Advertising an online business is done to drive more traffic to a website. The page on the website that visitors are directed to is a landing page. Whether prospective customers are directed to a business' landing page via a web search, banner ad, or e-mail message, the goal is the same; to make a visitor become a customer. This isn't easy, but with an effective landing page, visitors will be compelled to return to your site and become customers. There are several considerations when building an effective landing page.
Don't bait and switch. The links should direct visitors to what the visitor expects. Visitors don't want to be strung along to have to sort through, read, or click through a few pages before they get to the page that they wanted to see in the first place. Many will give up or get distracted before they get to there. Visitors don't want to feel conned before they can give a landing page and a business a chance. If a visitor expects to see...
The 2011 Facebook's f8 conference is an annual conference for developers and entrepreneurs with a focus on Facebook and social networking. The last two conferences included announcements by Facebook CEO Mark Zuckerberg about new features that are being introduced to the public. One of the announced new features of the 2010 conference was the now universal "like" button. The latest conference, held in San Francisco, California on September 22, 2011, included many major changes and new features including a profile redesign, the Timeline, the integration of more "lifestyle" apps and streaming entertainment from movie and music providers.
CEO Mark Zuckerberg kicked off the f8 conference with an introduction to Facebook's Timeline. Zuckerberg introduced Timeline as a "new way to express who you are," although essentially it is a digital scrapbook. Timeline will begin filling itself in based on the information users have already...
You will track online consumer behavior when you add your website to Google Analytics and to the Stat Counter system. These websites provide you with statistics concerning the behavior of all your website's visitors, showing you their attitude and preferences. These tools give you information about your visitors' browsers, their country of origin, the pages they have visited, how much time they have spent at your website, and many other details.
However, tracking your website visitors' behavior is merely your first step towards success. You need more information about online consumer behavior if you want to influence your audience and make lots of sales.
Most internet users basically use the internet just to look for information. They still prefer to shop at "bricks and mortar" stores and be able to test the products they purchase, without waiting for a mail delivery to see what they have bought. Most users use the internet only to compare prices...
Shopping cart page optimization has become an essential part of maximizing sales for online retailers. As competition increases for new customers and repeat business, it's important to do everything you can to convert visitors into buyers and create loyal customers. Many successful online retailers use the following techniques to make their shopping cart pages more efficient. With regular testing, they could improve your conversion rates too.
Include Product Thumbnail Images
When visitors arrive on their shopping cart page, they don't always remember every item they placed in their cart. Remember that they’re not as familiar with the product names as you are, so a simple product image will prevent any confusion at this important stage.
Offer Delivery Charge Concessions
Make it clear how much customers have to spend in order to qualify for free shipping. Excessive delivery charges are one of the main causes of shopping cart abandonment, so giving...
Google+ is a bold move by the company that has become term synonymous with internet search, to take on Facebook the social networking giant. At first Google+ seemed to be a genuine threat, but some of their fundamental differences aren't luring users away from Facebook. One of the fundamental differences is that Facebook is about sharing and relating to one another while Google+ emphasizes connections to each other.
One of the clear strengths of Google+ is integration into Google's other software and products. If you currently use a Gmail account for your email, you already have a YouTube account, and maybe you keep online photo albums with Picassa or started a blog on Blogger. Although you can post links to Facebook, Google's user experience design team can make the process seamless so that with one click a user can post additions to an album or a new blog post across all of the Google realm including Google+.
Facebook users will find some similarities with...
Online shopping will never totally match the tangible experience of in-store shopping, but by improving a website's product pages, you can make the shopping experience better for consumers, which should ultimately lead to more sales. The following techniques have all been used by successful online retailers to enhance website usability and improve sales conversions.
Display Customer Reviews and Ratings
Many online retailers still shy away from customer-generated reviews, believing that negative comments will damage their reputation. In fact, allowing reviews actually goes a long way toward gaining the trust of customers, and will only strengthen your reputation in the long run. If visitors fail to buy one product, they're still more likely to buy another product because of your overall transparency. Trust is the key factor in customer loyalty.
Allow Customer-Generated Photos
Include a link to enable customers to upload photographs of themselves using your...
Twitter is a real-time information network that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets." From the day it was launched by its creator, Jack Dorsey in 2006, over 200 million users is actively connecting and sending messages over the internet as of 2011.
Boosting your company's presence online by creating a Twitter account would be one of the best decisions you made for your business. Though it may seem to be a small-scale type of network, over the years Twitter has become substantially helpful in community building. It provides a venue for your company and existing customers to contact and establish strong relationships while enticing new followers. Almost all Twitter users are hyper-connected meaning they are usually influencers who really want to share their opinions with other people. If you can take a hold of these people, they can serve as your pipelines to other niche market since most of them...
Thanks to sites like Groupon, a different type of marketing strategy was made available to business marketers not too long ago. It's called daily deals marketing, and many companies have taken advantage of it recently.
Business owners could team up with Groupon, Yelp and Facebook deals to advertise special promotions and coupons for their company, which helped to bring in many new customers. However, some unfortunate news about Facebook deals and Groupon is making many business owners regret the time and investment they put in to their daily deals marketing strategy.
After only four months of operation, Facebook abandoned its daily deals feature. It wasn't appealing to Facebook users, and the developers did not want to invest too much time into a feature that wasn’t going to help connect customers with business owners.
Additionally, Yelp dropped its daily deals feature after a year of it being in operation. Instead, the site has returned its focus...
During the early stages of search engines, online marketers would use various methods to increase the amount of web traffic that was sent to the websites of their clients. This would include techniques that could lead to serious complications for search engine users since they would be directed to sites that were also nefarious in nature. The problem became so significant that search engines would actively ban sites from appearing on their search results.
The most noteworthy of black hat techniques will be remembered by early users of the Internet. Pop-ups, as they were called, would plague users with an unlimited number of advertisements that would have to be closed manually. Some pop-ups were so aggressive in spawning new pages that they would overload the processor of a computer and cause a system to freeze or crash. The design of this advertisement was used to artificially increase the amount of web traffic that was seen by a client to fulfill contractual...
Advertising accomplishes many functions for a business. One key function of advertising concerns the process - producing ads brings messages about products and services to the attention of consumers. Although a business might use market research to gauge if advertising messages are effectively connecting with consumers, the effects of those messages might not match the company's goals. Here are four functions that effective advertising can achieve for your business:
Connecting With the Right Audience
It's important for advertising to connect with the right audience. A cereal company advertises during Saturday morning cartoons when parents and kids are likely watching TV. This careful match between advertiser and target audience is effective, and it has a positive effect on parents. Through some commercials, for example, parents learn nutritional facts about breakfast cereal that will inform their cereal purchases when they visit the supermarket.