RSS feed marketing has gained immense popularity in the last few years with online marketers due to its ability to reach a large group of targeted audience. One of the main benefits of using RSS feeds is that the users are not bombarded with unwanted messages and they can choose to unsubscribe from the feeds anytime. Companies find it to be a useful tool for increasing traffic to their websites as it helps in sharing useful content with their potential customers.
There are many customers who may not be comfortable in providing their personal information to the advertisers. In case of RSS feed marketing, the privacy of the individual is fully protected as there is no need to share any personal details with the companies. Besides, RSS feed marketing can help in establishing your brand presence in the industry as it involves targeted marketing towards groups that are interested in your products or services.
One of the best advantages of using RSS feeds is...
Do you think your website would be able to survive without your help for any amount of time? Sure you can leave it alone for a day and nothing will brake, but what about two weeks, maybe a month. At that point, the breaking point for a website, how can you salvage what has been lost. The point I am trying to make, is that websites need constant attention. They also need constant visitors or they begin the decay the same way anything does without use. Unfortunately the only way to make sure your website will stay afloat amid all of the new website and internet services which are released every single day is to constantly promote your website to the fullest extent of your ability.
At daunting as this task may seem, there is no true way to fight against this problem which seems to take a huge toll on website owners over time. The reason for this widespread problem is that people often overlook just how much work is put into the back-end and front-end of a website....
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For most Internet users, standard web browser bookmarking is indispensable. Without it, some form of awkward list-taking of URLs would be necessary in order to keep a record of interesting websites. It didn't take long for browser developers to add such functionality. It arrived in the form of Favorites and Bookmarks. Though these were welcome improvements, they had their shortcomings, which quickly became evident. The most obvious weakness was that over time many users found themselves with an unwieldy number of bookmarks. They urgently needed some method to organize them. Most browsers quickly introduced systems that allowed bookmarks to be grouped in folders. This was a significant enhancement, yet it only partially addressed the problem. It soon became apparent that many users tended to forget that they had folders. There was a very simple reason for this: at any one time, only a few of the folders could be seen on the browser's toolbar, proving the truth of the old...
Twitter is an important component of any online marketing strategy. It provides a unique way to interact with your customers and it can be an effective way to distribute your marketing message. The most effective Twitter marketing campaigns are built on well written tweets. With Twitter, you only have 140 characters to make an impact, including any links, so you need to make those characters count.
Keep the Length Down
Tweets are short by definition, with only 140 characters, but don't go all the way to the limit. Leave a few characters spare so people retweeting can add their own comments. Retweeters may want to introduce you to their followers to encourage their followers to click on your link. If you don't give them the space to do so then you'll lose a valuable marketing opportunity.
Use Keywords in Your Tweets
Twitter is indexed by search engines, and you need keywords to get indexed. Right now though, you're more...
Within the last decade the World Wide Web has been overwhelmed with copycat websites, sites filled with keyword-stuffed, scraped, spun and badly written articles. It's also been inundated with weak or inaccurate content. The general purpose of much of the content was SEO to gain revenue via Google's AdSense program or via various affiliate programs. The lines between good quality and poor quality became blurred. As a result, so did market trust. Google, still the most powerful search engine on the web, decided to make some adjustments. One of the key components Google's algorithm engineers looked at when creating the 2011 Panda algorithm was content quality.
The primary intention of Panda was to place pages with weak or thin content behind those with good quality content. The purpose was to reward websites that had authority and responded to the reader rather than AdSense dollars. The average length of articles has always been based on what search engines and web...
Online entrepreneurs learn from their mistakes. For many people those mistakes are plentiful. With one mistake after another, they continue to spend good money after bad. Here are a few things to avoid and consider when starting an online business. The best lessons are found in cliches.
Diving in Feet First or Sweat Equity
Before investing money in your idea for an online business, research well to evaluate the market. Don't dive in feet first. Many people don't study the market enough before setting up their online presence. Their minimal efforts fail to bring readership and revenue to their sites. Research every aspect of your online business from picking a domain name to studying the market potential and learning top-notch search engine optimization. It's important to set up a workable business plan. Some mistakes that occur early on are not easy to repair. There are numerous places to ask for help or to get answers to questions. People...
One of the most daunting tasks to even think about for a novice to web design and creation is the beginning of it all. A novice is not afraid of the fight for control over a keyword, rather the problems that they will face within themselves. A novice will be afraid of their own self-created errors which may go unnoticed instead of the huge trek ahead, the amazing journey that one embarks upon when deciding to start up a website and continue with it for years to come. Everyone knows that popularity and content comes into play in a website more than anywhere else; there is no possibly real-world example of the competitiveness and constant enemies trying to take you out in the online world. Websites will be popping up every single day that have the same exact goal as you, even ones that have the same target market, maybe the same keywords will be willing to fight for your visitors the ones you have worked on gaining for years. So what can you do to stop your new competitors with a...
"There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009," reports Mashable, as revealed by Kirk Skaugen, Vice President of Intel's Architecture Group, at the Web 2.0 Summit 2011 in San Francisco.
How can today's business owner break through the daunting electronic clutter - and create an email marketing plan that converts database subscribers into customers?
MIND YOUR DATABASE
Before you email, make sure your database is robust. Clean up the email addresses you have: correct errors, delete duplicates and eliminate undeliverables. When adding new addresses to your database, ask for permission first so your recipient is more likely to open your email, rather than consider it spam.
SEGMENT YOUR SUBSCRIBERS
Spend time segmenting your database names into categories that make sense for your business. Then tailor your email communications and offers to each group to...