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Online Marketing - A Guide to Social Bookmarking

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Online Marketing - A Guide to Social Bookmarking

Social bookmarking (or social networking) is one of the most important elements of online marketing. With the steady growth of the industry, no serious Internet entrepreneur can afford to miss out on this opportunity. The majority of Internet surfers use social networking on a regular basis. Social bookmarking is all about sharing links online. If you like a particular webpage, you may want to share it with your friends and family by posting the link on your Facebook wall or on some other social networking site. Whether you use a social networking site or you simply email the link to one contact in particular, it is all regarded as social bookmarking. While most social networking sites allow users to easily share links with just a few clicks of the mouse, there are other sites which are dedicated entirely to this purpose. There are also smaller sites which provide social bookmarking for particular niches such as travel, online business or...



The Not So Friendly Side of Facebook: What To Do If You've Been Banned from Facebook

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The Not So Friendly Side of Facebook: What To Do If You've Been Banned from Facebook

It may come without warning. One day you're chatting with your friends on Facebook. The next day, you can't log in because you've been banned. How it happened may be a mystery to you, but apparently someone at Facebook thinks you did something wrong. Facebook's Terms of Use If you think Facebook is free-wheeling, open space where anything goes, it's time to think twice. It turns out that Facebook can and will ban users who engage in conduct that violates the Facebook Statement of Rights and Responsibilities. According to the terms it has posted, Facebook may ban or block users who "violate the letter or the spirit of [the Statement of Rights and Responsibilities], or otherwise create risk or possible legal exposure for [Facebook.]" In short, Facebook can ban you for almost anything it deems unacceptable. Prohibited Conduct Most behaviors that result in a ban fall into three categories. Category one is...



Importance of SEO techniques to boost ROI

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Importance of SEO techniques to boost ROI

One of the secret marketing weapons for driving greater traffic to your websites is by using the right kind of proven SEO techniques. As an entrepreneur, it is important to earn maximize revenue and get higher ROI using website optimization to target the right audience. At the same time, it is important to establish a unique brand identity in the market with proper positioning of the products using promotional efforts. SEO is one such cost effective method of marketing your business and achieving the best results in a fast manner. Now, SEO techniques are very crucial for website promotion as they can generate targeted traffic to your website .They are also responsible for positioning your website to rank higher among the search engine results, leading to greater number of visitors to your website. Most of the Internet marketers use SEO techniques as an effective strategy for their marketing and publicity campaigns. Top 4 reasons for using SEO techniques...



Why Advertising is the Single Best Way to Have Your Business Grow to the Next Level

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Turning thousands of dollars into millions and then millions into billions is not only possible, but entirely feasible for almost anyone who wants to work for it. The key to creating a successful business, is advertising, in each and every form of the word. Don't assume that this is an end-all to other promotion techniques, or forms of creating a specific niche balanced around your website, but this is the most effective and best all around way to promote just about any product. Lets examine one of the most significant marketers in our history, Steve Jobs. An intelligent man, he grew what was a failing business into one of the largest technology conglomerates around. There is no denying the fact that this man was after money, while at the same time creating such innovative products that people could not bear to keep their hands off of. He was so intelligent, that he got to the point where his products basically sold themselves. For instance, he created a need, a trend if you...



Landing Page Optimization and Website Structure

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Landing Page Optimization and Website Structure

Having a page one search engine position for a highly valued keyword is a dream of every business owner. However, it is a completely different story when your site is not converting those valuable leads into sales (or at least inquiries about your company). The truth is that conversions, be they inquiries or sales, are the ultimate goal. Therefore, it is essential that you do everything in your power to make conversions happen as often as possible. Before you decide on a website navigation scheme or plan a landing page that makes an impact, you should look at what marketing gurus call the sales and marketing funnel. This term is familiar to most Internet marketers, but it may be new to you. The sales and marketing funnel is actually the process that moves the prospects towards the predefined goal. They should have been determined at the outset of the project by your management, and include goals like driving sales, raising awareness, generating orders or...



