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How to Create a Successful Landing Page

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Landing pages include some of the most important aspects of a website and can choose the difference between you getting a sale or losing one. They act as the window into your product or service and give you a chance to have a personal exchange between each of your viewers. People will get a good idea of what you are offering and then will get the opportunity to invest in what you have to offer. The reason that landing pages are very important comes from the inherent risky nature of any type of ad and how people will react to them. If you are getting the correct people to come and view your landing page then you will see effective increases in your viewership and users. First Steps The beginning to creating a great landing page is to first figure out the most important parts of your product. Are you trying to sell a product to a specific group of users? Well, then you need to make sure that you include the right info in your landing page so that these same people will not...



Social Media Marketing Is Like an Onion: It's Got Loads of Layers and Makes You Cry

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Social Media Marketing Is Like an Onion: It's Got Loads of Layers and Makes You Cry

Social media marketing is becoming ferociously complicated as the number of sites and platforms mushrooms. Choose the wrong site, or create the wrong content, and all your efforts are wasted. So how do you decide which websites to focus on, and which types of content to create? How do you make sure that your campaign is working for you, and is not about to backfire? Like an onion, social media marketing is multi-layered, and can make you cry! The Social Media Onion Visualize your social media campaign like an onion that is made up of different layers. Each layer is important, and serves a different purpose. Together they form a well-rounded marketing strategy. The Core The inner core of your social media campaign is made up of the large, universally popular social media campaigns, such as Twitter.com, Facebook.com and Linkedin.com. These sites are where the majority of your potential customers and followers hang out. Use them to interact...



The Googlebomb Is Back

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The Googlebomb Is Back

Do you remember what Google was like before 2007? If you were doing SEO, you did. Back in "the old days," you could get a website to rank in the search engines for any term you wanted just by pointing enough links to the page you wanted to rank. Of course, you had to use anchor text to get it there. One of the most famous Googlebombs ever pulled off was the infamous George W. Bush incident. At one time, former President Bush's biography was ranked in the #1 spot on Google's search engine for the term "miserable failure.". Google fixed that problem in 2007, claiming that the Googlebomb issue had been resolved and that websites would no longer be able to game the search engine. This move effectively shut down spammers and SEO experts, preventing them from getting irrelevant websites and pages ranked for any given search term. At its core, the Googlebomb tactic exposed a chink in Google's search algorithm. Google was allowing SEO companies,...



Are Companies Abandoning Tools That Still Work?

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Are Companies Abandoning Tools That Still Work?

In 2011, The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study on the "the usage of social media in fast-growing corporations," in order to determine which social media tools companies find most effective. The team of researches did phone interviews with 170 companies that were part of the Inc. 500 list for 2011. The results indicate that social media is indeed playing a huge part in companies' marketing strategies. The researchers found that aside from Facebook, Twitter, and LinkedIn, companies are now using YouTube, texting, Foursquare, and downloadable mobile apps more often. On the other hand, the uses of blogging, message boards, video blogging, podcasting, and MySpace have declined. Further Findings Unsurprisingly, when it comes to usage, Facebook comes in as the most popular social media platform, with 74% of respondents using it. LinkedIn arrives as a very close second, with 73% of...



Can't Write Effective Titles for Your Web Content?

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Can't Write Effective Titles for Your Web Content?

You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you. Take a step back and think about it for a second. What's Your Objective? It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do? The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...



How To Create A Powerful Social Media Strategy To Engage Your Customers?

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How To Create A Powerful Social Media Strategy To Engage Your Customers?

Social media is the main driving force behind many of the online enterprises that exists today and it is one of the powerful ways of communicating with an online target audience. It does not matter whether you are a small or a big enterprise, building trust and confidence among your customers is a key to the success of every kind of business. With the use of social media, you can reach millions of potential customers at the same time and provide greater exposure to your brand. Social media campaigns can be a great way of connecting with your audience and share valuable information with them about interesting topics. Lot of companies rely on these social media strategies to attain success in their advertising efforts and drive their company's sales and overall performance. However, it is important to remember that social media is not just a medium to create sales opportunities for your company. On the other hand, it is a platform for engaging the customers...



Think Twice Before Redesigning Your Website

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Think Twice Before Redesigning Your Website

There's a lot of hatred and rage in the world, and you can do your part by redesigning your website. Yes, that's right, redesign your website and be prepared to reap the whirlwind. In a perfect world, your website visitors love you, they love everything you do, and they especially love it when you add functionality to your site every single day. The reality is that many people hate change. The more you give them change, the more they hate it. When Digg announced its redesign early last year, the company described it as "nice." Users retaliated with over 2,500 inflammatory comments. You see, people become accustomed to a set design. They become familiar with it. They become used to the upper right-hand corner where your search box is located. If you move it (like Wikipedia did), people become confused and outraged. Some users will think that the site has lost functionality even when your intention was to increase it. Jacob Nielsen, owner...



HP Invents a Formula to Predict Twitter Popularity

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HP Invents a Formula to Predict Twitter Popularity

Over the last few years, Twitter has played a pivotal role in content marketing. Its wide reach and large user base gives marketers the potential to reach thousands, if not millions of people, while the microblogging site's intuitive user interface and features allows content to be shared quickly and easily. Additionally, since Twitter shows the number of retweets and replies that a post has received, it's easy for users to track how each tweet performs. It's no wonder then that most marketers nowadays are competing to come up with the most creative tweets and posts that can grab the attention of users and garner the most replies and retweets as possible. If only there was a special formula that can determine whether or not a post will perform well in the Twitterverse—some sort of pattern that marketers and content creators can use to ensure that their articles will garner maximum clicks and retweets. Can such a thing even...



Using Targeted Traffic to Your Benefit

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So you have recently started up a website and you want to get more viewers. You see that counter jump up by a steady amount every day and you are starting to get a following and get some people that come by your website and enjoy your content but you want more of this, you want to increase this feeling and get more people to be loyal visitors to your website because you truly think that you are providing top notch content. The idea is that if you really have the drive and the desire to increase your website's relevancy and user ratings you will be able to with the use of targeted traffic. Essentially, targeted traffic gives you the ability to control how much of an impact your website has on your targeted region of the web. Websites these days are having an increasingly hard time at gaining users because the web is getting filled with websites that try to tell users where they have to go. Social media websites have done this mostly and basically cause a large funnel effect for...



Survey Says "NO" To New Google Personalized Search

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Survey Says "NO" To New Google Personalized Search

In a surprising study of about 400 people conducted by research tool provider Ask Your Target Market, it was found that most people just plain hate Google's new personalized search results. That's surprising, as Google has really been pushing personalized search for a while now. It seems to make sense on the surface. If you're searching Google (or some other website for you heretics out there), you want results that are tailored to your likes and dislikes. I mean, who really wants search results that are "cookie cutter." Apparently, the bulk of the population does. Maybe people sense the non-objectivity of personalized search results. Maybe they don't want to see their friend's Google + profile show up when searching for "lol cats." Maybe users just don't like the idea of Google using personal information to spit out relevant results. In the survey, about 38.3 percent of the people surveyed said that they...



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