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Taking User Behavior into Account in SMB Web Design

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Taking User Behavior into Account in SMB Web Design

For Web design to be effective, it needs to be done with the end-user in mind; simply put, the most efficient way to build a site is to design and develop it with its would-be visitors in mind. For a small and medium business (SMB) website, this means designing and developing it to cater to its targeted clientele or consumers, which would entail understanding how those consumers would behave or make use of the site. Taking Web user behavior into account is a very essential facet in the design of any SMB or ecommerce website. Beyond off-page and on-page Search Engine Optimization, the design should take advantage of how the site's users would interact with it – leveraging this understanding to turn organic traffic into conversions. The more efficiently the users can make use of the website, the more income it generates. So what exactly are the specific user behaviors to note and how can you take advantage of them? User Behavior and its...



SEO: Pushing It to the Edge

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SEO: Pushing It to the Edge

There are numerous SEO strategies and tips available to web publishers, but that doesn't mean a web publisher has to incorporate all of them. There is such a thing as over-optimizing a website – pushing it over the edge. When this happens, the website could lose ranking rather than gain it. While strategies abound, the best advice may be "Keep it simple, baby." Consider the basics by doing just enough to push it to the edge without forcing it into the muck and mire of bad SEO practices. Bad SEO practices include keyword stuffing, link-building from unrelated sites, as well as link-building too quickly, and link farming. Other bad practices include adding poor quality content that relies only on keywords to lure the search engines, as well as duplicated content. Using tricks like hidden text and doorway pages will push the site back in the rankings. Spamming hundreds of directories all at once is also a big no-no in terms of SEO. These...



The Purpose and Thought Behind Increasing Organic Traffic

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The Purpose and Thought Behind Increasing Organic Traffic

Many people have dedicated their time and money to trying to understand just how organic traffic works, and what the best method is to controlling the Internet. Sometimes people desire power to a much greater extent than money, and this is where the extremely rich and powerful men come into play in the Internet. Everyone knows just how lucrative of a field this is, or at least anyone involved in any type of online marketing, but in the end not many people can reach a normal level of business just through a website. The expenses can start piling up, the work load can jitter from too much to too little on a days basis, and all of these things need to be handled by one person, you. As hard as this may seem from time to time, I can personally explain just how much of a payoff it is to see all of your hard work be materialized into something greater than you could have ever imagined. As I stated before, the theories behind just how organic traffic works has been...



Some Tips for Building Your Blog and Your Brand

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When it comes to the Internet, your reputation is critical. You can use your blog, your website and your online presence to build your reputation and create a brand others will look to when they need expert advice and valuable information. Focus on What You Do Best When you start a blog, it can be tempting to blog about anything and everything under the sun, and that can be great if your blog is personal in nature. But if you are aiming to make money with your blog, it is best to focus on your area of expertise. If you are a financial expert, focus your blog on financial issues, and aim to provide valuable information to your visitors and readers every day. The more valuable information you can provide, the more successful your blog will be, and the faster your brand and your reputation can grow. Becoming recognized as an expert in your field is one of the best ways to build your online identity and create a brand based on what you know and what you can...



Using Twitter For Crisis Communication

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Using Twitter For Crisis Communication

Twitter is becoming an integral part of many company’s crisis communication plans. While Twitter will not prevent an issue from blowing up, it can provide a light in the chaos and stop a small issue spiraling into a big one. GM used Twitter as a tool to understand and manage the impact of its bankruptcy filing in June 2009. Director of Social Media, Christopher Barger, said the real-time nature of Twitter communication was the single most important aspect of getting their message out. As with all crisis communication, the key to an effective Twitter crisis response is planning and preparation. If you don't develop your Twitter presence before a crisis, you won’t be able to orchestrate an effective response. That is the first of four stages involved in an effective Twitter crisis response. 1. Groundwork Develop your presence on Twitter before a crisis. Become part of the community, respond to...



