There's a lot of hatred and rage in the world, and you can do your part by redesigning your website. Yes, that's right, redesign your website and be prepared to reap the whirlwind. In a perfect world, your website visitors love you, they love everything you do, and they especially love it when you add functionality to your site every single day. The reality is that many people hate change. The more you give them change, the more they hate it.
When Digg announced its redesign early last year, the company described it as "nice." Users retaliated with over 2,500 inflammatory comments. You see, people become accustomed to a set design. They become familiar with it. They become used to the upper right-hand corner where your search box is located. If you move it (like Wikipedia did), people become confused and outraged. Some users will think that the site has lost functionality even when your intention was to increase it.
Jacob Nielsen, owner...
Over the last few years, Twitter has played a pivotal role in content marketing. Its wide reach and large user base gives marketers the potential to reach thousands, if not millions of people, while the microblogging site's intuitive user interface and features allows content to be shared quickly and easily. Additionally, since Twitter shows the number of retweets and replies that a post has received, it's easy for users to track how each tweet performs.
It's no wonder then that most marketers nowadays are competing to come up with the most creative tweets and posts that can grab the attention of users and garner the most replies and retweets as possible.
If only there was a special formula that can determine whether or not a post will perform well in the Twitterverse—some sort of pattern that marketers and content creators can use to ensure that their articles will garner maximum clicks and retweets. Can such a thing even...
So you have recently started up a website and you want to get more viewers. You see that counter jump up by a steady amount every day and you are starting to get a following and get some people that come by your website and enjoy your content but you want more of this, you want to increase this feeling and get more people to be loyal visitors to your website because you truly think that you are providing top notch content. The idea is that if you really have the drive and the desire to increase your website's relevancy and user ratings you will be able to with the use of targeted traffic. Essentially, targeted traffic gives you the ability to control how much of an impact your website has on your targeted region of the web. Websites these days are having an increasingly hard time at gaining users because the web is getting filled with websites that try to tell users where they have to go. Social media websites have done this mostly and basically cause a large funnel effect for...
In a surprising study of about 400 people conducted by research tool provider Ask Your Target Market, it was found that most people just plain hate Google's new personalized search results. That's surprising, as Google has really been pushing personalized search for a while now. It seems to make sense on the surface. If you're searching Google (or some other website for you heretics out there), you want results that are tailored to your likes and dislikes. I mean, who really wants search results that are "cookie cutter."
Apparently, the bulk of the population does.
Maybe people sense the non-objectivity of personalized search results. Maybe they don't want to see their friend's Google + profile show up when searching for "lol cats." Maybe users just don't like the idea of Google using personal information to spit out relevant results.
In the survey, about 38.3 percent of the people surveyed said that they...
Given the massive popularity of blogs as a cultural phenomenon, many people now wonder how it is possible to earn money from their own websites. Most have heard the stories of people who were able to quit their jobs after starting a website with little more than a computer and an idea. However, some see such stories as an anomaly, an extremely low-probability event akin to winning the lottery.
Of course, it is not easy to build a website that is able to make you a significant income; in fact, it is very hard work that requires a dedicated webmaster. However, you might be surprised to learn that it is actually quite simple to set up your website to begin earning money for you. Even better, much of this work can be handled via pre-existing utilities and programs so that all you have to do is focus on the content of your website, not the logistics of monetary transactions. As such, you can potentially earn money all day long without any additional effort on your...
If you are a business owner, then it may be important to find out different ways of driving targeted traffic to your website. One of the best methods of building a niche customer base is by creating and providing high quality content to attract a larger audience. Content marketing can be a powerful way of publicizing your brand and creating greater brand awareness among the customers. Now there are many different ways of publishing online content that includes blog posts, tweets and uploading videos to share valuable information with the people.
You can even write compelling articles and even provide tutorials on interesting subjects that can be useful to the target audience. At times, despite of the best efforts many businesses do not get the desired results with content marketing. One of the best ways to achieve success with content marketing is to plan ahead of times and also change your approach that might help you to get across the customers. Moreover, it...
Alright Social Media Marketers and Facebook fans, be sure to mark your calendars as the largest social network on the web announced the first ever fMC—"a Facebook event specifically for marketers." The conference will take place on November 29 in New York City from 12 PM to 6 PM.
The announcement, which can be found here, is short and direct, and simply reads:
Join us as Facebook leaders, along with product and marketing experts, share our newest solutions, actionable insights, and proven strategies that demonstrate how you can use social technology to drive business growth.
fMC (Which most likely stands for "Facebook Marketing Conference",) will have keynote presentations delivered by Facebook COO Sheryl Sandberg, VP of Product, Chirs Cox, and David Fischer, the social network’s VP of Marketing.
There will be Breakout Sessions wherein "Experts from Facebook will lead inspirational sessions that outline key...
Many people today are no stranger to brands - they're everywhere. A brand can be thought of as a name, image, or sign that promises a unique value that differs from the competition. Basically, it's what sets you apart; it makes you memorable. Branding helps catapult a company to iconic status. It also helps the professional lives of many individuals when they cultivate a personal brand throughout their careers.
The benefits of branding are becoming increasingly important in recent times. As the world gets smaller, more people, products, and services are readily available. People and companies, more than ever, need to stand out, demand attention, and retain customers. So, how does branding help with all that?
It's a powerful way to streamline and convey your unique values.
Even though it's impossible to control every impression you leave on a person, a successful brand manages to get close. The act of branding demands that you...
Twitter has been a long-standing platform for social media and marketing since its creation. Basically you have a new system for getting people to track you and subscribe to your posts that you could do every ten minutes or once a week. Due to the sheer overload of posts on everyone's twitter this means that you have full right to post whatever you want about your product or service whenever you would like to and almost no one will get annoyed. This will be different towards everyone as people will have different numbers of followers and such, but usually Twitter is a great place to bounce some ideas off of your customers and receive some feedback. For this reason Twitter also makes a great place for online website promotion due to the social and viral nature of the website.
One lesser-known method for creating a viral tweet is to use specific keywords to get people to want to retweet yours. Many times you will see people just putting the letters RT or writing retweet...
A blog is a site created by individuals or businesses as a way of encouraging discussions, opinions and suggestions. They help to increase awareness among readers of new products and developments without resorting to sales pressure. A blog is an open forum where anyone can leave comments for everyone to read and enjoy. The lack of understanding of what a blog is for has many trying to use them to advertise their business. Every good blog is run by a moderator who insures that direct advertising or hate literature are quickly eliminated. Those who insist on using blogs for anything else than what they are designed for are blacklisted or removed as a member.
To be a successful at blogging, it's essential to keep some points in mind.
Define Your Audience
It's impossible to create a blog that appeals to everyone. Before you create your first blog, you need to define who your readers are going to be. You need to ask yourself what content...