Image credit: North Shore-LIJ on Flickr
Whew! Another year has come and gone, and 2011 is almost out the door. But before you rush into 2012, it's best to list down a few resolutions to ensure that you get started with the New Year on the right foot.
Not quite sure where to start? These 5 New Year’s resolutions for Internet Marketing should give you some ideas:
1. Tweet more (meaningful things) – If there's one action that's guaranteed to give you more success in Twitter it's this: Tweet more about things that people care about. With over 100 million active users, the only way to stand out is to post tidbits that resonate with your target audience. Do this often, and your Twitter account is bound to come up in people's radars in no time.
2. Don't be a snooty social media marketer – You know that you're a snooty social media marketer when: a) You don't respond to people just because they only have...
Credibility is one of those words that are not thrown around lightly in the online scene. People want to have someone they trust holding their money, someone they can put their good faith in that they will be treated with the utmost respect and professionalism. Unfortunately as opposed to the normal world, when building a website it can get to be very hard to give yourself a perceived credibility, and make people even accept what you are trying to sell them if they are put off by an outdated website or one that reeks of a scam. No matter what the truth is, if a website owner cannot put together a smooth looking website than people will put them off as much lower quality of a business person and this can lead to some very unpleasant ends for you.
Picking out the design to a website may be a large task that should only be dedicated to an owner or a designer of a specific website, but you should always remember just how big of a deal this can be and just how much...
Social bookmarking is the best method of advertising products by online enterprises for increasing traffic to their websites. It can help advertisers to provide greater publicity to their products and earn high recognition in the industry. In addition, social bookmarking can be a resourceful tool for increasing every company's website conversion rates to boost the sales volume. This marketing technique enables companies to have access to high quality links thereby, leading to an increase in the number of customers.
Advertisers can make huge profits by submitting high quality content to lot of social bookmarking websites and gain better credibility in the market. Besides, it makes good sense to use social bookmarking for your marketing needs as it can help in boosting your website search engine rankings. There is a greater possibility of increasing targeted audience to your website using this marketing technique to provide wider exposure to your...
Managing your company's online reputation is a task that needs to be done even when you're out and about. Whether you're a business owner attending meetings all over the country, or an Internet marketer heading to an out of town conference, there's no excuse for ignoring comments and mentions about your brand.
Thankfully, your smartphone can effectively keep you on top of your brand monitoring duties. Check out these 5 iPhone apps that ensure that you don't miss another tweet, post, or comment about your company.
1. Boxcar – This nifty app sends you push notifications whenever your brand or keyword receives a mention across various social networks and websites. Boxcar supports Twitter, Facebook, Email, RSS Feeds, Growl, Github, Google Voice, and Google Buzz. Perhaps the most convenient feature of Boxcar is that it provides a central inbox for all your notifications, making it easy to respond to comments, mentions, and...
Image credit Gross Rootes Marketing
Most companies envision a separate relationship between their inbound and outbound marketing approaches. With inbound approaches, companies tend to focus on keyword rich content and ensure those industry keywords are front and center within their PPC (pay-per-click) campaigns, and that these same keywords play a prominent role in their social media marketing platforms. With outbound approaches, companies focus on building their brand by linking their company name to a list of core competencies and relevant products. These advertisements are then used in conventional outbound marketing approaches of print, magazine, radio, TV and billboard advertisements. However, there is a direct relationship between inbound and outbound marketing that most companies either ignore, or are unaware even exists. In fact, it's such an important relationship that to ignore it means to lose market share and give ground to competitors....
The first thing you were probably told about building a website and marketing that site was "content is king." When you started fumbling around with SEO, you read or heard this slogan again: "content is king."
In fact, this slogan has been repeated so often that it might almost seem like common sense. While content is certainly important, Derrick Wheeler, Microsoft's senior SEO architect, argues that there is much more to SEO than just good content. Wheeler argues that structure is king, not content.
In the debate over the most important aspect of SEO, many Internet marketers argue over the importance of links vs content. Some say that the number or quality of inbound links is what drives your search engine rankings, while others say that links are important but great content trumps links, since your content will naturally attract the best links and therefore you should just focus on writing and distributing great content....
It is often said that the entire online world is a numbers game, everyone wants more web traffic than they can have, and anyone who has web traffic is going to down play the results. Everyone who has run or been in close contact with someone running a website will realize the factor and impact that these so-called numbers can have on a website. In fact people will spend hours of each day just trying to artificially inflate their own numbers to make it seem like a largely used website. This is unfortunately the wrong way of going about promoting your website but in the end there are different methods with varying degrees of success and the personal or emotional input that is a invested in every online test will have a huge impact on this too. The main things to look into when trying to control your page views, but of course increase them over time would be to attempt some new understandably easy methods that can be implemented right away.
Now the main aspect of these ideas that...
Nowadays, a lot of people think that social media is all about sharing content, tweeting interesting tidbits, or posting the coolest infographic. And while all of these are indeed true, a lot of us seem to have lost track of the most fundamental purpose of social media: Connecting. No, I'm not just referring to virtual connections in the form of likes and followers; I'm talking about actual connections. Connections so genuine, that they actually exist in the real world.
The problem with most marketers nowadays is that they embed themselves too much in the social web, that they disregard the important link between social media and the outside world. Remember, your customers are real people too, and you won't catch their attention if you just keep posting content like a robot.
Always keep in mind that you have to pay attention to other people first, before they notice you. With that said, why not spend a few minutes every day helping those in your social...
Have you ever wondered why some websites just seem to have all the luck in the search engine results pages? How does Demand Media, for example, keep sites like eHow at the top of the search results for all of those long-tail keywords? Recent Panda tweaks have hit some of Demand's properties, causing a decline in traffic no doubt. However, much of Demand Media's authority remains in the search results.
There's something that can explain this kind of phenomenon, as well as other SEO oddities. For example, why do some websites seem destined for the fabled "sandbox" while other websites rank well for keywords right out of the gate? A recent slip by Google may shed some light on this matter, and serve as a warning to you when you try to compete in a crowded niche.
Searchneutrality.org recently profiled Google's executive chairman Eric Schmidt and his recent testimony to the Senate Antitrust Subcommittee. One company, which was the focus of...