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The Truth About Pagerank and Why It Doesn't Determine Ranking

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The Truth About Pagerank and Why It Doesn't Determine Ranking

If you hang around webmaster and "SEO" type forums (you know the ones), you're bound to read more than one post about the importance of pagerank. We all know that the most important factor in ranking for your chosen keyword is to get backlinks right? You should be getting lots of them, right? You should also be getting these backlinks from so-called authority websites, right? You should also be getting links from high pagerank sites, right? Wrong. This is a myth that just won't die. There is no end to the line of hucksters and misguided SEO "experts" who will try to either sell you on the idea of getting backlinks from high PR sites, or pages within sites, or they'll try to just sell you the link themselves through some type of link-building service. The truth of the matter is that it doesn't matter whether you get a link from a high PR site, or page, or not. Pagerank doesn't matter. That might be a tough pill to swallow if...



Mastering Search-Engine Optimization (SEO) for Greater Online Success

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According to results of a recent study by Georgia Institute of Technology, 87% of online surfers use search engines as their primary means of finding new websites. They also found out that most people assume that websites listed first are better than those that come after. Thirdly, they concluded that visitors who enter websites via search engines are 10 times more likely to become customers that those who arrive by other means. What do these facts mean to you? Obviously, the higher your website appears in search engine results, the better it is for your internet business! Here's where Search Engine Optimization (SEO) comes in. Simply put, SEO is a way of improving the quantity and quality of traffic sent to websites from search engines. Internet businesses should seek to optimize their websites so as to appear as high on search engine listings as possible. Here are a few ways you can master SEO so as to generate greater traffic and by extension, greater sales to...



Boost your Profit Margins using Contextual Advertising in Online Marketing

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Contextual advertising is an effective means of advertising on the Internet to boost your company's sales revenue. Lot of business enterprises are relying on this mode of marketing to provide maximum exposure to their products. It helps in having good control over the content that is displayed on the website to target specific category of audience.Most of the ads displayed on the web pages are relevant to the content featured on the website , making it easy for the advertisers to target a large number of visitors. Companies with tight budgets may find it difficult to manage high costs associated with advertising and sales promotion. In such situations, contextual advertising can prove to be more efficient and economical way of managing the company's expenses. It can help in creating an excellent brand image of your company by building a high reputation for the products and services in the market.In addition, you can get maximum number...



Interesting New Ways to Get Pageviews

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Interesting New Ways to Get Pageviews

One of the hardest parts of marketing a product or even just general maintenance on your website is the grind. I am referring to the boring and monotonous cycle that everyone has to go through just to complete some tasks. Even if you are your own boss and you can work from home the main problem that always has to be dealt with is completing the boring tasks that you could normally push off onto another person. Sometimes you will be able to delegate the workload onto your partner or someone who is working under you but in both ways you will be giving something up, essentially paying for the work to be done even if it seems like someone is just doing you a favor at the time. For these reasons I will always recommend doing the hard tasks yourself even though they can be time consuming and boring. Today I will explain some new methods to getting page views that should change up your daily cycle to the point of it seeming interesting again. Even though we will be...



How to Use Email to Reduce Shopping Cart Abandonment

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Each filled shopping cart that gets abandoned should be seen as lost revenue. You managed to get the customers to your website, but you lost them at the checkout line. Unfortunately, unlike at a brick and mortar store, you can't directly ask each customer how you can help them complete their purchase. But you can use email in a similar manner. These email techniques have been tested by marketing researchers and shown to significantly reduce shopping cart abandonment without spamming the customer with constant emails. In some cases, conversion rates increase by over 100%. Collect Email Addresses Encourage potential customers to fill in an email address as the first step to checkout. If you collect nothing else, you want those email addresses so you can use it to bring them back. Email Content What you say and how you say it will either bring customers back, or make them ignore your email. The email should be friendly and helpful. You want to ask how...



