A blog is a site created by individuals or businesses as a way of encouraging discussions, opinions and suggestions. They help to increase awareness among readers of new products and developments without resorting to sales pressure. A blog is an open forum where anyone can leave comments for everyone to read and enjoy. The lack of understanding of what a blog is for has many trying to use them to advertise their business. Every good blog is run by a moderator who insures that direct advertising or hate literature are quickly eliminated. Those who insist on using blogs for anything else than what they are designed for are blacklisted or removed as a member.
To be a successful at blogging, it's essential to keep some points in mind.
Define Your Audience
It's impossible to create a blog that appeals to everyone. Before you create your first blog, you need to define who your readers are going to be. You need to ask yourself what content...
Google's homemade Internet browser has been heavily promoted by Google since its debut in September of 2008. Google's baby, Chrome, promised to make Internet browsing faster, safer, and all around more enjoyable. It delivered, for the most part, on its promises. Then, Google went a little crazy with its promotional campaign. Ironically, the way Google promoted itself caused Chrome to virtually disappear from the search results.
Market share for Chrome has mysteriously dropped over the last month - down 0.17 percent. A company that tracks market share of browsers suggests that it's because Google effectively banned itself from the search engines.
Net Applications, which tracks some 160 million unique visits per month, reports that Firefox and Safari also saw market share losses in January. Who is getting all of the browser love? Microsoft, if you can believe it. Microsoft's Internet Explorer saw an increase in January of 1.09 percent. This...
One very tricky aspect to buying web traffic is finding out what niche you really fit into and also where you should focus most of your traffic. You can do the typical way of just plainly looking at what traffic you currently have and then translating into the similar category but this will just end up with you getting the same traffic. This can be effective for someone who doesn't really know what they are doing when it comes to targeted traffic but if you have some experience you will realize that the real traffic is not always the same as what you are getting at the time of investing in targeted traffic. For instance you will always want the best traffic the kind that will get you many more sales and increase your page views but essentially there are not always even amounts of traffic or equally effective traffic. What I am trying to get across is that on one day you might get some great traffic from one source and then on the next day the same type of...
When you're in SEO, staying in the know is a must. A single algorithmic update from Google can make or break your rankings, so you need to be on top of breaking news and search engine information in order to update your strategy accordingly.
A good RSS feed or reader can help you keep track of key news outlets and individuals in the SEO industry, so be sure you have one. When you're in hurry or on the go, it's ideal to turn to Twitter instead. Get important doses and bite-sized updates by creating a list of SEO-relevant Twitter accounts to ensure that you don't miss anything when it comes to search engine info. Be sure to keep your list lean, and only include important names in the industry. Need some suggestions? Check the some of our picks below:
1. Matt Cutts (@mattcutts) – His official job title is "Head of Webspam Team" at Google, and in SEO circles, he's the go-to person when it comes to getting the latest...
Link building is an essential component of effective SEO. You can get everything right when it comes to the on-page SEO and still not rank in the top 10, or even the top 100. Depending on how competitive your keyword phrase is, you may have to build a lot of links to get your article on the front page of Google.
So how do you build links for SEO? There are many ways, but some are better than others. Here are some of the strategies you might want to implement to build links to your website.
Writing articles for other websites is a good way to get links. Most sites that accept guest posts will let you include a few links back to your own site within the body of the article. You have control over the content, so you can make sure your links have the right anchor text to help your page rank for the keywords you are targeting.
Sites like Ezine Articles and Article Dashboard are called article directories....
There are many websites that are more about style than substance. They have well-placed keywords and all the right links, but their content is lacking. Google has recognized this trend, too. Each change in their searching methods suggests they want to provide web users with a list of websites designed to meet their needs, not hackneyed web efforts created to trick the system. So what can you do to ensure your website meets a person's needs? There are 3 fundamental steps you can take to keep visitors coming back to your website.
Provide original content
People will want to come back to your website if you offer something no one else can. For that reason, duplicate content is a turn off. Visitors visit your site because they want to be engaged by you or your organization. They want information that is unique; they want to be told something that they had not quite considered before. Sometimes, they want content that lets them know a bit about how the person who is...
So now you have all of these awesome page views coming in and you have a steady stream of your own organic traffic that will almost always follow through on a regular basis... you have achieved most of your short term traffic related goals thanks to web traffic and maybe you have done a good job of targeting the traffic so that it helped out your website very quickly and with minimal added effort. Whatever you have done to get to this point is clearly working and now you need to step up your efforts to the next level. So how can you get to this next level, how can you make your page views turn into revenue that goes straight into your pocket. This is a very hard question to answer but it has clearly been debated between many people over time and some people have figured out the answer possibly wanting to keep it for themselves. Basically no matter what you do in order to be fully effective you will have to throw your own spin on what you are producing in order to stay ahead of your...
Set to take effect on March 1st, this change will give Google the right to combine information that you've provided from one service with information from other services. According to Google, these changes will improve search, because they'll be able to get to know you better, figure out what you really mean when you type in ambiguous terms such as "Jaguar" (which could either mean the animal or the car) or "Pink" (which could either mean the color or the singer).
There's a saying that "controversy creates cash." That is often true when you're talking about something with an established dogma. Take SEO and online marketing, for example. There are certain "SEO truths" that you should never break. Ditto for social media - except that there are controversial social media marketing strategies that break all the rules and could earn you a flood of new business.
1) Focus on building a cult-like following. Most businesses focus on getting as many "likes" as they possibly can. The sheer number of users and clicks on websites like Facebook is supposed to be enough to win you a flood of new business. The problem is that it doesn't. Who cares if you have 10,000 "likes" on Facebook, or 250,000 "+1s" on Google+? The real litmus test of a marketing strategy is the bottom line. How many new customers did you get this year? How much did your revenue grow? If you focus on a...
The most important piece of running a social media campaign is making sure that you are actually increasing your efforts and making a significant profit off of your work. People will often focus on what seems like the largest piece of a deal and will see how many people they can get to link to their website and how many likes or favorites they can get which works, but the truth is that these are just secondary issues. The real thing that you are searching for when you enter into a promotional campaign using social media is the increase in clicks and page views. People and investors want to see larger traffic gains from this type of campaign and it can be done but the truth is that you need to constantly increase your efforts to make sure that you are getting better and better with the traffic gains over time, this is to say that there can be a plateau effect that plagues the people that run social media and do not have enough tricks up their sleeve to finish the job.