In a small business, you should use advertising to create awareness in the minds of consumers. Because there are different ways to advertise goods and services, it's important to pick the most efficient ways to deliver your advertising messages. If you're studying the impact of your advertising messages, consider the target audiences, or segments of society, that are most likely to buy what your company sells. Four aspects of advertising that can influence the success of your advertising campaign are brand competition, market research, consumer appeal, and selling advantages.
Advertising efforts of large companies make it harder for smaller companies to compete in the same advertising markets. For example, if you want to launch your own touch-screen computer like an iPad, your small business must compete with the existing feelings and perceptions in the same market, such as the emotional attachment that loyal customers feel for the iPad brand....
There are various ways to optimize your online store to attract more targeted traffic. As part of an overall marketing strategy, link building can be one of the most cost-effective SEO tactics. Following are some of the most effective ways to improve the quantity and quality of inbound links, and therefore attract more targeted traffic from the search engines.
Add a Coupon Code Page
An exclusive deal is highly attractive to regular internet shoppers. Nowadays, many online shoppers search for coupon codes before even browsing a site. Consider creating an individual page for deals and coupons to improve your search engine results for deal-specific searches. Visitors can also share and link to deals on your site.
Create Exclusive Content on the Product Pages
Try placing relevant, interesting, and original content within your product pages. Whether these are informative articles or downloadable ebooks, the exclusive nature of the content will help attract more relevant...
Advertisers constantly struggle with the need to attract the attention of visitors, designing bigger and better ways to put their ads front and center. Those visitors are busy designing new and more ingenious ways to avoid seeing those ads. To feature your advertising prominently and avoid user filtering - or browsers blocking your ads - use interstitial ads.
Interstitial Ads Guarantee Display
Pop-up (and pop-under) windows detract from the experience of web browsing, and many people choose to close these windows without even looking at what's being advertised. Pop-ups will keep your visitors from seeing the content they're trying to see, leading to lost sales, frustrated customers, and fewer visits. Pop-unders may not cause the same immediate decay in the quantity of visitors, but pop-unders are frequently only noticed when your potential customer feels their internet session is at an end.
Web browsers have noticed this, and every web browser now has an...
During the keynote speech of the annual f8 conference for Facebook developers, Facebook CEO Mark Zuckerberg introduced Timeline, a new feature to the social network. Timeline will be your own personal history in which to merge your digital self with your real-life self. Many current users of Facebook currently use albums to share photos with friends. Timeline is an extension of that premise that allows users, as Zuckerberg states it, a "new way to express who you are" in a digital scrapbook. This Timeline profile is arranged in reverse chronological order so that the most recent events are displayed first and can extend as far back as before you first logged on to Facebook.
In this new Facebook experience, users will be able to share with friends on two different levels; the Ticker and the Timeline. With Ticker, friends will still be able to post status updates in real-time, that's the Facebook with which we are familiar. The Twitter-type updates about who is...
Google+, the search engine's social networking site, has quickly gained popularity despite the fact that it was only released and launched a few months ago. No doubt most internet users have already seen Google+'s "+1" buttons all over the internet within search results and on news organization sites. Many businesses and marketers are asking themselves if they should cash in on this popularity and how to begin. The endorsement of early trendsetters can have added value to marketers and businesses. Ultimately the factors that drive up internet search rankings are the same factors that existed before Google+'s "+1" button or Facebook's "like" button.
For those unfamiliar with the "+1" button, it is an equivalent to Facebook's "like" button or thumbs up button. Users throughout internet websites can add their endorsement to the website with a "+1" button or "like" button that gets added to...
Although thought to be old fashioned and ineffective, e-mail marketing can be profitable for any business. But the strategy's success depends on the e-mail list of subscribers. Building a list of subscribers with high response rates depend on the list's quality and size. Developing a list can be challenging, even for experienced marketers, whether just beginning the list or managing a list with millions of contacts. Maintaining a list through regular management can reap huge returns in efficiency and repeat business from loyal customers.
Ask your current subscribers to forward the newsletter to friends. Current subscribers are already familiar with the products or services you provide and may be willing to endorse a familiar company to other friends or colleagues. Add a link for them to forward the newsletter to other prospective clients. Forwarded recommendations from a trusted source could increase sales. An incentive for current subscribers may encourage them to do...
Advertising an online business is done to drive more traffic to a website. The page on the website that visitors are directed to is a landing page. Whether prospective customers are directed to a business' landing page via a web search, banner ad, or e-mail message, the goal is the same; to make a visitor become a customer. This isn't easy, but with an effective landing page, visitors will be compelled to return to your site and become customers. There are several considerations when building an effective landing page.
Don't bait and switch. The links should direct visitors to what the visitor expects. Visitors don't want to be strung along to have to sort through, read, or click through a few pages before they get to the page that they wanted to see in the first place. Many will give up or get distracted before they get to there. Visitors don't want to feel conned before they can give a landing page and a business a chance. If a visitor expects to see...
The 2011 Facebook's f8 conference is an annual conference for developers and entrepreneurs with a focus on Facebook and social networking. The last two conferences included announcements by Facebook CEO Mark Zuckerberg about new features that are being introduced to the public. One of the announced new features of the 2010 conference was the now universal "like" button. The latest conference, held in San Francisco, California on September 22, 2011, included many major changes and new features including a profile redesign, the Timeline, the integration of more "lifestyle" apps and streaming entertainment from movie and music providers.
CEO Mark Zuckerberg kicked off the f8 conference with an introduction to Facebook's Timeline. Zuckerberg introduced Timeline as a "new way to express who you are," although essentially it is a digital scrapbook. Timeline will begin filling itself in based on the information users have already...
You will track online consumer behavior when you add your website to Google Analytics and to the Stat Counter system. These websites provide you with statistics concerning the behavior of all your website's visitors, showing you their attitude and preferences. These tools give you information about your visitors' browsers, their country of origin, the pages they have visited, how much time they have spent at your website, and many other details.
However, tracking your website visitors' behavior is merely your first step towards success. You need more information about online consumer behavior if you want to influence your audience and make lots of sales.
Most internet users basically use the internet just to look for information. They still prefer to shop at "bricks and mortar" stores and be able to test the products they purchase, without waiting for a mail delivery to see what they have bought. Most users use the internet only to compare prices...
Shopping cart page optimization has become an essential part of maximizing sales for online retailers. As competition increases for new customers and repeat business, it's important to do everything you can to convert visitors into buyers and create loyal customers. Many successful online retailers use the following techniques to make their shopping cart pages more efficient. With regular testing, they could improve your conversion rates too.
Include Product Thumbnail Images
When visitors arrive on their shopping cart page, they don't always remember every item they placed in their cart. Remember that they’re not as familiar with the product names as you are, so a simple product image will prevent any confusion at this important stage.
Offer Delivery Charge Concessions
Make it clear how much customers have to spend in order to qualify for free shipping. Excessive delivery charges are one of the main causes of shopping cart abandonment, so giving...