Have you been trying to get high volume of traffic for your website using several methods to attract the search engines?
Most small companies may not be successful in boosting their rankings on SERP despite putting their best efforts and often lose their online visibility with the constant updates made in Google algorithm.
Especially new and upcoming companies often face the challenges of other competitors who have already established their online presence. Hence, it’s important for them to explore other options of increasing traffic for their websites than depending on a single source.
Here we look at some of the effective and interesting alternatives to boost your website traffic:
Add high value to your social conversations
There may be different types of blogs related to your niche that may be getting hundreds of visitors daily. You can choose such blogs to leave interesting comments to provide a new insight into the topic or make your...
Does your website get lots of traffic with high number of visitors and you want to convert them into potential customers?
Most online companies are able to attract many visitors to their website but unfortunately they are not persuasive enough to turn them into regular customers. For the success of any marketing and branding efforts, it's not the numbers that matter as much as the quality of visitors who are truly interested in buying your products.
Let's see how we can utilize web copywriting effectively for this purpose to generate more leads for your business:
Start quality blogging to convince visitors
Blogging can be a powerful and valuable marketing tool to reach across your target audience and create high levels of engagement with your customers. They help you to establish authority and build a unique identity for gaining trust and loyalty of your customers. Start blogging and engage your readers with content that they can easily relate and...
Do you want to boost your Google+ engagement and leave a lasting impression on the minds of your target audience?
One of the best ways to find out, if your viewers are always motivated and attracted towards your content is to keep a tab and measure your Google+ performance levels. With the growing popularity of Google+ among marketers, it's important to use this vital marketing tool to increase your conversion rates.
There are over 300 million users of Google+, which is just second to Facebook and hence it's essential that you make the most of this wonderful platform to effectively communicate your message with your customers.
Here are some exclusive tools that can be used to track your Google+ performance and get some amazing results:
Use Ripples to find out about your key influencers
You can get some free and incredible information about your Google+ data by accessing some of the in-built features offered within Google+ itself to track your...
Google Authorship has become an invaluable tool for content marketers and SEOs wanting to claim their published content online and link it all together under the same author. When publishers claim authorship of their own content, the webpages in question appear in the search engine results page accompanied by the individual's Google+ profile picture and their circle count on the popular social network. Many marketers claimed that the additional information has helped their listings to stand out more among the search results pages, not to mention that Web users could easily find additional content by the same author simply by clicking on a link. However, things are about to change as Google's John Mueller stated in a post on his Google+ page on June 25.
The announcement that Google is making major changes to the way in which claimed content is to appear in the search engines will undoubtedly come as quite a shock to those who have come to partly rely on Google Authorship...
Do you love spending your time in sharing your valuable knowledge and experience with your customers to increase brand loyalty?
Probably, it may be a good idea to use a Q&A platform to build rapport with your followers and even potential customers, who may be seeking answers to many important questions.
Why sharing content that answers questions is important?
Most successful marketers feel that the best way to engage their followers is by having constant interaction with them. By spending quality time with your followers and answering their questions, people will come back to you as a reliable source for seeking further information.
The best way to keep your followers engaged is by running a list of questions and answering them through blog posts or tweets. Depending on the question, you can choose the appropriate social media network to share vital information with your potential customers.
Some versatile Q&A platforms that you can choose to...
Have you tried exploring Twitter advanced search tool to find valuable business leads and boost your business prospects?
You can easily dig into enormous amount of real time information to get the best results for your business using this advanced search tool. With the basic Twitter search, you might be able to find more general information, while looking for hashtags, companies or even users.
But the advanced search is far more powerful and allows you to narrow down your search further and find your target customers who may be looking for your products or searching information about your competitors.
Why is the Twitter Advanced Search better?
There are plenty of interesting features and options available through Twitter advanced search interface, which makes it the most sought after search tool today. You can search for queries in different ways, such as within specific date ranges or even tweets from specific people or even written in different...
Are you spending lots of time or effort in trying different marketing strategies by writing blogs and promoting them through your website?
If you want to have fresh, high-quality and relevant content then why not rely on user generated content to boost your marketing efforts and reach your target audience. Basically, UGC or user generated content is generated by people who regularly frequent your website. These may include comments on blog posts, product reviews and opinions, user comments or even blog entries.
Top benefits of User Generated Content for your business
-Build greater user engagement
If your audience or readers are involved in the process of contributing to the content on your website, obviously they will be curious to look at the responses as well. They would be keen to read what other people have to say about the same issues and want to make new connections. UGC has a huge potential of building a large community of audience for your...
Are you aware of what people are talking and discussing about your company or your products and services?
Managing your company's business reputation can be a unique challenge but needs to be tackled seriously as negative remarks can jeopardize your company's name in the market. However, by using the right tools to monitor and manage your online reputation, you can retain the trust and loyalty of your customers in your brand.
Why managing online reputation matters?
Every business has to make solid efforts towards building their brand presence in the market and if people start posting negative comments about your company, it can pose a serious threat to the future of your business.
Any kind of negative remark, poor feedback left by customers or unanswered queries can harm the reputation of your business. Hence, it's important to keep track of social conversations and comments made by visitors that can largely influence purchase decisions of your...
Do you want to provide an engaging experience to your audience on Google Hangouts on Air and increase your number of followers?
Today, many marketers are using Google Hangouts to influence their customers and create a strong brand presence for their business in the market. You can also use hangouts to share valuable advice, connect with your potential customers and influence people to purchase your products using this incredible social tool.
Why it matters to have a live target audience?
The ability to broadcast Google hangouts through different mediums and share useful information, while providing quick and easy access to viewers makes it the most versatile platform. They can be shared on your website, uploaded on YouTube, which allows for smooth and easy social integration for sharing with millions of live audience.
Especially, if you have an established presence, then there is an enormous potential for viral expansion, where your target audience might be...
Do you want to know how you can mesmerize and attract your audience using powerful images?
If you want to create more visibility for your advertising campaign, then one of the best tactics is to get maximum viewers share your photos across social media channels.
Let’s find out how we can achieve the trick of making it irresistible to your customers to share photos of your brand.
Motivate people to click more photos
Small businesses can make use of photo sharing as a perfect opportunity to boost their company’s branding efforts and increase visibility among their customers.
It all takes a small request to ask people to take pictures at your promotional or marketing event and share pictures with others, provided you offer them some fun and interesting way to do it. Perhaps hold some photo contests and good prize giveaways or even promotional offers to customers.
You can improve your social shares by highlighting your social profiles, hashtags...