Virtually anybody can write a blog post and even maintain a huge blog with countless pages, but unless you can get people to read your posts all of the effort you put into your blog will be worthless. In this article you will find three simple ways of improving your blogging skills so people will read what you have written.
Use In-Text SEO: SEO is a process that successful bloggers use to attract more visitors to their site through Search Engine Optimization. By using SEO blog owners can increase their site rankings in Google, Yahoo and other search engines. This is important because search engines can provide a blog hundreds or even thousands of free visitors to a site in a very short period of time.
To implement in-text SEO you need to put in your main keywords in the blog post title, in the blog post’s introductory paragraph, in the blog post’s concluding paragraph and at least a couple of times through the body of the blog post. The key to successful...
The Internet is getting increasingly social. That's a great thing for some people. Think about it. What is the best form of advertising? It's referral advertising, isn't it? Who do you trust more: an obvious and polished advertisement created by professional a Madison Avenue advertising agency or your friend?
Let's say you're hungry, and you don't want to cook. So, you decide to go out to eat. You surf the Internet or your T.V. for something delicious. You see a slick ad for a big-box chain restaurant. There are images of moist, delicious hamburgers. There are images of hot and oily french fries cascading over an empty plate sprinkled with salt and pepper and some kind of mysterious, but delicious looking, seasoning.
You might be enticed to go out to eat at this joint. However, how many times have you gone to a restaurant only to discover that what you get on your plate isn't the same thing as what you saw in the commercial? Does this...
If you're not investing enough in display advertising, then you should really consider doing so. A recent study by Forrester Research forecasts that investments in display media, namely contextual listings, static images, rich media ads, as well as pre-roll, mid-roll, or post-roll online video will increase to $27.6 billion by the year 2016.
In addition, Forrester Research predicts that marketers dealing with the high costs of search advertising will turn to biddable display media (display ads bought through automated auctions) instead. This is because display ads can actually turn out to be cheaper and more effective than search. And apparently, Forrester isn't the only one making this prediction. According to Search Engine Land, the guys at eMarketer also believe that "display advertising spend will surpass search advertising by 2015."
Google thinks so, too
Google recently conducted an experiment to measure the effectiveness of...
Great, now you have finally accomplished what usually is the unthinkable for many website owners, you have beat the problem and have created a fantastic way to get page views on your website and now you are thinking to yourself, what do I do now? People often get caught up in the unimportant part of this problem, which will leave them thinking much more about getting views than what they are going to do with them once they have accomplished all of their short term goals. This is very similar to people that spend tons of time on SEO and think that the website traffic is just an offset of the original desire. Think about why you are promoting your website through search engine optimization again, in the end you will realize that you are just after what you thought what a great way to get more website viewers, but eventually you will start spending way too much time on the optimization and less time on your content and pleasing what viewers you already have. A huge...
One of the truths you're used to hearing about online advertising is that you must increase your "click-through rate." Click-through rates are a measure of how many people click on an ad you've placed. Many online companies offer display ads, contextual ads, and even text-link ads. If you're relying on click-through rates as a measure of "user engagement" with your company, you're going to be in for a big surprise (if it isn't already obvious to you yet).
Some companies are slow to join the online advertising game. If you have never tried buying an ad online, you don't have a lot to unlearn. If you have been buying ads online, and have suffered through wacky conversion rates, here's why: click-through rates don't translate into user interest.
The Internet isn't like the physical world. When someone walks into Burger King, there's a really good chance they're buying a burger (or something...
Has blogging lost its soul and become just another medium tarnished by blatant commercialism? Looking at the growing mass of pro-blogs that dominate the blogosphere, it is easy to conclude that yes, blogging has utterly sold out. Too many people are blogging just to make money. The mass of poor quality, sales-driven content they generate is reaching critical mass. Soon the backlash will begin!
When blogging started it was an amateur affair. People wrote about what interested them without any intention of making money. Some used blogging to draw attention to their existing businesses. Then, bloggers started to realize that they could use blogs to make money directly. A few of them went on to earn well-deserved fortunes. Unfortunately, there are now so many people trying to make money blogging that the original ethos of the medium has vanished.
The rot started when "six figure bloggers" realized that they could make a second fortune by selling the secrets of...
Yesterday, Google announced that they released an algorithm update that factors in "the layout of a webpage and the amount of content you see on the page once you click on a result." The algorithmic change is targeted towards sites that have too many ads located at the upper-hand part of the page (also known as "above-the-fold.") This means that if someone visits a website and that user doesn't see a lot of content right away because of excessive ads, then the site could see a drop in traffic, because of this new update.
What's with the change?
Apparently, Google has received a lot of complaints from users having unpleasant browsing experiences due to the imbalance between content and ads. According to a blog post by the search giant:
Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this...
One of the strongest ways that traffic can be targeted towards a specific group of people is location. Think about it, what makes people come into a store at any mall or go to any dining location; it's all about where the store is located. People will only go so far for a certain level of quality and then they will grow attached to what they enjoy and grow apart from what they don't like. This is definitely to be expected but it works in an extremely similar way in the online world, people will get attached to what they can find that provides them with what they need. There is not a huge need for flashy pages and updated scripts rather than just solid content that is provided at an affordable and easy to use rate. People don’t want the premium things that make them jump through hoops to reach so anyone who can create a following for their product will definitely go far. The way that this can be found in the online world is that search engines will lead...
Shortly after its very inception, the Internet started to become a global community and while in the early 2000s, the majority of websites were in English, this has all changed. Today, the majority of Internet content is in other languages, with the English language only accounting for around 40% of web content. As more and more people around the world get connected, this number is constantly dropping, making it more important than ever for the web to improve its support for multilingual usage. Internationalized domain names (IDNs) present a long-awaited feature of the Internet which enables people to register web addresses in languages other than English.
Billions of people around the world do not use English as their primary language and many don't even understand it at all. The standard Latin alphabet has long been used as a workaround for limitations imposed by ICANN (The Internet Corporation for Assigned Names and Numbers) which previously made...
Google is a monolithic creature that promises nothing, but offers everything. At least, this is what SEO experts and online marketers tend to think. Google is hated just as much, and sometimes even more so, than it is liked. It's not uncommon to hear people complain about how Google ruined their business during the last Panda update, or how Google closed their Adsense account, or how Google stole their first-born child and disappeared like a thief in the night. OK, maybe the last one is exaggerated a bit, but so are many of the negative comments made about Google.
Over the years, the big "G" has given webmasters numerous tools to help with SEO. Some smart and savvy webmasters have seized on the opportunities given, while others have ignored them and them blamed the search engine giant when their marketing failed to pan out.
Among the short-list of improvements that Google has offered webmasters is:
The ability to submit and validate XML...