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SEO: The Pros and Cons

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SEO: The Pros and Cons

Often when visiting a website or service attempting to sell you on their 'awesome new SEO plan' they forget to mention the possible downsides to engaging in their SEO practice. Today I will try to inform you of both the pros and also the cons to different forms of search engine optimization. It would be completely naive to inherently expect a third party group to watch out for your website. In fact, people running SEO campaigns are almost always just after money, they see this as a business venture and will do almost anything to sell you their highest package. Hopefully you will gain some valuable information on SEO and this may allow you to better asses the situation when it comes down to different promotion options for your website. The Benefits of SEO Let's start off with the many benefits to optimizing your website for search engines. In order to fully understand this topic let's dive right into the center of SEO, where it all...



Why SEO Hasn't Fundamentally Changed Since 1996

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Search Engine Optimization is the process of improving the visibility of your website in search engines. This is sometimes referred to as "SEO." One of the biggest myths about SEO is that this process has changed over time, and that it will continue to change. On the surface, it sounds logical. Google, and other search engines, keep improving their algorithm. They create improved filters that weed out web-spam and they try to serve up useful websites that will provide users with useful information. These changes to the algorithm should change how you do SEO, right? Wrong. Don't make this too complicated. Search engine optimization hasn't changed over time because marketing hasn't changed over time. What drives search engine results? Good content and backlinks. What constitutes good content and legitimate backlinks? Well, content should be informative and useful to your target audience. You can take a page out of journalism's play book on this...



5 Killer Tech Deals for Internet Marketers

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5 Killer Tech Deals for Internet Marketers

Image credit: Vectorportal on Flickr If you're not receiving the daily AppSumo emails yet, then you may want to consider signing up for them, because they could really make your day. Dubbed as the site providing "Daily Deals for Web Geeks," AppSumo offers tons of great apps, action videos, books, and other products that help people and businesses become more Internet-savvy. Think of it as Groupon or LivingSocial, only instead of inexpensive meals and travel discounts, you will receive exclusive deals on products that can let you thrive in SEO, social media, marketing, web design, and more. We examined the long list of deals that AppSumo has on its website and below are our top picks: 1. Link building action video ($49 instead of $99) – If you have a startup that's completely new to SEO, then this deal is for you. In this action video, Tom Critchlow (the SEO specialist behind Hotels.com and SalesForce.com) explains Search Engine...



Beating the Curve by Buying Web Traffic

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Beating the Curve by Buying Web Traffic

In any business or financial endeavor there will be time-periods when a product or idea is profitable and then it will tail-off due to saturation. Methods may be kept a secret for a short while, but at soon as two people hold the secret, you can expect it to get out to the rest of the world in a short while. When marketing a website in any sort of way you need to expect the worst, but hope for the best. There are a few different ways you can go about protecting your website from being burdened with the problems related to being too late to a new method. Let's examine the problems that can occur from being behind the curve and then some great new ways to stay in front of the crowd and you will be beating your competitors in no time! Disadvantages of Being Behind the Curve Any time when I refer to 'the curve' I am trying to get across the point that all methods have a life expectancy that is ever changing. There is the initial point of creating the...



Top 3 Benefits of Using Pay Per View Advertising for your Business

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Top 3 Benefits of Using Pay Per View Advertising for your Business

Pay per view advertising has gained a lot of popularity in the recent times, owing to its ability to reach a large number of online visitors. It helps in setting up marketing campaigns easily and can attract high quality traffic to your website to boost your company's sales promotion efforts. Now pay per view or cost per view (CPV) as it is popularly known works on a legally approved adware software. It is the best form of advertising to reach potential customers quickly by targeting them directly to your company's website. With the help of pay per view advertising, you can get access to a niche audience who may be interested in your company's products and services. This method is extremely cost effective and works out to be economical for companies who do not want to spend huge money on advertising campaigns. Using this method of marketing, you can have greater control over your publicity campaigns to attract maximum number of viewers who have...



