Most customers have taken the advice "let the buyer beware" to heart. So, when a visitor first arrives at your page, he'll be skeptical. After all, the customer doesn't have any idea who you are, and he doesn't know that you strive to live your life honestly. All he sees is another web page and another product. That means it's your job to persuade him that you're credible and that your product will work as described. Happily, marketers can follow specific, concrete steps to gain credibility with their readers.
Tip One: Story Time
Kindergartners everywhere agree: the best part of the school day is story time. People love stories. Tell an engaging story about your product and customers will keep reading. Make your story genuinely interesting. Don't write: "I created this product after I tried our competitor's products and realized they failed to serve their customers." Instead, tell the story of how you came to realize you had...
Many site owners do not pay much attention to their conversion rate. In fact, one study showed that site owners typically have a conversion rate around 10 percent. Moreover, converted visitors do not always mean purchases. Conversions may simply mean answering any call to action, like signing up for a newsletter.
If your site suffers from a low conversion rate, you may be losing money from your PPC/PPV campaign or any other sponsored advertisement. Your main priority should be to convert the majority of the visitors you pay for.
Here are some quick tips to help you improve your conversion rate.
Organize your site.
Keep your site user-friendly. If your visitors can easily navigate around your site, they will have more time to read your content and answer your call to action, rather than trying to find information.
If you have to, create more pages on your site, and categorize your articles by page. Some site owners use plug-ins that allow the owner to...
Are you looking to increase online sales revenue for your ecommerce site? Follow these online marketing ABCs to improve your marketing strategy and create a balanced approach to long-term sales and revenue.
Attract More Qualified Leads
The more visitors you get, the more sales, right? Not exactly. You get more sales as long as you are attracting the right leads. Viral marketing often fails when it attracts a large volume of visitors who have no interest in buying your product. Focus on leads most likely to respond to your offerings if you want to increase online sales.
On page SEO - When you include keywords that qualified leads use to search for your products and services; you attract readers more likely to make a purchase. Far from keyword stuffing, this content marketing strategy presents useful information visitors need when considering a purchase. On-page SEO also tags the content pieces (titles, subheadings, descriptions) properly for the search engines, so...
Are you looking for ways to increase your online sales revenue? Make sure you have a solid marketing strategy in place that connects you with your ideal customers. Reviewing your strategy may reveal places you can strengthen your focus and increase sales revenue.
Identify Your Ideal Customer
You can't please all the people, all the time, and your marketing efforts will be most successful when you know exactly which customer fits your company's profile. While this may feel constricting at first, you will find that your branding actually appeals to more people in general once your message is specific to your target customer.
Without a clear picture of your ideal customer, you will struggle with questions like:
Which social media platforms will reach my target customers?
What branding will best appeal to this audience?
Who influences these customers and how can I leverage this influence?
What is the best use of my resources to increase...
Regularly updating your business blog with fresh content is not necessarily going to lead to more sales. It depends on how you present yourself and your business, and how you address your audience. Generating effective content that improves conversions can be difficult; some blog posts may even damage your brand. The following 10 examples can be used as a blueprint to generate hundreds of ideas for future blog content, all designed to convert readers into customers.
Focus on the positive. There's nothing wrong with talking about a popular product or service. Just approach it from the right angle. For example, to draw attention toward a certain product, express how pleased you were with all the positive feedback about that product. Or explain how a new service seems to be really popular with a certain demographic. Make people aware of the benefits of your products and services, and arouse their curiosity, without the hard sell.
Feature a positive customer...
The competition for attention is the starting point of any marketing endeavor - you need to make heads turn before your ad can pitch. Designing attention-grabbing marketing ads is no simple task. Fortunately, there are some tried and true approaches as well as quirks you can capitalize on to get your ad its much needed spotlight.
Curiosity, Admiration, Shock
By far the most effective head-turning design makes audiences curious, or makes them admire the design, or makes them look twice with shock. The last one is a specific tactic that may not have favorable results, but sometimes shocking or repulsing audiences in the right way does make for effective increase in recall. But to be on the safe side, let's tackle the first two ways to grab attention: evoking curiosity and admiration. How can we accomplish that?
Through Relatable Design
A good tip is to design your marketing ads to be relatable, that is to say your target market should be able to easily relate...
Social networking sites are less tolerant of spam than most discussion boards or blogs. Although your followers may not object if you add an occasional affiliate link into your tweets, you must do so carefully.
There are five sins that tempt even the most honest affiliate marketers. They include:
Betrayal. Your Twitter followers are your fans and friends. They trust you to impart useful information and make their lives better. If you link to a website that turns out to be a scam, anyone who is taken advantage is going to write you off. Your reputation is the key to success online. If you want to ruin your reputation, simply prove you can't be trusted. It works every time.
Spam. Spam is the disease that plagues the Internet. Twitter users hate spam as much as anyone else. If you send spammy affiliate links to your followers, don't expect them to be your followers very long. No one likes their feeds to be cluttered with junk. They find it particularly...
Quality backlinks are an essential element in raising your search engine rankings. Low-quality backlinks, such as those available through link exchanges and "paid for" link schemes, are now often ignored completely when calculating your search engine rankings. Here are 5 ways to get quality backlinks to your blog.
Write guest posts for popular blogsPopular blogs are under a lot of pressure to keep producing quality content in order to stay popular. This can take its toll on blog owners, especially if the blog is run by just one person. For this reason, popular blogs often welcome guest bloggers, and will allow guests to place one or two links in their by-line. Have a look at the popular blogs within your area of expertise to see which ones accept guest posts and approach the blog owners with your ideas.
Write guest posts for new blogsMany bloggers will only write guest posts for blogs that are more popular than their own, believing the links from less popular blogs to be...