Blog

Five Reasons Your Business Should Use Social Media Marketing

By , posted on
Five Reasons Your Business Should Use Social Media Marketing

In today's technologically driven world, businesses are quickly finding the Internet to be a highly effective and cost-efficient method of advertising. Large and small businesses alike are benefiting from the advantages social media marketing offers. Whether you have a large corporation, a medium company, or a small business, your marketing strategies are essential to the success of your business. Following are just a few of reasons every business should use social media marketing as an effective marketing tool: Branding Benefits One of the most important aspects of any business is brand awareness. If the public does not readily recognize and respect your brand, your business is not likely to do well. Social media marketing offers a unique opportunity for businesses to get their brand in front of a large audience and build a respectable reputation. As more and more customers spread your brand on their social media pages, your business will...



How to Make Your Website Panda Proof

By , posted on
How to Make Your Website Panda Proof

Image by QBMedia Google has developed a new algorithm to calculate its search results. The algorithm, called Panda, targets websites with badly written content. This has caused some confusion with business website owners, who are afraid that their site might be affected. Fortunately, the Google team has provided clear guidelines to what they deem to be good content. Here is an overview of Google's guide to writing quality content for your web pages. Article Content Pretend you are a random website visitor, and ask yourself the following questions to help you to decide if your articles comply to Google's standards for good quality content. All questions presented below are adapted from an article that first appeared on the Google Webmaster Central Blog earlier this year. Do you trust the information in this article? Does the article offer original content and information? Is the article biased, or does it offer multiple angles...



10 Elements Of An Effective Small Business Website

By , posted on
10 Elements Of An Effective Small Business Website

An effective website is very important for every small business. Potential clients judge the quality of a business by the quality of its website, and a poor website can turn off leads before you even knew they were interested. To compete in today's marketplace, every small business must develop a high-quality website which clearly displays who they are and what they do. Developing a quality website which clearly displays an organization's products, services and pricing is essential. Web users tend to be impatient, and they browse quickly. They scan rather than read, but can still tell high quality, credible content from keyword laden fluff. 1. Keep It Simple Web users want instant gratification. Websites which force users to think, or make them click around for information, will be much less effective than those which deliver exactly what the user was expecting. Navigation should be easy to use, and don't use more pages than...



Follow FullTraffic on Google+

By , posted on
Follow FullTraffic on Google+

You can now follow FullTraffic on Google+: https://plus.google.com/104492683577758898696



Good Content Wins Over White Hat, Black Hat SEO Methods

By , posted on
Good Content Wins Over White Hat, Black Hat SEO Methods

For years webmasters have been ruminating on and sharing the best methods of optimizing their websites, methods that ensure their websites rank higher than their competitor's websites rank in the search engine results pages (SERPS). Webmasters have tried a variety of methods, some good and some bad, but the best optimization method may be to simply offer visitors excellent content. "Black hat" SEO methods manipulate the search engine results in ways that go against the search engine's guidelines. The methods are considered to be unethical attempts at "gaming" the system in order to gain an advantage over competitors. The methods a black hatter uses may give his site a spike in the rankings, but it's usually temporary. Once the search engines notice unethical tactics, the site's rankings will drop, usually considerably. "White hat" SEO methods ensure the site's ranking is natural and less forced. It's...



6 Ways To Increase Your Twitter Following

By , posted on
6 Ways To Increase Your Twitter Following

Twitter is a great way to interact with your customers. You can generate buzz around your products and keep your company name out front by showing up on people's Twitter feeds. Unfortunately, the effectiveness of your Twitter marketing is limited by the number of followers you have, so growing your followers is a priority in all your Twitter marketing. Twitter users vastly prefer to read informative content and to click on interesting links, so provide meaningful content, and capture your existing customers by putting a link to your Twitter account from your home page. Make Your Account Name Easy To Remember Pick an easy-to-remember name when setting up your account. It should be closely related to the name of your business. If you have to add words, relate them to your name or your industry. A musician could add "music," to the end of their Twitter name, while a bakery could add "cakes," or "baking." The easier...



Streamline Your Ecommerce Website to Maximize Sales

By , posted on
Streamline Your Ecommerce Website to Maximize Sales

Many ecommerce businesses are losing sales because of website usability issues. If a site is difficult to navigate or the ordering process is too complicated, many visitors will simply abandon their shopping cart or visit a competitor's website. Anyone managing an ecommerce site can improve its bounce rate and boost sales by making a few simple adjustments. Simple Ways to Enhance the Shopping Experience Web forms are a crucial aspect of customer interaction, so making them easy to fill in is a simple way to encourage more sales. Forms are not just an essential part of the checkout process (when a customer is ready to register), but also necessary for email opt-ins, downloads, and lead generation. Make forms simple and intuitive, and remove any unnecessary fields. Using a breadcrumb trail to enhance navigation is standard practice for many ecommerce stores. If you have a huge selection of products, it's easy for visitors to get lost in the...



Got a Business Website? Think Twice Before Choosing a Free Web Host!

By , posted on
Got a Business Website? Think Twice Before Choosing a Free Web Host!

Some online business owners try to save money by choosing to host their sites with free web hosts. However, there are a few drawbacks to doing this. This article lists factors that business owners should consider before choosing a free web host. Got a Business Website? Think Twice Before Choosing a Free Web Host! As an online business owner, financial savings is one of your top priorities. You want to give your business the widest exposure at the lowest possible cost. This is why some new business owners choose to use free web hosts for their business websites. But is free web hosting really the best choice? The answer depends on many factors, and will not be the same for all online businesses. Cost Obviously, the most attractive feature of free web hosts is the fact that you don’t need to pay anything to have your website hosted there. Unlike paid web hosting providers who charge monthly or annual fees, free web hosts allow you...



The Importance of a Well Thought Out Advertising Plan

By , posted on

It's one thing to say you are going to promote your website, and it is another thing to actually follow through with it. Many times people have good intentions and actually do plan on advertising their website but sometimes they just don't have the time to accomplish everything they desire. Life can get pretty rough at times and the main thing to focus on is the amount of effort you can put in. If you find yourself constantly stress out, and having no time to have to yourself, than there is a clear and present problem in the way you manage your time. This relates to websites in the same way that if you have bad time management then you will never reach your highest potential. Without a clear goal in mind you are not going to accomplish anywhere near what you could possibly do. This is where a well thought out advertising plan can assist you and your business. Investing in other workers to help you out, should not be thought of as a business expense but instead a form of...



How to Design Effective E-Mail Campaigns?

By , posted on
How to Design Effective E-Mail Campaigns?

E-mail marketing campaigns are a more affordable and effective method of advertising your company's products and services on the Internet. Lot of start-ups and even medium sized companies use this marketing tool to save their company's valuable time and resources. One of the major goals of any online business is to get higher traffic to their websites and reach maximum number of customers. In comparison with the direct selling method, e-mail campaigns are much faster and easily accessible by a large number of people with just a few clicks. It is easy to send personalized messages to the potential customers who may be interested in your company's products and services. Besides, you can benefit a lot by using these e-mail campaigns to target the right audience using a focused approach to marketing. In addition, market segmentation becomes much easier through these mail campaigns based on demographics, age, and specific interests of the audience. This...



Older PostsNewer Posts
Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy Inbound Marketing in... By Federico Einhorn
Posted on September 16, 2017
Five Benefits of SEO Marketing Five Benefits of SEO... By Federico Einhorn
Posted on September 2, 2017
7 Reasons Every Online Entrepreneur Needs to Join a Mastermind 7 Reasons Every Online... By Federico Einhorn
Posted on January 23, 2017

FOLLOW US

ARCHIVES