Running an online business is a dream shared by many entrepreneurs around the world. The internet offers a freedom that cannot be achieved in most offline businesses, often allowing you to structure operations around your lifestyle. There are, however, certain drawbacks that add to the difficulty of the online world, commonly leading to entrepreneurs quitting for safer routes. One way to help navigate these common problems is to join a mastermind group.
A mastermind is typically a select group of business owners sharing common goals. A mastermind could be solely an online group, although it is common for entrepreneurs to meet in person to discuss opportunities, ideas, problems, and plans. What are the main reasons an online entrepreneur should consider joining a mastermind?
Find a Business Partner
While it is possible to run a solo venture, finding a business partner can often make the difference between success and failure. A good partner will have...
Are you keen to learn some interesting ways to increase more traffic to your blog posts and attract more number of customers?
Read along this article to find out some SMART techniques that you can use to get some incredible results in boosting quality traffic to your blogs.
Is great content enough to drive traffic?
Most blog marketers tend to believe that the key to success of marketing their content is by sharing high quality content with their target audience.
No doubt, it’s very important for engaging your readers and driving more number of visitors to your website. This single factor alone cannot guarantee quality traffic from search engines.
You need to remember that there are some core elements of SEO that need to taken into consideration, before marketing any content. Remember, Google will not automatically rank your content, simply because it contains some great stuff.
The most important thing is that your blogs must be noticed by the...
Are you keen to learn about some of the best tools that can help in streamlining your social listening?
A social media dashboard is a powerful platform that can help in monitoring your social conversations and sharing useful content with your readers.
It’s definitely a challenging task to track social mentions, find interesting content and keep pace with the industry news and competition. However, by using the right social tools and methods, you can get some incredible results in your branding efforts.
Why is social listening so important today?
Social listening is essential for building new relationships, engaging your customers, boosting your productivity levels and improving your brand identity among existing competitors.
The process of social listening involves tracking social mentions, finding the latest events and developments in your related niche. At the same time, it’s important to establish the right channels of communication with...
Most of the online companies today are more focused on getting things right and in their exuberance tend to neglect the most important issues affecting the incoming traffic to their website.
With Google penalizing websites that do not stick to the ground rules, it’s critical that business owners are aware of the possible loopholes in SEO and take the right measures to correct them.
For having a successful SEO campaign, it’s vital to have sound knowledge about the current SEO trends and practices followed in the industry.
Let’s have a look at some of the most common SEO goof-ups:
- Poor quality content with narrow focus
If your website has low quality content, which is copied from elsewhere, be prepared to face penalties from Google right away. The reason is very simple-such content does not provide any value to the user and is a duplicate content found elsewhere on the web.
The key is to have unique, original and high quality content...
If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results.
No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important.
Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results:
-Develop a concept plan
It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns.
-Focus on content creation
The next step is to build a framework for your editorial plan based...
Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies?
Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context.
With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices.
How SEO Trends Are Different in 2014?
-Content, links and social media go together
Have you noticed how the relationship between different elements of social media is slowly changing now?
Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
The US-based search engine DuckDuckGo may be giving Google a run for their money as their searches jumped after the US Prism surveillance scandal. Those worried about their privacy are turning to DuckDuckGo as the search engine doesn’t monitor your activity, filters out the spam and promotes an overall better search experience, according to the search engine’s users. DuckDuckGo states, “We believe in better search and real privacy.” So far, they are living up to their claim.
DuckDuckGo is said to be the anonymous search engine, and for good reason. The search engine filters spam sites aggressively, which Google often allows for advertising revenue. DuckDuckGo also doesn’t track your searches or create the “filter bubble” Google uses to create individualized results. The search engine doesn’t save your search history, including the date and time of search, IP address or log-in data, which is very appealing to internet users after the...
FullTraffic, the go-to company of advertisers who need to buy traffic , today announced that it will stop offering Global Traffic on July 1, 2013. The move will enable the company to deliver better and higher converting traffic to its customers.
Current Global Traffic campaigns will continue to run until completed, and customers with Global campaigns can turn on their auto-renew feature if they want to keep them running on their accounts. However, new Global Traffic orders will no longer be taken after the month of June.
A Move to Improve Traffic Quality for Users
The decision to discontinue Global Traffic has been on the table for the past several months. FullTraffic has been taking steps to improve the quality of its products as well as the experience of advertisers and publishers in its network.
“We’ve been working hard to take FullTraffic to the next level, and our Global Traffic product just doesn’t meet the new high standards that we’ve set for the...
Are you an entrepreneur looking for new ways to promote your brand into the market and create greater hype about your products?
Then it may be worth trying some of the latest social media tools that are widely used by millions of online marketers to entice their worldwide customers. Instagram is one such incredible marketing platform that is easily available now and offers seamless integration of visual content or images to meet all your advertising needs. Believe it or not, it is one of the best ways to expand your social circles and create wider business opportunities through extensive brand promotion.
Why Should You Use Instagram?
Some of the current statistics reveal that everyday nearly 40 million photos are posted by millions of Instagram users that is simply mind-boggling!!
Above all, Instagram offers a unique opportunity to the rising number of companies over the years for creating greater brand awareness and an increasing number of...