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Link Building Strategies: Can SEO Efforts Harm a Website?

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Many website owners look for easier ways to build their site as an authority within a chosen niche. There are literally hundreds of methods to fast track websites popularity online. Some of these methods are good but many others can cause long-term detrimental effects on a website. Although major search engines may deny that they penalise websites for duplicate content issues or other black hat methods choosing these types of strategies can negatively affect your website. Link building mistakes. Any blogger or website owner who has been developing a site over time understands that building links to their site is most important. Many will know that building links is a key factor in SEO. This can be disputed however because the value of back links is not equal in the eyes of the search engines. Is coming links from high quality and high ranking sites are considered the most valuable. Links coming in from Link exchange sites and directory submission...



Facebook's Bug Bounty Program: Paying Hackers to Find Security Threats

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Facebook's Bug Bounty Program: Paying Hackers to Find Security Threats

For decades, hackers have been seen as the enemy. Hackers have been known to steal identities, corrupt computers and break online systems. However, this has changed recently with a new program which pays hackers to find security threats in the Facebook platform, dubbed the Bug Bounty Program. What is Facebook's Bug Bounty Program? The Facebook platform is a complex culmination of years of programming and design which makes it incredibly difficult to spot all of the “holes” in the system. Facebook has a dedicated team specifically focused on finding bugs within their system. But the recent Bug Bounty Program takes this process a step further by using intelligent programmers to aid in finding these bugs, and other problems, within the platform. For quite some time, programmers have been active in reporting bugs and issues in the Facebook platform. It was this recent addition of the Bug Bounty Program that rewarded efforts at the tune of $500 for...



Steve Jobs: 1955-2011

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Steve Jobs: 1955-2011

Here at FullTraffic, we can't say it any better than Apple did: "Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple."



Buying Web Traffic: And The Many Advantages It Creates

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These days when it comes to online business and Internet marketing, the competition is not only fierce but also cutthroat. Make one incorrect choice, and that could mark the end of your success. But wait! You do have options, and the best way to secure your victory over your opposition, would be to invest in a service that can not only promote your website, but bring in tons of sales. One of the most important and yet, hardest to achieve, aspects of getting your website to bring in tons of revenue, is just getting the ball rolling. For example, you could have the most amazing content and the best service, though if you do not get possible clients to visit your site, you will never begin the fantastic journey to building connections and getting large scale recognition. This is exactly why you should invest in generating traffic, but more importantly potential leads, to your website. There are many advantages to buying web traffic, though these are some of more prominent...



Monitoring Your Online Reputation: Google Alerts

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Monitoring Your Online Reputation: Google Alerts

Monitoring your online reputation has become an important element of branding and tracking for marketing campaigns and online businesses. There are dozens of high-end products that monitor online reputations, but a free and easy-to-use program that anyone can manage is Google Alerts. What is Google Alerts? Google Alerts is a very simple tool that reports when others share information online based around a keyword. Reports are sent directly to your e-mail inbox. Depending on the specific timing of your choice, reports can be sent as they happen, daily or weekly. The new version of Google Alerts has expanded its features to categorize and filter results. The following are a few elements of Google Alerts: Type: Set the source of information such as news, blogs, video websites and discussions; How often: Set how often you are alerted; Volume: Set filtered results or broad matches; Deliver to: Set the e-mail to deliver the Google Alerts...



Marketing to Men & Women: Differences in Internet Usage

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Marketing on the web has long since been highly focused toward men because of their early adoption of Internet use. Also, the overall idea that women would not be entirely interested spending hours in front of a computer. However, times have changed and marketers have found that marketing to men and women has been equally important in generating sales and brand awareness. This article explores the differences in Internet use between men and women and how marketing has changed to reach each gender. How Men & Women Use the Internet To understand how marketing has changed, it's important to understand how each gender uses the web in their daily lives. For example, men are more likely to read news, find travel services, examine sports, purchase through online auctions, create content, download music and build online businesses. Women, on the other hand, generally focus on learning health information, browse through spiritual and religious documents and seek...



Link Building: Dos and Don'ts

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Link Building: Dos and Don'ts

Link building is a process of creating anchor links back to a website in efforts to raise search engine rankings, which then will result in higher online earnings and exposure. Link building is just one element of search engine optimization, yet it happens to be one of the most powerful. However, many individuals working on link building campaigns often fall for the same mistakes that could result in penalties to their search rankings and viability on the web. This article will explore the dos and don'ts of link building, including common mistakes and ways to avoid practices that result in a negative impact for the website. Do: Scale Link Building Make an effort to scale a link building campaign in a way that new back-links are created on a daily basis but over the coming months and years. Manual link building is the best approach because it allows search engines to see that a website is growing organically and that links are being built from relevant...



Advertising Considerations for Small Business Owners

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Advertising Considerations for Small Business Owners

In a small business, you should use advertising to create awareness in the minds of consumers. Because there are different ways to advertise goods and services, it's important to pick the most efficient ways to deliver your advertising messages. If you're studying the impact of your advertising messages, consider the target audiences, or segments of society, that are most likely to buy what your company sells. Four aspects of advertising that can influence the success of your advertising campaign are brand competition, market research, consumer appeal, and selling advantages. Brand Competition Advertising efforts of large companies make it harder for smaller companies to compete in the same advertising markets. For example, if you want to launch your own touch-screen computer like an iPad, your small business must compete with the existing feelings and perceptions in the same market, such as the emotional attachment that loyal customers feel for the iPad brand....



10 Ecommerce Link Building Strategies For Your Online Store

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There are various ways to optimize your online store to attract more targeted traffic. As part of an overall marketing strategy, link building can be one of the most cost-effective SEO tactics. Following are some of the most effective ways to improve the quantity and quality of inbound links, and therefore attract more targeted traffic from the search engines. Add a Coupon Code Page An exclusive deal is highly attractive to regular internet shoppers. Nowadays, many online shoppers search for coupon codes before even browsing a site. Consider creating an individual page for deals and coupons to improve your search engine results for deal-specific searches. Visitors can also share and link to deals on your site. Create Exclusive Content on the Product Pages Try placing relevant, interesting, and original content within your product pages. Whether these are informative articles or downloadable ebooks, the exclusive nature of the content will help attract more relevant...



Interstitial Ads Provide Superior Visitor Experience

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Interstitial Ads Provide Superior Visitor Experience

Advertisers constantly struggle with the need to attract the attention of visitors, designing bigger and better ways to put their ads front and center. Those visitors are busy designing new and more ingenious ways to avoid seeing those ads. To feature your advertising prominently and avoid user filtering - or browsers blocking your ads - use interstitial ads. Interstitial Ads Guarantee Display Pop-up (and pop-under) windows detract from the experience of web browsing, and many people choose to close these windows without even looking at what's being advertised. Pop-ups will keep your visitors from seeing the content they're trying to see, leading to lost sales, frustrated customers, and fewer visits. Pop-unders may not cause the same immediate decay in the quantity of visitors, but pop-unders are frequently only noticed when your potential customer feels their internet session is at an end. Web browsers have noticed this, and every web browser now has an...



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