Many business blogs are failing to live up to what they initially set out to achieve. If your blog isn't driving enough traffic to your site, or failing to increase brand awareness significantly, it may be time for a face lift. You may be publishing first-rate content, but if you don't attract the right audience, your marketing efforts are wasted. By using some of the following techniques, your business blog should gain more qualified traffic and stimulate sales.
Boost Your SEO Power
In the same way your primary business pages should be optimized for the search engines, you should be using similar SEO strategies for your blog. Avoid too many banner ads, animated ads, and images. Include relevant keywords in headlines, subheadings, and throughout your post, but never forget your readers. Concentrate on making your blog attractive to visitors first, then you can modify it for the search engines. Videos and images are a great way to add interest...
One of the newest forms of promotion for a "brick and mortar" store is through online resources. One of these resources happens to be completely free, to utilize, and yet many business' put it off as child's play or focused on the wrong traffic. Whenever a company attempts to control their market, or to sell the most products/services, the same goal which one hundred percent of business' are centered around, the main way to do so is through traffic. The only way to make money is to sell your service, and to sell your service you need clients, and the only way to ever get a client is through some form of advertising or promotion. Even word of mouth counts as a, albeit free, form of advertising it is also one of the strongest. The reason word of mouth counts so much for everyday people is that they take their trust in the person who advises them, or reviews, a product and then they make their purchasing decision off of that. This is enormously...
The existence and operation of any website have one main simple aim or objective, and that objective is that people should be aware of the web page, or in other words, to gain popularity on the internet. Hence what web pages are actually looking for is web traffic. Web traffic is simple words can be defined as the number of visitors whom a web page has. It is the amount of information that is sent to it and received by it from people that have visited the site. It is determined from the number of people browsing through that site and how many pages they have browsed through. The greater the figure for both these determinants, the higher the amount of web traffic for any web page. Thus when a web page owner has to see how popular, its site is or how well its advertisement strategies are working. He will look at the amount of web traffic on his web page.
Importance of Web Traffic:
Web traffic is perhaps the most important element for the...
Why is traffic needed - Things that you should know
Website trafficking is perhaps the most important factor of running an online business or a webpage so much so that if a web page lacks traffic, there may be no point of it operating. No traffic means that the web page is not being visited by anyone, and that it is simply a waste of money. No traffic shows that any attempt you are making to sell products online is failing since people are not either aware of your product or are not interested in purchasing it. Hence, the question rises of how to increase trafficking for your web page. There are many ways to increase traffic for your site such as creating backlinks, advertising on social-networking sites, article marketing and of course buying traffic.
Buying web traffic:
Buying traffic is one of the ways to increase your web traffic. Traffic can be purchased from any third party. Many say that it can be risky to purchase web traffic, since there is sometimes no surety to...
If you've read anything about marketing in the internet age, you know how important it is to have an online presence for your business. In the age of the silicon chip, any business that markets solely through old media loses a significant amount of market share to online businesses every day. If you already understand the importance of getting your business online, but do not know how to go about doing it, the following tips will help you get started.
Tip #1: Hire a Web Designer
Regardless of how you plan to establish your business online, you will need to have a website. A website makes your business stand out visually, which is something a Facebook page or Twitter page cannot do particularly well. While it is possible to make a good looking site using pre-packaged solutions like Wix and Weebly, these sites use templates that are pretty recognizable, and therefore not unique. Hire a pro web designer and you will get a unique design that catches...
Have you ever thought about entering the lucrative world of online marketing; do you want something more than the same-old boring job making you significantly less money than you are worth? Lots of people are stuck into this fixed mindset which entails working all day and night for little profit, and then just expecting and accepting this horrible punishment because you did not want to put in the effort to try your hardest and see if you could succeed on your own. Many people have the first thought of starting up a blog, or really any type of website, and then they put in tons of effort by creating funny entertaining and just all around great content. They will even spend money on what they think is the most important part of a website, the front-end. People love to make their website "shiny," metaphorically speaking, instead of investing in the most important section, getting the viewers. It pains me to constantly see website that had huge potential, give...
Sitting in your computer chair, staring at the empty screen ahead, you ask yourself, "Why does Google hate me and my website?" You wonder why every single one of your competitors is able to rank for the best keywords, you know, the keywords that people search when they want to purchase a product or buy a service. Not the useless keywords that you have won over, the informational and frequently asked questions website traffic. Put plainly, it's not that easy to accomplish something as hard as ranking on Google. Nowadays, getting your site indexed and seen by Google is not really a challenge, granted you have to produce quality original content and create a niche or go through with a niche that already has a large following. Either of these options is fine, but the main idea is that you are nothing special just for getting on Google's system, that's the first fifty percent of the race, and the easiest portion.
The next stage in your...
Creating a website which is both successful and profitable is not as simple as a lot of Internet entrepreneurs will try to have you believe. It requires a great deal of time, effort and patience. Nonetheless, if your business is spending a great deal of money on professional web designers, then you are probably spending more than you should. For any small business, paying hundreds or even thousands of dollars for web design, SEO and marketing is often out of reach. Fortunately, there are a few ways that you can drive more traffic to your site without spending a lot of money.
1 – Think about Your Site's Purpose
Websites have many different purposes. Some sell products or services while others exist entirely to provide information or to promote a regular business. A website can be used as a showcase for products, a shop, an entertainment venue or just about anything else. Before you can design a great website, you're going to need to know exactly what its...
If you are familiar with search engine optimization, or SEO, you already understand how important keyword density can be to the success of your website content and your web rankings. The problem comes when you try to calculate that keyword density on a newly created article, press release or other piece of content. You could buy fancy tools to do the job for you, or you could simply use the features built into your word processor for free.
It all starts with the Find and Replace box built into the Microsoft Word program. You have probably used this box to fix typos or replace overused words in your articles, but it can do a lot more than those simple tasks. With a few simple tweaks, you can use the Find and Replace box to count the number of instances of your keyword or keyword phrase.
The easiest way to start the Find and Replace box in any version of Word is by pressing Ctrl+H. That hot key combination automatically brings up the Find and Replace box....
Many people hyped the Google social networking platform as being "revolutionary" and utterly amazing. It seems that the exact purpose behind this so-called social network has been redesigned into an SEO based platform. Or rather, the people who use G+, as many proponents of the younger generation seems to call it, like to also use the new "like" system it provides. Google wanted to have a fight with Facebook over one of the main sources of internet traffic, social networking, and a fight is exactly what they have received!
Everyone can understand the idea behind having an easy way to connect with your friends, or to communicate with long lost lovers... but social networking has changed very much so in the last few years. Originally it was just supposed to be an organized and simple way to talk to your buddies, without having to deal with cell phones and all of that hassle. Understandable? Yes, but the problem which ensued, was that the...