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Top 5 Mistakes That You Must Avoid Making On Twitter

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Have you been using Twitter and not getting much success or good exposure for your business? There are high chances that if you’re still a beginner, then you might not be utilizing this great social tool in the best possible manner to see the right results. Remember, you can still be making some mistakes while using Twitter and experiencing serious issues. Let’s look at some of the possible reasons, where you could be going wrong with Twitter and how you can avoid them: #Posting long tweets and using controversial issues As we all are well aware, Twitter has a limit of 140 characters for each tweet so it makes sense to stay within the range. Try to share tweets that are clear, concise and can positively engage your audience. At the same time, if you utilize a bit above the character limit for your tweets, you’ll never get a chance to receive a retweet from your followers. Definitely, you never want that to happen and would like to receive...



Use Instagram To Bring Greater Exposure To Your Brand

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Use Instagram To Bring Greater Exposure To Your Brand

Do you want to create high brand engagement for your products in the market and want to learn about some of the best social media tools? Most big brands rely on using Instagram to the maximum potential to see some significant improvement in their sales and reach across to a wide target audience. If you want to bring greater exposure to your business and communicate your marketing message effectively, then Instagram can give your some amazing results. Recent studies have proved that the brand engagement levels with Instagram are almost 58% higher per user compared to other popular social networking sites. Hence it definitely makes sense to use this tool wisely in your business promotional efforts. Make your profile attractive and optimize it well You can make a powerful impact on the minds of your followers by using visual content to your best advantage. Use your favorite logo as your company name and include them into your Instagram profile to make them more visible in...



How SEO Site Audits Are Core To The Success Of Your Business

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Do you want to analyze the performance of your website to get increased traffic and attract high quality visitors? Try using site audits to review and find out any possible loopholes in your site traffic and fix issues to get optimal performance and boost your business prospects. It’s important for online businesses to get an annual site review done to keep a tab on their website activities and get enhanced results. With the increasing penalties by Google levied on websites, right from having link spam to higher ratio of ads to content-it’s become a necessity for every business to have their site audit done regularly. Why do we need site audits done in the first place? Site audits provide you with a holistic view and analysis of your website related issues that could be impacting their performance. It’s generally a good idea to start with a site health audit done that can give an overview of technical issues such as hosting, server metrics,...



Microsoft to Improve Twitter Integration with Bing Search

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Microsoft to Improve Twitter Integration with Bing Search

For some time now, Microsoft has been in a partnership with the world's third largest social networking website Twitter to display Tweets along with the search results in Bing. Microsoft recently announced that they would be improving Twitter integration with the world's second most popular search engine to provide a more useful and engaging experience for its users. Microsoft takes a number of ranking factors into account when displaying tweets in the search results, such as the number of re-tweets, the age of tweets, tweet quality and the verification status of the user's profile among others. Most of the changes have already gone live, providing things like hashtag and username suggestions, depending on the syntax entered. New Features of Bing's Twitter Integration A number of new features have recently come into effect with Bing: If users are looking for the latest news or gossip pertaining to a particular celebrity or Twitter account,...



Make Your Twitter Images Get More Visibility Among Followers

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Have you been using Twitter and want to know how to make your images stand out and captivate the attention of your target audience? The best part of using this fantastic tool is to share your photos and images in your feeds using the Twitter in stream preview. This allows you to highlight your visual content, while providing brilliant exposure and boosting your popularity among a large number of followers. However, there are a few tricks that you must know to get the best results from your Twitter images. Let’s take a closer look and learn some techniques that can be applied to grab the attention of your Twitter users. Display the best part of your images You might be aware that Twitter chooses a section of the image that needs to be displayed automatically to be used in the in stream preview. This means you actually will not come to know, which part of the image will actually be shown in the in stream preview. This sort of defeats the purpose as you just...



How To Generate Quality Traffic Without Relying Completely On Google

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How To Generate Quality Traffic Without Relying Completely On Google

Have you been trying to get high volume of traffic for your website using several methods to attract the search engines? Most small companies may not be successful in boosting their rankings on SERP despite putting their best efforts and often lose their online visibility with the constant updates made in Google algorithm. Especially new and upcoming companies often face the challenges of other competitors who have already established their online presence. Hence, it’s important for them to explore other options of increasing traffic for their websites than depending on a single source. Here we look at some of the effective and interesting alternatives to boost your website traffic: Add high value to your social conversations There may be different types of blogs related to your niche that may be getting hundreds of visitors daily. You can choose such blogs to leave interesting comments to provide a new insight into the topic or make your...



How To Convert Your Visitors Into Customers Using Powerful Copywriting

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How To Convert Your Visitors Into Customers Using Powerful Copywriting

Does your website get lots of traffic with high number of visitors and you want to convert them into potential customers? Most online companies are able to attract many visitors to their website but unfortunately they are not persuasive enough to turn them into regular customers. For the success of any marketing and branding efforts, it's not the numbers that matter as much as the quality of visitors who are truly interested in buying your products. Let's see how we can utilize web copywriting effectively for this purpose to generate more leads for your business: Start quality blogging to convince visitors Blogging can be a powerful and valuable marketing tool to reach across your target audience and create high levels of engagement with your customers. They help you to establish authority and build a unique identity for gaining trust and loyalty of your customers. Start blogging and engage your readers with content that they can easily relate and...



Awesome Tools To Measure Your Google+ Page Performance

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Do you want to boost your Google+ engagement and leave a lasting impression on the minds of your target audience? One of the best ways to find out, if your viewers are always motivated and attracted towards your content is to keep a tab and measure your Google+ performance levels. With the growing popularity of Google+ among marketers, it's important to use this vital marketing tool to increase your conversion rates. There are over 300 million users of Google+, which is just second to Facebook and hence it's essential that you make the most of this wonderful platform to effectively communicate your message with your customers. Here are some exclusive tools that can be used to track your Google+ performance and get some amazing results: Use Ripples to find out about your key influencers You can get some free and incredible information about your Google+ data by accessing some of the in-built features offered within Google+ itself to track your...



Major Changes Coming to Google Authorship

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Major Changes Coming to Google Authorship

Google Authorship has become an invaluable tool for content marketers and SEOs wanting to claim their published content online and link it all together under the same author. When publishers claim authorship of their own content, the webpages in question appear in the search engine results page accompanied by the individual's Google+ profile picture and their circle count on the popular social network. Many marketers claimed that the additional information has helped their listings to stand out more among the search results pages, not to mention that Web users could easily find additional content by the same author simply by clicking on a link. However, things are about to change as Google's John Mueller stated in a post on his Google+ page on June 25. The announcement that Google is making major changes to the way in which claimed content is to appear in the search engines will undoubtedly come as quite a shock to those who have come to partly rely on Google Authorship...



How To Boost Your Credibility As a Trusted Source Using Social Media

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Do you love spending your time in sharing your valuable knowledge and experience with your customers to increase brand loyalty? Probably, it may be a good idea to use a Q&A platform to build rapport with your followers and even potential customers, who may be seeking answers to many important questions. Why sharing content that answers questions is important? Most successful marketers feel that the best way to engage their followers is by having constant interaction with them. By spending quality time with your followers and answering their questions, people will come back to you as a reliable source for seeking further information. The best way to keep your followers engaged is by running a list of questions and answering them through blog posts or tweets. Depending on the question, you can choose the appropriate social media network to share vital information with your potential customers. Some versatile Q&A platforms that you can choose to...



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