Google+ is a bold move by the company that has become term synonymous with internet search, to take on Facebook the social networking giant. At first Google+ seemed to be a genuine threat, but some of their fundamental differences aren't luring users away from Facebook. One of the fundamental differences is that Facebook is about sharing and relating to one another while Google+ emphasizes connections to each other.
One of the clear strengths of Google+ is integration into Google's other software and products. If you currently use a Gmail account for your email, you already have a YouTube account, and maybe you keep online photo albums with Picassa or started a blog on Blogger. Although you can post links to Facebook, Google's user experience design team can make the process seamless so that with one click a user can post additions to an album or a new blog post across all of the Google realm including Google+.
Facebook users will find some similarities with...
Online shopping will never totally match the tangible experience of in-store shopping, but by improving a website's product pages, you can make the shopping experience better for consumers, which should ultimately lead to more sales. The following techniques have all been used by successful online retailers to enhance website usability and improve sales conversions.
Display Customer Reviews and Ratings
Many online retailers still shy away from customer-generated reviews, believing that negative comments will damage their reputation. In fact, allowing reviews actually goes a long way toward gaining the trust of customers, and will only strengthen your reputation in the long run. If visitors fail to buy one product, they're still more likely to buy another product because of your overall transparency. Trust is the key factor in customer loyalty.
Allow Customer-Generated Photos
Include a link to enable customers to upload photographs of themselves using your...
Twitter is a real-time information network that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets." From the day it was launched by its creator, Jack Dorsey in 2006, over 200 million users is actively connecting and sending messages over the internet as of 2011.
Boosting your company's presence online by creating a Twitter account would be one of the best decisions you made for your business. Though it may seem to be a small-scale type of network, over the years Twitter has become substantially helpful in community building. It provides a venue for your company and existing customers to contact and establish strong relationships while enticing new followers. Almost all Twitter users are hyper-connected meaning they are usually influencers who really want to share their opinions with other people. If you can take a hold of these people, they can serve as your pipelines to other niche market since most of them...
Thanks to sites like Groupon, a different type of marketing strategy was made available to business marketers not too long ago. It's called daily deals marketing, and many companies have taken advantage of it recently.
Business owners could team up with Groupon, Yelp and Facebook deals to advertise special promotions and coupons for their company, which helped to bring in many new customers. However, some unfortunate news about Facebook deals and Groupon is making many business owners regret the time and investment they put in to their daily deals marketing strategy.
After only four months of operation, Facebook abandoned its daily deals feature. It wasn't appealing to Facebook users, and the developers did not want to invest too much time into a feature that wasn’t going to help connect customers with business owners.
Additionally, Yelp dropped its daily deals feature after a year of it being in operation. Instead, the site has returned its focus...
During the early stages of search engines, online marketers would use various methods to increase the amount of web traffic that was sent to the websites of their clients. This would include techniques that could lead to serious complications for search engine users since they would be directed to sites that were also nefarious in nature. The problem became so significant that search engines would actively ban sites from appearing on their search results.
The most noteworthy of black hat techniques will be remembered by early users of the Internet. Pop-ups, as they were called, would plague users with an unlimited number of advertisements that would have to be closed manually. Some pop-ups were so aggressive in spawning new pages that they would overload the processor of a computer and cause a system to freeze or crash. The design of this advertisement was used to artificially increase the amount of web traffic that was seen by a client to fulfill contractual...
Advertising accomplishes many functions for a business. One key function of advertising concerns the process - producing ads brings messages about products and services to the attention of consumers. Although a business might use market research to gauge if advertising messages are effectively connecting with consumers, the effects of those messages might not match the company's goals. Here are four functions that effective advertising can achieve for your business:
Connecting With the Right Audience
It's important for advertising to connect with the right audience. A cereal company advertises during Saturday morning cartoons when parents and kids are likely watching TV. This careful match between advertiser and target audience is effective, and it has a positive effect on parents. Through some commercials, for example, parents learn nutritional facts about breakfast cereal that will inform their cereal purchases when they visit the supermarket.
Generating traffic to your website is one of the most important things you can do to ensure success on the internet. Whether the purpose of your site is to promote a brand or to provide useful content, the amount of traffic it yields is proportionate to the amount of revenue you can expect. Unfortunately, getting people to visit your site is not a straightforward or easy task, but there are proven techniques that every new website owner should follow.
One of the most overlooked yet fundamental aspects of maintaining a successful site is ensuring that the content is of high value. If your site is primarily informative, make sure that the information offered is unique and not just recycled from other sites. The site should be updated frequently and if you're not able to add new content every day, set up forums or leave a comments section. This will keep your site from getting stale. Also, consider adding a blog to your site. Blogs are a quick way to keep the content on your...
According to a Forrester Research study between 2009 and 2011, an estimated 70 percent of online shoppers abandon their shopping carts. This should be a wake-up call to ecommerce sites who are not doing enough to reverse this trend. There are many factors contributing to shopping cart abandonment, but you can make some simple adjustments to your website to help increase the number of completed purchases.
Another study by Forrester Research cited high shipping charges as the number one cause of shopping cart abandonment. If you can offer free deliveries (or no shipping fees for purchases above a certain price), make it a major marketing message on every page of your site. Many businesses still show the shipping cost at the end of the order process, which comes as a shock to many shoppers. Show additional costs on the actual product page. If you can't show the exact charge, at least give an estimate.
Similarly, customers need to see the price of your products or...
Many factors make a difference to your website's conversion rates. The design quality, navigational structure, and inbound marketing strategies are all important, but perhaps the most powerful tool is the actual language you use on your website. By understanding your visitors' needs and preferences and using more effective language, you can improve your conversion rates without spending more money on advertising or other marketing strategies.
Answer Potential Customer Questions
What are the most common questions from prospects? A meeting with key sales personnel will determine the most common questions, or check with customer support staff to find out key pre-sales questions. Once you know the most typical questions, include the answers within primary content areas of your website. This will not only address the uncertainties of potential customers, but also show you understand their needs from the outset.
Improve Conversion Rates by Encouraging...
Most internet marketers know that social networking provides an excellent and low cost means of marketing a product. With social networking, marketers can get a sense for the average age, gender, and class of their customers. Social networking also allows marketers to directly market a product. Accounts on Facebook, MySpace or Google+ can yield substantial gains with relatively little effort.
Google+ is Google's latest foray into the social networking world. Though Google claims that Google+ will not compete with Facebook, the similarities between the two services are striking. Both feature a photograph of the user and include photos and recent posts. Both networks feature a feed of information that displays updates from other users.
Despite these similarities, Google+ differs from Facebook: Google added features to Google+ that make it superior to Facebook in certain important ways. In particular, internet marketing is easier and better on Google+ for several...