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How Can You Use Web Marketing Tools for your Business?

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Internet marketing provides plenty of exciting opportunities to connect with your customer by using some of the popular web marketing tools. It is very common for business owners today to use blogs and social networking sites to promote their websites on the Internet. However, it is important to choose the right marketing tools that suits your business needs and helps in promoting your products and services to your target audience. The growing competition in the market poses several challenges to the online marketers for selling their products and services to their customer. Hence, a combination of web marketing tools and the right business strategies can ensure greater chances of success in your company's marketing efforts. Now, one of the most widely used tools these days are the social networking sites that can help you to get in touch with your potential customers. You can build your network of social contacts and establish a good level of communication with a large...



Strategies to Grow Organic Blog Traffic: Promote Yourself Across the Web

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Strategies to Grow Organic Blog Traffic: Promote Yourself Across the Web

Whether you're blogging for the love of it or trying to make money online, you should spend at least two hours a week marketing your blog across the Web. Guest blogging and commenting on other people's blog posts are your primary marketing tools, and you can add answering questions and posting to article directories if you have time. Get Into Guest Blogging Why is writing for other blogs a great way to promote your own? You get social proof, because other experts value your opinion. You get a link back to your blog, and this scores big points in search engines. You get new readers, attracting dozens if not hundreds of organic clicks. You get status in the blogging community, and this is priceless. Search for blogs that take guest posts by looking within your niche and clicking on the blogger's Contact Us or About page. If they take guest posts, they'll give you the rules. Submit your best, freshly-written posts and include your...



Tips for Boosting Traffic to Your New Blog

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Setting up a new blog is exciting, but many new blog owners are disappointed when their new sites receive little traffic. The problem is that your new blog is not alone on the Internet. Every single day sees thousands of new blogs, and it is easy for your own words to be lost among all that clutter. If you do not want your new blog to be buried under the weight of all those competing sites, you need to take steps to improve your traffic and get your words noticed. The most important part of building a great blog is to update it regularly, but there are some other strategies you can use as well. Turn on the RSS Feeds Blogging sites and web design software allow you to put an RSS feed button on your blog. If you do not see this button right away, contact the blog publisher or search the help function within the software to find it. Simply using the RSS feed button on your blog can increase your traffic, boost the number of comments you receive and increase the odds that...



Marketing Your Business with Google+

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Marketing Your Business with Google+

Google+ is the newest social network. Search giant Google developed it, and, as of November, 2011, it had about 31 million users. Until recently, Google+ only offered personal pages, but in November they started offering pages to businesses as well. These pages are available by invitation only for the moment, but the sooner your business can get one, the better. Does My Business Need a Page? Well, marketing professionals say yes. Even if you're already struggling to find the time to manage your Facebook and Twitter pages, you should add a Google+ page as soon as you get an invitation. Post the same information and statuses on your Google+ page as you're posting on your Facebook and Twitter accounts and you won't add much extra work, beyond setting up the page. Unlike Facebook, Google+ business pages have no ads. Since your customers won't be exposed to marketing messages from your competitors, a Google+ page may be a better target...



Getting Started With Local Search Marketing

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Getting Started With Local Search Marketing

Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business. The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours. Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews. Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming...



Social Media and Advertising: Where to Draw the Line

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Everyone and their dog these days can piece together a social platform for their home company and pretend that they know how to advertise and communicate with their customers, but the truth is, people often hugely overestimate their own skills and end up having their business suffer because of this. This is a very unintelligent way of approaching their various business decisions, but that is the difference between a small business and a large multi-faceted media company. Today we will examine the very fine line that people walk on, when trying to become friendly with their customers, and how problematic even a secondary lapse of professionalism can be. If we asked a large portion of our working entrepreneurs and other business type workers, the majority would tell you that there is no boundary to how close you can be with a customer. People would swear by the notion that if a customer and a businessman were best friends, it would lead to the greatest amount of sales, but we will...



Checklist for Updating a Business Blog

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Checklist for Updating a Business Blog

A business blog is an essential tool that brings potential new customers in from search engines and social media services and generates priceless word-of-mouth promotion. However, a blog can quickly grow stale if left unattended. Update and maintain your blog each day to keep its content fresh, increase its standing with search engines and encourage visitor engagement. Outdated Content Remove or update old blog posts referring to products or services that no longer exist. Old posts may continue to bring traffic to your business's website; these potential customers may become unhappy if they are enticed by a product only to find they can no longer purchase it. If you remove a post, redirect its URL to that of another post containing updated information. Comments Moderate comments left on your blog, deleting spam and approving comments that offer valuable contributions. Reply to comments when appropriate to show your visitors that you are...



Top 5 Trends in Viral Marketing for your Business

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Top 5 Trends in Viral Marketing for your Business

Viral marketing techniques can help your company promote its products and services using social networking resources. It is one of the best ways to build credibility for your business and generate a large amount of customers at the same time. Most of the promotional campaigns through viral marketing involve the use of blogs, articles, newsletters, video sharing including commercials that are viewed by thousands of website visitors. In turn, these people pass on the message to others who may not be surfing the web on a regular basis. The main purpose of viral marketing is to create strong and compelling ideas and information that can be easily disseminated across a large audience. Obviously, companies find viral marketing to be a powerful tool as it has the ability to influence many people and turn them into potential customers. In addition, it is cost effective and economical as compared to other forms of advertising that works out well within the...



The Traffic Demographics System And Why It's Important

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Spending all of your time analyzing and then computing the different statistics from your website can be boring and drive you insane. Many different programs have an "analytics" system these days, which are basically graphs and data that are trying to prove a point. They are showing the demographics of your user distribution and the different portals from which your site is viewed. For instance, the statistics from a website these days can get everything down to the operating system, the browser, and the IP address of the user which decided to post a comment. I am not insinuating in any way that there is a harmful desire backing these statistics, merely that there is an overabundance of information that can clutter and slow down the lives of the average business man. There is no point in reading so far into a company's website as to say that Firefox users for example are for some reason for profitable than internet explorer users. Even though you might be thinking...



Google Search Placement - Six Rules for Getting a Better Ranking

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Google Search Placement - Six Rules for Getting a Better Ranking

Intense battles as being waged daily in the coliseum of Google search results. Web designers are constantly tweaking their websites in the hope of achieving ranking success. If you are a site owner or designer attempting to gain ground and perhaps surpass your competition, here are six rules to climb to a better ranking. 1. Design your site with the user in mind. Every updated search algorithm from Google makes it more and more important for your site to offer easily-accessible content of value to the user. Can your users find what they are seeking? Is there enough quality content available to cause them to spend time on your site? Do your site's pages load quickly? Is visiting your website a positive experience for users, or will they quickly become frustrated and click the "back" button? Make your site as simple, user-friendly, and useful as you can in order to keep visitors and improve your placement in the search...



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