Have you ever wondered why some websites just seem to have all the luck in the search engine results pages? How does Demand Media, for example, keep sites like eHow at the top of the search results for all of those long-tail keywords? Recent Panda tweaks have hit some of Demand's properties, causing a decline in traffic no doubt. However, much of Demand Media's authority remains in the search results.
There's something that can explain this kind of phenomenon, as well as other SEO oddities. For example, why do some websites seem destined for the fabled "sandbox" while other websites rank well for keywords right out of the gate? A recent slip by Google may shed some light on this matter, and serve as a warning to you when you try to compete in a crowded niche.
Searchneutrality.org recently profiled Google's executive chairman Eric Schmidt and his recent testimony to the Senate Antitrust Subcommittee. One company, which was the focus of...
If you are someone who enjoys the excitement and profitability of selling a product to many people in the hopes of making a large profit than business is definitely right for you. The problem that many people have can be found in the nature of most business careers. People hate the usual nine to five job and also the terrible work conditions when having to hand over all rights and also do everything a boss says. For these reasons the number of stay at home, and also work at home, people has been rising extensively over the past few years. People are starting to realize just how lucrative of a field the online market can provide. Furthermore, once people move out of the infant stage of the online marketing stage, for example eBay or Craigslist fall into this category, they can begin to make loads of money. The same general rule applies here though; so don't assume that this field is both lucrative and easy going at the same time. Hard work is the name of the...
Opt-in marketing can be a powerful tool for advertising your online business and promoting your merchandise on the web. It allows advertisers to target their audience and contact only those customers who actually wish to receive information about the company's products. Hence, this kind of marketing is also sometimes, referred to as permission based marketing as customers willingly choose to receive business communication through e-mails. This works out to be a cost effective option for most of the companies as they are able to sell their products to a niche audience.
As a result, companies can build their huge list of customers and improve their social contacts to boost their company's sales. The main focus of opt-in marketing is to develop good rapport with the customers by direct communication with them using e-mails. As a marketing tool, opt-in marketing has a good potential of reaching more visitors. It can help in your company's brand...
Some important changes have been taking place recently in the Internet marketing world. Don't make the mistake of ignoring these, since the impact to your business could be huge:
1. Google Currents. Google's newest offering is called "Google Currents," and it promises to allow you to share content in a unique new way. Actually, the application is marketed towards users, so it could technically be described as viewing content in a new way.
The application allows you to add your favorite content from all over the web, follow trending stories, and it's supposed to look stunning on both the iPhone and Android phones. Currents looks like a direct competitor to Flipboard (that reader designed for Apple's iPad).
Currents is supposed to allow you to bring together entire websites, photos, individual articles, videos, and the kitchen sink so that you can view it in a magazine format on your Apple or Android device. So far, Google has partnered with...
Image credit: webtreats on Flickr
For small businesses and "solopreneurs," dealing with social media can be a balancing act. Since these types of businesses usually don't have a social media department at their disposal, they end up diving into Facebook, or Twitter themselves. But this becomes a problem when companies focus too much on social media, and neglect other important business tasks. Or in some cases, business owners try to do everything themselves by handling social media, marketing, and management all at the same time, that they end up with half-baked results across the board.
If you can relate to the above-mentioned situations, don't fret. The key to not being overwhelmed with social media lies in automation. There are tons of tools that you can use to take care of various social media tasks, such as following people and posting updates. You don't have to click on thousands of "Follow" buttons on Twitter, and you...
Next time you are evaluating the different analytics of your website try to take into account just how much your traffic is worth. This information is extremely valuable and can give you the insight you need to get your website growing faster than ever. The first step I would recommend looking into is your raw user data. For instance try to find out who is looking at your website. How many people visit your site every day, and how many of these people are return visits. Some of the most valuable traffic will come from your loyal viewers that come back every day or even every week. When someone shows that they enjoy a website enough to come back and visit it frequently they are expressing something great, it means that you truly have something to offer that no one else does better. No matter how small that little niche may be, this is a quality trait of any website that almost everyone is trying to find. Another interesting fact is how well your visitors, more specifically the loyal...
Content curation can play a vital role in advertising your business and providing greater exposure to your products in the market. This process of marketing involves careful selection of content for sharing valuable and meaningful information with the target audience to sell your online products. Lot of marketing companies rely on this technique of advertising that helps them in creating a positive image of their brands in the minds of their customers. Content curation allows you to filter unwanted information and provide the most relevant information to the target audience.
If you are planning a marketing campaign to promote your online products, then content curation can be the best way to improve traffic to your website. This can have a great impact on your company's sales and boost your profit margins with increased number of customers. Content curation can help in creating successful brands and help in boosting the popularity of these products in the...
It's amazing. Congress could ruin your online business. What a shocker. A new proposed bill, called the "Stop Online Piracy Act," or SOPA, is aimed at combating piracy. On the surface, these seems fantastic. Proponents of the bill are pitching it as a great way to stop intellectual property theft.
All of this isn't to imply that your business relies on stealing other people's content. of course, if you're a content scraper, then you probably deserve to be put out of business. The problem for the rest of us legitimate businesspeople is that the proposed bill has broad and far-reaching implications. Since the bill proposes to force ISPs to shut down and remove offending sites, it could mean that your Internet business could literally be wiped off the face of the Internet if you are accused of stealing content.
As long as you don't steal content, you should be safe, right? Wrong. If you aggregate content from other sites, you...
When you hop onto Facebook, Twitter, or any other social site, you might have the urge to use it for marketing purposes. Don't worry. It's not evil. However, it is different from traditional marketing and online advertising. Social sites are, well, social. They're a place where individuals come together to share stuff. If you don't know how to interact with the folks on social sites, you're sunk.
You have to take the social media crowd by surprise, and show them that you're not just trying to hock a bunch of junk:
1) Be a real resource, even if you don't make any money on the deal (at least, not right away). By adding value to your tweets and Facebook updates for free, you may not make any money. However, you increase the possibility that other people will share your valuable communication. Also, by helping other people, you are effectively extending your hand out to them and saying that you are a business, but you also...
We live in an age of technology, and it has changed every aspect of our lives. The way we shop, the way we communicate, and the way we work, are all a direct result of the latest technology. The world has become a global market, and enterprising businesses are utilizing websites to take advantage of a growing consumer base. It's a new century, and every business, small or large, needs a website. If you still don't have a website for your business, it's time to jump on the bandwagon.
Phone Books Are Obsolete – Search engines are the number one source for information. With instant access to the Internet via all wireless devices, most consumers go online to search for the products and businesses they want. Smart phones work from everywhere, and offer maps to direct people to business locations. Without a website, your business won't be found.
Consumers Read Ads Online – Consumers bookmark the websites of the businesses they frequent. Website...