Online business owners put much of their focus towards their SEO strategy. However, many business owners forget to focus on their CRO (Conversion Rate Optimization) strategy. In fact, some business owners have thousands of people visiting their site on a daily basis, but only few people are converted into customers.
One thing to understand, however, is that a converted visitor is simply a visitor who answered your call to action. This may mean a sale, but it can also mean signing up for a newsletter, or additional information. As long as you are accomplishing your goals, you are converting visitors.
If your site has a low conversion rate, consider these top three tips for converting visitors.
1. Reconstruct your content.
Your content is the key to converting visitors. If your content is not properly constructed, your visitors may simply click out of your site. First, you must understand that online readers scan the text they read, usually in the shape of the...
Many ecommerce startups make the mistake of following traditional marketing techniques, which could be disastrous in the long run. Ecommerce today requires a different approach. If you want to avoid being another online business startup that fails in its first two years, steer clear of the following common mistakes.
Spending Too Much on Website Development
The look and functionality of a website are obviously important, but many businesses spend an unnecessary amount of time and money tweaking every aspect of a website until it’s “perfect.” Instead of aiming for perfection, commit to spending more money on marketing and optimization after launching the site. After all, a beautiful and slick website is pointless if nobody visits it.
While your homepage needs to look good and promote your key marketing messages, it’s not necessarily the most important page of your site. Some ecommerce sites have reported that...
If you’re confused about Google’s Panda Update, you’re not alone. Many webmasters were shocked when their websites experienced a sudden drop in visitors in late February of 2011, when the Panda update took effect. Even more confusingly, some websites recovered, while others did not. Panda remains an influential ranking factor and dramatically affects the rank of many websites.
Why Panda Is Like Football
Happily, it’s not hard to understand Panda using an analogy. To understand Panda, think of the sport of football. Football players are divided into different leagues. At the bottom are the Pop Warner players, and at the top are professional players. Between the two are graduations of leagues, including junior high teams, high school teams, community college teams, and college teams.
In essence, Google’s Panda update assigned each website to a league. The higher the league, the higher your website’s Google ranking. Each...
A blog may have thousands of unique visitors each month, but earn the blogger little revenue via Google's AdSense program. There are a few ways to turn that high traffic into high earnings, even if the blog brings ads with low CPC or cost-per-click.
The Blog's Purpose
Understand what it is that brings visitors to your blog. What is the site's intention? If it is simply to make money via the ads on the page, it is going to be obvious in your content and it will not be financially successful. Determine what message you want your readers to take away with them, and give them what they want.
Your Blog's Bounce Rate
If your blog has high traffic with little or no revenue, it could have a high bounce rate. This means that people visit your site, but for any number of reasons decide not to stay. The bounce rate is generally related to the blog's quality and ease-of-use. Look for ways to add value to keep your readers on your blog for...
Many website owners look for easier ways to build their site as an authority within a chosen niche. There are literally hundreds of methods to fast track websites popularity online. Some of these methods are good but many others can cause long-term detrimental effects on a website.
Although major search engines may deny that they penalise websites for duplicate content issues or other black hat methods choosing these types of strategies can negatively affect your website.
Link building mistakes.
Any blogger or website owner who has been developing a site over time understands that building links to their site is most important. Many will know that building links is a key factor in SEO. This can be disputed however because the value of back links is not equal in the eyes of the search engines.
Is coming links from high quality and high ranking sites are considered the most valuable. Links coming in from Link exchange sites and directory submission...
For decades, hackers have been seen as the enemy. Hackers have been known to steal identities, corrupt computers and break online systems. However, this has changed recently with a new program which pays hackers to find security threats in the Facebook platform, dubbed the Bug Bounty Program.
What is Facebook's Bug Bounty Program?
The Facebook platform is a complex culmination of years of programming and design which makes it incredibly difficult to spot all of the “holes” in the system. Facebook has a dedicated team specifically focused on finding bugs within their system. But the recent Bug Bounty Program takes this process a step further by using intelligent programmers to aid in finding these bugs, and other problems, within the platform.
For quite some time, programmers have been active in reporting bugs and issues in the Facebook platform. It was this recent addition of the Bug Bounty Program that rewarded efforts at the tune of $500 for...
Here at FullTraffic, we can't say it any better than Apple did:
"Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple."
These days when it comes to online business and Internet marketing, the competition is not only fierce but also cutthroat. Make one incorrect choice, and that could mark the end of your success. But wait! You do have options, and the best way to secure your victory over your opposition, would be to invest in a service that can not only promote your website, but bring in tons of sales. One of the most important and yet, hardest to achieve, aspects of getting your website to bring in tons of revenue, is just getting the ball rolling. For example, you could have the most amazing content and the best service, though if you do not get possible clients to visit your site, you will never begin the fantastic journey to building connections and getting large scale recognition. This is exactly why you should invest in generating traffic, but more importantly potential leads, to your website. There are many advantages to buying web traffic, though these are some of more prominent...
Monitoring your online reputation has become an important element of branding and tracking for marketing campaigns and online businesses. There are dozens of high-end products that monitor online reputations, but a free and easy-to-use program that anyone can manage is Google Alerts.
What is Google Alerts?
Google Alerts is a very simple tool that reports when others share information online based around a keyword. Reports are sent directly to your e-mail inbox. Depending on the specific timing of your choice, reports can be sent as they happen, daily or weekly. The new version of Google Alerts has expanded its features to categorize and filter results.
The following are a few elements of Google Alerts:
Type: Set the source of information such as news, blogs, video websites and discussions;
How often: Set how often you are alerted;
Volume: Set filtered results or broad matches;
Deliver to: Set the e-mail to deliver the Google Alerts...
Marketing on the web has long since been highly focused toward men because of their early adoption of Internet use. Also, the overall idea that women would not be entirely interested spending hours in front of a computer. However, times have changed and marketers have found that marketing to men and women has been equally important in generating sales and brand awareness. This article explores the differences in Internet use between men and women and how marketing has changed to reach each gender.
How Men & Women Use the Internet
To understand how marketing has changed, it's important to understand how each gender uses the web in their daily lives.
For example, men are more likely to read news, find travel services, examine sports, purchase through online auctions, create content, download music and build online businesses. Women, on the other hand, generally focus on learning health information, browse through spiritual and religious documents and seek...