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3 Benefits of Branding

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3 Benefits of Branding

Many people today are no stranger to brands - they're everywhere. A brand can be thought of as a name, image, or sign that promises a unique value that differs from the competition. Basically, it's what sets you apart; it makes you memorable. Branding helps catapult a company to iconic status. It also helps the professional lives of many individuals when they cultivate a personal brand throughout their careers. The benefits of branding are becoming increasingly important in recent times. As the world gets smaller, more people, products, and services are readily available. People and companies, more than ever, need to stand out, demand attention, and retain customers. So, how does branding help with all that? It's a powerful way to streamline and convey your unique values. Even though it's impossible to control every impression you leave on a person, a successful brand manages to get close. The act of branding demands that you...



Twitter: New Ideas for Web Promotion

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Twitter has been a long-standing platform for social media and marketing since its creation. Basically you have a new system for getting people to track you and subscribe to your posts that you could do every ten minutes or once a week. Due to the sheer overload of posts on everyone's twitter this means that you have full right to post whatever you want about your product or service whenever you would like to and almost no one will get annoyed. This will be different towards everyone as people will have different numbers of followers and such, but usually Twitter is a great place to bounce some ideas off of your customers and receive some feedback. For this reason Twitter also makes a great place for online website promotion due to the social and viral nature of the website. One lesser-known method for creating a viral tweet is to use specific keywords to get people to want to retweet yours. Many times you will see people just putting the letters RT or writing retweet...



Key Lessons for Effective Blogging

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Key Lessons for Effective Blogging

A blog is a site created by individuals or businesses as a way of encouraging discussions, opinions and suggestions. They help to increase awareness among readers of new products and developments without resorting to sales pressure. A blog is an open forum where anyone can leave comments for everyone to read and enjoy. The lack of understanding of what a blog is for has many trying to use them to advertise their business. Every good blog is run by a moderator who insures that direct advertising or hate literature are quickly eliminated. Those who insist on using blogs for anything else than what they are designed for are blacklisted or removed as a member. To be a successful at blogging, it's essential to keep some points in mind. Define Your Audience It's impossible to create a blog that appeals to everyone. Before you create your first blog, you need to define who your readers are going to be. You need to ask yourself what content...



Google's Chrome Browser Nowhere To Be Seen, Market Share Drops in January

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Google's Chrome Browser Nowhere To Be Seen, Market Share Drops in January

Google's homemade Internet browser has been heavily promoted by Google since its debut in September of 2008. Google's baby, Chrome, promised to make Internet browsing faster, safer, and all around more enjoyable. It delivered, for the most part, on its promises. Then, Google went a little crazy with its promotional campaign. Ironically, the way Google promoted itself caused Chrome to virtually disappear from the search results. Market share for Chrome has mysteriously dropped over the last month - down 0.17 percent. A company that tracks market share of browsers suggests that it's because Google effectively banned itself from the search engines. Net Applications, which tracks some 160 million unique visits per month, reports that Firefox and Safari also saw market share losses in January. Who is getting all of the browser love? Microsoft, if you can believe it. Microsoft's Internet Explorer saw an increase in January of 1.09 percent. This...



Finding the Right Online Market for Your Product

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Finding the Right Online Market for Your Product

One very tricky aspect to buying web traffic is finding out what niche you really fit into and also where you should focus most of your traffic. You can do the typical way of just plainly looking at what traffic you currently have and then translating into the similar category but this will just end up with you getting the same traffic. This can be effective for someone who doesn't really know what they are doing when it comes to targeted traffic but if you have some experience you will realize that the real traffic is not always the same as what you are getting at the time of investing in targeted traffic. For instance you will always want the best traffic the kind that will get you many more sales and increase your page views but essentially there are not always even amounts of traffic or equally effective traffic. What I am trying to get across is that on one day you might get some great traffic from one source and then on the next day the same type of...



10 Twitter Accounts to Follow When You're in SEO

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10 Twitter Accounts to Follow When You're in SEO

When you're in SEO, staying in the know is a must. A single algorithmic update from Google can make or break your rankings, so you need to be on top of breaking news and search engine information in order to update your strategy accordingly. A good RSS feed or reader can help you keep track of key news outlets and individuals in the SEO industry, so be sure you have one. When you're in hurry or on the go, it's ideal to turn to Twitter instead. Get important doses and bite-sized updates by creating a list of SEO-relevant Twitter accounts to ensure that you don't miss anything when it comes to search engine info. Be sure to keep your list lean, and only include important names in the industry. Need some suggestions? Check the some of our picks below: 1. Matt Cutts (@mattcutts) – His official job title is "Head of Webspam Team" at Google, and in SEO circles, he's the go-to person when it comes to getting the latest...



How to Build Links for SEO

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How to Build Links for SEO

Link building is an essential component of effective SEO. You can get everything right when it comes to the on-page SEO and still not rank in the top 10, or even the top 100. Depending on how competitive your keyword phrase is, you may have to build a lot of links to get your article on the front page of Google. So how do you build links for SEO? There are many ways, but some are better than others. Here are some of the strategies you might want to implement to build links to your website. Guest Posting Writing articles for other websites is a good way to get links. Most sites that accept guest posts will let you include a few links back to your own site within the body of the article. You have control over the content, so you can make sure your links have the right anchor text to help your page rank for the keywords you are targeting. Article Marketing Sites like Ezine Articles and Article Dashboard are called article directories....



3 Fundamental Tips: How to Keep Visitors Coming Back to Your Website

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3 Fundamental Tips: How to Keep Visitors Coming Back to Your Website

There are many websites that are more about style than substance. They have well-placed keywords and all the right links, but their content is lacking. Google has recognized this trend, too. Each change in their searching methods suggests they want to provide web users with a list of websites designed to meet their needs, not hackneyed web efforts created to trick the system. So what can you do to ensure your website meets a person's needs? There are 3 fundamental steps you can take to keep visitors coming back to your website. Provide original content People will want to come back to your website if you offer something no one else can. For that reason, duplicate content is a turn off. Visitors visit your site because they want to be engaged by you or your organization. They want information that is unique; they want to be told something that they had not quite considered before. Sometimes, they want content that lets them know a bit about how the person who is...



Using Page views to Your Advantage

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So now you have all of these awesome page views coming in and you have a steady stream of your own organic traffic that will almost always follow through on a regular basis... you have achieved most of your short term traffic related goals thanks to web traffic and maybe you have done a good job of targeting the traffic so that it helped out your website very quickly and with minimal added effort. Whatever you have done to get to this point is clearly working and now you need to step up your efforts to the next level. So how can you get to this next level, how can you make your page views turn into revenue that goes straight into your pocket. This is a very hard question to answer but it has clearly been debated between many people over time and some people have figured out the answer possibly wanting to keep it for themselves. Basically no matter what you do in order to be fully effective you will have to throw your own spin on what you are producing in order to stay ahead of your...



War of Words: Microsoft vs. Google

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War of Words: Microsoft vs. Google

For those who aren't aware of it yet, Google recently announced that it would be making some changes in its privacy policy. Under these changes, Google will consolidate more than 60 privacy policies into one document. In other words, there will only be one privacy policy for several Google products, including Gmail, Calendar, Search, YouTube, and more. Set to take effect on March 1st, this change will give Google the right to combine information that you've provided from one service with information from other services. According to Google, these changes will improve search, because they'll be able to get to know you better, figure out what you really mean when you type in ambiguous terms such as "Jaguar" (which could either mean the animal or the car) or "Pink" (which could either mean the color or the singer). Most importantly though, this new privacy policy will also affect the ads that Google displays. This means that...



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