Earlier this year, Google announced major changes in their algorithm for calculating the rankings in Google Search. The algorithm alteration was officially named Google Panda, and it has caused a lot of confusion in the online business world. Many businesses feared their sites would be affected, and these concerns are not completely unfounded. Twelve percent of the search results were immediately affected as the Google team rolled out the new update.
What Is the Purpose of Google Panda?
Google insists that the update of the algorithm was necessary to ensure better search results and to remove low quality websites and so-called content farms. Content farms are large websites with varied (often low quality) content uploaded by users. The sole purpose of these sites is to earn revenue from the ads displayed on the pages. Content is stuffed with keywords to trick search engines into placing the pages high in their search results, thus attracting more visitors. Content farms...
Blogging is one of the best ways for a writer to professionally promote his or her writing style. If done correctly, a blog act as a powerful tool in the quest to generate sales leads, attract agents or get more traffic at a website. However, the blog must contain relevant information and must be updated regularly. This takes commitment and dedication.
Fortunately, opening a blog on the Internet is quite simple. There is a wide array of websites that offer free blogging. Most of them provide tools and features that make the job a simple matter of filling in a few blanks. However, once the blog is open, the writer should take certain measures to attract a steady stream of traffic to it.
Every blog should have a general category, theme or niche into which it fits. For example, if one is opening a blog to write about art, that person should stick to that subject. If the niche is one in which the objective is to attract writing agents, the blog should be...
In today's technologically driven world, businesses are quickly finding the Internet to be a highly effective and cost-efficient method of advertising. Large and small businesses alike are benefiting from the advantages social media marketing offers.
Whether you have a large corporation, a medium company, or a small business, your marketing strategies are essential to the success of your business. Following are just a few of reasons every business should use social media marketing as an effective marketing tool:
One of the most important aspects of any business is brand awareness. If the public does not readily recognize and respect your brand, your business is not likely to do well. Social media marketing offers a unique opportunity for businesses to get their brand in front of a large audience and build a respectable reputation. As more and more customers spread your brand on their social media pages, your business will...
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Google has developed a new algorithm to calculate its search results. The algorithm, called Panda, targets websites with badly written content. This has caused some confusion with business website owners, who are afraid that their site might be affected. Fortunately, the Google team has provided clear guidelines to what they deem to be good content. Here is an overview of Google's guide to writing quality content for your web pages.
Pretend you are a random website visitor, and ask yourself the following questions to help you to decide if your articles comply to Google's standards for good quality content. All questions presented below are adapted from an article that first appeared on the Google Webmaster Central Blog earlier this year.
Do you trust the information in this article?
Does the article offer original content and information?
Is the article biased, or does it offer multiple angles...
An effective website is very important for every small business. Potential clients judge the quality of a business by the quality of its website, and a poor website can turn off leads before you even knew they were interested. To compete in today's marketplace, every small business must develop a high-quality website which clearly displays who they are and what they do.
Developing a quality website which clearly displays an organization's products, services and pricing is essential. Web users tend to be impatient, and they browse quickly. They scan rather than read, but can still tell high quality, credible content from keyword laden fluff.
1. Keep It Simple
Web users want instant gratification. Websites which force users to think, or make them click around for information, will be much less effective than those which deliver exactly what the user was expecting. Navigation should be easy to use, and don't use more pages than...
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For years webmasters have been ruminating on and sharing the best methods of optimizing their websites, methods that ensure their websites rank higher than their competitor's websites rank in the search engine results pages (SERPS). Webmasters have tried a variety of methods, some good and some bad, but the best optimization method may be to simply offer visitors excellent content.
"Black hat" SEO methods manipulate the search engine results in ways that go against the search engine's guidelines. The methods are considered to be unethical attempts at "gaming" the system in order to gain an advantage over competitors. The methods a black hatter uses may give his site a spike in the rankings, but it's usually temporary. Once the search engines notice unethical tactics, the site's rankings will drop, usually considerably.
"White hat" SEO methods ensure the site's ranking is natural and less forced. It's...
Twitter is a great way to interact with your customers. You can generate buzz around your products and keep your company name out front by showing up on people's Twitter feeds. Unfortunately, the effectiveness of your Twitter marketing is limited by the number of followers you have, so growing your followers is a priority in all your Twitter marketing. Twitter users vastly prefer to read informative content and to click on interesting links, so provide meaningful content, and capture your existing customers by putting a link to your Twitter account from your home page.
Make Your Account Name Easy To Remember
Pick an easy-to-remember name when setting up your account. It should be closely related to the name of your business. If you have to add words, relate them to your name or your industry. A musician could add "music," to the end of their Twitter name, while a bakery could add "cakes," or "baking." The easier...
Many ecommerce businesses are losing sales because of website usability issues. If a site is difficult to navigate or the ordering process is too complicated, many visitors will simply abandon their shopping cart or visit a competitor's website. Anyone managing an ecommerce site can improve its bounce rate and boost sales by making a few simple adjustments.
Simple Ways to Enhance the Shopping Experience
Web forms are a crucial aspect of customer interaction, so making them easy to fill in is a simple way to encourage more sales. Forms are not just an essential part of the checkout process (when a customer is ready to register), but also necessary for email opt-ins, downloads, and lead generation. Make forms simple and intuitive, and remove any unnecessary fields.
Using a breadcrumb trail to enhance navigation is standard practice for many ecommerce stores. If you have a huge selection of products, it's easy for visitors to get lost in the...
Some online business owners try to save money by choosing to host their sites with free web hosts. However, there are a few drawbacks to doing this. This article lists factors that business owners should consider before choosing a free web host.
Got a Business Website? Think Twice Before Choosing a Free Web Host!
As an online business owner, financial savings is one of your top priorities. You want to give your business the widest exposure at the lowest possible cost. This is why some new business owners choose to use free web hosts for their business websites. But is free web hosting really the best choice? The answer depends on many factors, and will not be the same for all online businesses.
Obviously, the most attractive feature of free web hosts is the fact that you don’t need to pay anything to have your website hosted there. Unlike paid web hosting providers who charge monthly or annual fees, free web hosts allow you...