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Monitoring Your Online Reputation: Google Alerts

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Monitoring Your Online Reputation: Google Alerts

Monitoring your online reputation has become an important element of branding and tracking for marketing campaigns and online businesses. There are dozens of high-end products that monitor online reputations, but a free and easy-to-use program that anyone can manage is Google Alerts. What is Google Alerts? Google Alerts is a very simple tool that reports when others share information online based around a keyword. Reports are sent directly to your e-mail inbox. Depending on the specific timing of your choice, reports can be sent as they happen, daily or weekly. The new version of Google Alerts has expanded its features to categorize and filter results. The following are a few elements of Google Alerts: Type: Set the source of information such as news, blogs, video websites and discussions; How often: Set how often you are alerted; Volume: Set filtered results or broad matches; Deliver to: Set the e-mail to deliver the Google Alerts...



Marketing to Men & Women: Differences in Internet Usage

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Marketing on the web has long since been highly focused toward men because of their early adoption of Internet use. Also, the overall idea that women would not be entirely interested spending hours in front of a computer. However, times have changed and marketers have found that marketing to men and women has been equally important in generating sales and brand awareness. This article explores the differences in Internet use between men and women and how marketing has changed to reach each gender. How Men & Women Use the Internet To understand how marketing has changed, it's important to understand how each gender uses the web in their daily lives. For example, men are more likely to read news, find travel services, examine sports, purchase through online auctions, create content, download music and build online businesses. Women, on the other hand, generally focus on learning health information, browse through spiritual and religious documents and seek...



Link Building: Dos and Don'ts

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Link Building: Dos and Don'ts

Link building is a process of creating anchor links back to a website in efforts to raise search engine rankings, which then will result in higher online earnings and exposure. Link building is just one element of search engine optimization, yet it happens to be one of the most powerful. However, many individuals working on link building campaigns often fall for the same mistakes that could result in penalties to their search rankings and viability on the web. This article will explore the dos and don'ts of link building, including common mistakes and ways to avoid practices that result in a negative impact for the website. Do: Scale Link Building Make an effort to scale a link building campaign in a way that new back-links are created on a daily basis but over the coming months and years. Manual link building is the best approach because it allows search engines to see that a website is growing organically and that links are being built from relevant...



Advertising Considerations for Small Business Owners

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Advertising Considerations for Small Business Owners

In a small business, you should use advertising to create awareness in the minds of consumers. Because there are different ways to advertise goods and services, it's important to pick the most efficient ways to deliver your advertising messages. If you're studying the impact of your advertising messages, consider the target audiences, or segments of society, that are most likely to buy what your company sells. Four aspects of advertising that can influence the success of your advertising campaign are brand competition, market research, consumer appeal, and selling advantages. Brand Competition Advertising efforts of large companies make it harder for smaller companies to compete in the same advertising markets. For example, if you want to launch your own touch-screen computer like an iPad, your small business must compete with the existing feelings and perceptions in the same market, such as the emotional attachment that loyal customers feel for the iPad brand....



10 Ecommerce Link Building Strategies For Your Online Store

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There are various ways to optimize your online store to attract more targeted traffic. As part of an overall marketing strategy, link building can be one of the most cost-effective SEO tactics. Following are some of the most effective ways to improve the quantity and quality of inbound links, and therefore attract more targeted traffic from the search engines. Add a Coupon Code Page An exclusive deal is highly attractive to regular internet shoppers. Nowadays, many online shoppers search for coupon codes before even browsing a site. Consider creating an individual page for deals and coupons to improve your search engine results for deal-specific searches. Visitors can also share and link to deals on your site. Create Exclusive Content on the Product Pages Try placing relevant, interesting, and original content within your product pages. Whether these are informative articles or downloadable ebooks, the exclusive nature of the content will help attract more relevant...



Interstitial Ads Provide Superior Visitor Experience

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Interstitial Ads Provide Superior Visitor Experience

Advertisers constantly struggle with the need to attract the attention of visitors, designing bigger and better ways to put their ads front and center. Those visitors are busy designing new and more ingenious ways to avoid seeing those ads. To feature your advertising prominently and avoid user filtering - or browsers blocking your ads - use interstitial ads. Interstitial Ads Guarantee Display Pop-up (and pop-under) windows detract from the experience of web browsing, and many people choose to close these windows without even looking at what's being advertised. Pop-ups will keep your visitors from seeing the content they're trying to see, leading to lost sales, frustrated customers, and fewer visits. Pop-unders may not cause the same immediate decay in the quantity of visitors, but pop-unders are frequently only noticed when your potential customer feels their internet session is at an end. Web browsers have noticed this, and every web browser now has an...



Facebook Timeline: "This is Your Life" Digital Scrapbook

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During the keynote speech of the annual f8 conference for Facebook developers, Facebook CEO Mark Zuckerberg introduced Timeline, a new feature to the social network. Timeline will be your own personal history in which to merge your digital self with your real-life self. Many current users of Facebook currently use albums to share photos with friends. Timeline is an extension of that premise that allows users, as Zuckerberg states it, a "new way to express who you are" in a digital scrapbook. This Timeline profile is arranged in reverse chronological order so that the most recent events are displayed first and can extend as far back as before you first logged on to Facebook. In this new Facebook experience, users will be able to share with friends on two different levels; the Ticker and the Timeline. With Ticker, friends will still be able to post status updates in real-time, that's the Facebook with which we are familiar. The Twitter-type updates about who is...



Google's "+1" Button Will Add Up to Higher Search Rankings

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Google+, the search engine's social networking site, has quickly gained popularity despite the fact that it was only released and launched a few months ago. No doubt most internet users have already seen Google+'s "+1" buttons all over the internet within search results and on news organization sites. Many businesses and marketers are asking themselves if they should cash in on this popularity and how to begin. The endorsement of early trendsetters can have added value to marketers and businesses. Ultimately the factors that drive up internet search rankings are the same factors that existed before Google+'s "+1" button or Facebook's "like" button. For those unfamiliar with the "+1" button, it is an equivalent to Facebook's "like" button or thumbs up button. Users throughout internet websites can add their endorsement to the website with a "+1" button or "like" button that gets added to...



Email Marketing: Growing Your List without Search Traffic

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Although thought to be old fashioned and ineffective, e-mail marketing can be profitable for any business. But the strategy's success depends on the e-mail list of subscribers. Building a list of subscribers with high response rates depend on the list's quality and size. Developing a list can be challenging, even for experienced marketers, whether just beginning the list or managing a list with millions of contacts. Maintaining a list through regular management can reap huge returns in efficiency and repeat business from loyal customers. Ask your current subscribers to forward the newsletter to friends. Current subscribers are already familiar with the products or services you provide and may be willing to endorse a familiar company to other friends or colleagues. Add a link for them to forward the newsletter to other prospective clients. Forwarded recommendations from a trusted source could increase sales. An incentive for current subscribers may encourage them to do...



Building an Effective Landing Page

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Building an Effective Landing Page

Advertising an online business is done to drive more traffic to a website. The page on the website that visitors are directed to is a landing page. Whether prospective customers are directed to a business' landing page via a web search, banner ad, or e-mail message, the goal is the same; to make a visitor become a customer. This isn't easy, but with an effective landing page, visitors will be compelled to return to your site and become customers. There are several considerations when building an effective landing page. Don't bait and switch. The links should direct visitors to what the visitor expects. Visitors don't want to be strung along to have to sort through, read, or click through a few pages before they get to the page that they wanted to see in the first place. Many will give up or get distracted before they get to there. Visitors don't want to feel conned before they can give a landing page and a business a chance. If a visitor expects to see...



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