Trying to get more people to like your page? Or maybe you already have a several likes, but you want to get more engagement out of your fans. In any case, one of the best ways to grab the attention of people on Facebook is with the use of creative landing tabs. If you can give users a great landing page that they can interact with, instead of the just usual Facebook wall, then they'll be more likely to respond, come back, and tell their friends.
The good news is there are tons of Facebook apps out there that can turn your landing tab into just about anything you want. From contact forms and video galleries, to Twitter feeds and coupons, below are some of the top Facebook apps on the web that can help boost the engagement level on your page.
1. ContactMe – A lot of customers nowadays turn to a business' Facebook page to air out any questions, concerns, or praises that they might have. And while the Facebook wall can effectively collect...
Content marketing is simply harnessing your particular expertise to create attractive and relevant content that your present customers and prospects will want to read. As a lead generation strategy, content marketing can be one of the most efficient and cost-effective forms of online marketing. It may seem like a daunting task if you're new to content marketing, but the following examples should help you get the ball rolling, so that your business can proceed into 2012 with creativity and confidence.
They may not be the most popular form of content marketing, but email newsletters can still generate valuable leads, educate prospects about your company, products, and services, and generate website traffic. They are also an effective way to build trust and customer loyalty. Why not send a newsletter thanking all your present customers and explain your plans for the future?
Create an Ebook
If you have difficulty compiling an informative ebook which...
Google's having another difficult month. A recent Wall Street Journal article dishes up new details about a government sting operation that compelled Google to fork over $500 million in a settlement offer. Big "G" acknowledged that it allowed, and even helped, Canadian pharmacies to sell drugs in the U.S. in violation of federal law.
Google's not one for playing by the rules. It's even been caught red-handed buying links in violation of its own TOS. However, by breaking federal drug laws, Google may have goofed up on a scale much larger than "best practice violations." Even if you think drug laws are irrational, and immoral, and you think the government shouldn't have the right to make drugs illegal, the point of fact is that the government forces everyone to comply with its drug laws.
The Department of Justice investigation and the resulting settlement with Google is over. There's nothing new happening there....
Search engine optimization is one extremely finicky way to deal with promoting your website. It can be strong if you have been in the online scene for an extraordinary amount of time but otherwise you are basically allowing yourself to step into an uphill battle. Let me explain why SEO is often a bad choice for an up and coming web developer. If you are just beginning to get into promotion for your website then you can be expected to have limited resources and tough time constraints. This is often the way that website owners have to deal with their resources, by keeping them at hand, and if this is the case you will not want to be spending all of your efforts into a long term attempt that is risky at best. Unfortunately search engine optimization always takes lots of time, due to the inherent nature of trying to jump ahead of your competition. Unless of course your website is centered around creating new content and bringing in more followers, you will need to focus...
Advertising and promotion have their places on the web. When done right, they can attract customers and increase sales. When it comes to social media, the best form of advertising is none at all. Many new and even established businesses forget that any kind of direct advertising can eliminate them from establishing a presence on media sites. Their best method to grow a base of customers is through the sharing of information.
The first method of unmarketing is to avoid talking about products and services or talking extensively about your achievements as a business owner. Social media marketing is about building trust. Attention grabbing headlines may draw the eye, but viewers prefer to share interests or get informed. The only kind of marketing you should be doing is focusing on building a list of followers and encouraging the interaction of ideas. Nowhere does this require any sales pressure.
Following your first consideration you must be willing to...
Whether you're a business owner trying to reach more customers, or a marketing consultant juggling a lot of clients, it's best to always be on your toes. The key to successful marketing is standing out from the rest of the pack and offering something of value to your target audience. Thankfully, the blogosphere is rich with marketing blogs and experts that offer new tips and ideas for marketers and small business owners alike.
Stuck in a rut? Need a fresh marketing perspective? Consult the following blogs and give your marketing campaign a jumpstart!
1. Marketing Land – Considered as the sister site of Search Engine Land, this blog is your top resource for news and information about online marketing. Marketing Land publishes articles, analysis, and columns about Search Marketing, Display Advertising, Mobile, Social Media, and more.
2. Duct Tape Marketing – A blog owned by John Jantsch, Duct Tape Marketing offers daily tips and insights for...
Turning your new web traffic into revenue can be tricky but if you take some of the more intricate and cool new ways of converting your website's traffic you might just come upon a new idea for your own site. Making everything original is the most important part of a method, if you are just trying to copy and paste some material to get the same after effect as the original poster than you have lost that creative side which is needed to be in front of the crowd. Whenever you find this type of method you can rest assured that there is no real rush for you to implement the idea as it has definitely been around for a long time and that exact method will not work well. Over time as new methods come into people's ideas they will slowly get leaked depending on how widespread the idea is at the time, as the old saying goes if two people hold a secret then it will get out, the only true way to hold onto a secret of this much potential would be to keep it to yourself....
The pattern of online web traffic follows a very intricate path and often can give website owners some very good insight into controlling it to their fullest advantage. This type of info is something that you can use to jump into the equation where you see fit and then take everything that you learn and convert it into a revenue creating resource for your website. Web traffic follows some very certain patterns when looked at on a large scale, it is undeniable that very few power players are actually behind the majority of the traffic. This is demonstrated when you take a look at the main websites, the big ones that everyone knows about and then in comparison towards other similar websites the traffic just seems to drop off by an enormous extent. It is rather funny how a website that just displays user's information like Facebook has millions upon millions of people that are constantly using it to communicate with friends when a much more intricate and...
There are many SEO companies out there right now vying for your advertising dollars. SEO is a bit of a black hole sometimes. You don't know exactly what you're paying for, other than something vague like "backlinks" or "page impressions" or "hits." While it is difficult to measure some SEO strategies using traditional metrics, you should be able to tell your clients exactly what it is that you will do for them. Try to make everything you do measurable and understandable for your client.
Also, avoid saying or doing these 6 things. They'll make you look stupid. Really, they will:
1) Don't tell your client that home page PageRank on a domain means something. For example "I have a PageRank 8 site." First of all, who cares what PageRank your site is. The reality is that PageRank doesn't mean anything in regards to ranking. A lower PageRank site can rank higher in the search engine results pages than a...
You know how search marketing experts are always saying that websites should produce content for people and not search engine bots? Well, here's yet another reason to follow that advice: Search Quality Raters. These are individuals that are tasked to evaluate search results and websites to determine their relevancy to queries. The existence of these raters isn't exactly a secret, as there have been several reports about them before, thanks to some leaked Google documents.
Leave it up to Search Engine Land to conduct an interview with an actual Search Quality Rater. Last Friday, the popular SEO blog published a Q&A with this person that details how Quality Raters are hired, how they are trained, and most importantly, how they evaluate search results.
Check out the details of their interview below:
Who are they?
Google contracts and outsources several of its positions, and Search Quality Raters are no different. According to Search Engine Land, the...