The pattern of online web traffic follows a very intricate path and often can give website owners some very good insight into controlling it to their fullest advantage. This type of info is something that you can use to jump into the equation where you see fit and then take everything that you learn and convert it into a revenue creating resource for your website. Web traffic follows some very certain patterns when looked at on a large scale, it is undeniable that very few power players are actually behind the majority of the traffic. This is demonstrated when you take a look at the main websites, the big ones that everyone knows about and then in comparison towards other similar websites the traffic just seems to drop off by an enormous extent. It is rather funny how a website that just displays user's information like Facebook has millions upon millions of people that are constantly using it to communicate with friends when a much more intricate and...
There are many SEO companies out there right now vying for your advertising dollars. SEO is a bit of a black hole sometimes. You don't know exactly what you're paying for, other than something vague like "backlinks" or "page impressions" or "hits." While it is difficult to measure some SEO strategies using traditional metrics, you should be able to tell your clients exactly what it is that you will do for them. Try to make everything you do measurable and understandable for your client.
Also, avoid saying or doing these 6 things. They'll make you look stupid. Really, they will:
1) Don't tell your client that home page PageRank on a domain means something. For example "I have a PageRank 8 site." First of all, who cares what PageRank your site is. The reality is that PageRank doesn't mean anything in regards to ranking. A lower PageRank site can rank higher in the search engine results pages than a...
You know how search marketing experts are always saying that websites should produce content for people and not search engine bots? Well, here's yet another reason to follow that advice: Search Quality Raters. These are individuals that are tasked to evaluate search results and websites to determine their relevancy to queries. The existence of these raters isn't exactly a secret, as there have been several reports about them before, thanks to some leaked Google documents.
Leave it up to Search Engine Land to conduct an interview with an actual Search Quality Rater. Last Friday, the popular SEO blog published a Q&A with this person that details how Quality Raters are hired, how they are trained, and most importantly, how they evaluate search results.
Check out the details of their interview below:
Who are they?
Google contracts and outsources several of its positions, and Search Quality Raters are no different. According to Search Engine Land, the...
Virtually anybody can write a blog post and even maintain a huge blog with countless pages, but unless you can get people to read your posts all of the effort you put into your blog will be worthless. In this article you will find three simple ways of improving your blogging skills so people will read what you have written.
Use In-Text SEO: SEO is a process that successful bloggers use to attract more visitors to their site through Search Engine Optimization. By using SEO blog owners can increase their site rankings in Google, Yahoo and other search engines. This is important because search engines can provide a blog hundreds or even thousands of free visitors to a site in a very short period of time.
To implement in-text SEO you need to put in your main keywords in the blog post title, in the blog post’s introductory paragraph, in the blog post’s concluding paragraph and at least a couple of times through the body of the blog post. The key to successful...
The Internet is getting increasingly social. That's a great thing for some people. Think about it. What is the best form of advertising? It's referral advertising, isn't it? Who do you trust more: an obvious and polished advertisement created by professional a Madison Avenue advertising agency or your friend?
Let's say you're hungry, and you don't want to cook. So, you decide to go out to eat. You surf the Internet or your T.V. for something delicious. You see a slick ad for a big-box chain restaurant. There are images of moist, delicious hamburgers. There are images of hot and oily french fries cascading over an empty plate sprinkled with salt and pepper and some kind of mysterious, but delicious looking, seasoning.
You might be enticed to go out to eat at this joint. However, how many times have you gone to a restaurant only to discover that what you get on your plate isn't the same thing as what you saw in the commercial? Does this...
If you're not investing enough in display advertising, then you should really consider doing so. A recent study by Forrester Research forecasts that investments in display media, namely contextual listings, static images, rich media ads, as well as pre-roll, mid-roll, or post-roll online video will increase to $27.6 billion by the year 2016.
In addition, Forrester Research predicts that marketers dealing with the high costs of search advertising will turn to biddable display media (display ads bought through automated auctions) instead. This is because display ads can actually turn out to be cheaper and more effective than search. And apparently, Forrester isn't the only one making this prediction. According to Search Engine Land, the guys at eMarketer also believe that "display advertising spend will surpass search advertising by 2015."
Google thinks so, too
Google recently conducted an experiment to measure the effectiveness of...
Great, now you have finally accomplished what usually is the unthinkable for many website owners, you have beat the problem and have created a fantastic way to get page views on your website and now you are thinking to yourself, what do I do now? People often get caught up in the unimportant part of this problem, which will leave them thinking much more about getting views than what they are going to do with them once they have accomplished all of their short term goals. This is very similar to people that spend tons of time on SEO and think that the website traffic is just an offset of the original desire. Think about why you are promoting your website through search engine optimization again, in the end you will realize that you are just after what you thought what a great way to get more website viewers, but eventually you will start spending way too much time on the optimization and less time on your content and pleasing what viewers you already have. A huge...
One of the truths you're used to hearing about online advertising is that you must increase your "click-through rate." Click-through rates are a measure of how many people click on an ad you've placed. Many online companies offer display ads, contextual ads, and even text-link ads. If you're relying on click-through rates as a measure of "user engagement" with your company, you're going to be in for a big surprise (if it isn't already obvious to you yet).
Some companies are slow to join the online advertising game. If you have never tried buying an ad online, you don't have a lot to unlearn. If you have been buying ads online, and have suffered through wacky conversion rates, here's why: click-through rates don't translate into user interest.
The Internet isn't like the physical world. When someone walks into Burger King, there's a really good chance they're buying a burger (or something...
Has blogging lost its soul and become just another medium tarnished by blatant commercialism? Looking at the growing mass of pro-blogs that dominate the blogosphere, it is easy to conclude that yes, blogging has utterly sold out. Too many people are blogging just to make money. The mass of poor quality, sales-driven content they generate is reaching critical mass. Soon the backlash will begin!
When blogging started it was an amateur affair. People wrote about what interested them without any intention of making money. Some used blogging to draw attention to their existing businesses. Then, bloggers started to realize that they could use blogs to make money directly. A few of them went on to earn well-deserved fortunes. Unfortunately, there are now so many people trying to make money blogging that the original ethos of the medium has vanished.
The rot started when "six figure bloggers" realized that they could make a second fortune by selling the secrets of...
Yesterday, Google announced that they released an algorithm update that factors in "the layout of a webpage and the amount of content you see on the page once you click on a result." The algorithmic change is targeted towards sites that have too many ads located at the upper-hand part of the page (also known as "above-the-fold.") This means that if someone visits a website and that user doesn't see a lot of content right away because of excessive ads, then the site could see a drop in traffic, because of this new update.
What's with the change?
Apparently, Google has received a lot of complaints from users having unpleasant browsing experiences due to the imbalance between content and ads. According to a blog post by the search giant:
Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this...