. Handling them can be done using a straightforward process. The process can start by looking for a service provider that can handle it or by using an absolute do-it-yourself method. The DIY method is the most cost effective and effective of the two. Following it will guarantee a proper online reputation management strategy.
Removing a Rip-off report should start by having a thorough look at the negative reviews. Before addressing any issue, you should always understand how it started. Once you have an understanding, you will be to address it better. Since the reviews will vary, it is essential to make sure they are all read, and the key points are understood.
Some of the negative reviews can be...
Google recently released some interesting data: about 62 percent of all searches on Valentine's Day were done via mobile devices. Google's move to focus on mobile search is paying off, it seems. But, are you cashing in on this opportunity?
Google still has problems determining search intent. That's understandable. You can't expect an algorithm to understand what's inside of your head (not yet, anyway). However, it does know that "Brasa" is a steakhouse it understands that McCormick & Schmick is a restaurant worth dining at (at least, according to the reviews).
Google reported that last-minute searches for flower-related items rose 227 percent during the week leading up to Valentine's Day. Whoops. It looks like there are a lot of last minute hopeless romantics. On "V-Day," consumers were 560 percent more likely to click to make a call than for the week preceding or following the week of...
With Facebook and Twitter having a wider user base and being more popular with the masses, LinkedIn is often the social network that companies consider as an afterthought in their social media marketing strategy. Don't make the same mistake. As Neal Schafer put it, "simply because many people are on Facebook does not mean it's the best use of time and effort for businesses."
When done right, networking on LinkedIn actually opens up a lot of opportunities for businesses that are trying to find new leads and customers.
Make your business page count
Your company's LinkedIn page is just like a business card in the online world, so be sure to optimize it, both for human eyes and search engines. Apply basic SEO principles. Include relevant keywords in your profile, post an informative company description, and be sure to add links to your website. You want users to know exactly what your company is about when they visit your LinkedIn...
Most webmasters and SEO experts want to get higher rankings for their websites (or their client's websites). To do that, they have to know how to get sandboxed by Google so that they can avoid being sucked down into a search engine black hole.
The best way to get banned from Google is to buy links. It's amazing that companies like TextLinkBrokers still exist. This company tells you to put code on your website to automate the link buying process. Their code will automatically insert links into your website's content and keep track of where those links are.
That's just a dumb idea for any number of reasons. The most obvious being that Google can easily detect paid links this way, and you set yourself up to be pounded by the algorithm once you're found out. The company defends its position by saying that "well, everyone does it." That's not a great defense.
Companies like J.C. Penny have been taken down...
Landing pages include some of the most important aspects of a website and can choose the difference between you getting a sale or losing one. They act as the window into your product or service and give you a chance to have a personal exchange between each of your viewers. People will get a good idea of what you are offering and then will get the opportunity to invest in what you have to offer. The reason that landing pages are very important comes from the inherent risky nature of any type of ad and how people will react to them. If you are getting the correct people to come and view your landing page then you will see effective increases in your viewership and users.
The beginning to creating a great landing page is to first figure out the most important parts of your product. Are you trying to sell a product to a specific group of users? Well, then you need to make sure that you include the right info in your landing page so that these same people will not...
Social media marketing is becoming ferociously complicated as the number of sites and platforms mushrooms. Choose the wrong site, or create the wrong content, and all your efforts are wasted. So how do you decide which websites to focus on, and which types of content to create? How do you make sure that your campaign is working for you, and is not about to backfire? Like an onion, social media marketing is multi-layered, and can make you cry!
The Social Media Onion
Visualize your social media campaign like an onion that is made up of different layers. Each layer is important, and serves a different purpose. Together they form a well-rounded marketing strategy.
The inner core of your social media campaign is made up of the large, universally popular social media campaigns, such as Twitter.com, Facebook.com and Linkedin.com. These sites are where the majority of your potential customers and followers hang out. Use them to interact...