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Why Ad Clicks Are Dying

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Why Ad Clicks Are Dying

One of the truths you're used to hearing about online advertising is that you must increase your "click-through rate." Click-through rates are a measure of how many people click on an ad you've placed. Many online companies offer display ads, contextual ads, and even text-link ads. If you're relying on click-through rates as a measure of "user engagement" with your company, you're going to be in for a big surprise (if it isn't already obvious to you yet). Some companies are slow to join the online advertising game. If you have never tried buying an ad online, you don't have a lot to unlearn. If you have been buying ads online, and have suffered through wacky conversion rates, here's why: click-through rates don't translate into user interest. The Internet isn't like the physical world. When someone walks into Burger King, there's a really good chance they're buying a burger (or something...



Blogging About Blogging is Ruining the Blogosphere for Everyone

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Has blogging lost its soul and become just another medium tarnished by blatant commercialism? Looking at the growing mass of pro-blogs that dominate the blogosphere, it is easy to conclude that yes, blogging has utterly sold out. Too many people are blogging just to make money. The mass of poor quality, sales-driven content they generate is reaching critical mass. Soon the backlash will begin! When blogging started it was an amateur affair. People wrote about what interested them without any intention of making money. Some used blogging to draw attention to their existing businesses. Then, bloggers started to realize that they could use blogs to make money directly. A few of them went on to earn well-deserved fortunes. Unfortunately, there are now so many people trying to make money blogging that the original ethos of the medium has vanished. The rot started when "six figure bloggers" realized that they could make a second fortune by selling the secrets of...



Google Updates Algorithm to Target Pages with Too Many Ads

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Google Updates Algorithm to Target Pages with Too Many Ads

Yesterday, Google announced that they released an algorithm update that factors in "the layout of a webpage and the amount of content you see on the page once you click on a result." The algorithmic change is targeted towards sites that have too many ads located at the upper-hand part of the page (also known as "above-the-fold.") This means that if someone visits a website and that user doesn't see a lot of content right away because of excessive ads, then the site could see a drop in traffic, because of this new update. What's with the change? Apparently, Google has received a lot of complaints from users having unpleasant browsing experiences due to the imbalance between content and ads. According to a blog post by the search giant: Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this...



Location Based Targeting for Online Traffic

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Location Based Targeting for Online Traffic

One of the strongest ways that traffic can be targeted towards a specific group of people is location. Think about it, what makes people come into a store at any mall or go to any dining location; it's all about where the store is located. People will only go so far for a certain level of quality and then they will grow attached to what they enjoy and grow apart from what they don't like. This is definitely to be expected but it works in an extremely similar way in the online world, people will get attached to what they can find that provides them with what they need. There is not a huge need for flashy pages and updated scripts rather than just solid content that is provided at an affordable and easy to use rate. People don’t want the premium things that make them jump through hoops to reach so anyone who can create a following for their product will definitely go far. The way that this can be found in the online world is that search engines will lead...



Domain Name Registration - An Overview of Internationalized Domain Names

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Domain Name Registration - An Overview of Internationalized Domain Names

Shortly after its very inception, the Internet started to become a global community and while in the early 2000s, the majority of websites were in English, this has all changed. Today, the majority of Internet content is in other languages, with the English language only accounting for around 40% of web content. As more and more people around the world get connected, this number is constantly dropping, making it more important than ever for the web to improve its support for multilingual usage. Internationalized domain names (IDNs) present a long-awaited feature of the Internet which enables people to register web addresses in languages other than English. Billions of people around the world do not use English as their primary language and many don't even understand it at all. The standard Latin alphabet has long been used as a workaround for limitations imposed by ICANN (The Internet Corporation for Assigned Names and Numbers) which previously made...



