While there may be some debate about whether or not the world is already in the "Post-PC" era, it's undeniable that consumers nowadays are whipping out their smartphones to check their emails, log on to their social media accounts, and make purchases. It's important for businesses to catch up with their customers even when they’re out and about, which is why more and more mobile sites and apps are entering the space.
Mobile Movement 2011: The Year That Was
Earlier this year, Google, in partnership Ipsos OTX MediaCT conducted a study to determine how consumers use their smartphones, and the role that mobile phones play in making decisions about products and services. Their findings indicate that out of 5,013 US online adults, 89% of them said that they use their smartphone throughout the day. In addition, 79% of users turn to their smartphones for shopping related activities, indicating that mobile phones are already deeply embedded...
Article marketing has turned out to be mostly a waste of money. It's not because publishing articles is bad SEO. The problem is in the way it's been done. When you explain to the Internet marketing world that building backlinks is as easy as writing and submitting articles, there will inevitably be someone who hires a code monkey to write a program to automate it.
This kind of thing ripples throughout the SEO world and eventually everyone is automating their article submissions. It's not that these guys really want to flood the Internet with high-quality content. They want to rank for a specific keyword. The result is a search engine filled with low-quality garbage. At best, you might see mediocre content.
With the advent of article spinning software, SEOs started pushing clients to create one article, and then spin it over and over again. Some of these software programs were integrated with an article submission feature. Some of these programs weren't...
In April 2011 Google's Panda update gave a huge boost to bloggers and webmasters who rely on content rather than code for their traffic. Google now penalizes websites with thin or duplicate content by dropping them down its search rankings. After Panda all the SEO tricks in the world can't compensate for poor content.
Google wants happy users who find interesting, trustworthy websites every time they use its search. It has declared war on regurgitated, paraphrased and stolen content. Websites with shallow, uninteresting text that is only there to contain keywords are dropping out of the charts faster than disco records in 1979. Having unique content is no longer enough. Your text now has to be both original and engaging.
Google based its Panda update on the results of tests where people rated the value and trustworthiness of thousands of websites. It discovered that websites with well-written, original text and few adverts were the most...
Wordpress is a powerful content management system that enables companies to manage their blogs effectively on the website. It can be of great use to any online business and can help in quickly updating and sharing information with their customers. Moreover, Wordpress is an open source software that is quick and easy to use and is highly economical for the users. Lot of people prefer using this software as it is extremely user friendly and offers a host of features as a single program. It was never so easy to update your blogs and share updated news and information with the online visitors earlier. Now with Wordpress, you can organize your blogs, update content and save valuable time and efforts in managing your website.
The best part about Wordpress is that it allows you to customize your blogs according to the changing needs of your online business. You can choose interesting themes and even add new applications, pictures and maps with the use of plug-ins...
When asked about customer satisfaction, and to what lengths a company would go, many corporations are actually overextending their workers onto a point of losing money. Companies will fight for their online reputation as well as their offline reputation by always trying to please the customer. This ideal actually prompted the well-known phrase, "The customer is always right." Which is heard in almost every restaurant known to mankind and is abided due to the seemingly good advice. Unfortunately this advice can actually have a bad effect on companies, as well as websites. If you are spending tons of time on social media or replying to emails about customer satisfaction you may actually be wasting a significant amount of time that should be spent working. There is a clear and present danger associated with getting too caught up in your customers thoughts... think about it this way, at what point is making one customer very satisfied more important than...
An attractive squeeze page can do wonders for your online business and provide greater business opportunities to improve your sales prospects. Both small and medium sized companies can benefit a lot by using squeeze page as part of their company's marketing campaign. Online companies that use effective squeeze pages can generate more number of customers, as it helps in building a high amount of traffic for their websites. As a result, their products and services get greater publicity and recognition by the visitors and they can enjoy tangible returns from their business.
If you have an interesting squeeze page for your website, then you can build a strong customer base and entice your customers to try your products. At the same time, it gives you a chance to promote new products to your customers and also helps in sharing useful and relevant content with them. In addition, you can build a targeted list of customers who may be interested in buying your...
One very interesting topic that is often unheard of by many tech savvy people is the topic of secret Google search codes. Now an intelligent code master will of course have heard of these different ways to use Google, but I believe for the average person this will be some important information to have for the future. When I say secret codes I am specifically referring to codes that can utilize the normally straightforward Google search into much, much more. These codes have been around for a long time, possibly even available when Google came out originally but many people these days still do not understand how to use the search engine to its fullest.
First up we will start with some of the more common, yet still fun ones. These days you can actually just type the word 'weather' into the search bar followed by your choice of a city, and Google will give you a full forecast in the results page. As simple and easy as that it, I found it to be a great time...
Social media sites like Facebook and Twitter aren't just for telling everyone how drunk you got last night at your best friend's girlfriend's house. Businesses can also use social media to improve penetration into their marketplace. By connecting directly with customers, businesses can get valuable feedback about which products the market craves.
Businesses can also interact with customers, and make the whole process of buying and selling more informal. When a customer buys because of social media interaction, it should feel more like a friend recommending a good product or service instead of a faceless, nameless company pushing products to anyone that fogs a mirror.
Since social media didn't grow up as a marketplace for blatant advertising, users may be put off by overt product pushing. If you're tactful and mindful of how social media works, however, you'll be successful in your marketing attempts over the long-term.
Earlier this week, Google released Zeitgeist 2011, its report of the biggest search trends around the world, based on the billions of Google searches made in the last 12 months. The Zeitgeist is quite insightful (and entertaining) because it reveals which topics received the most attention from users, and it also gives us a glimpse of the collective consciousness of the globe.
What did people Google most this year? Here's the search giant's list of the fastest rising searches of 2011:
1. Rebecca Black – When her single "Friday" was released, Rebecca Black became an overnight celebrity. But her video, which received over 167 million YouTube views didn't go viral because it was good. Quite the opposite, actually. "Friday" got an overwhelming amount of dislikes and was mocked to no end. Nonetheless, Black still had the last laugh as artists such as Lady Gaga and Katy Perry expressed their support. In...
Content based marketing tools can significantly improve your sales prospects and provide greater recognition to your online business. By integrating content marketing solutions into your marketing campaign, you can get enormous results in terms of both greater brand exposure and high traffic to your website. There is a great demand for content based tools lately with the increase of social networking sites, blogs, forums and tweets frequently used by the visitors. In addition, content marketing tools have the ability to draw more number of target audience for promoting your online goods and services.
One of the simplest ways of getting across to your audience is to write useful and informative articles and submit them to popular article directories. It can definitely be a useful way of promoting your products and creating awareness about your brand among the online visitors. SEO articles provide more value and can help you secure high rankings on...