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10 Ways Your SEO Company Could Be Ripping You Off

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10 Ways Your SEO Company Could Be Ripping You Off

SEO companies are in business to make money. This doesn't mean that all SEO companies are fly-by-nighters, or that all of them are selling you worthless services. However, this industry is rife with scam artists and people selling snake oil. Fortunately, you can protect yourself by understanding how major search engines, like Google work (and, more importantly, how they don't work). If your SEO company tells you any of the following, then fire them: 1) "Googlebot doesn’t read CSS, so don't worry about validation and don't worry about those hidden "divs." This lie is insidious because you're hiring your SEO company to help you rank higher in the SERPs. Some SEO companies engage in shady tactics like burying hidden "divs" in the CSS while telling you not to worry about their tactics because Google won't find out, and neither will your competitors. Google checks for those hidden divs, by the way. You...



Investing In Web Traffic: What to Know

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Investing In Web Traffic: What to Know

Lets rewind the tape and go all the way back to the beginning, today we will focus on buying web traffic and just what that has to offer to you. When dealing with these type of sensitive details and trying to take apart something as complex and website traffic, we really need to go to the root of the problem to find the solution. Web traffic can be an adventurous platform to embark on and it definitely is. It one of the few high risk and high reward website plans that actually shows huge gains when done correctly. It doesn't take a rocket scientist to show you that the normal high risk plans for increasing traffic don't hold any water when it comes to increasing your page views. You really need to figure out what you need and them go from there to try and accomplish any and every goal that you set for yourself when it comes to web traffic. Hypothetically speaking, if you need web traffic your first inclination should be to assess your situation and figure...



Google+: Love It or Hate It, You Ought to Be In It

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Google+: Love It or Hate It, You Ought to Be In It

Google+ may not be the hippest or most mainstream social network yet, but that shouldn't stop you from jumping in right now. The search giant is taking huge strides in bringing its own social community to the forefront, so like it or not, people are going to notice Google+. This post will summarize some of the not-so-little things that Google is doing to promote its social network. Additionally, if your brand is already on Google+ and you're thinking of ways to increase your presence, check out the latter part of this post that provides a quick overview of the social network's most important features, together with some tips on using the site. Google indexes G+ profiles like crazy If you type in a person's name on Google, chances are their Google+ Profile (if they have one) along with their photo, will appear on the first page of search results. Displaying a photo in search results is a big plus (no pun intended) for the search...



How To Use Video Blogs To Transform Your Online Business?

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How To Use Video Blogs To Transform Your Online Business?

Video blogging has revolutionized business in the recent times and today it is one of the most popular medium of sharing information on the Internet. There is a greater demand for video blogging or vlogging, due to the ability to engage the audience and convey their marketing message in an interesting manner. Besides, it is much easier to understand and retain all the information for the target audience with the use of video blogs. Video blogging helps companies to establish a huge web presence and draw targeted traffic to their website. Lot of small and large companies can use vblogging as an effective promotional technique for boosting the sales of their online products. In addition, video blogging can be used to share valuable business information among the customers and build a positive brand image of the company in the market. In fact, this approach can be a better way of marketing your company's products and services to gain access to a large number...



Is Shortening Your URL Bad For SEO?

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Is Shortening Your URL Bad For SEO?

You've probably seen URL shortening services on the web. These services allow you to take a long URL and shorten it. For example, let's say that you have a website, yourwebsite.com. You sell widgets on this website. One of your pages on the site has a URL that looks something like this: yourwebsite.com/what-you-should-know-about-our-widgets.html That's a long URL, but you can shorten it using a URL-shortening service. You track one of these services down on the Internet (i.e. tinyurl.com), and find what looks like a search box. You enter your long URL into that search box. Then, the shortening service shortens the link for you, thus making it a bit more manageable. You end up with something like "tinyurl.com/6yry78." You then post this link everywhere. After all, this "new and improved" version of your long URL looks neat and tidy, and it will definitely fit in a Twitter post. There's just one catch: it might...



A Website and It's Pageviews

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The number of views that each page on a website creates on a daily or weekly basis can be something that web masters scrutinize and try to figure out down to the second, but there are often occurrences that will never be present towards the owner of the website, meaning that random factors will often create inconsistencies over time of viewers. When looking at the analytics of a website people love to post their stats and try to look at last months to see what has gotten better and what has gotten worse but there is a definitely interesting, to say the least, train of thought that say if you are over-reading the analytics and analyzing them to the point of changing almost all of your beliefs and current programs on top of their cue, then you have hit a point of being much too overwhelmed with a large decision as this. It can sometimes be a good form of communication to explain to someone of how they are acting when they attempt to verify one possible day where the number of viewers...



Your Complete Guide to Navigating Pinspire

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Your Complete Guide to Navigating Pinspire

Last week, we told you about Pinterest, a hot new social media site that allows you to create virtual pin boards of interesting images that you find online. It really is a great bookmarking service that can get users to find and share great and inspiring things on the web. The only thing that doesn't sit well with users it that Pinterest is currently an invite only community. You either have to be invited by someone who's already a member, or request an invitation from the site, a process that can take a while. If you're tired of waiting for that Pinterest invite, then consider signing up for other similar services that are just as good. A prime example of such a service is Pinspire, a Pinterest-like website that can get you pinning in no time. Pinspire's sign-up process takes a breeze, as you'll only need a few seconds to enter your name, country, and email, together with a password. Once you sign up, you'll be asked to select...



5 Top Tips To Get You Started With Blog Marketing

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5 Top Tips To Get You Started With Blog Marketing

Blog marketing can dramatically transform any online business and give a huge boost to the company's marketing efforts. It is one of the easiest ways to reach a wide number of customers and establish a huge presence in the market without spending much on advertising the products. Regardless of the size of your company, blog marketing can provide greater visibility to your brand by helping you in sharing valuable business information. In addition, it is one of the best ways to educate your customers and provide them more knowledge about your existing business. For many companies, blog marketing is the best way to stay in touch with their customers and provide them regular updates and news on different products. By using this technique of marketing, you can build a good rapport with the customers and gain their trust and credibility in the long run. Besides, blog marketing is an excellent medium to generate higher sales leads by increasing traffic to your...



The Advantages to Buying Web Traffic

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There are some clear advantages for picking targeted web traffic and buying into the idea that this is a clear and strong way to provide the traffic that your website needs. Many people have wondered just what type of traffic or promotional campaign all together to engage into and yet many people are also conflicted on just what is the best. Today we will explain why targeted web traffic provides the best bang for your buck when it comes to promotional campaigns. There is sufficient knowledge that having a wide variety of web based promotional efforts can work together to have a great efficient and working schedule for your website, but in the end you still will always need to help out your campaign by sending traffic to your website. It has been long proven that targeted web traffic holds extremely strong value in promotional efforts for a website. There is just no better way to actually gain your own organic traffic and get people to keep coming back to your website above...



Extended Sitelinks Are A Headfake

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Extended Sitelinks Are A Headfake

There are some people who believe that sitelinks are expanding and that these sitelinks are a way to help gain exposure for your website. This is partially true. Yes, sitelinks help people find more pages on your website via search engines. However, Google is not really expanding the use of sitelinks. Just in case you're already lost, let's back up for a moment. What is a sitelink? These are sitelinks: A sitelink is a link that appears underneath the main link for a website. In some cases, sitelinks appear underneath a subpage of the site. These links help users navigate a website directly from Google's search engine results pages, rather than having to click through to your website, and then having to click through your site's navigation links. The purpose of sitelinks is to simplify site navigation by displaying sitelinks to important pages within your website. Google has been showing sitelinks in its search results for a...



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