The business of Search Engine Optimization is huge. There's not a single day that goes by that an SEO firm tries to entice customers into taking unnecessary risks. How so? Well, many, but not all, SEO firms sell their clients worthless services and spread myths that don't help the client at all. At best, they result in the client wasting money. At worst, they actually hurt search engine rankings for the client.
How do SEO firms pull off a stunt like this? Simple, they rely on the client being ignorant. Between Google's Matt Cutts, and several reputable SEO companies and experts, there are many myths that are now dying a horrible and much deserved death. Here are 10 that you should be aware of:
Myth #1 - "Our firm is endorsed by Google."
Some SEO firms will lure you in by saying that they are associated with Google, affiliated with Google, approved by Google, or that they are somehow endorsed by Google. Other firms are a...
"A marketing plan is beneficial for directing your efforts and energy towards the most suitable actions that will render what you want to achieve", says Mr. Deb Roberts who is the CEO of Synapse Marketing Solutions in Denver. "The idea of making a marketing plan outline is to comprehend your customers and take steps towards delivering your best according to their desires." Mr. Roberts is of the opinion that there is no place for over-thinking or over-expressing here. In case of marketing plan for small business, it is ideal to convey a brief tale that includes all the main points of your approved strategy. So, the ideal plans need hardly 15 pages, isn't it? If this sounds interesting, do read ahead...
Before Creating a Marketing Plan
With the above statements, I hope that you have understood the importance of developing a marketing plan. You can now ask: How to create a marketing plan? Well, before that, there are three main...
One of the smartest new ways of optimizing a website can start right from the first design phase. Before you start calling that fancy SEO firm and laying out money for aftermarket SEO try starting the optimization yourself right from the get go. People often underestimate the power that the code behind a website has on the SEO. Often the meta tags, general tags, or even backlinks are completely left out of a website, which is a shame because these are some for the strongest ways of SEO’ing a website. It is correct that if you are in a competitive niche you will need to go the extra mile when trying to rank on search engines, but nothing says that you need to neglect the most basic forms of it. We will start from some of the most basic ways of controlling your page keywords and SEO to slightly more advanced tactics, but in the end all of these methods are highly accomplish-able even by a novice’s standards.
The Meta Tags
The first step in this...
Social brand building can enhance effectiveness of advertising campaigns and boost the sales turnover of online enterprises. By integrating social media into your brand building exercise, you can provide maximum exposure to your products and services. In addition, it can help you to create a favorable impression on the minds of the customers and quickly promote your online sales. Social media can give wider coverage to your brand and attract maximum number of customers to your website.
Advertisers can build an online reputation for their products in the market and develop customer loyalty in the long run. In addition, social media channels allow companies to directly connect with their customers and develop a good rapport with them. Social brand building has its own inherent advantages and is the most cost-effective way of promoting your online business. It can be used as an effective channel for delivering a strong marketing message to a large target...
Online advertising has demonstrated time and time again that it is more effective than traditional advertising. Web page banners have proved to be more interactive than print ads, email marketing has been trumping direct mail for years, and publishers have learned that they can get their messages across their target audience faster and more efficiently when they do it using the Internet, as compared to old fashioned means.
Online Video vs. TV Commercials
Online video ads are no different. In a recent study, Google teamed up with Ipsos OTX MediaCT to determine the effects of online video advertisements compared to traditional TV ads. Their research involved three sets of participants who were asked to view ads in their own homes. The first group saw only TV ads, a second group viewed only online video ads, while a third group of participants was tasked to view both online ads and TV commercials.
1–2 days after watching, the participants were given surveys...
With all of the SEO forums on the Internet, you might be getting the idea that paid search is dead. Paid search consists of advertisements that you pay for that are included on websites and in many popular search engine results pages. Even FullTraffic's business model is oriented around a "paid search" model. What you might be asking yourself is: "why would I pay for traffic when I can get it for free?" Well, there's a very good reason why you would pay for traffic.
You're already spending money on SEO to help improve your organic ranking, so it's not really free. The only difference between paying for an ad and paying for SEO is that you can track your results with paid ads. It's really hard, if not impossible, to directly measure your results with organic SEO.
Now for the really good news: a new study finds that paid search drives $6 in local sales for every $1 in online sales. The U.S. Commerce Department reports...
Website visitors, the incredible yet unpredictable variable that controls the complete success or failure of a website. It is truly amazing that something this trivial is actually the deciding factor and makes such a big difference in the world. Today we will examine just what makes website so hard to control while keeping itself as the most important factor in every website. There are a few different and equally important factors to take into account when creating the perfect promotional campaign for a website, yours to be specific, and the different targeted options that are available to you should all be at least given a chance. In the end we will hopefully give you some great insight and you might even change your entire mindset on how to approach the promotional side of your website.
Target the Cash
Numbers can be very confusing when you have ten different options all offering hundreds of different campaigns and possible ways to spend your promotional funds....
If most of your business is local, you are probably familiar with Google's local results pages. However, you may also have been told that Facebook and Twitter are great ways to promote your business locally. Which marketing strategy should you focus most of your attention on?
Facebook pages are sort of a subset of Facebook. Once you set up a page, you can advertise it, and get people to "like" your page. The value of this is that you form a community on Facebook, which can help you create "buzz" about your business. This type of thing works great for boutique product and service businesses. You can even set up your Facebook page so that only people who "like" your page get special promotional offers and invites to special events that you host.
In this sense, you can create a sort of "buyers club" or "VIP club" without the hassle of a bunch of paperwork and plastic cards....
This coming year is sure to bring a lot of surprises, and while it's impossible to predict exactly how the next 12 months will go, 2011 has provided us with hints of things that the world needs to pay attention to and watch out for in 2012.
Listed below are a few issues and trends that are bound to keep showing up in 2012. Whether you're an entrepreneur, a marketer, or just an everyday consumer, it's best to pay attention to these matters and trends, because they will, almost certainly, determine the course of this coming year.
1. SOPA – Currently making its way into Congress is the Stop Online Piracy Act (SOPA), a bill that aims to curb piracy and Intellectual Property theft on the Internet. While the reasons behind this bill are noble and valid, it's been met by fierce protests from various Internet companies due its broad and unconstitutional proposals. SOPA mandates ISPs, search engines, advertisers, and even payment services to...
Nothing is more frustrating than putting considerable effort into designing a blog, and additional effort into writing posts for the blog, for only a small trickle of traffic to ever see your efforts. Driving high amounts of traffic to your blog can offer a variety of benefits. If you are selling a good or service that is associated with the blog, you can see an increase in sales as a direct result. Your goal may just be to spread certain ideas and connect with like-minded individuals, which high amounts of traffic can help you attain.
Capturing high levels of traffic on your blog primarily requires hard work. Another requirement is patience, since blog traffic can take some time to build. That being said, there are five things you can start doing right now, that will help increase your blog’s traffic in the near future.
1. Link appropriately. Your blog posts should not just always contain plain text, but they should also have links to other...