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3 Best Tips For Using Social Media Monitoring For Promoting Your Brand

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3 Best Tips For Using Social Media Monitoring For Promoting Your Brand

Social media marketing campaigns are the most effective way of reaching out to your customers and selling your online products and services. They can offer excellent results and help companies achieve greater visibility among a large target audience. However, it is always important to keep a close track on these marketing campaigns using social media monitoring tools to ensure greater success in your efforts. Moreover, these social media metrics enable you to understand and track the flow of business that allows you to focus on the core business areas that may need some improvement. Lot of online enterprises have started using this tool to measure the results of their social media campaigns. As a result of using social media monitoring for your business, you can offer high quality service to your customers with better quality products. It helps you to figure out, if everything is working well for your business and seek valuable feedback and response on your...



Are You Making These Seven Dumb SEO Mistakes With The Mobile Version of Your Website?

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Are You Making These Seven Dumb SEO Mistakes With The Mobile Version of Your Website?

You're only getting a fraction of the traffic you could be getting if you just rely on the "desktop version" of your website. Not only should you have a mobile version of your site, you should consider doing some SEO so that you can be found on mobile devices. With that said, don't let your SEO company sell you worthless services, and don't make these dumb mistakes: Mistake #1 - You decide to build a ".mobi" TLD version of your site so that you can be indexed and ranked. Why It's A Mistake: A ".mobi" domain name is an extension that you can buy in addition to your ".com" domain extension. This ".mobi" extension is supposed to help you rank well in Google, Yahoo, and other search engines. However, there is no evidence that this extension benefits you at all. In fact, there is some evidence that shows that Google has more ".com" websites indexed than ".mobi". If...



Common Misconceptions with Targeted Traffic

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The next study that we will discuss today are some of the common misconceptions of targeted traffic, including the different ways that it will affect your website, and other things like how web traffic works to increase your SEO and in the long term. Web traffic works with itself in a rather exponential way which is to say that after some time of promoting your website through conventional means and then increasing your viewership with targeted web traffic you should see a steady gain in the amount of organic traffic you get as people who are interested in what you have to offer will start coming to your website to get more info or more of the same content that you promise. The first example that we will explore is the idea that all traffic is roughly the same. People think that web traffic is all about the numbers and increasing your website stats but in reality this is very far from the truth, you need to realize that people are viewing your website, real people that will...



Google & Facebook, What the Heck are You Guys Doing?

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Google & Facebook, What the Heck are You Guys Doing?

We all know that the first few weeks of 2012 have not been kind to Google. We've witnessed one mess after another unfold for the search giant, and none of these issues show any signs of slowing down. But is Google the only company in hot water? Maybe in the public's eye, but in reality, it's not the only tech giant that's doing questionable things. Its social media rival, Facebook, may also soon go under fire because of a recent "political" update that's being frowned upon by a lot of users and privacy watch dogs. (More on this later.) Let's break down the recent actions of our admired tech companies, shall we? 3 Strikes for Google: Buying Links, Antitrust, & Fraud Strike 1: As we previously reported, Google was recently caught in a fiasco that involved buying links and posting thin content, in efforts to promote the Chrome browser. The search giant immediately reacted and put the blame on third-party companies that...



Buying Web Traffic and You

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Buying Web Traffic and You

Being on the receiving end of getting web traffic can be confusing for a first timer so we will go through the steps needed to correctly invest in web traffic and then go into the specifics of how web traffic can affect your website. There are many different positive ways that adding web traffic to your website can effectively cause a whirlwind effect making your website raise in ranking and in viewership over time. Usually all of the different website promotion techniques go hand in hand and you can expect that over time your website will always be rising but the true question is how fast will your website rise to power. Almost anyone these days can create a website and add content to the point of receiving some cool viewership but it takes someone very talented to get a website to the point of growing exponentially over time and creating some create revenue and traffic sources out of them. Website designers and owners are getting smarter as can be expected and you...



