Great, now you have finally accomplished what usually is the unthinkable for many website owners, you have beat the problem and have created a fantastic way to get page views on your website and now you are thinking to yourself, what do I do now? People often get caught up in the unimportant part of this problem, which will leave them thinking much more about getting views than what they are going to do with them once they have accomplished all of their short term goals. This is very similar to people that spend tons of time on SEO and think that the website traffic is just an offset of the original desire. Think about why you are promoting your website through search engine optimization again, in the end you will realize that you are just after what you thought what a great way to get more website viewers, but eventually you will start spending way too much time on the optimization and less time on your content and pleasing what viewers you already have. A huge...
One of the truths you're used to hearing about online advertising is that you must increase your "click-through rate." Click-through rates are a measure of how many people click on an ad you've placed. Many online companies offer display ads, contextual ads, and even text-link ads. If you're relying on click-through rates as a measure of "user engagement" with your company, you're going to be in for a big surprise (if it isn't already obvious to you yet).
Some companies are slow to join the online advertising game. If you have never tried buying an ad online, you don't have a lot to unlearn. If you have been buying ads online, and have suffered through wacky conversion rates, here's why: click-through rates don't translate into user interest.
The Internet isn't like the physical world. When someone walks into Burger King, there's a really good chance they're buying a burger (or something...
Has blogging lost its soul and become just another medium tarnished by blatant commercialism? Looking at the growing mass of pro-blogs that dominate the blogosphere, it is easy to conclude that yes, blogging has utterly sold out. Too many people are blogging just to make money. The mass of poor quality, sales-driven content they generate is reaching critical mass. Soon the backlash will begin!
When blogging started it was an amateur affair. People wrote about what interested them without any intention of making money. Some used blogging to draw attention to their existing businesses. Then, bloggers started to realize that they could use blogs to make money directly. A few of them went on to earn well-deserved fortunes. Unfortunately, there are now so many people trying to make money blogging that the original ethos of the medium has vanished.
The rot started when "six figure bloggers" realized that they could make a second fortune by selling the secrets of...
Yesterday, Google announced that they released an algorithm update that factors in "the layout of a webpage and the amount of content you see on the page once you click on a result." The algorithmic change is targeted towards sites that have too many ads located at the upper-hand part of the page (also known as "above-the-fold.") This means that if someone visits a website and that user doesn't see a lot of content right away because of excessive ads, then the site could see a drop in traffic, because of this new update.
What's with the change?
Apparently, Google has received a lot of complaints from users having unpleasant browsing experiences due to the imbalance between content and ads. According to a blog post by the search giant:
Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this...
One of the strongest ways that traffic can be targeted towards a specific group of people is location. Think about it, what makes people come into a store at any mall or go to any dining location; it's all about where the store is located. People will only go so far for a certain level of quality and then they will grow attached to what they enjoy and grow apart from what they don't like. This is definitely to be expected but it works in an extremely similar way in the online world, people will get attached to what they can find that provides them with what they need. There is not a huge need for flashy pages and updated scripts rather than just solid content that is provided at an affordable and easy to use rate. People don’t want the premium things that make them jump through hoops to reach so anyone who can create a following for their product will definitely go far. The way that this can be found in the online world is that search engines will lead...
Shortly after its very inception, the Internet started to become a global community and while in the early 2000s, the majority of websites were in English, this has all changed. Today, the majority of Internet content is in other languages, with the English language only accounting for around 40% of web content. As more and more people around the world get connected, this number is constantly dropping, making it more important than ever for the web to improve its support for multilingual usage. Internationalized domain names (IDNs) present a long-awaited feature of the Internet which enables people to register web addresses in languages other than English.
Billions of people around the world do not use English as their primary language and many don't even understand it at all. The standard Latin alphabet has long been used as a workaround for limitations imposed by ICANN (The Internet Corporation for Assigned Names and Numbers) which previously made...
Google is a monolithic creature that promises nothing, but offers everything. At least, this is what SEO experts and online marketers tend to think. Google is hated just as much, and sometimes even more so, than it is liked. It's not uncommon to hear people complain about how Google ruined their business during the last Panda update, or how Google closed their Adsense account, or how Google stole their first-born child and disappeared like a thief in the night. OK, maybe the last one is exaggerated a bit, but so are many of the negative comments made about Google.
Over the years, the big "G" has given webmasters numerous tools to help with SEO. Some smart and savvy webmasters have seized on the opportunities given, while others have ignored them and them blamed the search engine giant when their marketing failed to pan out.
Among the short-list of improvements that Google has offered webmasters is:
The ability to submit and validate XML...
With more and more top-level domains (TLDs) becoming available every few years, many webmasters and business owners find themselves wondering whether it's worth registering a new web address. Consider the following common TLDs when it comes to registering your domain name.
While a lot of people still believe that the .com TLD is the only one worth having, this is not necessarily the case. In fact, many businesses do just fine, if not better, by using something other than the .com extension. Consider how most people will end up visiting your site. If people are likely to type the address into their web browsers, then you should always register a .com address, although there's nothing stopping you from registering multiple addresses with different TLDs which all direct to your main site.
.org and .net Domains
These two domains are as old as .com itself, and they are the most popular after the predominant .com TLD....
It's a well-known fact of life that human beings, no matter how old, can always learn something new. Whether you're a startup founder who's new to the industry, or seasoned entrepreneur with an establish business, there's always room to expand your knowledge and master new skills. This is especially true for people with online businesses, because of the dynamic and rapidly-changing nature of the web. New websites and services are always emerging, and business owners who want to stay relevant, need to keep up.
Thankfully, there isn't a shortage of knowledge on the web. There are tons of news sites and blogs out there that can effectively keep users up to date, and companies are always offering whitepapers and webinars for users who wish to learn more about a certain topic. However, those who want wider and more in-depth discussions, opt for online courses instead.
Schooling for Entrepreneurs
Enter Mixergy.com. Founded by entrepreneur...
What's your affiliate marketing strategy in 2012? The New Year has come and it will surely bring more challenges to your affiliate marketing business. If you want to boost your success in 2012, you have to make sure to prepare better strategies to conduct your affiliate business in the New Year. Here are 7 recipes to become a successful affiliate in 2012:
1. Create new campaign in new niche
If you are the loyal follower of a niche that doesn't give you enough income, it is the time for you to create a new campaign in new niche. Sometime, a change in your niche can bring you significant change in your affiliate commission. By starting a new campaign in a new niche, you are expanding your affiliate marketing business and by doing this, you are giving more possibilities for success.
2. Buy a new blueprint or report and implement it
There are many new e-books being released that will help you to make more money doing affiliate marketing...