Pageviews Are Equivalent to Money in Your Pocket

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Page views these days are worth more than ever as the economy has taken a supposed turn for the worse. What I am trying to say is that when the economy gets bad, and this year it has had a very large global effect, people start to look into alternative methods of making money. For some, they may try going back to school to raise their skill set and education which they are hoping will lead to better jobs in the future after the job market raises, but most people will take the innovative route and try to fight for their own home start-up business which often times incorporates itself into a website. We have seen many people fight over the likes of a website or blog, or even a youtube channel these days, as page views even on a video can lead to money. As advertisers are learning of new ways to monetize different goods, the website owners are going to need to be ready to fight for the strongest hold in advertisement. What I am trying to say is that with all the new ways that Google...



The Myth Of Blog Comment Links As A Legit Backlink Strategy

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The Myth Of Blog Comment Links As A Legit Backlink Strategy

There is so much baloney flying around the Internet, that you could solve the world's hunger crisis. Building backlinks is absolutely crucial for your website, but there's really only a handful of ways to do it properly. One of the many ways that will get you nowhere is commenting on blogs. Unless you haven't been on the Internet since 2003, you might have noticed that at the bottom of most blogs is a place for you to leave a comment. The comment section is where you can make comments about what you just read (duh). The value in doing this is that the website owner gets additional content that enhances that page's value to other people. The idea is that people will read the blog post, then leave helpful or insightful comments or questions, and a running dialog can develop. As more and more users read through the post and comments, they get to interact with, and benefit from, the knowledge of the original poster and whomever happens to be adding value in...



How a Twitter Account Can Help Your Business Grow

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How a Twitter Account Can Help Your Business Grow

Social media sites like Twitter, Facebook and LinkedIn have forever changed the way we interact with one another. Those social media sites have also changed the way companies interact with their customers and how those firms market their products and services. As a matter of fact, many companies who were early adopters of the Twitter model are already reaping the benefits in the form of increased sales and enhanced brand visibility. Just consider some of the many advantages of setting up a Twitter account to market and promote your business. You can use Twitter to provide up to the minute information about what your company is doing, including current promotions and product demonstrations. Twitter can be used to reward your followers with product discounts, coupons and other special offers. Twitter will allow you to keep your followers informed on what is going on in your industry as a whole, as well as what is happening...



Create Powerful Video Marketing Scripts to Deliver your Messages Effectively

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Create Powerful Video Marketing Scripts to Deliver your Messages Effectively

Video marketing is the new age marketing tool that can bring phenomenal increase in revenue for online companies. Lot of advertisers rely on this powerful method to share their business information with their potential customers. It is definitely worth giving a try especially, if you are planning to launch an online sales campaign for advertising your products. There are numerous advantages of using video marketing for your business such as reduced marketing expenses for your company. In addition, it can help in developing a direct link with your customers and communicate your messages in a more effective manner. Video marketing has a huge potential to capture the attention of the audience as it is more entertaining and interactive as compared to text advertising. Moreover, it is very easy to create your own business presentation and share these videos with your customers. People usually prefer watching videos as compared to reading online content that...



3 Success Stories of EXTREMELY Targeted Ads

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3 Success Stories of EXTREMELY Targeted Ads

Anyone who has some experience in online advertising will tell you that untargeted ads don't work. They're a bad idea that yields next-to-nothing results. You want your website or product to be in front of the people that matter, because let's face it, a million eyeballs on your advertisement won't mean anything if none of them convert. Buying untargeted ads isn't just a waste of money, it could even annoy users and ruin your brand name in the process. This is why it's extremely important to identify your target audience when running online ads. If you already recognize the importance of online targeted ads (and you're in fact using it in your business), then consider taking your advertising campaign to a more extreme level. Instead of targeting a certain demographic, why not zero in on specific individuals and tailor your ad's message to these few people in particular? Over the past couple of years, more and more businesses have used very...



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