How many times have you heard that sales is a numbers game? Our sales managers have told us, sales coaches talk about it, even the sales gurus talk about sales being a numbers game. Now the world famous behavioral scientist George Dudley, who has studied sales representatives for close to 40 years came to the conclusion that sales is a numbers game.
George wanted to understand why salespeople with the same skills, talents and abilities did not make as much money as other salespeople. In the beginning George thought maybe the main reason for their income differences could be that some of the salespeople were withdrawn or shy, possibly it could be the differences in their personalities.
After a great amount of studies George realized though that success in sales is really a numbers game. He found it is really very simple, it all comes down to the more contacts a salesperson makes, the more sales presentations the salesperson gives, the more sales they will make.
Writing SEO-friendly content is one of the easier elements of SEO. While Google says that you should write for people and not for the search engines, it's also important to optimize your content in order to get more traffic to your website. At the same time, you still want to be able to provide quality content to your visitors without them even noticing that your content is optimized for the search engines.
First and foremost, you should take Google's advice, at least in part. You should be writing for your visitors and not for search engine crawlers. The most important thing is to provide content which is of value to your visitors. Do not sacrifice quality and pack your content with keyword spam in the hopes of making your content more search engine-friendly. If your visitors get turned off by such content, then you end up achieving nothing. This is even truer these days with the 2011 changes to Google's search engine algorithm which greatly...
In this day and age, you cannot afford to let your competitors get the one-up on you in any way possible. More so than 50 years ago when an effective method of advertising was displaying banners and handing out flyers, today you have to be on the ball, which means you need to be constantly available for your customers in an open style. This translates to running many social networking profiles, something that almost every respected, and publicly traded, company has to do. Though this can be very time consuming, and a waste of quality work hours for some, it is also being considered one of the best forms of organic traffic for websites these days. Not to mention the ability to create a strong bond between your company and your customer, but with social networking you can bring the quality customer service your company has been known for to a whole new level. Never before have we had the ability to tweet an 80 character message to millions of people, just by the push of a button....
Information marketing puts a whole new spin on advertising that changes the way marketing works. No matter what type of marketing methods your business uses, whether it is print advertising, radio, mail-outs, telemarketing or one of many other types of marketing campaigns, most marketing is considered out-bound. This is where the marketing is distributed to as many people as possible that are not actively looking for your business' products and services. It is like stabbing in the dark, looking for anyone that receives the marketing that may be interested. Marketing like this to what is called "cold prospects" is not very effective and costly when the advertising costs are divided between the prospects that actually respond.
Marketing to what is called a "warm prospect" lowers the cost per prospect because this type of prospect is more receptive to your businesses products and services. Finding these warm prospects has puzzled marketers...
For years, small business owners have been following the same procedure. They open a business and they put an ad in the yellow pages, which worked well for years. Many small business owners even made the name of their business start with an "A" so their business would be at the beginning of their category. Business owners that have been spending a large portion or all of their advertising budget on yellow page ads to get local customers have noticed that they are receiving fewer and fewer calls from people looking for their products and services.
Another strategy that many small business owners use to get local customers to their business is to place print ads in their local newspapers. The problem with this type of advertising is that many consumers do not read the newspaper anymore. They get their news online and from local news websites. Advertising in local newspapers can also use up a great portion of the small business advertising budget because...
SEO in 2011 has to be more sophisticated because the search engine spiders that travel over the internet to crawl through websites and gather information have been updated and will be looking for the old SEO tricks. When the spiders find SEO practices that are no longer allowed, the website will get a lower quality score or it could be banned altogether from search engine results.
First, the search engines will be looking closely at the website title tag for keyword stuffing (using the same keyword over and over again,) which is an old SEO mistake. An example of title tag keyword stuffing for the keyword Miami Hotel is: Miami Hotel, Miami Hotel Reservation, Miami Hotel Booking, Miami Luxury Hotel and Deluxe Miami Hotel. The best practice is to make a user friendly title tag with the keyword only used a couple of times in a sentence so it makes sense.
The second SEO mistake that some webmasters have used for years, but will cause the website problems...
More often than not you will hear the incorrect sentence that "Any type of traffic benefits a website." There are so many flaws behind this statement, that it would be impossible to prove every single one of them. For almost 99% of the online crowd, having meaningless page views does nothing but boost a number on a fictitious scale. To put it more plainly, untargeted page views that will inevitably never turn into sales are exactly what people like your grandmother who is blogging about recipes and food will be looking for. Now there is nothing wrong with this, but it will never amount to any financial or commercial gain, which is the principle any business is founded upon. Today we will address exactly reasons to send targeted traffic towards your site are.
The main reason behind getting targeted traffic is of course, to make money. But unfortunately, it is not nearly that simple, and will require a significant amount of effort on your part. So you may be wondering,...
Forum marketing is effective because of the nature of the buying process. People buy from emotion and justify through logic. That is why for many years, word of mouth marketing worked so well.
An online forum is a place where people go to chat and have conversations about things that they have in common. Someone will ask a question or make a statement and other people will give answers or comments. This is called a thread, and it works a lot like an e-mail. When someone sends an e-mail and replies, they can continue to e-mail back and forth and all of these e-mails are hooked together into one long conversation. The forum thread is a lot like this long chain of e-mails.
Normally you have to be a member of the forum to post or leave comments in a thread. Forums are a lot like social media websites because you will have to set up a profile with some information and a picture. Then every time you make a post or comment in a thread, your picture and name from...
Backlinks are king to the search engine spiders that are continuously crawling through the internet, gathering information. The information gathered by the search engines is used to populate the search engine results pages. Backlinks are the best way for a website to gain a higher page rank plus gain authority.
1. Testimonials - A monumental marketing strategy that can serve multiple purposes is for the business to use testimonials from their customers. This marketing strategy will not only build valuable backlinks, it will get customer testimonials on the internet for prospective customers to read. There are websites that are being used for small businesses to upload their customer reviews and testimonials with "dofollow" tags. These websites are being used by savvy online marketers to create high value backlinks to their websites and many of them provide easy to use dashboards so it is easy for small businesses to use without any experience. You can...
The path to creating an outstanding online business presence today is far from being a cut-and-dried procedure. While there are certain basics to be considered and a few guidelines to follow, the online marketing game really is one of continuous change and upkeep.
Creating an online presence in order to market your business should include more than relying on one great website to augment your in-person traffic and sales team. A business today needs to be creative about building multiple channels of communication with would-be customers. The creation of an online marketing platform today, you might say, is akin to weaving together a number of well-developed touch points that result in a highly-impactful network of customer communication and conversion opportunities.
The art of creating this online tapestry might be likened to the web-building skills of the Darwin's bark spider (Caerostris darwini). Picture yourself walking through a forest when suddenly you meet up...