Today we will examine some often overlooked aspects of buying web traffic and then we will go into the finer abilities and features of targeted web traffic. Investing in different ways to increase your page views, subscribers, and rankings on the Alexa scale can all prove to be worthy ways of increasing your own organic traffic. The Internet in a nutshell is just a connection between many people that all have a different goal in mind. Some people love to come on the Internet because they enjoy socializing with friends and getting the free time to play online games or any type of non-productive action. This is not bad but these users primarily affect traffic. It is important to note just how popular and how large the group of web visitors is that has a very small knowledge base on the Internet. You can use this to your advantage because these types of ideas will help you to take the best out of your web traffic. If you can hand yourself the right angle and make sure that you are...
It's been just two weeks since Google launched "Search Plus Your World" (SPYW) to the Internet. The result? People love it. Rather, it appears that users love it. The blogosphere is up in arms over the whole deal.
Google's SPYW is really an integration of normal Google search and Google +. This venture is an attempt to make search results more "social." However, the big "G" can really only display search results from its own social network because companies like Twitter and Facebook won't play nicely with Google. Other social media companies won't share data with Google in a way that Google wants. In some cases, they won't share user data at all.
Thus, the end-user is left with search results that look like they favor Google's own products. This has drawn sharp criticism from some bloggers who see Google as a giant in the industry that is becoming biased - taking the focus away from the user...
Do you think that social media marketing benefits your business? If so, then you are definitely not alone. According to a study conducted by Wildfire, a whopping 97% of marketers believe that social media marketing is helpful to their business. Conducted in November 2011, participants of the survey consisted of 700 marketers from all around the world. Aside from revealing just how valuable social media is in the marketing industry, Wildfire's study also shed light on how marketers are using social media, and how the various networks stack up against each other. Check out more of the study's findings below, along with some social media tips from us.
Why Social Media?
So what do marketers get out of social media? When asked about its benefits, 88% of respondents answered that social media can increase brand awareness. On the other hand, 85% of them also said that blogs and sites like Facebook and Twitter allow them to talk to members of the community,...
Search engine optimization can sometimes get to be tricky if you are not careful about making it overly clear. For instance the fact that your website is completely optimized perfectly for the search engines will just be annoying if you are making it too obvious to viewers. This can show up in a few different ways but the main one, which tends to affect websites, is the use of keywords, or more specifically the overuse of keywords, if you are using the same exact keywords over and over again you will cause problems for yourself. These problems can include being negatively affected towards search engines because the bots that crawl websites are specifically designed to pick up on these types of over-doing SEO and will then rank you in a much worse position. Therefore some of the worst types of SEO would be to just throw in one keyword into a bunch of content and hope that it gets you a rank for that phrase.
One of the cool ways that you can optimize your website...
If you have ever tried to analyze the value of the different parts of your website you will realize that it is no easy task. Figuring out what is wrong with your website is not as simple as reading a chart anymore as there is no good way to figure out what is bringing the revenue into your website. One of the most important parts of a website is the landing page because it decides what will make the decision for your customer, once he sees your landing page he will make the choice between continuing onto your website's main page and then will either go forth and purchase what you are trying to sell. Basically we will always focus on the way to make more revenue and the main thing to think about in this instance is definitely the landing page, so today we will discuss the best way to value your page and whether or not you are doing a good job at monetizing it.
Landing pages are fundamental parts to a website that will be bringing in more visitors or large amounts of...
Pretty pictures aren't just for show, and you shouldn't be faking reviews on Yelp to inflate your mentions the web. These things really matter to users. A recent study by a Canadian company, Mediative, sheds new light on how mobile users are viewing search engine results.
Mediative's latest study was conducted on the iPhone. In part, the company disclosed that:
"Every participant in the study was given the same scenario as in the previous Google Places study – an imaginary road trip with stops in Hamilton, London, Winnipeg and Edmonton, with the task of choosing a place for a friend to get a tattoo in each of those cities based on the Google Places search results. From the participants in the eye tracking part of our study, we recorded each individual session, and then compiled the sessions to create heat maps that represent aggregate gaze data and supplement the qualitative findings."
While users tend to scan web pages on a large...
Alright, social media aficionados, get ready to see some changes on Twitter in the coming weeks. According to Business Insider, the microblogging site will start to roll out enhanced profiles, which will enable brands to "build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment."
Other features offered in enhanced profiles include an above the fold banner across the profile, which would allow brands to upload an 835 x 90 header to be placed at the upper part of the page. There's also an added capability to pin a tweet at the top of the page, so that new visitors will be able to see a select post right away. Additionally, brands can choose to promote a selected tweet that will also appear at the top of the page. These promoted tweets can be targeted according to location, and brands can choose multiple promoted tweets, with the...
One of the often unknown ways to boost your website's SEO is by playing onto your competitors or similarly keyword based websites. The real essence of granting new SEO powers to your website will come from Google and similar search engines desire to promote the most targeted website. Basically if you can show Google that your website is the best or your website just has the most content and most targeted content towards your keywords you will rank higher. This leads to the problem that lots of people think there is on page SEO as in the content on your pages will have the highest quality in optimization but then forget about linking towards other websites and boosting your rankings through the use of a link service or a spider web promotional campaign.
The Golden Rule of Links
Backlinking is one of the great ways to promote your website and an effective way of working together with similar websites to increase your page views without hurting a...
The other side of targeted traffic comes into play when you try to target users from a certain demographic above their location. We have already discussed the essential merits of using location based targeted when investing in web traffic and how it can be one of the best ways to get your website out there and get your local rankings to increase if you need a small area or how ever large covered. On the other hand some websites have absolutely no boundaries and so their targeted traffic will need to focus more on the type of traffic and what the traffic is searching for in order to correctly target it. In some ways this process is definitely better to be looking at then the location based services as this means that you will not come across nearly as many problems because you couldn't do business with someone outside your area of work. The farther you can get from specifically targeting a small area the better, and from now on you should try to confine your...
Social media sites are not for blatant advertising. Their strength lies in the ability for businesses of all stripes to establish trust among potential clients. Rather than just make offers to a opt-in subscriber base, the entrepreneur can build a social network of customers focused on the kind of products and services they're most interested in. But there are rules that must be followed before the use of social media brings in the kind of customers every business needs.
Everyone is different and no two people have exactly the same interests. General advertising is a hit-and-miss method of trying to find that one individual from the crowd that might be interested in a product. Social media makes it easier to find potential customers. Once they've been found, they can be treated as individuals with special needs. Whether they're just surfing out of curiosity or looking for something specific, you can use social...