With Facebook and Twitter having a wider user base and being more popular with the masses, LinkedIn is often the social network that companies consider as an afterthought in their social media marketing strategy. Don't make the same mistake. As Neal Schafer put it, "simply because many people are on Facebook does not mean it's the best use of time and effort for businesses."
When done right, networking on LinkedIn actually opens up a lot of opportunities for businesses that are trying to find new leads and customers.
Make your business page count
Your company's LinkedIn page is just like a business card in the online world, so be sure to optimize it, both for human eyes and search engines. Apply basic SEO principles. Include relevant keywords in your profile, post an informative company description, and be sure to add links to your website. You want users to know exactly what your company is about when they visit your LinkedIn...
Most webmasters and SEO experts want to get higher rankings for their websites (or their client's websites). To do that, they have to know how to get sandboxed by Google so that they can avoid being sucked down into a search engine black hole.
The best way to get banned from Google is to buy links. It's amazing that companies like TextLinkBrokers still exist. This company tells you to put code on your website to automate the link buying process. Their code will automatically insert links into your website's content and keep track of where those links are.
That's just a dumb idea for any number of reasons. The most obvious being that Google can easily detect paid links this way, and you set yourself up to be pounded by the algorithm once you're found out. The company defends its position by saying that "well, everyone does it." That's not a great defense.
Companies like J.C. Penny have been taken down...
Landing pages include some of the most important aspects of a website and can choose the difference between you getting a sale or losing one. They act as the window into your product or service and give you a chance to have a personal exchange between each of your viewers. People will get a good idea of what you are offering and then will get the opportunity to invest in what you have to offer. The reason that landing pages are very important comes from the inherent risky nature of any type of ad and how people will react to them. If you are getting the correct people to come and view your landing page then you will see effective increases in your viewership and users.
The beginning to creating a great landing page is to first figure out the most important parts of your product. Are you trying to sell a product to a specific group of users? Well, then you need to make sure that you include the right info in your landing page so that these same people will not...
Social media marketing is becoming ferociously complicated as the number of sites and platforms mushrooms. Choose the wrong site, or create the wrong content, and all your efforts are wasted. So how do you decide which websites to focus on, and which types of content to create? How do you make sure that your campaign is working for you, and is not about to backfire? Like an onion, social media marketing is multi-layered, and can make you cry!
The Social Media Onion
Visualize your social media campaign like an onion that is made up of different layers. Each layer is important, and serves a different purpose. Together they form a well-rounded marketing strategy.
The inner core of your social media campaign is made up of the large, universally popular social media campaigns, such as Twitter.com, Facebook.com and Linkedin.com. These sites are where the majority of your potential customers and followers hang out. Use them to interact...
Do you remember what Google was like before 2007? If you were doing SEO, you did. Back in "the old days," you could get a website to rank in the search engines for any term you wanted just by pointing enough links to the page you wanted to rank. Of course, you had to use anchor text to get it there.
One of the most famous Googlebombs ever pulled off was the infamous George W. Bush incident. At one time, former President Bush's biography was ranked in the #1 spot on Google's search engine for the term "miserable failure.".
Google fixed that problem in 2007, claiming that the Googlebomb issue had been resolved and that websites would no longer be able to game the search engine. This move effectively shut down spammers and SEO experts, preventing them from getting irrelevant websites and pages ranked for any given search term. At its core, the Googlebomb tactic exposed a chink in Google's search algorithm. Google was allowing SEO companies,...
In 2011, The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study on the "the usage of social media in fast-growing corporations," in order to determine which social media tools companies find most effective.
The team of researches did phone interviews with 170 companies that were part of the Inc. 500 list for 2011. The results indicate that social media is indeed playing a huge part in companies' marketing strategies. The researchers found that aside from Facebook, Twitter, and LinkedIn, companies are now using YouTube, texting, Foursquare, and downloadable mobile apps more often. On the other hand, the uses of blogging, message boards, video blogging, podcasting, and MySpace have declined.
Unsurprisingly, when it comes to usage, Facebook comes in as the most popular social media platform, with 74% of respondents using it. LinkedIn arrives as a very close second, with 73% of...
You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you.
Take a step back and think about it for a second.
What's Your Objective?
It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do?
The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...
Social media is the main driving force behind many of the online enterprises that exists today and it is one of the powerful ways of communicating with an online target audience. It does not matter whether you are a small or a big enterprise, building trust and confidence among your customers is a key to the success of every kind of business. With the use of social media, you can reach millions of potential customers at the same time and provide greater exposure to your brand. Social media campaigns can be a great way of connecting with your audience and share valuable information with them about interesting topics.
Lot of companies rely on these social media strategies to attain success in their advertising efforts and drive their company's sales and overall performance. However, it is important to remember that social media is not just a medium to create sales opportunities for your company. On the other hand, it is a platform for engaging the customers...
There's a lot of hatred and rage in the world, and you can do your part by redesigning your website. Yes, that's right, redesign your website and be prepared to reap the whirlwind. In a perfect world, your website visitors love you, they love everything you do, and they especially love it when you add functionality to your site every single day. The reality is that many people hate change. The more you give them change, the more they hate it.
When Digg announced its redesign early last year, the company described it as "nice." Users retaliated with over 2,500 inflammatory comments. You see, people become accustomed to a set design. They become familiar with it. They become used to the upper right-hand corner where your search box is located. If you move it (like Wikipedia did), people become confused and outraged. Some users will think that the site has lost functionality even when your intention was to increase it.
Jacob Nielsen, owner...
Over the last few years, Twitter has played a pivotal role in content marketing. Its wide reach and large user base gives marketers the potential to reach thousands, if not millions of people, while the microblogging site's intuitive user interface and features allows content to be shared quickly and easily. Additionally, since Twitter shows the number of retweets and replies that a post has received, it's easy for users to track how each tweet performs.
It's no wonder then that most marketers nowadays are competing to come up with the most creative tweets and posts that can grab the attention of users and garner the most replies and retweets as possible.
If only there was a special formula that can determine whether or not a post will perform well in the Twitterverse—some sort of pattern that marketers and content creators can use to ensure that their articles will garner maximum clicks and retweets. Can such a thing even...