As you may have noticed there almost seems to be a skill or learned trait that comes when someone is marketing a product online. This ends up being extremely different from a product that is seen in a mall or a store where you can touch and feel and have a reaction to the product before buying it. Over time if you are putting in the effort to market your product you will pick up a skill or two just by checking out your competitors but if you follow some more in depth methods you may be able to actually jump ahead of them and start being the leader in your field. First, if you are wondering why you should invest the time in marketing your product the answer is that this the sole factor in making a sale, or not. There is nothing more important than closing the sale on a client and turning your page views into sales. People may assume that your name brand will start to speak for itself over time or that your company will build up a reputation for solid products after the word starts...
It's become a bromide in the SEO business that "SEO changes all the time" and that you should be prepared to change with the times. Many SEO firms cite changing search engine algorithms as proof that SEO changes. The scare tactic that's invoked here is that you'll lose your rankings if you don't keep up with the times.
This is pure baloney. Think about it. Search engines, regardless of the brand, are designed from the ground up to deliver relevant content. That's all they've ever done and that's all they'll ever do. Unfortunately, a popular method of gaining traction in the search results pages is to buy links from other websites. Some companies have staked their entire business model around brokering links. What's the risk involved in buying links?
You could have your webpage whacked with a penalty or worse. You could be removed from the organic search results altogether. Of course, SEO gurus will tell you...
To get a better understanding of how to create viral content, it's helpful to understand a few terms. Here's a basic glossary of viral content types you should consider for online marketing and SEO efforts.
Creating controversy isn't for the weak-willed, but it's a great way to engage readers and get them to spread ideas far and wide. Before publishing controversial content, think through how you'll defend yourself to those who disagree. Prepare to be called every name in the book. And, get ready for a massive influx of organic visitors to your site as the conversation takes on a life of its own.
To create controversial content that goes viral, consider ideas you feel passionate about that are outside the mainstream of your niche. Recall arguments with co-workers or competitors. Choose controversy that's fresh and exciting, not the same old thing you can read all over the Internet. Just make sure you're correct in...
If you aren't indexed in a major search engine, you might as well not exist on the Internet these days. Many websites get the bulk of their web traffic from organic search, and if you don't know how to compete with that, you'll have to live in pay-per-click land and pay the ever increasing fees for living there.
Getting backlinks is a crucial part of gaining traction in search engines. In fact, it's arguably the second-most important aspect of getting your site ranked where you want it to be. However, not just any backlink will do. Do you really think paying someone $5 for 1,000 crappy backlinks is going to push you to the top of the SE results pages for a competitive search term? Get real. All of those spammy links don't hold a candle to vetted, hard-won, merit-based links. The problem is that going in through the "front door" is tough at best, and nearly impossible for high-quality authority websites.
Your best bet is to go...
Twitter can be a very effective marketing tool for promoting your products and services to your online customers. One of the main advantages of using Twitter is to get a fast and quick response and maintain a constant line of communication with the users. The growing popularity of Twitter on the web has enabled lot of business owners to advertise their products and improve their business prospects. It also allows you to create your own online community and share relevant information with your customers.
Lot of people prefer to use Twitter as it is easy and simple to use and can be used to share messages instantly with the online visitors. In addition, Twitter can help in your company's branding efforts and provide more recognition to your products by helping you to reach across more number of customers. Now , you can make a remarkable difference to your business by using Twitter that allows you to have a huge list of followers with whom you can share...
For Web design to be effective, it needs to be done with the end-user in mind; simply put, the most efficient way to build a site is to design and develop it with its would-be visitors in mind. For a small and medium business (SMB) website, this means designing and developing it to cater to its targeted clientele or consumers, which would entail understanding how those consumers would behave or make use of the site. Taking Web user behavior into account is a very essential facet in the design of any SMB or ecommerce website.
Beyond off-page and on-page Search Engine Optimization, the design should take advantage of how the site's users would interact with it – leveraging this understanding to turn organic traffic into conversions. The more efficiently the users can make use of the website, the more income it generates. So what exactly are the specific user behaviors to note and how can you take advantage of them?
User Behavior and its...
There are numerous SEO strategies and tips available to web publishers, but that doesn't mean a web publisher has to incorporate all of them. There is such a thing as over-optimizing a website – pushing it over the edge. When this happens, the website could lose ranking rather than gain it. While strategies abound, the best advice may be "Keep it simple, baby."
Consider the basics by doing just enough to push it to the edge without forcing it into the muck and mire of bad SEO practices. Bad SEO practices include keyword stuffing, link-building from unrelated sites, as well as link-building too quickly, and link farming. Other bad practices include adding poor quality content that relies only on keywords to lure the search engines, as well as duplicated content. Using tricks like hidden text and doorway pages will push the site back in the rankings. Spamming hundreds of directories all at once is also a big no-no in terms of SEO. These...
Many people have dedicated their time and money to trying to understand just how organic traffic works, and what the best method is to controlling the Internet. Sometimes people desire power to a much greater extent than money, and this is where the extremely rich and powerful men come into play in the Internet. Everyone knows just how lucrative of a field this is, or at least anyone involved in any type of online marketing, but in the end not many people can reach a normal level of business just through a website. The expenses can start piling up, the work load can jitter from too much to too little on a days basis, and all of these things need to be handled by one person, you. As hard as this may seem from time to time, I can personally explain just how much of a payoff it is to see all of your hard work be materialized into something greater than you could have ever imagined.
As I stated before, the theories behind just how organic traffic works has been...
When it comes to the Internet, your reputation is critical. You can use your blog, your website and your online presence to build your reputation and create a brand others will look to when they need expert advice and valuable information.
Focus on What You Do Best
When you start a blog, it can be tempting to blog about anything and everything under the sun, and that can be great if your blog is personal in nature. But if you are aiming to make money with your blog, it is best to focus on your area of expertise. If you are a financial expert, focus your blog on financial issues, and aim to provide valuable information to your visitors and readers every day.
The more valuable information you can provide, the more successful your blog will be, and the faster your brand and your reputation can grow. Becoming recognized as an expert in your field is one of the best ways to build your online identity and create a brand based on what you know and what you can...
Twitter is becoming an integral part of many company’s crisis communication plans. While Twitter will not prevent an issue from blowing up, it can provide a light in the chaos and stop a small issue spiraling into a big one.
GM used Twitter as a tool to understand and manage the impact of its bankruptcy filing in June 2009. Director of Social Media, Christopher Barger, said the real-time nature of Twitter communication was the single most important aspect of getting their message out.
As with all crisis communication, the key to an effective Twitter crisis response is planning and preparation. If you don't develop your Twitter presence before a crisis, you won’t be able to orchestrate an effective response. That is the first of four stages involved in an effective Twitter crisis response.
Develop your presence on Twitter before a crisis. Become part of the community, respond to...