An effective website is very important for every small business. Potential clients judge the quality of a business by the quality of its website, and a poor website can turn off leads before you even knew they were interested. To compete in today's marketplace, every small business must develop a high-quality website which clearly displays who they are and what they do.
Developing a quality website which clearly displays an organization's products, services and pricing is essential. Web users tend to be impatient, and they browse quickly. They scan rather than read, but can still tell high quality, credible content from keyword laden fluff.
1. Keep It Simple
Web users want instant gratification. Websites which force users to think, or make them click around for information, will be much less effective than those which deliver exactly what the user was expecting. Navigation should be easy to use, and don't use more pages than...
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For years webmasters have been ruminating on and sharing the best methods of optimizing their websites, methods that ensure their websites rank higher than their competitor's websites rank in the search engine results pages (SERPS). Webmasters have tried a variety of methods, some good and some bad, but the best optimization method may be to simply offer visitors excellent content.
"Black hat" SEO methods manipulate the search engine results in ways that go against the search engine's guidelines. The methods are considered to be unethical attempts at "gaming" the system in order to gain an advantage over competitors. The methods a black hatter uses may give his site a spike in the rankings, but it's usually temporary. Once the search engines notice unethical tactics, the site's rankings will drop, usually considerably.
"White hat" SEO methods ensure the site's ranking is natural and less forced. It's...
Twitter is a great way to interact with your customers. You can generate buzz around your products and keep your company name out front by showing up on people's Twitter feeds. Unfortunately, the effectiveness of your Twitter marketing is limited by the number of followers you have, so growing your followers is a priority in all your Twitter marketing. Twitter users vastly prefer to read informative content and to click on interesting links, so provide meaningful content, and capture your existing customers by putting a link to your Twitter account from your home page.
Make Your Account Name Easy To Remember
Pick an easy-to-remember name when setting up your account. It should be closely related to the name of your business. If you have to add words, relate them to your name or your industry. A musician could add "music," to the end of their Twitter name, while a bakery could add "cakes," or "baking." The easier...
Many ecommerce businesses are losing sales because of website usability issues. If a site is difficult to navigate or the ordering process is too complicated, many visitors will simply abandon their shopping cart or visit a competitor's website. Anyone managing an ecommerce site can improve its bounce rate and boost sales by making a few simple adjustments.
Simple Ways to Enhance the Shopping Experience
Web forms are a crucial aspect of customer interaction, so making them easy to fill in is a simple way to encourage more sales. Forms are not just an essential part of the checkout process (when a customer is ready to register), but also necessary for email opt-ins, downloads, and lead generation. Make forms simple and intuitive, and remove any unnecessary fields.
Using a breadcrumb trail to enhance navigation is standard practice for many ecommerce stores. If you have a huge selection of products, it's easy for visitors to get lost in the...
Some online business owners try to save money by choosing to host their sites with free web hosts. However, there are a few drawbacks to doing this. This article lists factors that business owners should consider before choosing a free web host.
Got a Business Website? Think Twice Before Choosing a Free Web Host!
As an online business owner, financial savings is one of your top priorities. You want to give your business the widest exposure at the lowest possible cost. This is why some new business owners choose to use free web hosts for their business websites. But is free web hosting really the best choice? The answer depends on many factors, and will not be the same for all online businesses.
Obviously, the most attractive feature of free web hosts is the fact that you don’t need to pay anything to have your website hosted there. Unlike paid web hosting providers who charge monthly or annual fees, free web hosts allow you...
It's one thing to say you are going to promote your website, and it is another thing to actually follow through with it. Many times people have good intentions and actually do plan on advertising their website but sometimes they just don't have the time to accomplish everything they desire. Life can get pretty rough at times and the main thing to focus on is the amount of effort you can put in. If you find yourself constantly stress out, and having no time to have to yourself, than there is a clear and present problem in the way you manage your time. This relates to websites in the same way that if you have bad time management then you will never reach your highest potential. Without a clear goal in mind you are not going to accomplish anywhere near what you could possibly do. This is where a well thought out advertising plan can assist you and your business. Investing in other workers to help you out, should not be thought of as a business expense but instead a form of...
E-mail marketing campaigns are a more affordable and effective method of advertising your company's products and services on the Internet. Lot of start-ups and even medium sized companies use this marketing tool to save their company's valuable time and resources. One of the major goals of any online business is to get higher traffic to their websites and reach maximum number of customers. In comparison with the direct selling method, e-mail campaigns are much faster and easily accessible by a large number of people with just a few clicks.
It is easy to send personalized messages to the potential customers who may be interested in your company's products and services. Besides, you can benefit a lot by using these e-mail campaigns to target the right audience using a focused approach to marketing. In addition, market segmentation becomes much easier through these mail campaigns based on demographics, age, and specific interests of the audience. This...
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Social networking is the latest buzzword in online marketing and a powerful way of connecting with the potential customers. Most of these social media sites have gained popularity due to the large number of users who can remain connected from anywhere across the world. Besides, it allows a two way communication between the buyer and seller on the Internet to seek vital business information about the goods and services. Social media sites are growing at a faster pace than ever before and have gained a wide reputation among the Internet marketers as a means of promoting goods and services online.
-Today, all kinds of companies ranging from the small and medium ones are taking advantage of these social networking sites to establish their presence in the market. In the initial stages, lot of niche companies have to put in huge efforts to build their image through corporate branding strategies. They make use of these social networking...
People often say things on the line of "Google is the best platform for creating a traffic source" towards a website or really any type of online content. The main flaw in this sentence is that Google in itself is actually a platform used to promote itself, and therefore everyone who comes and tries to get a higher "ranking" in that form is just endorsing the normal environment that the big G wants to control. It's almost as if you wanted to go play in your friends play house, and he said fine but you have to pay two dollars. Sure, you might think that is acceptable for a day or two, but once you realize that he doesn't own the only playhouse, and that his isn’t even the best looking one you will swiftly move to the next house over. There they will not charge you a fee, but instead it will take you some time to learn the new rules, the new settings of the game and many people just do not want to put in the time to learn how to master a new...