Regularly updating your business blog with fresh content is not necessarily going to lead to more sales. It depends on how you present yourself and your business, and how you address your audience. Generating effective content that improves conversions can be difficult; some blog posts may even damage your brand. The following 10 examples can be used as a blueprint to generate hundreds of ideas for future blog content, all designed to convert readers into customers.
Focus on the positive. There's nothing wrong with talking about a popular product or service. Just approach it from the right angle. For example, to draw attention toward a certain product, express how pleased you were with all the positive feedback about that product. Or explain how a new service seems to be really popular with a certain demographic. Make people aware of the benefits of your products and services, and arouse their curiosity, without the hard sell.
Feature a positive customer...
The competition for attention is the starting point of any marketing endeavor - you need to make heads turn before your ad can pitch. Designing attention-grabbing marketing ads is no simple task. Fortunately, there are some tried and true approaches as well as quirks you can capitalize on to get your ad its much needed spotlight.
Curiosity, Admiration, Shock
By far the most effective head-turning design makes audiences curious, or makes them admire the design, or makes them look twice with shock. The last one is a specific tactic that may not have favorable results, but sometimes shocking or repulsing audiences in the right way does make for effective increase in recall. But to be on the safe side, let's tackle the first two ways to grab attention: evoking curiosity and admiration. How can we accomplish that?
Through Relatable Design
A good tip is to design your marketing ads to be relatable, that is to say your target market should be able to easily relate...
Social networking sites are less tolerant of spam than most discussion boards or blogs. Although your followers may not object if you add an occasional affiliate link into your tweets, you must do so carefully.
There are five sins that tempt even the most honest affiliate marketers. They include:
Betrayal. Your Twitter followers are your fans and friends. They trust you to impart useful information and make their lives better. If you link to a website that turns out to be a scam, anyone who is taken advantage is going to write you off. Your reputation is the key to success online. If you want to ruin your reputation, simply prove you can't be trusted. It works every time.
Spam. Spam is the disease that plagues the Internet. Twitter users hate spam as much as anyone else. If you send spammy affiliate links to your followers, don't expect them to be your followers very long. No one likes their feeds to be cluttered with junk. They find it particularly...
Quality backlinks are an essential element in raising your search engine rankings. Low-quality backlinks, such as those available through link exchanges and "paid for" link schemes, are now often ignored completely when calculating your search engine rankings. Here are 5 ways to get quality backlinks to your blog.
Write guest posts for popular blogsPopular blogs are under a lot of pressure to keep producing quality content in order to stay popular. This can take its toll on blog owners, especially if the blog is run by just one person. For this reason, popular blogs often welcome guest bloggers, and will allow guests to place one or two links in their by-line. Have a look at the popular blogs within your area of expertise to see which ones accept guest posts and approach the blog owners with your ideas.
Write guest posts for new blogsMany bloggers will only write guest posts for blogs that are more popular than their own, believing the links from less popular blogs to be...