Shortly after its very inception, the Internet started to become a global community and while in the early 2000s, the majority of websites were in English, this has all changed. Today, the majority of Internet content is in other languages, with the English language only accounting for around 40% of web content. As more and more people around the world get connected, this number is constantly dropping, making it more important than ever for the web to improve its support for multilingual usage. Internationalized domain names (IDNs) present a long-awaited feature of the Internet which enables people to register web addresses in languages other than English.
Billions of people around the world do not use English as their primary language and many don't even understand it at all. The standard Latin alphabet has long been used as a workaround for limitations imposed by ICANN (The Internet Corporation for Assigned Names and Numbers) which previously made...
Google is a monolithic creature that promises nothing, but offers everything. At least, this is what SEO experts and online marketers tend to think. Google is hated just as much, and sometimes even more so, than it is liked. It's not uncommon to hear people complain about how Google ruined their business during the last Panda update, or how Google closed their Adsense account, or how Google stole their first-born child and disappeared like a thief in the night. OK, maybe the last one is exaggerated a bit, but so are many of the negative comments made about Google.
Over the years, the big "G" has given webmasters numerous tools to help with SEO. Some smart and savvy webmasters have seized on the opportunities given, while others have ignored them and them blamed the search engine giant when their marketing failed to pan out.
Among the short-list of improvements that Google has offered webmasters is:
The ability to submit and validate XML...
With more and more top-level domains (TLDs) becoming available every few years, many webmasters and business owners find themselves wondering whether it's worth registering a new web address. Consider the following common TLDs when it comes to registering your domain name.
While a lot of people still believe that the .com TLD is the only one worth having, this is not necessarily the case. In fact, many businesses do just fine, if not better, by using something other than the .com extension. Consider how most people will end up visiting your site. If people are likely to type the address into their web browsers, then you should always register a .com address, although there's nothing stopping you from registering multiple addresses with different TLDs which all direct to your main site.
.org and .net Domains
These two domains are as old as .com itself, and they are the most popular after the predominant .com TLD....
It's a well-known fact of life that human beings, no matter how old, can always learn something new. Whether you're a startup founder who's new to the industry, or seasoned entrepreneur with an establish business, there's always room to expand your knowledge and master new skills. This is especially true for people with online businesses, because of the dynamic and rapidly-changing nature of the web. New websites and services are always emerging, and business owners who want to stay relevant, need to keep up.
Thankfully, there isn't a shortage of knowledge on the web. There are tons of news sites and blogs out there that can effectively keep users up to date, and companies are always offering whitepapers and webinars for users who wish to learn more about a certain topic. However, those who want wider and more in-depth discussions, opt for online courses instead.
Schooling for Entrepreneurs
Enter Mixergy.com. Founded by entrepreneur...
What's your affiliate marketing strategy in 2012? The New Year has come and it will surely bring more challenges to your affiliate marketing business. If you want to boost your success in 2012, you have to make sure to prepare better strategies to conduct your affiliate business in the New Year. Here are 7 recipes to become a successful affiliate in 2012:
1. Create new campaign in new niche
If you are the loyal follower of a niche that doesn't give you enough income, it is the time for you to create a new campaign in new niche. Sometime, a change in your niche can bring you significant change in your affiliate commission. By starting a new campaign in a new niche, you are expanding your affiliate marketing business and by doing this, you are giving more possibilities for success.
2. Buy a new blueprint or report and implement it
There are many new e-books being released that will help you to make more money doing affiliate marketing...
Making the main keywords of a website stick out in content is some of the hardest and most desired work that needs to be done. Websites essentially need a way to get their content indexed and ranked well, because almost every site can use organic traffic and Google as a search engine does a great job of providing tons of this traffic. Even though you may lose some of your potential traffic to your competitor and at the same time Google may be marketing your website as a way to make money, as in they are selling adsense keywords one your main website's keywords so technically they will be sending some of your traffic to anyone who is paying for it, but in the end like all business decisions a compromise needs to be made. The smart choice in this matter is always to choose to take Google's side and deal with the small downsides they represent, while taking the positive side to Google, all of the traffic that is perfectly or almost perfectly targeted towards your...
Social media marketing campaigns are the most effective way of reaching out to your customers and selling your online products and services. They can offer excellent results and help companies achieve greater visibility among a large target audience. However, it is always important to keep a close track on these marketing campaigns using social media monitoring tools to ensure greater success in your efforts. Moreover, these social media metrics enable you to understand and track the flow of business that allows you to focus on the core business areas that may need some improvement.
Lot of online enterprises have started using this tool to measure the results of their social media campaigns. As a result of using social media monitoring for your business, you can offer high quality service to your customers with better quality products. It helps you to figure out, if everything is working well for your business and seek valuable feedback and response on your...
You're only getting a fraction of the traffic you could be getting if you just rely on the "desktop version" of your website. Not only should you have a mobile version of your site, you should consider doing some SEO so that you can be found on mobile devices. With that said, don't let your SEO company sell you worthless services, and don't make these dumb mistakes:
Mistake #1 - You decide to build a ".mobi" TLD version of your site so that you can be indexed and ranked.
Why It's A Mistake: A ".mobi" domain name is an extension that you can buy in addition to your ".com" domain extension. This ".mobi" extension is supposed to help you rank well in Google, Yahoo, and other search engines. However, there is no evidence that this extension benefits you at all.
In fact, there is some evidence that shows that Google has more ".com" websites indexed than ".mobi". If...
The next study that we will discuss today are some of the common misconceptions of targeted traffic, including the different ways that it will affect your website, and other things like how web traffic works to increase your SEO and in the long term. Web traffic works with itself in a rather exponential way which is to say that after some time of promoting your website through conventional means and then increasing your viewership with targeted web traffic you should see a steady gain in the amount of organic traffic you get as people who are interested in what you have to offer will start coming to your website to get more info or more of the same content that you promise.
The first example that we will explore is the idea that all traffic is roughly the same. People think that web traffic is all about the numbers and increasing your website stats but in reality this is very far from the truth, you need to realize that people are viewing your website, real people that will...
We all know that the first few weeks of 2012 have not been kind to Google. We've witnessed one mess after another unfold for the search giant, and none of these issues show any signs of slowing down. But is Google the only company in hot water? Maybe in the public's eye, but in reality, it's not the only tech giant that's doing questionable things. Its social media rival, Facebook, may also soon go under fire because of a recent "political" update that's being frowned upon by a lot of users and privacy watch dogs. (More on this later.) Let's break down the recent actions of our admired tech companies, shall we?
3 Strikes for Google: Buying Links, Antitrust, & Fraud
Strike 1: As we previously reported, Google was recently caught in a fiasco that involved buying links and posting thin content, in efforts to promote the Chrome browser. The search giant immediately reacted and put the blame on third-party companies that...