While many people pretend to know the intense stratagems hidden behind link farms or promotional campaigns, few people truly understand the meaningfulness and effort that it takes to redirect or plainly direct traffic to any specifically targeted source. There are so many important behind the scenes actions that require constant effort at every part of the day just to make sure the entire operation is running. Even though you could say that any respectable business falls into this category, there is a very likely chance that most people just assume how easy a website is to run, like a personal basic website which just involves typing in some basic html or even just posting a picture. There is a gross undervaluation of the time and effort put into running a website, and anyone who is thinking about getting into this scene should definitely try to inform themselves with the information required just so that the learning phase can be cut down as short as...
Customers know more about your business today than ever before. The internet is covered in reviews, opinions and customer reflections for every type of business. Your customers will search the internet for information about you before they set foot in your store, you need to make sure the information they find online doesn't stop them from doing so.
Visit Google and search for your business. Google will often pull up a bunch of information about you, including your street address, price range, a map, reviews and all sorts of other bits and pieces. Look a little further and you'll find there are customer opinions from all sorts of sites, providing opinions about your products, website, customer service, location and just about every other aspect of your business. Beyond those are reviews from newspapers and other media outlets.
The first step towards managing your reviews is offline. You need to do is provide a great customer experience at both your physical...
Facebook is like this mysterious and wonderful utopia filled with buyers that have money and are willing to just come right out and tell you what they want through Facebook wall posts and their info pages. At least, this is the way marketers sometimes look at Facebook. However, cracking the Facebook code has proved to be difficult. Many advertisers walk away from Facebook ads with their tails between their legs.
What's more, some businesses are using Facebook as an SEO strategy to help improve search engine rankings. Businesses are convinced, by SEO companies, to set up Facebook pages to advertise their company. Then, these businesses try to advertise their Facebook page so that people will stop by, and click a little button that says "like" on their page. The more "likes" they get, the better. This is supposed to help them increase their search engine rankings in popular search engines like Google, Yahoo, and Bing. It doesn't.
Wait a minute....
Often when visiting a website or service attempting to sell you on their 'awesome new SEO plan' they forget to mention the possible downsides to engaging in their SEO practice. Today I will try to inform you of both the pros and also the cons to different forms of search engine optimization. It would be completely naive to inherently expect a third party group to watch out for your website. In fact, people running SEO campaigns are almost always just after money, they see this as a business venture and will do almost anything to sell you their highest package. Hopefully you will gain some valuable information on SEO and this may allow you to better asses the situation when it comes down to different promotion options for your website.
The Benefits of SEO
Let's start off with the many benefits to optimizing your website for search engines. In order to fully understand this topic let's dive right into the center of SEO, where it all...
Search Engine Optimization is the process of improving the visibility of your website in search engines. This is sometimes referred to as "SEO." One of the biggest myths about SEO is that this process has changed over time, and that it will continue to change.
On the surface, it sounds logical. Google, and other search engines, keep improving their algorithm. They create improved filters that weed out web-spam and they try to serve up useful websites that will provide users with useful information. These changes to the algorithm should change how you do SEO, right? Wrong.
Don't make this too complicated. Search engine optimization hasn't changed over time because marketing hasn't changed over time. What drives search engine results? Good content and backlinks. What constitutes good content and legitimate backlinks? Well, content should be informative and useful to your target audience. You can take a page out of journalism's play book on this...
Image credit: Vectorportal on Flickr
If you're not receiving the daily AppSumo emails yet, then you may want to consider signing up for them, because they could really make your day. Dubbed as the site providing "Daily Deals for Web Geeks," AppSumo offers tons of great apps, action videos, books, and other products that help people and businesses become more Internet-savvy. Think of it as Groupon or LivingSocial, only instead of inexpensive meals and travel discounts, you will receive exclusive deals on products that can let you thrive in SEO, social media, marketing, web design, and more.
We examined the long list of deals that AppSumo has on its website and below are our top picks:
1. Link building action video ($49 instead of $99) – If you have a startup that's completely new to SEO, then this deal is for you. In this action video, Tom Critchlow (the SEO specialist behind Hotels.com and SalesForce.com) explains Search Engine...
In any business or financial endeavor there will be time-periods when a product or idea is profitable and then it will tail-off due to saturation. Methods may be kept a secret for a short while, but at soon as two people hold the secret, you can expect it to get out to the rest of the world in a short while. When marketing a website in any sort of way you need to expect the worst, but hope for the best. There are a few different ways you can go about protecting your website from being burdened with the problems related to being too late to a new method. Let's examine the problems that can occur from being behind the curve and then some great new ways to stay in front of the crowd and you will be beating your competitors in no time!
Disadvantages of Being Behind the Curve
Any time when I refer to 'the curve' I am trying to get across the point that all methods have a life expectancy that is ever changing. There is the initial point of creating the...
Pay per view advertising has gained a lot of popularity in the recent times, owing to its ability to reach a large number of online visitors. It helps in setting up marketing campaigns easily and can attract high quality traffic to your website to boost your company's sales promotion efforts. Now pay per view or cost per view (CPV) as it is popularly known works on a legally approved adware software. It is the best form of advertising to reach potential customers quickly by targeting them directly to your company's website.
With the help of pay per view advertising, you can get access to a niche audience who may be interested in your company's products and services. This method is extremely cost effective and works out to be economical for companies who do not want to spend huge money on advertising campaigns. Using this method of marketing, you can have greater control over your publicity campaigns to attract maximum number of viewers who have...
Page views these days are worth more than ever as the economy has taken a supposed turn for the worse. What I am trying to say is that when the economy gets bad, and this year it has had a very large global effect, people start to look into alternative methods of making money. For some, they may try going back to school to raise their skill set and education which they are hoping will lead to better jobs in the future after the job market raises, but most people will take the innovative route and try to fight for their own home start-up business which often times incorporates itself into a website. We have seen many people fight over the likes of a website or blog, or even a youtube channel these days, as page views even on a video can lead to money. As advertisers are learning of new ways to monetize different goods, the website owners are going to need to be ready to fight for the strongest hold in advertisement. What I am trying to say is that with all the new ways that Google...
There is so much baloney flying around the Internet, that you could solve the world's hunger crisis. Building backlinks is absolutely crucial for your website, but there's really only a handful of ways to do it properly. One of the many ways that will get you nowhere is commenting on blogs.
Unless you haven't been on the Internet since 2003, you might have noticed that at the bottom of most blogs is a place for you to leave a comment. The comment section is where you can make comments about what you just read (duh). The value in doing this is that the website owner gets additional content that enhances that page's value to other people.
The idea is that people will read the blog post, then leave helpful or insightful comments or questions, and a running dialog can develop. As more and more users read through the post and comments, they get to interact with, and benefit from, the knowledge of the original poster and whomever happens to be adding value in...