Do you still follow the same old blogging practices that most of the marketers follow even today and are unhappy with the results?
Probably, it’s time to tweak the standard blogging rules and try some new approach to get better exposure for your business. It’s important to remember that as every business is constantly evolving, it needs to adapt and change, according to the growing needs of the customers and industry.
Let’s have a look at some of the existing blogging practices that can be given a twist and experiment with some new ones:
-Post at least 4-5 blogs daily
Gone are the days, when your website traffic was equivalent to the number of posts that you publish everyday. Some marketers believe that by increasing their posting frequency, they can see some amazing results in terms of high volume of traffic, which is not true. Many hi-profile bloggers who used to post 4-5 blogs per week have reduced it to 2-3 times per week and can still...
Gone are the days, when keyword rich anchor text was extremely popular and easy way to get backlinks for your website. Many experts believe that this tactic no longer offers advantage for SEO web content, when used in your blogs or any form of online content and is best avoided by marketers.
With Google sending warning to SEO sites about spammy anchor text, it makes sense to link your content, without using much of anchor text as far as possible.
If you are confused with what really an anchor text is, then let’s take a look at an example here. Suppose you are writing a blog on herbal hair dye and link it to your product page, which relates specifically to herbal hair dye, then you are making use of keyword rich anchor text for your content.
Simple steps to create content by using less of anchor text
Use anchor text sparingly in your content
It’s a good idea to use anchor text to the minimum as far as possible in your SEO content than using...
Do you want to know how to build a steady readership for your blog and ensure high amounts of traffic to your website?
Perhaps, it’s time to pick up some useful tips that can get you started on attracting more number of quality visitors by engaging them through your valuable content. Remember, no matter how excellent your blog content maybe, it’s of no use until you are able to get readers coming back to your site for more information.
You may be able to boost your publicity efforts and improve the SEO of your website but having a loyal base of regular readers is a huge challenge, which requires sustained and conscious effort from your side.
Let’s look at some interesting ways that you can use to boost your blog readership:
-Learn more about your target audience
Most of the marketers do not have good information about their target audience, their interests, likes, dislikes, preferences etc. Without this, it’s not possible to cater...
Are you looking for some great results with your email marketing efforts but wondering how to go about it?
Most of the marketers find that the emails that they send to their customers are either ignored or hardly read by them. Some of the most common reasons can be lack of powerful content, boring headline, poor presentation, inability to attract customers or too much emphasis on selling.
Here we look at some excellent ideas that you can use to capture the attention of your readers using your emails:
Reach out to your audience
Did you know that almost 33% of the email recipients view emails based only on the subject line?
Use engaging headlines and powerful words to leave a lasting impression on your readers. The most important element is your subject line and they must be able to convey some kind of benefit or solution to the problems faced by your customers. The words that you choose for your subject line and email body must be motivating enough for the...
Is you marketing goal to attract more number of readers to your blog and create a lasting impression on them?
You can drive quality traffic and more leads for your website through distinctive writing to create a higher appeal for your business among your viewers. There is a greater possibility of your blog or social media profiles gaining more visibility, when you can keep your readers constantly engaged by providing them new insights into topics through your writings.
Besides, it may be a great way to build lasting relationships and customer loyalty by sharing valuable information through your unique content.
Creating your own style of writing to win customers
If you want your content to be recognized and stand out among others, it’s best to use a distinctive style that may be able to capture the attention of your audience. You can be assured of getting repeat visitors for your website in this manner and boost your website traffic. Remember, if your...
Are you looking for some new and innovative marketing tools to increase your brand awareness on LinkedIn?
Try using the latest LinkedIn with Publisher platform that can help in providing access to a larger target audience, while enabling you to build solid reputation and giving greater exposure to your online content.
How can Publisher provide en edge to your growing business?
Did you know that by posting blog posts on LinkedIn with Publisher can make your content highly searchable through keywords by your target users?
Besides, it gives you a great opportunity to showcase your talent and expertise in a niche area of business that is really huge for content marketing. Imagine both your followers and connections can view your published posts, just like Facebook.
Besides, if your post has high number of viewers, then it may be chosen by the LinkedIn’s newsreader-Pulse where you can get more number of views, comments and shares from your target audience.
Do you want to know some best secrets of creating a responsive and effective business website that can instantly attract your visitors?
A good website must be easily accessible and needs to be user-friendly, provide excellent navigation capabilities and most importantly, make it easy for visitors to find the information that they want.
Creating a high quality website requires striking a fine balance between different elements including the visuals, layout, design, SEO with an attractive landing page and great content that provides valuable information.
Let’s look at some of these elements in more detail to see how you can use them effectively to get the best results:
# Have a clear and uncluttered layout
If you want to boost the credibility of your website and enhance its value, make sure to have a clean and clutter free design that makes website navigation simple and smooth for your visitors.
The navigation structure must make logical sense and...
Are you confident that your current SEO strategy is able to deliver the best results for your business in terms of increased volume of website traffic?
Every online marketer wants to achieve high page rankings for their website with more incoming traffic. But the greater challenge is to get the right amount of traffic needed for your website, which in reality can help in attracting new customers.
A good SEO strategy is the foundation to the success of any online business and it must be positioned in such a way that it helps your customers to get in instant with your website.
Why do we need quality SEO in the first place?
The main purpose of SEO is to provide a seamless and smooth experience to the users as well as communicate your intentions to the search engines to recommend your website for relevant searches.
SEO can help in positioning your website well in the search engines and provide more visibility to your online products and services. They can help...
Do you want to attract more visitors to your website and create more hype about your brand in the market?
No doubt marketing and promotion is all about creating sustained interest of your customers in your products by boosting your online sales and increasing your revenue. But the difference lies in how do you use different types of content to generate more leads for your business.
Here we look at some of the most popular content types that can be used to ensure that you always get more links to your website:
Hold contests to spark curiosity among people
One of the best ways to build a huge fan following for your brand is by organizing contests via social media channels. You could use Facebook, Twitter and also create an email list to promote your contests on different websites that can be valuable in getting links back to your website.
Of course, most people would be enticed to enter the challenge to win prizes while giving you a great opportunity to connect...
Do you want to know how to build a solid social media strategy that can represent your brand effectively in the market?
Every business needs to have maximum exposure to promote their products and services to their target customers. In the absence of a well-planned social media strategy, it may be a bit challenging to get the best results in the long term.
Here we discuss a few core social media strategies that can help you get started with this essential task:
-Set realistic goals and objectives
It’s important to carefully assess your company’s overall needs and find out how to use social media channels effectively to reach your goals. There may be plenty of personalized goals that you would have in your mind for your business. However, the most important ones much include improving brand awareness, retaining your customers and reducing your overall promotional costs.
Remember, having too many goals can prove to be distraction so it’s good to...