Social media sites like Twitter, Facebook and LinkedIn have forever changed the way we interact with one another. Those social media sites have also changed the way companies interact with their customers and how those firms market their products and services. As a matter of fact, many companies who were early adopters of the Twitter model are already reaping the benefits in the form of increased sales and enhanced brand visibility.
Just consider some of the many advantages of setting up a Twitter account to market and promote your business.
You can use Twitter to provide up to the minute information about what your company is doing, including current promotions and product demonstrations.
Twitter can be used to reward your followers with product discounts, coupons and other special offers.
Twitter will allow you to keep your followers informed on what is going on in your industry as a whole, as well as what is happening...
Video marketing is the new age marketing tool that can bring phenomenal increase in revenue for online companies. Lot of advertisers rely on this powerful method to share their business information with their potential customers. It is definitely worth giving a try especially, if you are planning to launch an online sales campaign for advertising your products. There are numerous advantages of using video marketing for your business such as reduced marketing expenses for your company.
In addition, it can help in developing a direct link with your customers and communicate your messages in a more effective manner. Video marketing has a huge potential to capture the attention of the audience as it is more entertaining and interactive as compared to text advertising. Moreover, it is very easy to create your own business presentation and share these videos with your customers. People usually prefer watching videos as compared to reading online content that...
Anyone who has some experience in online advertising will tell you that untargeted ads don't work. They're a bad idea that yields next-to-nothing results. You want your website or product to be in front of the people that matter, because let's face it, a million eyeballs on your advertisement won't mean anything if none of them convert. Buying untargeted ads isn't just a waste of money, it could even annoy users and ruin your brand name in the process. This is why it's extremely important to identify your target audience when running online ads.
If you already recognize the importance of online targeted ads (and you're in fact using it in your business), then consider taking your advertising campaign to a more extreme level. Instead of targeting a certain demographic, why not zero in on specific individuals and tailor your ad's message to these few people in particular? Over the past couple of years, more and more businesses have used very...
Throughout time people have wondered where and how to get the best web traffic. Considering just how much of an effect different types of web traffic can have on a website, this is an extremely important answer to discover. Often people will assume the quick and easy answer is correct, but be careful of jumping to conclusions as a mistake at this stage can prove to be fatal for a website. What I am trying to get across is that web traffic can be finicky at times, and you may even be perplexed by the complexity of options available, but if you put in the effort to make sure you are getting the right traffic then the results will be incomparable in size to your other attempts. There are a few different factors that should be considered when buying web traffic.
Quantity Vs. Quality
The first and foremost decision you need to make when considering web traffic is whether you are looking for quantity or quality. These two words can convey some very different...
If you hang around webmaster and "SEO" type forums (you know the ones), you're bound to read more than one post about the importance of pagerank. We all know that the most important factor in ranking for your chosen keyword is to get backlinks right? You should be getting lots of them, right? You should also be getting these backlinks from so-called authority websites, right? You should also be getting links from high pagerank sites, right?
This is a myth that just won't die. There is no end to the line of hucksters and misguided SEO "experts" who will try to either sell you on the idea of getting backlinks from high PR sites, or pages within sites, or they'll try to just sell you the link themselves through some type of link-building service.
The truth of the matter is that it doesn't matter whether you get a link from a high PR site, or page, or not. Pagerank doesn't matter. That might be a tough pill to swallow if...
According to results of a recent study by Georgia Institute of Technology, 87% of online surfers use search engines as their primary means of finding new websites. They also found out that most people assume that websites listed first are better than those that come after. Thirdly, they concluded that visitors who enter websites via search engines are 10 times more likely to become customers that those who arrive by other means.
What do these facts mean to you? Obviously, the higher your website appears in search engine results, the better it is for your internet business! Here's where Search Engine Optimization (SEO) comes in. Simply put, SEO is a way of improving the quantity and quality of traffic sent to websites from search engines. Internet businesses should seek to optimize their websites so as to appear as high on search engine listings as possible.
Here are a few ways you can master SEO so as to generate greater traffic and by extension, greater sales to...
Contextual advertising is an effective means of advertising on the Internet to boost your company's sales revenue. Lot of business enterprises are relying on this mode of marketing to provide maximum exposure to their products. It helps in having good control over the content that is displayed on the website to target specific category of audience.Most of the ads displayed on the web pages are relevant to the content featured on the website , making it easy for the advertisers to target a large number of visitors.
Companies with tight budgets may find it difficult to manage high costs associated with advertising and sales promotion. In such situations, contextual advertising can prove to be more efficient and economical way of managing the company's expenses. It can help in creating an excellent brand image of your company by building a high reputation for the products and services in the market.In addition, you can get maximum number...
One of the hardest parts of marketing a product or even just general maintenance on your website is the grind. I am referring to the boring and monotonous cycle that everyone has to go through just to complete some tasks. Even if you are your own boss and you can work from home the main problem that always has to be dealt with is completing the boring tasks that you could normally push off onto another person. Sometimes you will be able to delegate the workload onto your partner or someone who is working under you but in both ways you will be giving something up, essentially paying for the work to be done even if it seems like someone is just doing you a favor at the time. For these reasons I will always recommend doing the hard tasks yourself even though they can be time consuming and boring. Today I will explain some new methods to getting page views that should change up your daily cycle to the point of it seeming interesting again. Even though we will be...
Each filled shopping cart that gets abandoned should be seen as lost revenue. You managed to get the customers to your website, but you lost them at the checkout line. Unfortunately, unlike at a brick and mortar store, you can't directly ask each customer how you can help them complete their purchase. But you can use email in a similar manner. These email techniques have been tested by marketing researchers and shown to significantly reduce shopping cart abandonment without spamming the customer with constant emails. In some cases, conversion rates increase by over 100%.
Collect Email Addresses
Encourage potential customers to fill in an email address as the first step to checkout. If you collect nothing else, you want those email addresses so you can use it to bring them back.
What you say and how you say it will either bring customers back, or make them ignore your email. The email should be friendly and helpful. You want to ask how...
What Are Backlinks Good For?
Building backlinks to your website has been, and probably will always be, one of the most important factors in getting traffic to your website. Note the focus on getting traffic, and not getting ranked. Before any of the big name search engines existed, websites linked to each other of their own accord. Websites that were complimentary, but not competing, would link to each other in the same way that some businesses let you put your business cards or other miscellaneous advertising in their store.
This works pretty well from a PR standpoint. If there's a decent amount of traffic coming to the website, then some of that traffic will flow through to your website. This is the oldest form of advertising known to man: referral advertising. It's like saying "hey Bob, I know this guy Tom and he runs a great website. You should check it out. In fact, here: I'm going to give you a link to his site so that you can go...