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Use Wordpress to Empower your Online Business and Get More Returns

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Use Wordpress to Empower your Online Business and Get More Returns

Wordpress is a powerful content management system that enables companies to manage their blogs effectively on the website. It can be of great use to any online business and can help in quickly updating and sharing information with their customers. Moreover, Wordpress is an open source software that is quick and easy to use and is highly economical for the users. Lot of people prefer using this software as it is extremely user friendly and offers a host of features as a single program. It was never so easy to update your blogs and share updated news and information with the online visitors earlier. Now with Wordpress, you can organize your blogs, update content and save valuable time and efforts in managing your website. The best part about Wordpress is that it allows you to customize your blogs according to the changing needs of your online business. You can choose interesting themes and even add new applications, pictures and maps with the use of plug-ins...



Online Customer Satisfaction Boundaries

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Online Customer Satisfaction Boundaries

When asked about customer satisfaction, and to what lengths a company would go, many corporations are actually overextending their workers onto a point of losing money. Companies will fight for their online reputation as well as their offline reputation by always trying to please the customer. This ideal actually prompted the well-known phrase, "The customer is always right." Which is heard in almost every restaurant known to mankind and is abided due to the seemingly good advice. Unfortunately this advice can actually have a bad effect on companies, as well as websites. If you are spending tons of time on social media or replying to emails about customer satisfaction you may actually be wasting a significant amount of time that should be spent working. There is a clear and present danger associated with getting too caught up in your customers thoughts... think about it this way, at what point is making one customer very satisfied more important than...



5 Cool Tips to Write an Effective Squeeze Page to get Maximum Leads

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5 Cool Tips to Write an Effective Squeeze Page to get Maximum Leads

An attractive squeeze page can do wonders for your online business and provide greater business opportunities to improve your sales prospects. Both small and medium sized companies can benefit a lot by using squeeze page as part of their company's marketing campaign. Online companies that use effective squeeze pages can generate more number of customers, as it helps in building a high amount of traffic for their websites. As a result, their products and services get greater publicity and recognition by the visitors and they can enjoy tangible returns from their business. If you have an interesting squeeze page for your website, then you can build a strong customer base and entice your customers to try your products. At the same time, it gives you a chance to promote new products to your customers and also helps in sharing useful and relevant content with them. In addition, you can build a targeted list of customers who may be interested in buying your...



Secret Google Search Codes

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Secret Google Search Codes

One very interesting topic that is often unheard of by many tech savvy people is the topic of secret Google search codes. Now an intelligent code master will of course have heard of these different ways to use Google, but I believe for the average person this will be some important information to have for the future. When I say secret codes I am specifically referring to codes that can utilize the normally straightforward Google search into much, much more. These codes have been around for a long time, possibly even available when Google came out originally but many people these days still do not understand how to use the search engine to its fullest. First up we will start with some of the more common, yet still fun ones. These days you can actually just type the word 'weather' into the search bar followed by your choice of a city, and Google will give you a full forecast in the results page. As simple and easy as that it, I found it to be a great time...



5 Things You Must Do To Dominate Social Media and 3 Things You Must Avoid Like The Plague

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Social media sites like Facebook and Twitter aren't just for telling everyone how drunk you got last night at your best friend's girlfriend's house. Businesses can also use social media to improve penetration into their marketplace. By connecting directly with customers, businesses can get valuable feedback about which products the market craves. Businesses can also interact with customers, and make the whole process of buying and selling more informal. When a customer buys because of social media interaction, it should feel more like a friend recommending a good product or service instead of a faceless, nameless company pushing products to anyone that fogs a mirror. Since social media didn't grow up as a marketplace for blatant advertising, users may be put off by overt product pushing. If you're tactful and mindful of how social media works, however, you'll be successful in your marketing attempts over the long-term. Do: 1. Make...