How Google, Yahoo, and Bing Made Your Life Harder For 2012

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How Google, Yahoo, and Bing Made Your Life Harder For 2012

Google is a monolithic creature that promises nothing, but offers everything. At least, this is what SEO experts and online marketers tend to think. Google is hated just as much, and sometimes even more so, than it is liked. It's not uncommon to hear people complain about how Google ruined their business during the last Panda update, or how Google closed their Adsense account, or how Google stole their first-born child and disappeared like a thief in the night. OK, maybe the last one is exaggerated a bit, but so are many of the negative comments made about Google. Over the years, the big "G" has given webmasters numerous tools to help with SEO. Some smart and savvy webmasters have seized on the opportunities given, while others have ignored them and them blamed the search engine giant when their marketing failed to pan out. Among the short-list of improvements that Google has offered webmasters is: The ability to submit and validate XML...



Domain Name Registration - Choosing a TLD for Your Business

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Domain Name Registration - Choosing a TLD for Your Business

With more and more top-level domains (TLDs) becoming available every few years, many webmasters and business owners find themselves wondering whether it's worth registering a new web address. Consider the following common TLDs when it comes to registering your domain name. .com Domains While a lot of people still believe that the .com TLD is the only one worth having, this is not necessarily the case. In fact, many businesses do just fine, if not better, by using something other than the .com extension. Consider how most people will end up visiting your site. If people are likely to type the address into their web browsers, then you should always register a .com address, although there's nothing stopping you from registering multiple addresses with different TLDs which all direct to your main site. .org and .net Domains These two domains are as old as .com itself, and they are the most popular after the predominant .com TLD....



Mixergy: The Ultimate Knowledge Source for Online Businesses

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Mixergy: The Ultimate Knowledge Source for Online Businesses

It's a well-known fact of life that human beings, no matter how old, can always learn something new. Whether you're a startup founder who's new to the industry, or seasoned entrepreneur with an establish business, there's always room to expand your knowledge and master new skills. This is especially true for people with online businesses, because of the dynamic and rapidly-changing nature of the web. New websites and services are always emerging, and business owners who want to stay relevant, need to keep up. Thankfully, there isn't a shortage of knowledge on the web. There are tons of news sites and blogs out there that can effectively keep users up to date, and companies are always offering whitepapers and webinars for users who wish to learn more about a certain topic. However, those who want wider and more in-depth discussions, opt for online courses instead. Schooling for Entrepreneurs Enter Mixergy.com. Founded by entrepreneur...



7 Recipes to Become a Successful Affiliate in 2012

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7 Recipes to Become a Successful Affiliate in 2012

What's your affiliate marketing strategy in 2012? The New Year has come and it will surely bring more challenges to your affiliate marketing business. If you want to boost your success in 2012, you have to make sure to prepare better strategies to conduct your affiliate business in the New Year. Here are 7 recipes to become a successful affiliate in 2012: 1. Create new campaign in new niche If you are the loyal follower of a niche that doesn't give you enough income, it is the time for you to create a new campaign in new niche. Sometime, a change in your niche can bring you significant change in your affiliate commission. By starting a new campaign in a new niche, you are expanding your affiliate marketing business and by doing this, you are giving more possibilities for success. 2. Buy a new blueprint or report and implement it There are many new e-books being released that will help you to make more money doing affiliate marketing...



Search Engine Optimization within Content

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Making the main keywords of a website stick out in content is some of the hardest and most desired work that needs to be done. Websites essentially need a way to get their content indexed and ranked well, because almost every site can use organic traffic and Google as a search engine does a great job of providing tons of this traffic. Even though you may lose some of your potential traffic to your competitor and at the same time Google may be marketing your website as a way to make money, as in they are selling adsense keywords one your main website's keywords so technically they will be sending some of your traffic to anyone who is paying for it, but in the end like all business decisions a compromise needs to be made. The smart choice in this matter is always to choose to take Google's side and deal with the small downsides they represent, while taking the positive side to Google, all of the traffic that is perfectly or almost perfectly targeted towards your...



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