Are you aware of what people are talking and discussing about your company or your products and services?
Managing your company's business reputation can be a unique challenge but needs to be tackled seriously as negative remarks can jeopardize your company's name in the market. However, by using the right tools to monitor and manage your online reputation, you can retain the trust and loyalty of your customers in your brand.
Why managing online reputation matters?
Every business has to make solid efforts towards building their brand presence in the market and if people start posting negative comments about your company, it can pose a serious threat to the future of your business.
Any kind of negative remark, poor feedback left by customers or unanswered queries can harm the reputation of your business. Hence, it's important to keep track of social conversations and comments made by visitors that can largely influence purchase decisions of your...
Do you want to provide an engaging experience to your audience on Google Hangouts on Air and increase your number of followers?
Today, many marketers are using Google Hangouts to influence their customers and create a strong brand presence for their business in the market. You can also use hangouts to share valuable advice, connect with your potential customers and influence people to purchase your products using this incredible social tool.
Why it matters to have a live target audience?
The ability to broadcast Google hangouts through different mediums and share useful information, while providing quick and easy access to viewers makes it the most versatile platform. They can be shared on your website, uploaded on YouTube, which allows for smooth and easy social integration for sharing with millions of live audience.
Especially, if you have an established presence, then there is an enormous potential for viral expansion, where your target audience might be...
Do you want to know how you can mesmerize and attract your audience using powerful images?
If you want to create more visibility for your advertising campaign, then one of the best tactics is to get maximum viewers share your photos across social media channels.
Let’s find out how we can achieve the trick of making it irresistible to your customers to share photos of your brand.
Motivate people to click more photos
Small businesses can make use of photo sharing as a perfect opportunity to boost their company’s branding efforts and increase visibility among their customers.
It all takes a small request to ask people to take pictures at your promotional or marketing event and share pictures with others, provided you offer them some fun and interesting way to do it. Perhaps hold some photo contests and good prize giveaways or even promotional offers to customers.
You can improve your social shares by highlighting your social profiles, hashtags...
Do you want to improve your fan engagement on Facebook and attract maximum number of visitors?
There are nearly 1.3 billion users on Facebook today and it happens to be among the largest social networking site.
Although there are other host of social media sites such as Twitter, LinkenIn, Vine, Instagram and others, Facebook has always managed to top the list of social media site users.
How to attract quality audience to your Facebook page?
-Build connections and increase your network
Just like any other social media site, engagement is the key to building successful relationships with visitors on Facebook. You can also focus on making connections with Facebook group members or administrators with a similar background and demographics.
This can be valuable for cross promotion, if you cater to the same type of customers using different products.
Make sure to invite your email subscribers through email and give them a description and an incentive to like...
Are you keen to get more number of subscribers for your YouTube videos to boost your marketing and branding efforts?
If you’ve been using YouTube lately for publicizing your videos but unable to gain visibility, then probably it’s time to find out more efficient ways for getting the best results.
Why YouTube search matters?
Did you know that there are over 30 million visitors each day for YouTube with around 100 hours of videos that are uploaded almost every minute?
No doubt, it’s the most sought after video resource that is available online but also the second largest search engine. This means YouTube offers a huge potential for marketers to increase traffic and get instant publicity from millions of target audience.
However, the fact remains that the competition is very stiff on YouTube as there are millions of high quality and versatile videos that are vying for the attention of the visitors.
If you remain focused and work on your video and...
Did you know that Slideshare can be an invaluable marketing tool to promote your online business?
You can provide greater exposure to your business by creating powerful presentations using this unique and powerful Slideshare platform.
Why SlideShare Is Important To Your Business?
No doubt today Twitter, Facebook, Instagram, YouTube are the most popular and sought after social media channels among marketers. This is because most marketers are still unaware of the vast capabilities of Slideshare as a core marketing and social media tool.
Since there are only a few people who upload their content on Slideshare, there is less competition compared to other social media channels. This can be excellent for gaining wider exposure and popularity for small online businesses. Thus, you can draw the attention of your target audience and attract more traffic from quality visitors using SlideShare.
Smart tips to get the most of your SlideShare...
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors?
To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content.
Why keyword research is so important?
The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry.
You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way.
Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users.
You definitely can’t ignore this vital aspect of doing keyword research, if you want to target...
Do you want to provide a more enriching experience to your Twitter followers and boost your social conversations?
We all know that Twitter can be a valuable tool for increasing social and business networking opportunities. But if you want to be a seasoned pro and reach a new level, then it’s good to have a solid idea about how different Twitter tools can help in getting you incredible success with your marketing.
Here are some of the best Twitter tools that you can use to increase your level of engagement with your followers:
# Tweet at optimal times
It can be quite frustrating when you don’t know the best time to tweet to get the right results. To solve this issue, you can use a third party tool such as Buffer, which is quite popular and ensure your tweets are published at the most optimal times of the day.
All you have to do is to simply put all your tweets into the Buffer along with the article, including the browser extensions. And you are all set to go...
Do you want to attract more number of followers as part of your business brand promotion efforts?
If you want to engage your customers in meaningful conversations, then it may a great idea to set up Google+ communities and attract a large target audience.
As a marketer, your ultimate goal must be to communicate and collaborate with the right people within the industry to gain valuable business contacts and brand exposure.
How To Create A Powerful Google+ Community Using Few Simple Steps?
-Set up your own Google+ community
You can build your Google+ community by creating an account to represent your company and business. Choose either private or public community and it’s important to find out which one suits your needs the best. Once, you have chosen a community, it’s not possible to change it.
If you’ve a large number of followers already, then public may be a good option else private communities are ideal for starting conversations...
Are you keen to learn some interesting ways to increase more traffic to your blog posts and attract more number of customers?
Read along this article to find out some SMART techniques that you can use to get some incredible results in boosting quality traffic to your blogs.
Is great content enough to drive traffic?
Most blog marketers tend to believe that the key to success of marketing their content is by sharing high quality content with their target audience.
No doubt, it’s very important for engaging your readers and driving more number of visitors to your website. This single factor alone cannot guarantee quality traffic from search engines.
You need to remember that there are some core elements of SEO that need to taken into consideration, before marketing any content. Remember, Google will not automatically rank your content, simply because it contains some great stuff.
The most important thing is that your blogs must be noticed by the...