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Why Social Networks are Basically just Free Advertising

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Why Social Networks are Basically just Free Advertising

What do you think of when you go on facebook or twitter? There is the possibility that you believe you are truly going online to check up on your friends, maybe manage the invites and RSVP's to your latest party, or even to just follow a rockstar on twitter. The truth of the matter is that none of these are the main concepts behind websites like twitter or facebook. Let's start off with the easier of the two, facebook in general is seen as the best way to posts pictures of your ski trip to Vermont, or maybe to get in contact with your relatives that live far away in another state or even another country. I am about to reveal to you why facebook is actually just a sophisticated platform for facebook to make money off of advertising, while we can actually essentially cheat the system and use it to make our own profits off of their pre-made program. Facebook for a long time now has been selling their own PPC campaigns to almost anyone that desires...



Alexa Ranking and How they Affect Webmasters

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How far would you go to boost your website's rankings? Would you pay exurbanite amounts of money? Would you sell-out your websites, would you even go as far as compromising the quality of content on your pages for SEO happy content? Ask any webmaster these days and the answers would surely be surprising... There are not a lot of things that are more important to a website than getting higher on the different ranking systems. The normal ranking system which most web developers look at is the SEO on each page of their website that Google can view and then index into its search parameters. That is an entirely different discussion though, SEO refers to getting organic traffic to your website through the means of Google, which actually works remarkably well if you can rank fairly high for your set of keywords. This is where the Alexa ranking comes in, while all of your competitors fight over a widely known keyword that is barely even related to your specific field of work,...



Writing Effective Website Content for Your Business

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Writing Effective Website Content for Your Business

An effective business website can improve your business' reputation, attract customers, and illustrate your industry knowledge. A sloppy business website, on the other hand, can reduce your credibility and send customers running to the competition. Thus, it is important that you invest time and money into building a website that showcases your business' skills in a straightforward, easy-to-understand way. Effective website content can do just that. Qualifications Your business website should show potential customers why they should do business with you. Showcase your knowledge and skills on your business' website. Include an "About" page that highlights your business' experience. If you run a small company, mention the academic credentials and professional background of your employees. For a larger business, discuss well-known clients, how many years you have been in business, and any professional affiliations your business has....



How to Market Your Services with Innovation

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After setting up a website, possibly buying a domain name and hosting, people often wonder what the next step should be. Normally there is not a specific check list that a website owner can take to make sure their site is on the way to becoming one of the greatest websites of all time. Of course the time and effort put into the site, along with expertise and money invested can have a large effect on a website but there are always other hidden tricks which people often leave out of the equation for too long. There are many online resources which can help to direct even the newest member of an online niche towards website building tips, but the actual events which will shape the life of your website and make the difference between a site that makes millions and a website that is just barely making enough money to stay afloat is the innovation. This word is often seen when dealing with marketers or companies who know how to create a need for the product they are selling. If you...



Link Value: It's Not What You Think

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Link Value: It's Not What You Think

When Google first introduced Page Rank (PR) as a way of determining the value of websites, PR was calculated according to the number of inbound links that a given website possessed. In essence, the greater the number of inbound links on a website, the higher the PR that was assigned to it. Link popularity became one of the key parameters by which Google, as well as other search engines, calculated a website's importance. As a website's importance grew, the likelihood of it being placed at the top of the search engine results pages (SERPs) similarly increased. Because PR value is calculated on a logarithmic scale of 0-10 using a published algorithm (1), user techniques for achieving high PR quickly developed. The practice of reciprocal and three-way link-swapping enabled many websites to attain a PR of 2 or 3 in a matter of days. "Link farms", where website owners could pay for one-way inbound links from several hundred to even thousand low PR...



Full Page Advertisements vs. Banners

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These days with computer users hitting an all time high of knowing how to resist advertising in any way, promotional sources need to step up their game the same amount to always stay one step ahead. The best way to guarantee not only the view of your targeted traffic but to also have a fighting chance at securing your potential visitor and turning it into a full-paying customer will be to utilize a full page ad. When you step into the world of a full-page advertisement you will immediately see and understand just how much of a difference an advertisement of this sort can make. Essentially you are entirely changing the advertising game and putting yourself in the lead as it should be, by allowing an entirely new range of emotions to be seen by your visitors. Full-page ads benefit the client trying to gain not only website traffic but potential customers in many ways. The first way that a full-page ad helps an advertiser is through the use of all the new real estate space you...



Common Misconceptions of Advertising and Targeted Traffic

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Since the beginning of time there have always been people interested in the online marketing niche, and yet there is a seemingly endless stream of people who get entangled in the web of lies that people produce, and spend days, weeks, or months of their lives wasted by trying to follow the words of someone just looking to take advantage of them. The unfortunate truth of this story is that people understand, for the most part, that in order to make money you need to have some to spend. Investment capital for large businesses is one of the most profitable niche's to be included in. The basic idea is you spend some of your money and follow a contract with the person who needs money, and then just feed off of their good work and production. It's a truly intelligent and lucrative process where you just take a cut off the top of other people's work, purely based upon money. People need money to grow their business in any way. Assuming there is no way for the small business...



Social Networking Along with Content Creation: The Beginning

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One of the best ways to promote content these days is through the use of social networking. There is not a simpler, more effective way of getting in contact with your customers and informing them of some change on your website which leads to them giving you another look-over and a possible sale. When it comes to advertising, once you have your foot in the door with clients you need to make sure that you can have repeat customers or at least up-sell the information or service that you are selling. If you are trying to sell a specific product than create another similar product to market along with it, chances are, if you have one great product that is selling like crazy you will be able to jump-start another product and increase your sales that much further. Another great way to keep visitors coming to your page is through the delivery of a desired niche. With the large increase in blogging in recent years, it is extremely simple to start writing an article or two a day on your...



Online Marketing - An Introduction to Article Marketing

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Online Marketing - An Introduction to Article Marketing

Article marketing is a valuable element of online advertising and one that you should always try to incorporate into your online marketing strategy. Article marketing refers to generating large numbers of keyword-targeted articles containing links to your website. These articles are then posted on various online magazines and article directories. This is an important element of search engine optimization as well, since it provides you with more backlinks to your website. In theory, article marketing is also free, although, you'll ideally want to have hundreds of articles posted on dozens of different sites to succeed. With the amount of work involved in making article marketing effective, you'll probably want to hire a professional article marketing and submission company to do the job for you. One particularly effective search engine optimization technique is to turn one instance of the keyword phrase in your article into a link to your website. This...



Possible Methods to Compliment Targeted Traffic

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Do you ever wonder how to follow-up on your website promotion after starting a new advertising campaign? Many people have the know how to start off their website ads and then start getting traffic but do not know what to do with this new traffic once it begins. The difference between a novice and wise web developer starts to show at this stage which will then decide the fate of the website. There are a few strongly needed methods which you can take to grab the reigns on your traffic and turn these first time viewers into consistent page views; take into account that getting tons of traffic to your site once or twice is not exactly hard, the difficult part is keeping the people coming back on their own. Social Media Easily the most effective way to control your visitors is to get them attached to you on a social network. These days everyone is not only on the go, but does not have the time or desire to bookmark your page and check back in their free time to see if you have...



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