Set to take effect on March 1st, this change will give Google the right to combine information that you've provided from one service with information from other services. According to Google, these changes will improve search, because they'll be able to get to know you better, figure out what you really mean when you type in ambiguous terms such as "Jaguar" (which could either mean the animal or the car) or "Pink" (which could either mean the color or the singer).
There's a saying that "controversy creates cash." That is often true when you're talking about something with an established dogma. Take SEO and online marketing, for example. There are certain "SEO truths" that you should never break. Ditto for social media - except that there are controversial social media marketing strategies that break all the rules and could earn you a flood of new business.
1) Focus on building a cult-like following. Most businesses focus on getting as many "likes" as they possibly can. The sheer number of users and clicks on websites like Facebook is supposed to be enough to win you a flood of new business. The problem is that it doesn't. Who cares if you have 10,000 "likes" on Facebook, or 250,000 "+1s" on Google+? The real litmus test of a marketing strategy is the bottom line. How many new customers did you get this year? How much did your revenue grow? If you focus on a...
The most important piece of running a social media campaign is making sure that you are actually increasing your efforts and making a significant profit off of your work. People will often focus on what seems like the largest piece of a deal and will see how many people they can get to link to their website and how many likes or favorites they can get which works, but the truth is that these are just secondary issues. The real thing that you are searching for when you enter into a promotional campaign using social media is the increase in clicks and page views. People and investors want to see larger traffic gains from this type of campaign and it can be done but the truth is that you need to constantly increase your efforts to make sure that you are getting better and better with the traffic gains over time, this is to say that there can be a plateau effect that plagues the people that run social media and do not have enough tricks up their sleeve to finish the job.
Today we will examine some often overlooked aspects of buying web traffic and then we will go into the finer abilities and features of targeted web traffic. Investing in different ways to increase your page views, subscribers, and rankings on the Alexa scale can all prove to be worthy ways of increasing your own organic traffic. The Internet in a nutshell is just a connection between many people that all have a different goal in mind. Some people love to come on the Internet because they enjoy socializing with friends and getting the free time to play online games or any type of non-productive action. This is not bad but these users primarily affect traffic. It is important to note just how popular and how large the group of web visitors is that has a very small knowledge base on the Internet. You can use this to your advantage because these types of ideas will help you to take the best out of your web traffic. If you can hand yourself the right angle and make sure that you are...
It's been just two weeks since Google launched "Search Plus Your World" (SPYW) to the Internet. The result? People love it. Rather, it appears that users love it. The blogosphere is up in arms over the whole deal.
Google's SPYW is really an integration of normal Google search and Google +. This venture is an attempt to make search results more "social." However, the big "G" can really only display search results from its own social network because companies like Twitter and Facebook won't play nicely with Google. Other social media companies won't share data with Google in a way that Google wants. In some cases, they won't share user data at all.
Thus, the end-user is left with search results that look like they favor Google's own products. This has drawn sharp criticism from some bloggers who see Google as a giant in the industry that is becoming biased - taking the focus away from the user...
Do you think that social media marketing benefits your business? If so, then you are definitely not alone. According to a study conducted by Wildfire, a whopping 97% of marketers believe that social media marketing is helpful to their business. Conducted in November 2011, participants of the survey consisted of 700 marketers from all around the world. Aside from revealing just how valuable social media is in the marketing industry, Wildfire's study also shed light on how marketers are using social media, and how the various networks stack up against each other. Check out more of the study's findings below, along with some social media tips from us.
Why Social Media?
So what do marketers get out of social media? When asked about its benefits, 88% of respondents answered that social media can increase brand awareness. On the other hand, 85% of them also said that blogs and sites like Facebook and Twitter allow them to talk to members of the community,...
Search engine optimization can sometimes get to be tricky if you are not careful about making it overly clear. For instance the fact that your website is completely optimized perfectly for the search engines will just be annoying if you are making it too obvious to viewers. This can show up in a few different ways but the main one, which tends to affect websites, is the use of keywords, or more specifically the overuse of keywords, if you are using the same exact keywords over and over again you will cause problems for yourself. These problems can include being negatively affected towards search engines because the bots that crawl websites are specifically designed to pick up on these types of over-doing SEO and will then rank you in a much worse position. Therefore some of the worst types of SEO would be to just throw in one keyword into a bunch of content and hope that it gets you a rank for that phrase.
One of the cool ways that you can optimize your website...
If you have ever tried to analyze the value of the different parts of your website you will realize that it is no easy task. Figuring out what is wrong with your website is not as simple as reading a chart anymore as there is no good way to figure out what is bringing the revenue into your website. One of the most important parts of a website is the landing page because it decides what will make the decision for your customer, once he sees your landing page he will make the choice between continuing onto your website's main page and then will either go forth and purchase what you are trying to sell. Basically we will always focus on the way to make more revenue and the main thing to think about in this instance is definitely the landing page, so today we will discuss the best way to value your page and whether or not you are doing a good job at monetizing it.
Landing pages are fundamental parts to a website that will be bringing in more visitors or large amounts of...
Pretty pictures aren't just for show, and you shouldn't be faking reviews on Yelp to inflate your mentions the web. These things really matter to users. A recent study by a Canadian company, Mediative, sheds new light on how mobile users are viewing search engine results.
Mediative's latest study was conducted on the iPhone. In part, the company disclosed that:
"Every participant in the study was given the same scenario as in the previous Google Places study – an imaginary road trip with stops in Hamilton, London, Winnipeg and Edmonton, with the task of choosing a place for a friend to get a tattoo in each of those cities based on the Google Places search results. From the participants in the eye tracking part of our study, we recorded each individual session, and then compiled the sessions to create heat maps that represent aggregate gaze data and supplement the qualitative findings."
While users tend to scan web pages on a large...
Alright, social media aficionados, get ready to see some changes on Twitter in the coming weeks. According to Business Insider, the microblogging site will start to roll out enhanced profiles, which will enable brands to "build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment."
Other features offered in enhanced profiles include an above the fold banner across the profile, which would allow brands to upload an 835 x 90 header to be placed at the upper part of the page. There's also an added capability to pin a tweet at the top of the page, so that new visitors will be able to see a select post right away. Additionally, brands can choose to promote a selected tweet that will also appear at the top of the page. These promoted tweets can be targeted according to location, and brands can choose multiple promoted tweets, with the...