Within the last decade the World Wide Web has been overwhelmed with copycat websites, sites filled with keyword-stuffed, scraped, spun and badly written articles. It's also been inundated with weak or inaccurate content. The general purpose of much of the content was SEO to gain revenue via Google's AdSense program or via various affiliate programs. The lines between good quality and poor quality became blurred. As a result, so did market trust. Google, still the most powerful search engine on the web, decided to make some adjustments. One of the key components Google's algorithm engineers looked at when creating the 2011 Panda algorithm was content quality.
The primary intention of Panda was to place pages with weak or thin content behind those with good quality content. The purpose was to reward websites that had authority and responded to the reader rather than AdSense dollars. The average length of articles has always been based on what search engines and web...
Online entrepreneurs learn from their mistakes. For many people those mistakes are plentiful. With one mistake after another, they continue to spend good money after bad. Here are a few things to avoid and consider when starting an online business. The best lessons are found in cliches.
Diving in Feet First or Sweat Equity
Before investing money in your idea for an online business, research well to evaluate the market. Don't dive in feet first. Many people don't study the market enough before setting up their online presence. Their minimal efforts fail to bring readership and revenue to their sites. Research every aspect of your online business from picking a domain name to studying the market potential and learning top-notch search engine optimization. It's important to set up a workable business plan. Some mistakes that occur early on are not easy to repair. There are numerous places to ask for help or to get answers to questions. People...
One of the most daunting tasks to even think about for a novice to web design and creation is the beginning of it all. A novice is not afraid of the fight for control over a keyword, rather the problems that they will face within themselves. A novice will be afraid of their own self-created errors which may go unnoticed instead of the huge trek ahead, the amazing journey that one embarks upon when deciding to start up a website and continue with it for years to come. Everyone knows that popularity and content comes into play in a website more than anywhere else; there is no possibly real-world example of the competitiveness and constant enemies trying to take you out in the online world. Websites will be popping up every single day that have the same exact goal as you, even ones that have the same target market, maybe the same keywords will be willing to fight for your visitors the ones you have worked on gaining for years. So what can you do to stop your new competitors with a...
"There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009," reports Mashable, as revealed by Kirk Skaugen, Vice President of Intel's Architecture Group, at the Web 2.0 Summit 2011 in San Francisco.
How can today's business owner break through the daunting electronic clutter - and create an email marketing plan that converts database subscribers into customers?
MIND YOUR DATABASE
Before you email, make sure your database is robust. Clean up the email addresses you have: correct errors, delete duplicates and eliminate undeliverables. When adding new addresses to your database, ask for permission first so your recipient is more likely to open your email, rather than consider it spam.
SEGMENT YOUR SUBSCRIBERS
Spend time segmenting your database names into categories that make sense for your business. Then tailor your email communications and offers to each group to...
Google Panda is the newest of Google's search algorithms, and it's making waves in the SEO world. It was developed to rank sites with a great user experience above those with a poor user experience. The update was designed to root out content farms and untrustworthy websites, although many legitimate sites also struggled to maintain their rankings.
What is Panda?
Instead of using a mathematical calculation based on links and keywords, Panda developers asked hundreds of people to look at real websites, and rank them based on certain metrics, like whether they trusted the information from the site, whether they would use their credit card on the site and whether they'd use medical information from a site. Developers used the responses to these questions to determine what the trusted websites had in common and what the untrustworthy sites were missing.
Google can also track user behavior through Chrome and through its add-on bar...
What is the difference between the average marketer and a professional? What makes Steve Jobs an innovating specialist who made millions and brought a whole new technological age into existence, while Bill Gates is significantly less remembered? Being able to manipulate and control the minds of the mass-market is something that comes with experience and charisma. Not only that, but having a great personality and looks has been scientifically proven to have a huge effect on job offers and income later in life. As odd as that may seem, if you start thinking about which people are stereotypically the ones who have an easy time in life due to characteristics that cannot be changed, you will begin to develop this idea for yourself.
Create a Strategy
What would you say the first step towards any assignment should be? Clearly creating a smart plan that will take into account any future needs and a finished goal that needs to be accomplished will be taken into...
Your website, whether you are selling a product, promoting a message, or attempting to draw traffic to generate AdSense revenue, will only be successful if people can find it. Unless you intend to distribute your URL to a select group of people, the best way to help people find your site is through search engine optimization (SEO).
Optimizing your website for search engines such as Google greatly impacts if and where your site appears in search results. While SEO includes many factors, here are six of the top considerations that remain consistent with each update of Google's search algorithym:
1. Is your site designed with the user in mind?
In the early days of SEO, web designs optimized to appeal to search engines would leave the site confusing for users. Web designers would frequently employ "black hat" tactics such as keyword stuffing, invisible text, and inappropriate redirects. As search engines like Google caught on, though,...
Online marketers need to pay a lot of attention to their brand positioning strategies to gain recognition in the industry and boost their sales volume. Companies can gain a competitive edge over the others by positing their products in the right manner and get access to a huge customer base. In addition to providing the right kind of publicity to your products, brand positioning can help in building on your strengths and improving the quality of your products.
One of the most important things in online marketing is to understand the customer's behavior and response towards your products. Now ,if your products are able to generate a good hype and create a positive impact on the minds of the customer, then you have better chances of success with your brand positioning. Needless to say, customers are always looking for something new and interesting that can capture their attention and provide a quick solution to fix their problems.
If your product...
Starting a blog is a great way to share your thoughts with the world, but that blog can also be a good way to earn some extra money. Many successful blog owners are pulling in thousands of dollars a month from ad sales, affiliate marketing programs and other sources. While you may not duplicate this kind of success right away, there are some things you can do to improve the traffic to your blog and get your words noticed.
If you are just starting out with blogging, it may take some time for these strategies to work. Blog traffic tends to build up over time, as more and more visitors take note of your blog and tell their friends all about it. By combining strategies that boost your search engine rankings with those that please your visitors, you can build on your past successes and grow your blog traffic month after month.
Update Your Blog Regularly
The worst thing you can do on your blog is nothing. If you fail to update your blog on a regular basis, you...
People make a big fuss about a website's traffic, or how many "hits" a site gets. People rarely mention an important metric that can make hits irrelevant. It's called a bounce rate. A "bounce" happens when someone visits a website but leaves without ever seeing a second page. They're essentially saying, "I came, it stank, I left."
Bounce rates are measured as percentages. They reflect how many visitors bounce compared to the total number of visitors. So if a website has a 75% bounce rate, it means that for every 100 people who visit, 75 will never get past the first page they see. They "bounce" off the site, and on to better things. Two competing sites might get exactly the same amount of traffic, but if website A has a much lower bounce rate than website B, it has a clear advantage.
Know Your Bounce Rates
A website's bounce rate is one of its baseline metrics, and it's measured by just...