Social media sites like Facebook and Twitter aren't just for telling everyone how drunk you got last night at your best friend's girlfriend's house. Businesses can also use social media to improve penetration into their marketplace. By connecting directly with customers, businesses can get valuable feedback about which products the market craves.
Businesses can also interact with customers, and make the whole process of buying and selling more informal. When a customer buys because of social media interaction, it should feel more like a friend recommending a good product or service instead of a faceless, nameless company pushing products to anyone that fogs a mirror.
Since social media didn't grow up as a marketplace for blatant advertising, users may be put off by overt product pushing. If you're tactful and mindful of how social media works, however, you'll be successful in your marketing attempts over the long-term.
Earlier this week, Google released Zeitgeist 2011, its report of the biggest search trends around the world, based on the billions of Google searches made in the last 12 months. The Zeitgeist is quite insightful (and entertaining) because it reveals which topics received the most attention from users, and it also gives us a glimpse of the collective consciousness of the globe.
What did people Google most this year? Here's the search giant's list of the fastest rising searches of 2011:
1. Rebecca Black – When her single "Friday" was released, Rebecca Black became an overnight celebrity. But her video, which received over 167 million YouTube views didn't go viral because it was good. Quite the opposite, actually. "Friday" got an overwhelming amount of dislikes and was mocked to no end. Nonetheless, Black still had the last laugh as artists such as Lady Gaga and Katy Perry expressed their support. In...
Content based marketing tools can significantly improve your sales prospects and provide greater recognition to your online business. By integrating content marketing solutions into your marketing campaign, you can get enormous results in terms of both greater brand exposure and high traffic to your website. There is a great demand for content based tools lately with the increase of social networking sites, blogs, forums and tweets frequently used by the visitors. In addition, content marketing tools have the ability to draw more number of target audience for promoting your online goods and services.
One of the simplest ways of getting across to your audience is to write useful and informative articles and submit them to popular article directories. It can definitely be a useful way of promoting your products and creating awareness about your brand among the online visitors. SEO articles provide more value and can help you secure high rankings on...
While many people pretend to know the intense stratagems hidden behind link farms or promotional campaigns, few people truly understand the meaningfulness and effort that it takes to redirect or plainly direct traffic to any specifically targeted source. There are so many important behind the scenes actions that require constant effort at every part of the day just to make sure the entire operation is running. Even though you could say that any respectable business falls into this category, there is a very likely chance that most people just assume how easy a website is to run, like a personal basic website which just involves typing in some basic html or even just posting a picture. There is a gross undervaluation of the time and effort put into running a website, and anyone who is thinking about getting into this scene should definitely try to inform themselves with the information required just so that the learning phase can be cut down as short as...
Customers know more about your business today than ever before. The internet is covered in reviews, opinions and customer reflections for every type of business. Your customers will search the internet for information about you before they set foot in your store, you need to make sure the information they find online doesn't stop them from doing so.
Visit Google and search for your business. Google will often pull up a bunch of information about you, including your street address, price range, a map, reviews and all sorts of other bits and pieces. Look a little further and you'll find there are customer opinions from all sorts of sites, providing opinions about your products, website, customer service, location and just about every other aspect of your business. Beyond those are reviews from newspapers and other media outlets.
The first step towards managing your reviews is offline. You need to do is provide a great customer experience at both your physical...
Facebook is like this mysterious and wonderful utopia filled with buyers that have money and are willing to just come right out and tell you what they want through Facebook wall posts and their info pages. At least, this is the way marketers sometimes look at Facebook. However, cracking the Facebook code has proved to be difficult. Many advertisers walk away from Facebook ads with their tails between their legs.
What's more, some businesses are using Facebook as an SEO strategy to help improve search engine rankings. Businesses are convinced, by SEO companies, to set up Facebook pages to advertise their company. Then, these businesses try to advertise their Facebook page so that people will stop by, and click a little button that says "like" on their page. The more "likes" they get, the better. This is supposed to help them increase their search engine rankings in popular search engines like Google, Yahoo, and Bing. It doesn't.
Wait a minute....
Often when visiting a website or service attempting to sell you on their 'awesome new SEO plan' they forget to mention the possible downsides to engaging in their SEO practice. Today I will try to inform you of both the pros and also the cons to different forms of search engine optimization. It would be completely naive to inherently expect a third party group to watch out for your website. In fact, people running SEO campaigns are almost always just after money, they see this as a business venture and will do almost anything to sell you their highest package. Hopefully you will gain some valuable information on SEO and this may allow you to better asses the situation when it comes down to different promotion options for your website.
The Benefits of SEO
Let's start off with the many benefits to optimizing your website for search engines. In order to fully understand this topic let's dive right into the center of SEO, where it all...
Search Engine Optimization is the process of improving the visibility of your website in search engines. This is sometimes referred to as "SEO." One of the biggest myths about SEO is that this process has changed over time, and that it will continue to change.
On the surface, it sounds logical. Google, and other search engines, keep improving their algorithm. They create improved filters that weed out web-spam and they try to serve up useful websites that will provide users with useful information. These changes to the algorithm should change how you do SEO, right? Wrong.
Don't make this too complicated. Search engine optimization hasn't changed over time because marketing hasn't changed over time. What drives search engine results? Good content and backlinks. What constitutes good content and legitimate backlinks? Well, content should be informative and useful to your target audience. You can take a page out of journalism's play book on this...
Image credit: Vectorportal on Flickr
If you're not receiving the daily AppSumo emails yet, then you may want to consider signing up for them, because they could really make your day. Dubbed as the site providing "Daily Deals for Web Geeks," AppSumo offers tons of great apps, action videos, books, and other products that help people and businesses become more Internet-savvy. Think of it as Groupon or LivingSocial, only instead of inexpensive meals and travel discounts, you will receive exclusive deals on products that can let you thrive in SEO, social media, marketing, web design, and more.
We examined the long list of deals that AppSumo has on its website and below are our top picks:
1. Link building action video ($49 instead of $99) – If you have a startup that's completely new to SEO, then this deal is for you. In this action video, Tom Critchlow (the SEO specialist behind Hotels.com and SalesForce.com) explains Search Engine...
In any business or financial endeavor there will be time-periods when a product or idea is profitable and then it will tail-off due to saturation. Methods may be kept a secret for a short while, but at soon as two people hold the secret, you can expect it to get out to the rest of the world in a short while. When marketing a website in any sort of way you need to expect the worst, but hope for the best. There are a few different ways you can go about protecting your website from being burdened with the problems related to being too late to a new method. Let's examine the problems that can occur from being behind the curve and then some great new ways to stay in front of the crowd and you will be beating your competitors in no time!
Disadvantages of Being Behind the Curve
Any time when I refer to 'the curve' I am trying to get across the point that all methods have a life expectancy that is ever changing. There is the initial point of creating the...