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Are Companies Abandoning Tools That Still Work?

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Are Companies Abandoning Tools That Still Work?

In 2011, The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study on the "the usage of social media in fast-growing corporations," in order to determine which social media tools companies find most effective. The team of researches did phone interviews with 170 companies that were part of the Inc. 500 list for 2011. The results indicate that social media is indeed playing a huge part in companies' marketing strategies. The researchers found that aside from Facebook, Twitter, and LinkedIn, companies are now using YouTube, texting, Foursquare, and downloadable mobile apps more often. On the other hand, the uses of blogging, message boards, video blogging, podcasting, and MySpace have declined. Further Findings Unsurprisingly, when it comes to usage, Facebook comes in as the most popular social media platform, with 74% of respondents using it. LinkedIn arrives as a very close second, with 73% of...



Can't Write Effective Titles for Your Web Content?

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Can't Write Effective Titles for Your Web Content?

You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you. Take a step back and think about it for a second. What's Your Objective? It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do? The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...



How To Create A Powerful Social Media Strategy To Engage Your Customers?

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How To Create A Powerful Social Media Strategy To Engage Your Customers?

Social media is the main driving force behind many of the online enterprises that exists today and it is one of the powerful ways of communicating with an online target audience. It does not matter whether you are a small or a big enterprise, building trust and confidence among your customers is a key to the success of every kind of business. With the use of social media, you can reach millions of potential customers at the same time and provide greater exposure to your brand. Social media campaigns can be a great way of connecting with your audience and share valuable information with them about interesting topics. Lot of companies rely on these social media strategies to attain success in their advertising efforts and drive their company's sales and overall performance. However, it is important to remember that social media is not just a medium to create sales opportunities for your company. On the other hand, it is a platform for engaging the customers...



Think Twice Before Redesigning Your Website

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Think Twice Before Redesigning Your Website

There's a lot of hatred and rage in the world, and you can do your part by redesigning your website. Yes, that's right, redesign your website and be prepared to reap the whirlwind. In a perfect world, your website visitors love you, they love everything you do, and they especially love it when you add functionality to your site every single day. The reality is that many people hate change. The more you give them change, the more they hate it. When Digg announced its redesign early last year, the company described it as "nice." Users retaliated with over 2,500 inflammatory comments. You see, people become accustomed to a set design. They become familiar with it. They become used to the upper right-hand corner where your search box is located. If you move it (like Wikipedia did), people become confused and outraged. Some users will think that the site has lost functionality even when your intention was to increase it. Jacob Nielsen, owner...



HP Invents a Formula to Predict Twitter Popularity

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HP Invents a Formula to Predict Twitter Popularity

Over the last few years, Twitter has played a pivotal role in content marketing. Its wide reach and large user base gives marketers the potential to reach thousands, if not millions of people, while the microblogging site's intuitive user interface and features allows content to be shared quickly and easily. Additionally, since Twitter shows the number of retweets and replies that a post has received, it's easy for users to track how each tweet performs. It's no wonder then that most marketers nowadays are competing to come up with the most creative tweets and posts that can grab the attention of users and garner the most replies and retweets as possible. If only there was a special formula that can determine whether or not a post will perform well in the Twitterverse—some sort of pattern that marketers and content creators can use to ensure that their articles will garner maximum clicks and retweets. Can such a thing even...



Using Targeted Traffic to Your Benefit

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So you have recently started up a website and you want to get more viewers. You see that counter jump up by a steady amount every day and you are starting to get a following and get some people that come by your website and enjoy your content but you want more of this, you want to increase this feeling and get more people to be loyal visitors to your website because you truly think that you are providing top notch content. The idea is that if you really have the drive and the desire to increase your website's relevancy and user ratings you will be able to with the use of targeted traffic. Essentially, targeted traffic gives you the ability to control how much of an impact your website has on your targeted region of the web. Websites these days are having an increasingly hard time at gaining users because the web is getting filled with websites that try to tell users where they have to go. Social media websites have done this mostly and basically cause a large funnel effect for...



Survey Says "NO" To New Google Personalized Search

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Survey Says "NO" To New Google Personalized Search

In a surprising study of about 400 people conducted by research tool provider Ask Your Target Market, it was found that most people just plain hate Google's new personalized search results. That's surprising, as Google has really been pushing personalized search for a while now. It seems to make sense on the surface. If you're searching Google (or some other website for you heretics out there), you want results that are tailored to your likes and dislikes. I mean, who really wants search results that are "cookie cutter." Apparently, the bulk of the population does. Maybe people sense the non-objectivity of personalized search results. Maybe they don't want to see their friend's Google + profile show up when searching for "lol cats." Maybe users just don't like the idea of Google using personal information to spit out relevant results. In the survey, about 38.3 percent of the people surveyed said that they...



How to Monetize Your Website

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How to Monetize Your Website

Given the massive popularity of blogs as a cultural phenomenon, many people now wonder how it is possible to earn money from their own websites. Most have heard the stories of people who were able to quit their jobs after starting a website with little more than a computer and an idea. However, some see such stories as an anomaly, an extremely low-probability event akin to winning the lottery. Of course, it is not easy to build a website that is able to make you a significant income; in fact, it is very hard work that requires a dedicated webmaster. However, you might be surprised to learn that it is actually quite simple to set up your website to begin earning money for you. Even better, much of this work can be handled via pre-existing utilities and programs so that all you have to do is focus on the content of your website, not the logistics of monetary transactions. As such, you can potentially earn money all day long without any additional effort on your...



5 Content Marketing Strategies That Every Business Must Use To Maximize Returns

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5 Content Marketing Strategies That Every Business Must Use To Maximize Returns

If you are a business owner, then it may be important to find out different ways of driving targeted traffic to your website. One of the best methods of building a niche customer base is by creating and providing high quality content to attract a larger audience. Content marketing can be a powerful way of publicizing your brand and creating greater brand awareness among the customers. Now there are many different ways of publishing online content that includes blog posts, tweets and uploading videos to share valuable information with the people. You can even write compelling articles and even provide tutorials on interesting subjects that can be useful to the target audience. At times, despite of the best efforts many businesses do not get the desired results with content marketing. One of the best ways to achieve success with content marketing is to plan ahead of times and also change your approach that might help you to get across the customers. Moreover, it...



Facebook Announces fMC, a Special Event for Marketers

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Facebook Announces fMC, a Special Event for Marketers

Alright Social Media Marketers and Facebook fans, be sure to mark your calendars as the largest social network on the web announced the first ever fMC—"a Facebook event specifically for marketers." The conference will take place on November 29 in New York City from 12 PM to 6 PM. The announcement, which can be found here, is short and direct, and simply reads: Join us as Facebook leaders, along with product and marketing experts, share our newest solutions, actionable insights, and proven strategies that demonstrate how you can use social technology to drive business growth. fMC (Which most likely stands for "Facebook Marketing Conference",) will have keynote presentations delivered by Facebook COO Sheryl Sandberg, VP of Product, Chirs Cox, and David Fischer, the social network’s VP of Marketing. There will be Breakout Sessions wherein "Experts from Facebook will lead inspirational sessions that outline key...



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