Search engine optimization is one extremely finicky way to deal with promoting your website. It can be strong if you have been in the online scene for an extraordinary amount of time but otherwise you are basically allowing yourself to step into an uphill battle. Let me explain why SEO is often a bad choice for an up and coming web developer. If you are just beginning to get into promotion for your website then you can be expected to have limited resources and tough time constraints. This is often the way that website owners have to deal with their resources, by keeping them at hand, and if this is the case you will not want to be spending all of your efforts into a long term attempt that is risky at best. Unfortunately search engine optimization always takes lots of time, due to the inherent nature of trying to jump ahead of your competition. Unless of course your website is centered around creating new content and bringing in more followers, you will need to focus...
Advertising and promotion have their places on the web. When done right, they can attract customers and increase sales. When it comes to social media, the best form of advertising is none at all. Many new and even established businesses forget that any kind of direct advertising can eliminate them from establishing a presence on media sites. Their best method to grow a base of customers is through the sharing of information.
The first method of unmarketing is to avoid talking about products and services or talking extensively about your achievements as a business owner. Social media marketing is about building trust. Attention grabbing headlines may draw the eye, but viewers prefer to share interests or get informed. The only kind of marketing you should be doing is focusing on building a list of followers and encouraging the interaction of ideas. Nowhere does this require any sales pressure.
Following your first consideration you must be willing to...
Whether you're a business owner trying to reach more customers, or a marketing consultant juggling a lot of clients, it's best to always be on your toes. The key to successful marketing is standing out from the rest of the pack and offering something of value to your target audience. Thankfully, the blogosphere is rich with marketing blogs and experts that offer new tips and ideas for marketers and small business owners alike.
Stuck in a rut? Need a fresh marketing perspective? Consult the following blogs and give your marketing campaign a jumpstart!
1. Marketing Land – Considered as the sister site of Search Engine Land, this blog is your top resource for news and information about online marketing. Marketing Land publishes articles, analysis, and columns about Search Marketing, Display Advertising, Mobile, Social Media, and more.
2. Duct Tape Marketing – A blog owned by John Jantsch, Duct Tape Marketing offers daily tips and insights for...
Turning your new web traffic into revenue can be tricky but if you take some of the more intricate and cool new ways of converting your website's traffic you might just come upon a new idea for your own site. Making everything original is the most important part of a method, if you are just trying to copy and paste some material to get the same after effect as the original poster than you have lost that creative side which is needed to be in front of the crowd. Whenever you find this type of method you can rest assured that there is no real rush for you to implement the idea as it has definitely been around for a long time and that exact method will not work well. Over time as new methods come into people's ideas they will slowly get leaked depending on how widespread the idea is at the time, as the old saying goes if two people hold a secret then it will get out, the only true way to hold onto a secret of this much potential would be to keep it to yourself....
The pattern of online web traffic follows a very intricate path and often can give website owners some very good insight into controlling it to their fullest advantage. This type of info is something that you can use to jump into the equation where you see fit and then take everything that you learn and convert it into a revenue creating resource for your website. Web traffic follows some very certain patterns when looked at on a large scale, it is undeniable that very few power players are actually behind the majority of the traffic. This is demonstrated when you take a look at the main websites, the big ones that everyone knows about and then in comparison towards other similar websites the traffic just seems to drop off by an enormous extent. It is rather funny how a website that just displays user's information like Facebook has millions upon millions of people that are constantly using it to communicate with friends when a much more intricate and...
There are many SEO companies out there right now vying for your advertising dollars. SEO is a bit of a black hole sometimes. You don't know exactly what you're paying for, other than something vague like "backlinks" or "page impressions" or "hits." While it is difficult to measure some SEO strategies using traditional metrics, you should be able to tell your clients exactly what it is that you will do for them. Try to make everything you do measurable and understandable for your client.
Also, avoid saying or doing these 6 things. They'll make you look stupid. Really, they will:
1) Don't tell your client that home page PageRank on a domain means something. For example "I have a PageRank 8 site." First of all, who cares what PageRank your site is. The reality is that PageRank doesn't mean anything in regards to ranking. A lower PageRank site can rank higher in the search engine results pages than a...
You know how search marketing experts are always saying that websites should produce content for people and not search engine bots? Well, here's yet another reason to follow that advice: Search Quality Raters. These are individuals that are tasked to evaluate search results and websites to determine their relevancy to queries. The existence of these raters isn't exactly a secret, as there have been several reports about them before, thanks to some leaked Google documents.
Leave it up to Search Engine Land to conduct an interview with an actual Search Quality Rater. Last Friday, the popular SEO blog published a Q&A with this person that details how Quality Raters are hired, how they are trained, and most importantly, how they evaluate search results.
Check out the details of their interview below:
Who are they?
Google contracts and outsources several of its positions, and Search Quality Raters are no different. According to Search Engine Land, the...
Virtually anybody can write a blog post and even maintain a huge blog with countless pages, but unless you can get people to read your posts all of the effort you put into your blog will be worthless. In this article you will find three simple ways of improving your blogging skills so people will read what you have written.
Use In-Text SEO: SEO is a process that successful bloggers use to attract more visitors to their site through Search Engine Optimization. By using SEO blog owners can increase their site rankings in Google, Yahoo and other search engines. This is important because search engines can provide a blog hundreds or even thousands of free visitors to a site in a very short period of time.
To implement in-text SEO you need to put in your main keywords in the blog post title, in the blog post’s introductory paragraph, in the blog post’s concluding paragraph and at least a couple of times through the body of the blog post. The key to successful...
The Internet is getting increasingly social. That's a great thing for some people. Think about it. What is the best form of advertising? It's referral advertising, isn't it? Who do you trust more: an obvious and polished advertisement created by professional a Madison Avenue advertising agency or your friend?
Let's say you're hungry, and you don't want to cook. So, you decide to go out to eat. You surf the Internet or your T.V. for something delicious. You see a slick ad for a big-box chain restaurant. There are images of moist, delicious hamburgers. There are images of hot and oily french fries cascading over an empty plate sprinkled with salt and pepper and some kind of mysterious, but delicious looking, seasoning.
You might be enticed to go out to eat at this joint. However, how many times have you gone to a restaurant only to discover that what you get on your plate isn't the same thing as what you saw in the commercial? Does this...
If you're not investing enough in display advertising, then you should really consider doing so. A recent study by Forrester Research forecasts that investments in display media, namely contextual listings, static images, rich media ads, as well as pre-roll, mid-roll, or post-roll online video will increase to $27.6 billion by the year 2016.
In addition, Forrester Research predicts that marketers dealing with the high costs of search advertising will turn to biddable display media (display ads bought through automated auctions) instead. This is because display ads can actually turn out to be cheaper and more effective than search. And apparently, Forrester isn't the only one making this prediction. According to Search Engine Land, the guys at eMarketer also believe that "display advertising spend will surpass search advertising by 2015."
Google thinks so, too
Google recently conducted an experiment to measure the effectiveness of...