When it comes to the Internet, your reputation is critical. You can use your blog, your website and your online presence to build your reputation and create a brand others will look to when they need expert advice and valuable information.
Focus on What You Do Best
When you start a blog, it can be tempting to blog about anything and everything under the sun, and that can be great if your blog is personal in nature. But if you are aiming to make money with your blog, it is best to focus on your area of expertise. If you are a financial expert, focus your blog on financial issues, and aim to provide valuable information to your visitors and readers every day.
The more valuable information you can provide, the more successful your blog will be, and the faster your brand and your reputation can grow. Becoming recognized as an expert in your field is one of the best ways to build your online identity and create a brand based on what you know and what you can...
Twitter is becoming an integral part of many company’s crisis communication plans. While Twitter will not prevent an issue from blowing up, it can provide a light in the chaos and stop a small issue spiraling into a big one.
GM used Twitter as a tool to understand and manage the impact of its bankruptcy filing in June 2009. Director of Social Media, Christopher Barger, said the real-time nature of Twitter communication was the single most important aspect of getting their message out.
As with all crisis communication, the key to an effective Twitter crisis response is planning and preparation. If you don't develop your Twitter presence before a crisis, you won’t be able to orchestrate an effective response. That is the first of four stages involved in an effective Twitter crisis response.
Develop your presence on Twitter before a crisis. Become part of the community, respond to...
Press release can be a powerful marketing tool for promoting your online marketing campaigns and can give you the best results. Unlike other forms of marketing, press release distribution on the Internet can provide a good blend of interesting facts and information that can be useful for the visitors. If used in the right manner, press release can enhance the brand image of your company and boost your company's sales. In addition to other forms of advertising, press release can be used to provide greater publicity to your products and help increase your profits.
Besides, press release distribution can give a wide coverage and a larger market to explore with access to your target audience. Lot of small and medium sized companies prefer to use press releases as it helps them to cut down on their advertising costs leading to better utilization of the resources. By using press release in your marketing campaign, you can share valuable information about your...
The continuing development of social media has shaken up the marketing world. While it has allowed businesses, large and small, to reach a larger audience, it also has become vital to keep up with the latest trends and technology. This is something that can potentially scare off a lot of small business owners, who think that they need a large budget to pursue this new marketing avenue. However, by applying some creativity, small businesses can reach an unlimited number of new potential customers.
Tools like Twitter and Facebook are free to use and can be deployed to share valuable and relevant information with their target audience. In this way, businesses can build a trusting relationship with their potential customers. Also free and effective in drawing more people to your business are location-based social networks Gowalla and Foursquare. Having said that, it is advisable to think about what you are going to do before immersing yourself in social media...
Web Traffic happens to be one of the most needed characteristics for a website at all times, yet it is also extremely picky with results depending on the quality. There is always room for improvement when it comes to a website and the traffic that is being sent to it, organic traffic also falls into this category, and website owners should be constantly trying to filter out the bad or neutral traffic and bring in more of the solid paying customers. There can be many different meanings behind traffic, your job as a web master is to collect the information on the traffic and then try to improve the quality. Here's a few methods for getting a better traffic conversion rating.
More and more I see naive web owners investing in cheap, yet affordable traffic that boasts high numbers without results. In the end the only goal is to make money and reach your end desired result, so throwing around flashy numbers and suspiciously high ratings are not needed....
Next time your Google search results show you something unexpected, don't blame your typing. It's probably Google doing what it does best – showing you the information it thinks you want to know. The more obscure your keywords, the more likely the ubiquitous search engine is to "improve" your search term, often frustrating your intent and arousing your temper.
Google Suggest, launched in 2008, originally featured suggested spelling correction, auto-suggestion for commonly used words and real-time query completion. Since 2009, with the arrival of increasingly "intelligent" algorithms, spelling correction has been automatic, with the option to display results for the original search term. As the Official Google blog considerately puts it:
"When we have high confidence that your query was misspelled, we go a step further than asking 'Did you mean …?' thus saving you a click."
RSS feed marketing has gained immense popularity in the last few years with online marketers due to its ability to reach a large group of targeted audience. One of the main benefits of using RSS feeds is that the users are not bombarded with unwanted messages and they can choose to unsubscribe from the feeds anytime. Companies find it to be a useful tool for increasing traffic to their websites as it helps in sharing useful content with their potential customers.
There are many customers who may not be comfortable in providing their personal information to the advertisers. In case of RSS feed marketing, the privacy of the individual is fully protected as there is no need to share any personal details with the companies. Besides, RSS feed marketing can help in establishing your brand presence in the industry as it involves targeted marketing towards groups that are interested in your products or services.
One of the best advantages of using RSS feeds is...
Do you think your website would be able to survive without your help for any amount of time? Sure you can leave it alone for a day and nothing will brake, but what about two weeks, maybe a month. At that point, the breaking point for a website, how can you salvage what has been lost. The point I am trying to make, is that websites need constant attention. They also need constant visitors or they begin the decay the same way anything does without use. Unfortunately the only way to make sure your website will stay afloat amid all of the new website and internet services which are released every single day is to constantly promote your website to the fullest extent of your ability.
At daunting as this task may seem, there is no true way to fight against this problem which seems to take a huge toll on website owners over time. The reason for this widespread problem is that people often overlook just how much work is put into the back-end and front-end of a website....
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For most Internet users, standard web browser bookmarking is indispensable. Without it, some form of awkward list-taking of URLs would be necessary in order to keep a record of interesting websites. It didn't take long for browser developers to add such functionality. It arrived in the form of Favorites and Bookmarks. Though these were welcome improvements, they had their shortcomings, which quickly became evident. The most obvious weakness was that over time many users found themselves with an unwieldy number of bookmarks. They urgently needed some method to organize them. Most browsers quickly introduced systems that allowed bookmarks to be grouped in folders. This was a significant enhancement, yet it only partially addressed the problem. It soon became apparent that many users tended to forget that they had folders. There was a very simple reason for this: at any one time, only a few of the folders could be seen on the browser's toolbar, proving the truth of the old...