Many ecommerce businesses are losing sales because of website usability issues. If a site is difficult to navigate or the ordering process is too complicated, many visitors will simply abandon their shopping cart or visit a competitor's website. Anyone managing an ecommerce site can improve its bounce rate and boost sales by making a few simple adjustments.
Simple Ways to Enhance the Shopping Experience
Web forms are a crucial aspect of customer interaction, so making them easy to fill in is a simple way to encourage more sales. Forms are not just an essential part of the checkout process (when a customer is ready to register), but also necessary for email opt-ins, downloads, and lead generation. Make forms simple and intuitive, and remove any unnecessary fields.
Using a breadcrumb trail to enhance navigation is standard practice for many ecommerce stores. If you have a huge selection of products, it's easy for visitors to get lost in the...
Some online business owners try to save money by choosing to host their sites with free web hosts. However, there are a few drawbacks to doing this. This article lists factors that business owners should consider before choosing a free web host.
Got a Business Website? Think Twice Before Choosing a Free Web Host!
As an online business owner, financial savings is one of your top priorities. You want to give your business the widest exposure at the lowest possible cost. This is why some new business owners choose to use free web hosts for their business websites. But is free web hosting really the best choice? The answer depends on many factors, and will not be the same for all online businesses.
Obviously, the most attractive feature of free web hosts is the fact that you don’t need to pay anything to have your website hosted there. Unlike paid web hosting providers who charge monthly or annual fees, free web hosts allow you...
It's one thing to say you are going to promote your website, and it is another thing to actually follow through with it. Many times people have good intentions and actually do plan on advertising their website but sometimes they just don't have the time to accomplish everything they desire. Life can get pretty rough at times and the main thing to focus on is the amount of effort you can put in. If you find yourself constantly stress out, and having no time to have to yourself, than there is a clear and present problem in the way you manage your time. This relates to websites in the same way that if you have bad time management then you will never reach your highest potential. Without a clear goal in mind you are not going to accomplish anywhere near what you could possibly do. This is where a well thought out advertising plan can assist you and your business. Investing in other workers to help you out, should not be thought of as a business expense but instead a form of...
E-mail marketing campaigns are a more affordable and effective method of advertising your company's products and services on the Internet. Lot of start-ups and even medium sized companies use this marketing tool to save their company's valuable time and resources. One of the major goals of any online business is to get higher traffic to their websites and reach maximum number of customers. In comparison with the direct selling method, e-mail campaigns are much faster and easily accessible by a large number of people with just a few clicks.
It is easy to send personalized messages to the potential customers who may be interested in your company's products and services. Besides, you can benefit a lot by using these e-mail campaigns to target the right audience using a focused approach to marketing. In addition, market segmentation becomes much easier through these mail campaigns based on demographics, age, and specific interests of the audience. This...
Image by FredCavazza.net
Social networking is the latest buzzword in online marketing and a powerful way of connecting with the potential customers. Most of these social media sites have gained popularity due to the large number of users who can remain connected from anywhere across the world. Besides, it allows a two way communication between the buyer and seller on the Internet to seek vital business information about the goods and services. Social media sites are growing at a faster pace than ever before and have gained a wide reputation among the Internet marketers as a means of promoting goods and services online.
-Today, all kinds of companies ranging from the small and medium ones are taking advantage of these social networking sites to establish their presence in the market. In the initial stages, lot of niche companies have to put in huge efforts to build their image through corporate branding strategies. They make use of these social networking...
People often say things on the line of "Google is the best platform for creating a traffic source" towards a website or really any type of online content. The main flaw in this sentence is that Google in itself is actually a platform used to promote itself, and therefore everyone who comes and tries to get a higher "ranking" in that form is just endorsing the normal environment that the big G wants to control. It's almost as if you wanted to go play in your friends play house, and he said fine but you have to pay two dollars. Sure, you might think that is acceptable for a day or two, but once you realize that he doesn't own the only playhouse, and that his isn’t even the best looking one you will swiftly move to the next house over. There they will not charge you a fee, but instead it will take you some time to learn the new rules, the new settings of the game and many people just do not want to put in the time to learn how to master a new...
Innovation is the key to the success of any business and this applies to Internet marketing as well. As an Internet marketer, one need to constantly develop strategies - reinvent new ways of establishing market presence. With so many changes taking place in the global environment, it certainly pays to keep pace with the others to stay ahead in the competition. Driving targeted traffic to the websites can help in improving sales volume and also generate higher conversion rates. Now all this requires is a smart and sensible marketing approach. Here are a few ways in which you can get better results in your Internet marketing efforts:
-Increase your market awareness
The first step to create a rewarding business is to read a lot of marketing news so that you are aware of the current industry trends. It is important to do a good deal of research to know, if there is any scope of improvement for your business. Assess your strengths and weaknesses and work out new strategies to get...
Many business blogs are failing to live up to what they initially set out to achieve. If your blog isn't driving enough traffic to your site, or failing to increase brand awareness significantly, it may be time for a face lift. You may be publishing first-rate content, but if you don't attract the right audience, your marketing efforts are wasted. By using some of the following techniques, your business blog should gain more qualified traffic and stimulate sales.
Boost Your SEO Power
In the same way your primary business pages should be optimized for the search engines, you should be using similar SEO strategies for your blog. Avoid too many banner ads, animated ads, and images. Include relevant keywords in headlines, subheadings, and throughout your post, but never forget your readers. Concentrate on making your blog attractive to visitors first, then you can modify it for the search engines. Videos and images are a great way to add interest...
One of the newest forms of promotion for a "brick and mortar" store is through online resources. One of these resources happens to be completely free, to utilize, and yet many business' put it off as child's play or focused on the wrong traffic. Whenever a company attempts to control their market, or to sell the most products/services, the same goal which one hundred percent of business' are centered around, the main way to do so is through traffic. The only way to make money is to sell your service, and to sell your service you need clients, and the only way to ever get a client is through some form of advertising or promotion. Even word of mouth counts as a, albeit free, form of advertising it is also one of the strongest. The reason word of mouth counts so much for everyday people is that they take their trust in the person who advises them, or reviews, a product and then they make their purchasing decision off of that. This is enormously...
The existence and operation of any website have one main simple aim or objective, and that objective is that people should be aware of the web page, or in other words, to gain popularity on the internet. Hence what web pages are actually looking for is web traffic. Web traffic is simple words can be defined as the number of visitors whom a web page has. It is the amount of information that is sent to it and received by it from people that have visited the site. It is determined from the number of people browsing through that site and how many pages they have browsed through. The greater the figure for both these determinants, the higher the amount of web traffic for any web page. Thus when a web page owner has to see how popular, its site is or how well its advertisement strategies are working. He will look at the amount of web traffic on his web page.
Importance of Web Traffic:
Web traffic is perhaps the most important element for the...