Website Product Placement towards Visitors

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There are some very important tasks to take into consideration when trying to market your product to your visitors. This means there is a very distinct difference between a poorly put together website and one that has been professionally done, people will take notice of this one way or another and it may even cost you some sales. Unfortunately this can often mean that you will lose some sales until you fix up the current problems with any type of marketing attempt on your website. This really only affects people who are trying to market their own product, or their own service, as these types of things will rely one hundred percent to actually make the sale. If you are trying to sell something that is uniquely yours then you will not have the marketing skills from a typical widely produced product to back the actual quality of what you are providing. For example, lets pretend like you were trying to sell some different headphone based products. These headphones might be sold from...



The New Google Slap That You Won't Recover From In 2012

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The New Google Slap That You Won't Recover From In 2012

In a world powered by Google, every Internet marketer fears the "Google slap." A Google slap is so affectionately named because it refers to the big "G" taking your website down a few notches in the search engine results pages. If you've ever had this happen to you, you know that it is utterly devastating from an organic traffic standpoint. You basically fall off the Internet map, and your business could dry up in a heartbeat. Thankfully, if you've done a good job with your SEO, you probably have nothing to worry about - until now. Google has rolled out its most radical change since Panda. It's called "Search Plus Your World." This new way of accessing content on the Internet is highly personalized, and can slap your website down in a heartbeat. How? Think about this for a moment. Google owns Google+. Google isn't just sitting on the sidelines here with its social media invention. It's integrating it heavily into its...



Top 5 Android Apps for Managing Your Online Presence

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Top 5 Android Apps for Managing Your Online Presence

Last month, we wrote a post about the best iPhone apps for Internet marketers and business owners who wish manage their reputations while on the go. To be fair, we've decided to include our Android friends in the fun, and also write a post dedicated to Android apps. The Android Operating System is becoming more powerful after every update, and like the iPhone, any Android device is like a Swiss army knife that can pull up various tools for different situations. The following Android apps are our top picks for managing your online reputation. From SERPs to Social Media, to web stats, these programs will certainly help you keep track of rankings and mentions even when you’re out and about. 1. DroidAnalytics – Dying to check your Google Analytics data while on the road? With this app, you can get an instant visualization of how your website is doing. DroidAnalytics provides data in tabular and graphical form, allowing users to easily check...



Age and Geo Targeted Demographics for Traffic

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Age and Geo Targeted Demographics for Traffic

There are two main ways to target your traffic. You can focus on either age demographics or a geographically targeted demographic. There is not necessarily one that is more important than another, rather you need to find out what works best for your website. There is a definite potential for either one to work out to the best possible outcome depending on what you are looking for in terms of traffic. Some people enjoy bringing in people that will be potential customers and others will sometimes try to send more promotional traffic, in this sense they will try to get people to their website that will be sending out the link to their friends and potentially connecting with them through social networks. There are a few different ideas that are present when trying to get the right people to your website so you should always take into account what you are looking for in terms of traffic. Do you need to directly increase the amount of paying customers that you have right...



10 Ways Your SEO Company Could Be Ripping You Off

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10 Ways Your SEO Company Could Be Ripping You Off

SEO companies are in business to make money. This doesn't mean that all SEO companies are fly-by-nighters, or that all of them are selling you worthless services. However, this industry is rife with scam artists and people selling snake oil. Fortunately, you can protect yourself by understanding how major search engines, like Google work (and, more importantly, how they don't work). If your SEO company tells you any of the following, then fire them: 1) "Googlebot doesn’t read CSS, so don't worry about validation and don't worry about those hidden "divs." This lie is insidious because you're hiring your SEO company to help you rank higher in the SERPs. Some SEO companies engage in shady tactics like burying hidden "divs" in the CSS while telling you not to worry about their tactics because Google won't find out, and neither will your competitors. Google checks for those hidden divs, by the way. You...



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