With every New Year, new challenges await online marketers. Though many online marketers understand this, 2011 seemed to bring in thousands of brand-new online marketers, and they may not fully understand the challenges that await them in 2012.
By understanding these challenges now, new online marketers will be better equipped to handle the New Year. Moreover, it gives them an advantage over their competition. Here are a few challenges they should expect to face.
Competition is healthy, but it is also dangerous to your own business. With more people moving their business online, the competition will be great. Therefore, online marketers need to refine their strategy to account for the competition they will face. Even if you believe that you are in an unpopulated niche, you can expect to have competition in 2012.
One thing you can do to prepare for your competition is to get a head start on your various campaigns, such as your...
Social shopping is the latest trend in online marketing that has brought together both the buyers and sellers together on a common platform. The increasing number of social shopping sites has provided a great opportunity to the customers for shopping online in the comfort of their homes. In addition, the customers can view all kinds of products under one roof that enables them to make a smart purchase decision.
It also provides an edge to the sellers as they get a unique chance to showcase their products to their customers. Online catalogs are a very popular way of advertising products and they help the customers to have a clear idea about the products offered by the company. Besides, social shopping sites are usually customer friendly and interactive so obviously many people ate attracted to these sites. If you are selling a product or service using this medium, then you can definitely expect a good response from the customers.
This past year with the release of Google's new social networking site we were met with heavy skepticism on how it would fare in the real world. As you may know, Google decided to build up the hype behind it's own new site, by making it seem exclusive and only allowing people to join through an invite. The truth is as funny or attractive of an idea as that seemed, people were very off-put by the idea of an online social networking site that would be making itself exclusive before it even get mainstream. Basically people thought, why leave Facebook for a newer, cleaner service that is just going to abuse us ten times more than we were at Facebook, it was a bit of the "if it's not broken, don't fix it" mentality which went a long way to possibly destroying the social media giant that could have been.
After lots of speculation and months of many people losing their interest, Google finally decided to open the floodgates for unlimited...
People often ask the merits of purchasing web traffic. They may ask what the benefits are, or if the rate of interest is worth it so that they will be able to make more money than they are spending. While this always varies from person to person when it comes to the specific money increments and trade-offs, there are some main factors that you should take into account when determining how much traffic to purchase for your website.
The main reason behind purchasing web traffic is clearly to boost page views, though this process is much more complicated than that by itself. In the end we are really trying to increase revenue through a specific path that will usually lead into a linear profit or loss. To put it more clearly, think of a website as a business, they have a clear goal in mind: to make money, but they might also have a side-goal or a niche idea they are trying to represent and promote while they make money. There are a few different ways that a...
Just like a sword-fought battle you would have seen in Ancient Greece, the Internet is filled with fierce competition every way you look. All it takes is one Google search to find out that your competition has already invested in the latest tech to put his website one step ahead of yours. This is unacceptable, absolutely unacceptable. What can you do about it? You are not an endless money pit, you have to draw the line somewhere and you might have to quit if your competitors keep throwing their money at site boosting techniques. Wrong, you don't have to worry if your competitor has beaten you at one leg of the race because that is all that has happened. You may have started out badly and fallen slightly behind but in the ever-changing and possibly never ending Internet there will always be a new method and a new technique to boost your website ahead of his and stay there. The number one way to guarantee your website's success is to promote yourself through...
Search engine algorithms are constantly evolving and today, even tweets are indexed and displayed in search engine results. This makes Twitter a great place to spread your marketing message and help improve your websites search engine ranking. Unfortunately, getting on to Google's front page is not as simple as putting a link in a Tweet and waiting for the hits. You have to carefully select your name, optimize your shortened links, and become a part of the community so people retweet your links.
The main advantage of Twitter is the other users. Many have their own blogs and websites, and becoming a part of the community can get you valuable static links, as well as links in their tweets. Developing these relationships takes time, but it should be part of every company’s long-term online marketing strategy.
Select Your Twitter Handle Carefully
Your Twitter handle is important factor for SEO. When picking a name it is important to avoid...
If you're trying to attract organic search engine traffic to your blog, content is obviously the most important piece of your puzzle. Improve the impact of your content through these five strategies.
Create Powerful and Keyword-Relevant Headlines
The headline shows up in RSS feeds and in organic search engine results, so it must capture the reader's attention to create the initial click. The headline is a promise to potential readers. Make it keyword-relevant and engaging.
Unless you're a world-famous blogger with thousands of followers, your headline should clearly state what the blog post is about and appear to answer the reader's problem or question. Write, "Strategies to Grow Organic Blog Traffic" rather than, "Turn Your Posts Into Venus Fly Traps" or something equally clever. Simplicity and proper keywords grow traffic faster.
Deliver Your Best Opening Paragraph
The opening paragraph should be...
Ever wonder why your website is always the last one in the group to get indexed? Do you feel like Google is taking a bribe from your competitors to the point where they rank, index, and all around perform better than you. There are some definite reasons behind this but they can usually be summed up into one method. As we all know by know, or at least all of the experienced web marketers, the path to success lies behind a huge amount of page views and conversions. Now as it may seem daunting at this point, I would recommend breaking your work down into sections. Sometimes people like to look at the big picture, and notice the hours of work ahead of them and that just makes people break down. It is a constant human condition that when we actually realize the amount of work ahead of us we usually attempt to either cram it into one bite-size piece, or just blow up from stress. Now this is not only a bad but un-healthy way to deal with a workload, and there are some other leading...
Whether you're new to blogging or an established authority, you want each blog post to draw in traffic over the long term. This is called "stickiness" in the blogosphere. Attract more organic search engine traffic and make your blog stickier by following these four strategies.
Stay on Topic
Write your blog about different angles of a single topic - your niche. Don't throw in unrelated topics, and don't have too many categories. It's better to start a second or third blog if you find your ideas straying from the main point.
For instance, there are dozens of topics under the broad heading of "affiliate marketing." On a blog like this, you wouldn't talk about how to rebuild a carburetor or paint a landscape painting. At the same time, don't write two blog posts about each aspect of affiliate marketing. Instead, write a dozen posts about one aspect: go deeply into your subject so readers view you as an...
Plain and simple, your website needs one thing and one thing only, to get more visits. As basic of an idea as this one happens to be, that is truly the only for sure moneymaker in our business. Coming from an experienced web marketer, if a Webmaster can even stick to that one phrase and make sure that they do not give up on it then success will be inevitable. There are some simple steps that you can take to guarantee the validity of this process but the main concern is your own system that you put in place to monetize the visits.
As with any online business out there on the wild journey of an internet career, there is one main goal that is often hidden from the view of an inexperienced marketer. Page visits are gold here, they entice advertisers, increase your paycheck but most importantly can guarantee your long-term success. If there was a one step quick guide to making millions, that actually worked, then everyone would be doing it and we would all live very...