When you're in SEO, staying in the know is a must. A single algorithmic update from Google can make or break your rankings, so you need to be on top of breaking news and search engine information in order to update your strategy accordingly.
A good RSS feed or reader can help you keep track of key news outlets and individuals in the SEO industry, so be sure you have one. When you're in hurry or on the go, it's ideal to turn to Twitter instead. Get important doses and bite-sized updates by creating a list of SEO-relevant Twitter accounts to ensure that you don't miss anything when it comes to search engine info. Be sure to keep your list lean, and only include important names in the industry. Need some suggestions? Check the some of our picks below:
1. Matt Cutts (@mattcutts) – His official job title is "Head of Webspam Team" at Google, and in SEO circles, he's the go-to person when it comes to getting the latest...
Link building is an essential component of effective SEO. You can get everything right when it comes to the on-page SEO and still not rank in the top 10, or even the top 100. Depending on how competitive your keyword phrase is, you may have to build a lot of links to get your article on the front page of Google.
So how do you build links for SEO? There are many ways, but some are better than others. Here are some of the strategies you might want to implement to build links to your website.
Writing articles for other websites is a good way to get links. Most sites that accept guest posts will let you include a few links back to your own site within the body of the article. You have control over the content, so you can make sure your links have the right anchor text to help your page rank for the keywords you are targeting.
Sites like Ezine Articles and Article Dashboard are called article directories....
There are many websites that are more about style than substance. They have well-placed keywords and all the right links, but their content is lacking. Google has recognized this trend, too. Each change in their searching methods suggests they want to provide web users with a list of websites designed to meet their needs, not hackneyed web efforts created to trick the system. So what can you do to ensure your website meets a person's needs? There are 3 fundamental steps you can take to keep visitors coming back to your website.
Provide original content
People will want to come back to your website if you offer something no one else can. For that reason, duplicate content is a turn off. Visitors visit your site because they want to be engaged by you or your organization. They want information that is unique; they want to be told something that they had not quite considered before. Sometimes, they want content that lets them know a bit about how the person who is...
So now you have all of these awesome page views coming in and you have a steady stream of your own organic traffic that will almost always follow through on a regular basis... you have achieved most of your short term traffic related goals thanks to web traffic and maybe you have done a good job of targeting the traffic so that it helped out your website very quickly and with minimal added effort. Whatever you have done to get to this point is clearly working and now you need to step up your efforts to the next level. So how can you get to this next level, how can you make your page views turn into revenue that goes straight into your pocket. This is a very hard question to answer but it has clearly been debated between many people over time and some people have figured out the answer possibly wanting to keep it for themselves. Basically no matter what you do in order to be fully effective you will have to throw your own spin on what you are producing in order to stay ahead of your...
Set to take effect on March 1st, this change will give Google the right to combine information that you've provided from one service with information from other services. According to Google, these changes will improve search, because they'll be able to get to know you better, figure out what you really mean when you type in ambiguous terms such as "Jaguar" (which could either mean the animal or the car) or "Pink" (which could either mean the color or the singer).
There's a saying that "controversy creates cash." That is often true when you're talking about something with an established dogma. Take SEO and online marketing, for example. There are certain "SEO truths" that you should never break. Ditto for social media - except that there are controversial social media marketing strategies that break all the rules and could earn you a flood of new business.
1) Focus on building a cult-like following. Most businesses focus on getting as many "likes" as they possibly can. The sheer number of users and clicks on websites like Facebook is supposed to be enough to win you a flood of new business. The problem is that it doesn't. Who cares if you have 10,000 "likes" on Facebook, or 250,000 "+1s" on Google+? The real litmus test of a marketing strategy is the bottom line. How many new customers did you get this year? How much did your revenue grow? If you focus on a...
The most important piece of running a social media campaign is making sure that you are actually increasing your efforts and making a significant profit off of your work. People will often focus on what seems like the largest piece of a deal and will see how many people they can get to link to their website and how many likes or favorites they can get which works, but the truth is that these are just secondary issues. The real thing that you are searching for when you enter into a promotional campaign using social media is the increase in clicks and page views. People and investors want to see larger traffic gains from this type of campaign and it can be done but the truth is that you need to constantly increase your efforts to make sure that you are getting better and better with the traffic gains over time, this is to say that there can be a plateau effect that plagues the people that run social media and do not have enough tricks up their sleeve to finish the job.
Today we will examine some often overlooked aspects of buying web traffic and then we will go into the finer abilities and features of targeted web traffic. Investing in different ways to increase your page views, subscribers, and rankings on the Alexa scale can all prove to be worthy ways of increasing your own organic traffic. The Internet in a nutshell is just a connection between many people that all have a different goal in mind. Some people love to come on the Internet because they enjoy socializing with friends and getting the free time to play online games or any type of non-productive action. This is not bad but these users primarily affect traffic. It is important to note just how popular and how large the group of web visitors is that has a very small knowledge base on the Internet. You can use this to your advantage because these types of ideas will help you to take the best out of your web traffic. If you can hand yourself the right angle and make sure that you are...
It's been just two weeks since Google launched "Search Plus Your World" (SPYW) to the Internet. The result? People love it. Rather, it appears that users love it. The blogosphere is up in arms over the whole deal.
Google's SPYW is really an integration of normal Google search and Google +. This venture is an attempt to make search results more "social." However, the big "G" can really only display search results from its own social network because companies like Twitter and Facebook won't play nicely with Google. Other social media companies won't share data with Google in a way that Google wants. In some cases, they won't share user data at all.
Thus, the end-user is left with search results that look like they favor Google's own products. This has drawn sharp criticism from some bloggers who see Google as a giant in the industry that is becoming biased - taking the focus away from the user...
Do you think that social media marketing benefits your business? If so, then you are definitely not alone. According to a study conducted by Wildfire, a whopping 97% of marketers believe that social media marketing is helpful to their business. Conducted in November 2011, participants of the survey consisted of 700 marketers from all around the world. Aside from revealing just how valuable social media is in the marketing industry, Wildfire's study also shed light on how marketers are using social media, and how the various networks stack up against each other. Check out more of the study's findings below, along with some social media tips from us.
Why Social Media?
So what do marketers get out of social media? When asked about its benefits, 88% of respondents answered that social media can increase brand awareness. On the other hand, 85% of them also said that blogs and sites like Facebook and Twitter allow them to talk to members of the community,...