Google+ is the newest social network. Search giant Google developed it, and, as of November, 2011, it had about 31 million users. Until recently, Google+ only offered personal pages, but in November they started offering pages to businesses as well. These pages are available by invitation only for the moment, but the sooner your business can get one, the better.
Does My Business Need a Page?
Well, marketing professionals say yes. Even if you're already struggling to find the time to manage your Facebook and Twitter pages, you should add a Google+ page as soon as you get an invitation. Post the same information and statuses on your Google+ page as you're posting on your Facebook and Twitter accounts and you won't add much extra work, beyond setting up the page.
Unlike Facebook, Google+ business pages have no ads. Since your customers won't be exposed to marketing messages from your competitors, a Google+ page may be a better target...
Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business.
The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours.
Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews.
Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming...
Everyone and their dog these days can piece together a social platform for their home company and pretend that they know how to advertise and communicate with their customers, but the truth is, people often hugely overestimate their own skills and end up having their business suffer because of this. This is a very unintelligent way of approaching their various business decisions, but that is the difference between a small business and a large multi-faceted media company. Today we will examine the very fine line that people walk on, when trying to become friendly with their customers, and how problematic even a secondary lapse of professionalism can be. If we asked a large portion of our working entrepreneurs and other business type workers, the majority would tell you that there is no boundary to how close you can be with a customer. People would swear by the notion that if a customer and a businessman were best friends, it would lead to the greatest amount of sales, but we will...
A business blog is an essential tool that brings potential new customers in from search engines and social media services and generates priceless word-of-mouth promotion. However, a blog can quickly grow stale if left unattended. Update and maintain your blog each day to keep its content fresh, increase its standing with search engines and encourage visitor engagement.
Remove or update old blog posts referring to products or services that no longer exist. Old posts may continue to bring traffic to your business's website; these potential customers may become unhappy if they are enticed by a product only to find they can no longer purchase it. If you remove a post, redirect its URL to that of another post containing updated information.
Moderate comments left on your blog, deleting spam and approving comments that offer valuable contributions. Reply to comments when appropriate to show your visitors that you are...
Viral marketing techniques can help your company promote its products and services using social networking resources. It is one of the best ways to build credibility for your business and generate a large amount of customers at the same time. Most of the promotional campaigns through viral marketing involve the use of blogs, articles, newsletters, video sharing including commercials that are viewed by thousands of website visitors. In turn, these people pass on the message to others who may not be surfing the web on a regular basis.
The main purpose of viral marketing is to create strong and compelling ideas and information that can be easily disseminated across a large audience. Obviously, companies find viral marketing to be a powerful tool as it has the ability to influence many people and turn them into potential customers. In addition, it is cost effective and economical as compared to other forms of advertising that works out well within the...
Spending all of your time analyzing and then computing the different statistics from your website can be boring and drive you insane. Many different programs have an "analytics" system these days, which are basically graphs and data that are trying to prove a point. They are showing the demographics of your user distribution and the different portals from which your site is viewed. For instance, the statistics from a website these days can get everything down to the operating system, the browser, and the IP address of the user which decided to post a comment. I am not insinuating in any way that there is a harmful desire backing these statistics, merely that there is an overabundance of information that can clutter and slow down the lives of the average business man. There is no point in reading so far into a company's website as to say that Firefox users for example are for some reason for profitable than internet explorer users. Even though you might be thinking...
Intense battles as being waged daily in the coliseum of Google search results. Web designers are constantly tweaking their websites in the hope of achieving ranking success. If you are a site owner or designer attempting to gain ground and perhaps surpass your competition, here are six rules to climb to a better ranking.
1. Design your site with the user in mind.
Every updated search algorithm from Google makes it more and more important for your site to offer easily-accessible content of value to the user. Can your users find what they are seeking? Is there enough quality content available to cause them to spend time on your site? Do your site's pages load quickly? Is visiting your website a positive experience for users, or will they quickly become frustrated and click the "back" button? Make your site as simple, user-friendly, and useful as you can in order to keep visitors and improve your placement in the search...
Have you ever wondered why your website seems to be always changing in the form of its Google ranking? One day you are on page one and the next you have dropped to page five... and in a week you are still not at a constant place. This is madness, this is Google. Unfortunately with an ever-changing system such as Google, you are bound to always be hitting speed bumps and have problems down the road. There is more or less nothing you can do about this except constantly be on your game and always be looking ahead to the future. This breaks down in two ways, one is that you always have to be ready to fix a problem that Google has caused for you. This means if your SEO ranking drops in someway you now need to find a different way of promoting your website and gaining that virtual credit towards a higher ranking.
On the other leg of this spectrum, there is another way to guarantee higher website rankings but also increased revenue. Lets examine the way your customers will view your...
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Ever since Google rocked the world wide web with its Panda updates, bloggers have been a little afraid of using strategies that once worked to increase organic search engine traffic. Google has made it clear that a comprehensive internal linking strategy works to gain SERP ranking.
Why Should Bloggers Fuss With Internal Links?
The most important reason to generate internal links between pages and posts is to capture visitors in a natural way. First-time clicks are incredibly hard to win, and your bounce rate will go down if readers can explore a topic deeply on just one site. Multiple page views also expose visitors to your message many times in subtle ways, so internal links are absolutely necessary for bloggers who are trying to make money online.
Almost as important, a good internal linking strategy helps search engines recognize that you're not just some random blogger posting random information. Bots follow internal links to see how...