The Google Panda Update Does Not Spell Disaster

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Earlier this year, Google announced major changes in their algorithm for calculating the rankings in Google Search. The algorithm alteration was officially named Google Panda, and it has caused a lot of confusion in the online business world. Many businesses feared their sites would be affected, and these concerns are not completely unfounded. Twelve percent of the search results were immediately affected as the Google team rolled out the new update. What Is the Purpose of Google Panda? Google insists that the update of the algorithm was necessary to ensure better search results and to remove low quality websites and so-called content farms. Content farms are large websites with varied (often low quality) content uploaded by users. The sole purpose of these sites is to earn revenue from the ads displayed on the pages. Content is stuffed with keywords to trick search engines into placing the pages high in their search results, thus attracting more visitors. Content farms...



Make Any Blog a Success Story

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Make Any Blog a Success Story

Blogging is one of the best ways for a writer to professionally promote his or her writing style. If done correctly, a blog act as a powerful tool in the quest to generate sales leads, attract agents or get more traffic at a website. However, the blog must contain relevant information and must be updated regularly. This takes commitment and dedication. Fortunately, opening a blog on the Internet is quite simple. There is a wide array of websites that offer free blogging. Most of them provide tools and features that make the job a simple matter of filling in a few blanks. However, once the blog is open, the writer should take certain measures to attract a steady stream of traffic to it. Every blog should have a general category, theme or niche into which it fits. For example, if one is opening a blog to write about art, that person should stick to that subject. If the niche is one in which the objective is to attract writing agents, the blog should be...



Five Reasons Your Business Should Use Social Media Marketing

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Five Reasons Your Business Should Use Social Media Marketing

In today's technologically driven world, businesses are quickly finding the Internet to be a highly effective and cost-efficient method of advertising. Large and small businesses alike are benefiting from the advantages social media marketing offers. Whether you have a large corporation, a medium company, or a small business, your marketing strategies are essential to the success of your business. Following are just a few of reasons every business should use social media marketing as an effective marketing tool: Branding Benefits One of the most important aspects of any business is brand awareness. If the public does not readily recognize and respect your brand, your business is not likely to do well. Social media marketing offers a unique opportunity for businesses to get their brand in front of a large audience and build a respectable reputation. As more and more customers spread your brand on their social media pages, your business will...



How to Make Your Website Panda Proof

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How to Make Your Website Panda Proof

Image by QBMedia Google has developed a new algorithm to calculate its search results. The algorithm, called Panda, targets websites with badly written content. This has caused some confusion with business website owners, who are afraid that their site might be affected. Fortunately, the Google team has provided clear guidelines to what they deem to be good content. Here is an overview of Google's guide to writing quality content for your web pages. Article Content Pretend you are a random website visitor, and ask yourself the following questions to help you to decide if your articles comply to Google's standards for good quality content. All questions presented below are adapted from an article that first appeared on the Google Webmaster Central Blog earlier this year. Do you trust the information in this article? Does the article offer original content and information? Is the article biased, or does it offer multiple angles...



10 Elements Of An Effective Small Business Website

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10 Elements Of An Effective Small Business Website

An effective website is very important for every small business. Potential clients judge the quality of a business by the quality of its website, and a poor website can turn off leads before you even knew they were interested. To compete in today's marketplace, every small business must develop a high-quality website which clearly displays who they are and what they do. Developing a quality website which clearly displays an organization's products, services and pricing is essential. Web users tend to be impatient, and they browse quickly. They scan rather than read, but can still tell high quality, credible content from keyword laden fluff. 1. Keep It Simple Web users want instant gratification. Websites which force users to think, or make them click around for information, will be much less effective than those which deliver exactly what the user was expecting. Navigation should be easy to use, and don't use more pages than...



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