How can Press Release Benefit Promotional Campaigns?

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How can Press Release Benefit Promotional Campaigns?

Press release can be a powerful marketing tool for promoting your online marketing campaigns and can give you the best results. Unlike other forms of marketing, press release distribution on the Internet can provide a good blend of interesting facts and information that can be useful for the visitors. If used in the right manner, press release can enhance the brand image of your company and boost your company's sales. In addition to other forms of advertising, press release can be used to provide greater publicity to your products and help increase your profits. Besides, press release distribution can give a wide coverage and a larger market to explore with access to your target audience. Lot of small and medium sized companies prefer to use press releases as it helps them to cut down on their advertising costs leading to better utilization of the resources. By using press release in your marketing campaign, you can share valuable information about your...



Small Businesses Need to Embrace Social Media Marketing

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Small Businesses Need to Embrace Social Media Marketing

The continuing development of social media has shaken up the marketing world. While it has allowed businesses, large and small, to reach a larger audience, it also has become vital to keep up with the latest trends and technology. This is something that can potentially scare off a lot of small business owners, who think that they need a large budget to pursue this new marketing avenue. However, by applying some creativity, small businesses can reach an unlimited number of new potential customers. Tools like Twitter and Facebook are free to use and can be deployed to share valuable and relevant information with their target audience. In this way, businesses can build a trusting relationship with their potential customers. Also free and effective in drawing more people to your business are location-based social networks Gowalla and Foursquare. Having said that, it is advisable to think about what you are going to do before immersing yourself in social media...



Investment in Web Traffic vs. Reward

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Web Traffic happens to be one of the most needed characteristics for a website at all times, yet it is also extremely picky with results depending on the quality. There is always room for improvement when it comes to a website and the traffic that is being sent to it, organic traffic also falls into this category, and website owners should be constantly trying to filter out the bad or neutral traffic and bring in more of the solid paying customers. There can be many different meanings behind traffic, your job as a web master is to collect the information on the traffic and then try to improve the quality. Here's a few methods for getting a better traffic conversion rating. Geo-Targeted More and more I see naive web owners investing in cheap, yet affordable traffic that boasts high numbers without results. In the end the only goal is to make money and reach your end desired result, so throwing around flashy numbers and suspiciously high ratings are not needed....



Google Personal Search: Not On Your Terms

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Google Personal Search: Not On Your Terms

Next time your Google search results show you something unexpected, don't blame your typing. It's probably Google doing what it does best – showing you the information it thinks you want to know. The more obscure your keywords, the more likely the ubiquitous search engine is to "improve" your search term, often frustrating your intent and arousing your temper. Google Suggest, launched in 2008, originally featured suggested spelling correction, auto-suggestion for commonly used words and real-time query completion. Since 2009, with the arrival of increasingly "intelligent" algorithms, spelling correction has been automatic, with the option to display results for the original search term. As the Official Google blog considerately puts it: "When we have high confidence that your query was misspelled, we go a step further than asking 'Did you mean …?' thus saving you a click." Suggest's...



Get More Success with RSS Feeds Marketing with Some Smart Tips

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Get More Success with RSS Feeds Marketing with Some Smart Tips

RSS feed marketing has gained immense popularity in the last few years with online marketers due to its ability to reach a large group of targeted audience. One of the main benefits of using RSS feeds is that the users are not bombarded with unwanted messages and they can choose to unsubscribe from the feeds anytime. Companies find it to be a useful tool for increasing traffic to their websites as it helps in sharing useful content with their potential customers. There are many customers who may not be comfortable in providing their personal information to the advertisers. In case of RSS feed marketing, the privacy of the individual is fully protected as there is no need to share any personal details with the companies. Besides, RSS feed marketing can help in establishing your brand presence in the industry as it involves targeted marketing towards groups that are interested in your products or services. One of the best advantages of using RSS feeds is...



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