Google Panda is the newest of Google's search algorithms, and it's making waves in the SEO world. It was developed to rank sites with a great user experience above those with a poor user experience. The update was designed to root out content farms and untrustworthy websites, although many legitimate sites also struggled to maintain their rankings.
What is Panda?
Instead of using a mathematical calculation based on links and keywords, Panda developers asked hundreds of people to look at real websites, and rank them based on certain metrics, like whether they trusted the information from the site, whether they would use their credit card on the site and whether they'd use medical information from a site. Developers used the responses to these questions to determine what the trusted websites had in common and what the untrustworthy sites were missing.
Google can also track user behavior through Chrome and through its add-on bar...
What is the difference between the average marketer and a professional? What makes Steve Jobs an innovating specialist who made millions and brought a whole new technological age into existence, while Bill Gates is significantly less remembered? Being able to manipulate and control the minds of the mass-market is something that comes with experience and charisma. Not only that, but having a great personality and looks has been scientifically proven to have a huge effect on job offers and income later in life. As odd as that may seem, if you start thinking about which people are stereotypically the ones who have an easy time in life due to characteristics that cannot be changed, you will begin to develop this idea for yourself.
Create a Strategy
What would you say the first step towards any assignment should be? Clearly creating a smart plan that will take into account any future needs and a finished goal that needs to be accomplished will be taken into...
Your website, whether you are selling a product, promoting a message, or attempting to draw traffic to generate AdSense revenue, will only be successful if people can find it. Unless you intend to distribute your URL to a select group of people, the best way to help people find your site is through search engine optimization (SEO).
Optimizing your website for search engines such as Google greatly impacts if and where your site appears in search results. While SEO includes many factors, here are six of the top considerations that remain consistent with each update of Google's search algorithym:
1. Is your site designed with the user in mind?
In the early days of SEO, web designs optimized to appeal to search engines would leave the site confusing for users. Web designers would frequently employ "black hat" tactics such as keyword stuffing, invisible text, and inappropriate redirects. As search engines like Google caught on, though,...
Online marketers need to pay a lot of attention to their brand positioning strategies to gain recognition in the industry and boost their sales volume. Companies can gain a competitive edge over the others by positing their products in the right manner and get access to a huge customer base. In addition to providing the right kind of publicity to your products, brand positioning can help in building on your strengths and improving the quality of your products.
One of the most important things in online marketing is to understand the customer's behavior and response towards your products. Now ,if your products are able to generate a good hype and create a positive impact on the minds of the customer, then you have better chances of success with your brand positioning. Needless to say, customers are always looking for something new and interesting that can capture their attention and provide a quick solution to fix their problems.
If your product...
Starting a blog is a great way to share your thoughts with the world, but that blog can also be a good way to earn some extra money. Many successful blog owners are pulling in thousands of dollars a month from ad sales, affiliate marketing programs and other sources. While you may not duplicate this kind of success right away, there are some things you can do to improve the traffic to your blog and get your words noticed.
If you are just starting out with blogging, it may take some time for these strategies to work. Blog traffic tends to build up over time, as more and more visitors take note of your blog and tell their friends all about it. By combining strategies that boost your search engine rankings with those that please your visitors, you can build on your past successes and grow your blog traffic month after month.
Update Your Blog Regularly
The worst thing you can do on your blog is nothing. If you fail to update your blog on a regular basis, you...
People make a big fuss about a website's traffic, or how many "hits" a site gets. People rarely mention an important metric that can make hits irrelevant. It's called a bounce rate. A "bounce" happens when someone visits a website but leaves without ever seeing a second page. They're essentially saying, "I came, it stank, I left."
Bounce rates are measured as percentages. They reflect how many visitors bounce compared to the total number of visitors. So if a website has a 75% bounce rate, it means that for every 100 people who visit, 75 will never get past the first page they see. They "bounce" off the site, and on to better things. Two competing sites might get exactly the same amount of traffic, but if website A has a much lower bounce rate than website B, it has a clear advantage.
Know Your Bounce Rates
A website's bounce rate is one of its baseline metrics, and it's measured by just...
If you've been blogging for more than five minutes, you've heard that SEO (search engine optimization) should be your most important goal—and some would say, your only goal. To increase your blog's organic search engine rank position and gain more clicks, follow these four simple strategies.
Use Relevant and Related Titles for Each Blog Post
The title is the first bit of information presented in search engine results. Searchers scan quickly, looking for the exact answer to their problem or question. Your titles should contain relevant keywords, and should also capture attention and show a little personality. Present a fresh twist or an interesting angle right up front.
To use titles in your SEO strategy, create a series of five or more posts that examine one aspect of your niche in depth and use the same keywords to relate them to each other. Spread the publishing of these posts out over time. Search engines give more weight to blogs...
As many of you know, social media has become one of the best forms of keeping customers attached to a business. Whether you are using social networking to make sure your customers are happy, or just trying to give your company a more positive look in the social world, social media is always a positive way to enhance your business' outward look. Furthermore, these days it's not even just the teenagers and children who are on sites like Facebook or Twitter, it is real working adults and people who are prime consumers. You may be wondering why these people out of everyone else are the "perfect" consumers for your products, but it is very simple, people who are tech savvy enough to use Twitter or Facebook on a regular basis will be the same people who are spending money online. Think about this, if your parents aren't even smart enough to use a computer then how are they going to feel safe or even understand how to use a payment service over the...
Internet marketing provides plenty of exciting opportunities to connect with your customer by using some of the popular web marketing tools. It is very common for business owners today to use blogs and social networking sites to promote their websites on the Internet. However, it is important to choose the right marketing tools that suits your business needs and helps in promoting your products and services to your target audience. The growing competition in the market poses several challenges to the online marketers for selling their products and services to their customer.
Hence, a combination of web marketing tools and the right business strategies can ensure greater chances of success in your company's marketing efforts. Now, one of the most widely used tools these days are the social networking sites that can help you to get in touch with your potential customers. You can build your network of social contacts and establish a good level of communication with a large...
Whether you're blogging for the love of it or trying to make money online, you should spend at least two hours a week marketing your blog across the Web. Guest blogging and commenting on other people's blog posts are your primary marketing tools, and you can add answering questions and posting to article directories if you have time.
Get Into Guest Blogging
Why is writing for other blogs a great way to promote your own? You get social proof, because other experts value your opinion. You get a link back to your blog, and this scores big points in search engines. You get new readers, attracting dozens if not hundreds of organic clicks. You get status in the blogging community, and this is priceless.
Search for blogs that take guest posts by looking within your niche and clicking on the blogger's Contact Us or About page. If they take guest posts, they'll give you the rules. Submit your best, freshly-written posts and include your...