Google's "Death Penalty"
For most offenses, Google lowers a website's rankings. But if Google classifies a page as a doorway page, Google will completely ban it from its index. Some search engine optimization (SEO) experts refer to this as the "death penalty," because users can’t find your website using a Google search. Your site is banned from Google, like Adam and Eve from the Garden of Eden.
What is a Doorway Page?
Google has said it considers a page a "Doorway Page" when it contains large numbers of "poor-quality pages" that are "optimized for a specific keyword or phrase."
For example, imagine the owner of an online shop that sells plastic Dracula teeth. To funnel users to the site, he creates a large number of portal web pages. He might create apply basic SEO principles to create pages optimized for associated long-tail phrases like "scary teeth," "scary...
Owners of website properties such as blogs or websites must get their site indexed in order to be found by the search engines. Indexing basically means that your website or blog is included within the search engines list of websites or web properties.
Some website owners have found it challenging to get their site indexed by the major search engines. Traditionally, website indexing can take weeks and in some cases, months to achieve.
There are some easy steps that can be followed that can fast track the process of indexing. The easiest way to get a web property listed with major search engines is by way of an RSS feed. RSS stands for real simple syndication. Many blogging platforms such as WordPress have RSS built in to the structure. It is simply a matter of identifying what an RSS feed is to be able to submit it to other websites to gain fast indexing.
Most blogging platforms RSS feed will appear as follows; yourdomainname.com/feed/. When the RSS...
If you are in business, you cannot afford to be without a presence on the web. The internet is increasingly the first place people turn when they need information on everything from the latest news to the best businesses in their communities. If your small business does not have a website, you could be missing out on all those potential customers.
Of course it is not enough to simply create a website and wait for people to find it. Your website is a reflection of your business, and the finished product should be something you would be proud to hang on your front door. Do not be afraid to turn to a professional web design firm for help in fleshing out your needs and creating what you want. After all, your business is at stake.
But whether you use a professional design firm or do it on your own, it is important to think carefully about what you want your website to do, and how you want your online presence to look to potential customers and clients. Taking...
Page title SEO is critical. In fact, for SEO purposes, page title SEO is more important to the success of your content than the title's human appeal. This is unfortunate, but people aren't likely to find your website unless Google ranks it highly. There's no point in creating content if only your mother and your spouse can find it. Page title SEO is what ensures that people can find your data.
Google has told webmasters that it considers a title a very important part of its ranking algorithm. This is probably because webmasters are unlikely to stuff the title of a webpage with keywords. Google knows that the title of an article probably indicates its true subject.
Imagine an article about teaching a dog not to bark. Readers of the article will learn that dogs "talk" by barking and whining and that the author learned to train his dog to respond to verbal commands such as "silence." The article is engaging and gives dog...
Bloggers often spend a fair amount of time researching effective techniques used to drive traffic to their blog. In fact, it is not uncommon for a blogger to spend such a large amount of time driving traffic that he forgets to update the blog on a regular basis. Fortunately, balancing your workload by driving traffic in the morning and posting content at night, or vice versa, will help to keep your blog interesting and appealing while increasing your following.
Write often and write well. If you're going to promote your blog, you better have content on your blog. It is crucial to keep your blog updated on a regular basis with useful, interesting content to build your audience. The content you post on your blog is what keeps your readers hanging on, so if you're driving traffic to an empty blog, you're wasting your time. When posting, say something of meaning. Write with substance. Don't just say what you think people want to hear. Be honest...
If companies are in any doubt about where to target their marketing budget, the Direct Marketing Association's recently-released report "The Power of Direct Marketing" holds the answer. In 2011, direct marketing sales will grow by 7.1 percent, outstripping overall U.S. sales which will grow at 5.1 percent.
Email marketing continues to surpass every other channel, with a return on investment of $40.56 for every dollar spent on it. In comparison, the DMA reports that the ROI from search is $22.24, internet display advertising is $19.72, mobile is $10.51, and catalogs is a paltry $7.30.
The DMA estimates that commercial email will drive $63.1 billion in sales in 2011, an increase of $5.3 billion over 2010. By 2012, sales driven by commercial email are expected to reach $67.8 billion, with growth to $82.2 billion predicted by 2016.
Sales generated by non-email internet marketing continue to rise. In 2011, sales driven by search, social...
Who would have thought a few words on Twitter could actually bring online businesses forward in the search engine rankings, but they do. Not only do your Twitter tweets reach your targeted audience, they are also visible to the search engines. With good optimization using keywords in those tweets, you will build a larger readership and grow your online business.
Ideally, use your website domain name or business name as your Twitter ID. These are visible in front of each tweet you make. In terms of search engine optimization, this is extremely important, because these are the first terms picked up by the spiders. If both your website name and your business name are already taken, find a profile name that best fits your business, and ensure it is a searched keyword.
Your Twitter profile should also include keywords. Keep in mind that space is limited, so use it to the best advantage. You have the ability to personalize your profile page, so give it a...
When trying to make money from your blog, building an established reader base is of huge importance, but it is also one of the most difficult tasks, particularly in the early stages of your blog. The task of building a base of regular readers can be broken down to two main tasks - attracting new readers from sources such as search engines and social media, and networking with sites within a similar niche.
New bloggers often spend their efforts trying to move up the search engine rankings, and overlook the more targeted traffic and readers which can be acquired by networking with other sites. Building good relations with similar sites can be extremely valuable for new bloggers, in terms of attracting traffic as well as getting experience from other site owners.
Link exchanges are one way to network with other site owners, and writing positive reviews about each others website can build good relations quickly. Writing guest posts on each others blog is another good way to...
Keywords are one of the most important elements of successful Internet marketing. Keywords and phrases are what people search for when they use Google. In order to optimize the content of your website for the search engines, you will need to use relevant keywords in every page of your site. This will ultimately help you to reach the first page of the results - the place where the vast majority of web traffic begins.
Keyword density is a common term in search engine optimization (SEO) which refers to the number of times that your keyword appears in your content, relative to the number of words in the page or article. If, for example, you have an article on your website of 500 words containing your chosen keyword five times, then the keyword density is exactly 1%. If you're using single keywords, this is generally not enough to grab the attention of the search engines.
Having the right keyword density on your content is essential. It often marks the...
SEO is not just about optimizing the written content of your website for the search engines. You also need to take into account the way that your website is actually programmed. Most websites use HTML, the standard markup language of the Internet. This not only makes it possible for any web browser to display your site; it also makes it possible for search engine crawlers to analyse the structure of your site.
H1, H2 and H3 tags are an important element of SEO-friendly web design and while a website can still be successful without them, it's a good idea to use them as doing so will make your site far more search engine-friendly. The 'H' stands for 'headline.' It's basically used for outlining the topic of a section of content. Filling in the H1 tag with a keyword-optimized title, headline or other phrase will make it easier for the search engine crawlers to categorize that page. This will help to make the search engine results more to...