Zeitgeist 2011: The Most Googled Terms of the Year and How to Use Them to Your Advantage

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Zeitgeist 2011: The Most Googled Terms of the Year and How to Use Them to Your Advantage

Earlier this week, Google released Zeitgeist 2011, its report of the biggest search trends around the world, based on the billions of Google searches made in the last 12 months. The Zeitgeist is quite insightful (and entertaining) because it reveals which topics received the most attention from users, and it also gives us a glimpse of the collective consciousness of the globe. What did people Google most this year? Here's the search giant's list of the fastest rising searches of 2011: 1. Rebecca Black – When her single "Friday" was released, Rebecca Black became an overnight celebrity. But her video, which received over 167 million YouTube views didn't go viral because it was good. Quite the opposite, actually. "Friday" got an overwhelming amount of dislikes and was mocked to no end. Nonetheless, Black still had the last laugh as artists such as Lady Gaga and Katy Perry expressed their support. In...



5 Ideas to use Content Marketing Tools for your Business

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5 Ideas to use Content Marketing Tools for your Business

Content based marketing tools can significantly improve your sales prospects and provide greater recognition to your online business. By integrating content marketing solutions into your marketing campaign, you can get enormous results in terms of both greater brand exposure and high traffic to your website. There is a great demand for content based tools lately with the increase of social networking sites, blogs, forums and tweets frequently used by the visitors. In addition, content marketing tools have the ability to draw more number of target audience for promoting your online goods and services. One of the simplest ways of getting across to your audience is to write useful and informative articles and submit them to popular article directories. It can definitely be a useful way of promoting your products and creating awareness about your brand among the online visitors. SEO articles provide more value and can help you secure high rankings on...



The Ins and Outs of Web Traffic

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The Ins and Outs of Web Traffic

While many people pretend to know the intense stratagems hidden behind link farms or promotional campaigns, few people truly understand the meaningfulness and effort that it takes to redirect or plainly direct traffic to any specifically targeted source. There are so many important behind the scenes actions that require constant effort at every part of the day just to make sure the entire operation is running. Even though you could say that any respectable business falls into this category, there is a very likely chance that most people just assume how easy a website is to run, like a personal basic website which just involves typing in some basic html or even just posting a picture. There is a gross undervaluation of the time and effort put into running a website, and anyone who is thinking about getting into this scene should definitely try to inform themselves with the information required just so that the learning phase can be cut down as short as...



Managing Your Online Reputation - Online Reviews

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Customers know more about your business today than ever before. The internet is covered in reviews, opinions and customer reflections for every type of business. Your customers will search the internet for information about you before they set foot in your store, you need to make sure the information they find online doesn't stop them from doing so. Visit Google and search for your business. Google will often pull up a bunch of information about you, including your street address, price range, a map, reviews and all sorts of other bits and pieces. Look a little further and you'll find there are customer opinions from all sorts of sites, providing opinions about your products, website, customer service, location and just about every other aspect of your business. Beyond those are reviews from newspapers and other media outlets. The first step towards managing your reviews is offline. You need to do is provide a great customer experience at both your physical...



Are You Making This Dumb Mistake With Your Facebook Marketing Strategy?

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Are You Making This Dumb Mistake With Your Facebook Marketing Strategy?

Facebook is like this mysterious and wonderful utopia filled with buyers that have money and are willing to just come right out and tell you what they want through Facebook wall posts and their info pages. At least, this is the way marketers sometimes look at Facebook. However, cracking the Facebook code has proved to be difficult. Many advertisers walk away from Facebook ads with their tails between their legs. What's more, some businesses are using Facebook as an SEO strategy to help improve search engine rankings. Businesses are convinced, by SEO companies, to set up Facebook pages to advertise their company. Then, these businesses try to advertise their Facebook page so that people will stop by, and click a little button that says "like" on their page. The more "likes" they get, the better. This is supposed to help them increase their search engine rankings in popular search engines like Google, Yahoo, and Bing. It doesn't. Wait a minute....



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