Some important changes have been taking place recently in the Internet marketing world. Don't make the mistake of ignoring these, since the impact to your business could be huge:
1. Google Currents. Google's newest offering is called "Google Currents," and it promises to allow you to share content in a unique new way. Actually, the application is marketed towards users, so it could technically be described as viewing content in a new way.
The application allows you to add your favorite content from all over the web, follow trending stories, and it's supposed to look stunning on both the iPhone and Android phones. Currents looks like a direct competitor to Flipboard (that reader designed for Apple's iPad).
Currents is supposed to allow you to bring together entire websites, photos, individual articles, videos, and the kitchen sink so that you can view it in a magazine format on your Apple or Android device. So far, Google has partnered with...
Image credit: webtreats on Flickr
For small businesses and "solopreneurs," dealing with social media can be a balancing act. Since these types of businesses usually don't have a social media department at their disposal, they end up diving into Facebook, or Twitter themselves. But this becomes a problem when companies focus too much on social media, and neglect other important business tasks. Or in some cases, business owners try to do everything themselves by handling social media, marketing, and management all at the same time, that they end up with half-baked results across the board.
If you can relate to the above-mentioned situations, don't fret. The key to not being overwhelmed with social media lies in automation. There are tons of tools that you can use to take care of various social media tasks, such as following people and posting updates. You don't have to click on thousands of "Follow" buttons on Twitter, and you...
Next time you are evaluating the different analytics of your website try to take into account just how much your traffic is worth. This information is extremely valuable and can give you the insight you need to get your website growing faster than ever. The first step I would recommend looking into is your raw user data. For instance try to find out who is looking at your website. How many people visit your site every day, and how many of these people are return visits. Some of the most valuable traffic will come from your loyal viewers that come back every day or even every week. When someone shows that they enjoy a website enough to come back and visit it frequently they are expressing something great, it means that you truly have something to offer that no one else does better. No matter how small that little niche may be, this is a quality trait of any website that almost everyone is trying to find. Another interesting fact is how well your visitors, more specifically the loyal...
Content curation can play a vital role in advertising your business and providing greater exposure to your products in the market. This process of marketing involves careful selection of content for sharing valuable and meaningful information with the target audience to sell your online products. Lot of marketing companies rely on this technique of advertising that helps them in creating a positive image of their brands in the minds of their customers. Content curation allows you to filter unwanted information and provide the most relevant information to the target audience.
If you are planning a marketing campaign to promote your online products, then content curation can be the best way to improve traffic to your website. This can have a great impact on your company's sales and boost your profit margins with increased number of customers. Content curation can help in creating successful brands and help in boosting the popularity of these products in the...
It's amazing. Congress could ruin your online business. What a shocker. A new proposed bill, called the "Stop Online Piracy Act," or SOPA, is aimed at combating piracy. On the surface, these seems fantastic. Proponents of the bill are pitching it as a great way to stop intellectual property theft.
All of this isn't to imply that your business relies on stealing other people's content. of course, if you're a content scraper, then you probably deserve to be put out of business. The problem for the rest of us legitimate businesspeople is that the proposed bill has broad and far-reaching implications. Since the bill proposes to force ISPs to shut down and remove offending sites, it could mean that your Internet business could literally be wiped off the face of the Internet if you are accused of stealing content.
As long as you don't steal content, you should be safe, right? Wrong. If you aggregate content from other sites, you...
When you hop onto Facebook, Twitter, or any other social site, you might have the urge to use it for marketing purposes. Don't worry. It's not evil. However, it is different from traditional marketing and online advertising. Social sites are, well, social. They're a place where individuals come together to share stuff. If you don't know how to interact with the folks on social sites, you're sunk.
You have to take the social media crowd by surprise, and show them that you're not just trying to hock a bunch of junk:
1) Be a real resource, even if you don't make any money on the deal (at least, not right away). By adding value to your tweets and Facebook updates for free, you may not make any money. However, you increase the possibility that other people will share your valuable communication. Also, by helping other people, you are effectively extending your hand out to them and saying that you are a business, but you also...
We live in an age of technology, and it has changed every aspect of our lives. The way we shop, the way we communicate, and the way we work, are all a direct result of the latest technology. The world has become a global market, and enterprising businesses are utilizing websites to take advantage of a growing consumer base. It's a new century, and every business, small or large, needs a website. If you still don't have a website for your business, it's time to jump on the bandwagon.
Phone Books Are Obsolete – Search engines are the number one source for information. With instant access to the Internet via all wireless devices, most consumers go online to search for the products and businesses they want. Smart phones work from everywhere, and offer maps to direct people to business locations. Without a website, your business won't be found.
Consumers Read Ads Online – Consumers bookmark the websites of the businesses they frequent. Website...
While there may be some debate about whether or not the world is already in the "Post-PC" era, it's undeniable that consumers nowadays are whipping out their smartphones to check their emails, log on to their social media accounts, and make purchases. It's important for businesses to catch up with their customers even when they’re out and about, which is why more and more mobile sites and apps are entering the space.
Mobile Movement 2011: The Year That Was
Earlier this year, Google, in partnership Ipsos OTX MediaCT conducted a study to determine how consumers use their smartphones, and the role that mobile phones play in making decisions about products and services. Their findings indicate that out of 5,013 US online adults, 89% of them said that they use their smartphone throughout the day. In addition, 79% of users turn to their smartphones for shopping related activities, indicating that mobile phones are already deeply embedded...
Article marketing has turned out to be mostly a waste of money. It's not because publishing articles is bad SEO. The problem is in the way it's been done. When you explain to the Internet marketing world that building backlinks is as easy as writing and submitting articles, there will inevitably be someone who hires a code monkey to write a program to automate it.
This kind of thing ripples throughout the SEO world and eventually everyone is automating their article submissions. It's not that these guys really want to flood the Internet with high-quality content. They want to rank for a specific keyword. The result is a search engine filled with low-quality garbage. At best, you might see mediocre content.
With the advent of article spinning software, SEOs started pushing clients to create one article, and then spin it over and over again. Some of these software programs were integrated with an article submission feature. Some of these programs weren't...
In April 2011 Google's Panda update gave a huge boost to bloggers and webmasters who rely on content rather than code for their traffic. Google now penalizes websites with thin or duplicate content by dropping them down its search rankings. After Panda all the SEO tricks in the world can't compensate for poor content.
Google wants happy users who find interesting, trustworthy websites every time they use its search. It has declared war on regurgitated, paraphrased and stolen content. Websites with shallow, uninteresting text that is only there to contain keywords are dropping out of the charts faster than disco records in 1979. Having unique content is no longer enough. Your text now has to be both original and engaging.
Google based its Panda update on the results of tests where people rated the value and trustworthiness of thousands of websites. It discovered that websites with well-written, original text and few adverts were the most...