The Shocking Truth About Anchor-Text Links That Will Turn the SEO World On Its Ear

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The Shocking Truth About Anchor-Text Links That Will Turn the SEO World On Its Ear

What Are Backlinks Good For? Building backlinks to your website has been, and probably will always be, one of the most important factors in getting traffic to your website. Note the focus on getting traffic, and not getting ranked. Before any of the big name search engines existed, websites linked to each other of their own accord. Websites that were complimentary, but not competing, would link to each other in the same way that some businesses let you put your business cards or other miscellaneous advertising in their store. This works pretty well from a PR standpoint. If there's a decent amount of traffic coming to the website, then some of that traffic will flow through to your website. This is the oldest form of advertising known to man: referral advertising. It's like saying "hey Bob, I know this guy Tom and he runs a great website. You should check it out. In fact, here: I'm going to give you a link to his site so that you can go...



Grow Your Small Business with These Great Twitter Tips

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Grow Your Small Business with These Great Twitter Tips

Social media sites like Twitter and Facebook are changing the world of business, much as the Internet itself changed the business landscape only a decade or so ago. Many companies are still learning to navigate the world of social media, and the ones that have mastered that world are already starting to see results. Many business experts recommend that even the smallest companies set up their own Facebook pages and Twitter feeds, but merely setting up those accounts is not enough. Setting up a Twitter account for your small business is just the beginning. You also need to know when, and what, to tweet and how to use this powerful social media site to grow your business and your brand loyalty. Business Channels One of the most powerful ways to use Twitter for your business is to set up separate channels for your various product lines. If your business is very small, you may not need to do this, but if your company makes more than one line of products,...



Learn the 7 Step SEO Strategy to Target the Right Audience

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Learn the 7 Step SEO Strategy to Target the Right Audience

Creating an effective and interesting website using SEO techniques can assist in building your online sales and gain access to a wider audience. With the help of SEO strategies, you can aim to achieve better results in your marketing campaign and attract more number of visitors to your website. If you wish to boost your online sales, then using some of the SEO strategies can result in higher search engine rankings for your website. Besides, SEO marketing can open up new avenues for business opportunities and boost your profit margins in the long term. The main goal behind every SEO marketing campaign is to drive targeted traffic to the website to reach maximum number of visitors. Hence, your SEO strategy has to be powerful enough to create a positive impact on the minds of the online visitors. Thus, if you want your brand to become popular and be noticed by lot of customers, then using SEO strategies can make a big difference. It can give a good exposure to...



Five Ways to Make Your Business' Social Media Page a Success

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With today's consumer shopping online and researching businesses and products on their smartphones and tablets, your business' online presence is more important than ever. A social media site, such as a Facebook fan page or Twitter feed, can complement your business' website. Social media sites allow you to connect with consumers on a more personal level. Maximize the effectiveness of your social media site with five strategies. Offer Specials Increase business by offering discounts and specials exclusively for customers you have connected with through social media. If consumers interested in your product see that you are offering deals on your social media page, they will be more likely to like your page or follow you. In addition, they will recognize that you value them as customers and social media friends. You can include links to online sales before they go public, post printable coupons, or feature online discount codes. Start a...



How to: Marketing a Product Online

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How to: Marketing a Product Online

As you may have noticed there almost seems to be a skill or learned trait that comes when someone is marketing a product online. This ends up being extremely different from a product that is seen in a mall or a store where you can touch and feel and have a reaction to the product before buying it. Over time if you are putting in the effort to market your product you will pick up a skill or two just by checking out your competitors but if you follow some more in depth methods you may be able to actually jump ahead of them and start being the leader in your field. First, if you are wondering why you should invest the time in marketing your product the answer is that this the sole factor in making a sale, or not. There is nothing more important than closing the sale on a client and turning your page views into sales. People may assume that your name brand will start to speak for itself over time or that your company will build up a reputation for solid products after the word starts...



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