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Tag: SEO

Five Benefits of SEO Marketing

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Five Benefits of SEO Marketing
The amount of e-commerce that has been completed across the world has continued to increase dramatically. Today, over half of consumers spend more time shopping online than in traditional brick and mortar stores. Because of this, ensuring that your business is visible online is more important than ever before. One of the best ways to do this is through SEO marketing. There are five key benefits that come with investing in SEO Marketing. Hire Search Engine Visibility The main advantage of working with an SEO marketing firm is that you will show up higher on the major search engine result pages. The vast majority of consumers never click beyond the first page of the result pages when completing an online search. An SEO marketing firm will be able to help you by ensuring that your page shows up higher, which will then lead to more visitors to your site. Improved Content Another part of the process of SEO marketing is to make sure that your website is...

These are the Top 10 Reasons Your Ecommerce Site Isn't Converting

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These are the Top 10 Reasons Your Ecommerce Site Isn't Converting
Lack of sales is one of the top frustrations for online merchants. Peruse the user forums of any ecommerce platform and you will find query after query regarding poorly performing websites. Choosing a product line and creating an online business website is the easy part; attracting customers and getting them to buy is the real challenge for ecommerce merchants. It doesn't have to be this frustrating. You don't have to accept that poor conversion rates are just a natural part of being an online merchant. You can take charge of the future of your business and build a profitable company. The same factors affect customer conversions regardless of business niche. Understanding which website components are causing your conversions to be lackluster allows you to fix persistent problems and boost revenues. If you are tired of abandoned shopping carts and high bounce rates, following are the top ten reasons your ecommerce site isn't converting: Product...

4 Defining Characteristics of a Website Google Will Love

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4 Defining Characteristics of a Website Google Will Love
Search engine optimization (SEO) remains an obsession for many digital marketers, because it promises to improve your website and increase its exposure in Google. However, using the wrong tactics or prioritizing SEO over your human visitors is invariably counterproductive, instead harming your brand's image and decreasing your visibility in the search results. As the search engine crawlers continue to evolve, traditional SEO becomes ever more meaningless. It's no longer just about keywords and link building, and responsible, sustainable SEO has never been about trying to manipulate the search engine results in your favor. It is about providing an excellent user experience and ensuring that the search engines can easily read and navigate your website. Following are four of the defining characteristics of any website that should rank highly in Google: 1 - Relevant Content Realizing that people don't want to be bombarded with things like results for...

Create Keyword Rich Content and Rank High

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Create Keyword Rich Content and Rank High
Search engines like Google, Bing, and Yahoo collect information about your website through the use of programscalled"crawlers". Crawlers scan through the content of your website looking for terms and words thatbest match what users search for. A search engine's goal is to match the search results to the user's requests as closely and as accurately as possible. That means that these crawlers are looking through your content for the words that your ideal customers use to find content that most interests them. How do you make sure your website get identified as a good match for your potential customers, and how do you make sure that your website appears higher in search results than other similar websites? A great way to ensure that you arerecognized by search engines and rank high in results is to create a website that has unique keyword rich content. A good place to start when making sure your website has keyword rich content, is...

How To Improve Your Organic Rankings Without Offending Google

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Do you want to get top rankings on the search engine results page and boost your brand presence in the market? With the tremendous competition among advertisers, it’s a tough call for companies to establish their presence among the top market influencers. It’s no more possible to tweak your organic rankings with Google penalizing such websites that fail to follow the set rules laid down by this most popular search engine. Establish good link building practices There are numerous websites that use aggressive link building tactics to get to the top of the search engine results page. But unfortunately, this no longer works and as a result they lose valuable traffic for their website along with their online reputation. Make sure that you do not buy any links or use keyword based anchor text. It’s important that you do not link your website to article directories or low quality websites or social book marking sites. Guest blogging on high authority...

Double Your Online Sales With The Best SEO Practices

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Double Your Online Sales With The Best SEO Practices
Running a business with innumerable tasks and meeting different challenges to build a stable and successful organization is not easy. In this competitive world, it’s important for every marketer to establish their brand presence in the industry and carve a niche in the online space. If you are looking at improving SEO of your business, then you need to be focused and have a customer-centric approach. Besides, having a high quality and useful content always has a greater chance of getting high quality traffic from your key audience. Knowing what your audience wants helps You need to know about your target market and audience who would be interested in buying your products and services. This can help in driving traffic to your website and generating highly qualified leads for your business. It’s a good idea to do some thorough research to map your audience using keywords, topics and phrases which are used in the industry. You can also target keywords and...

How To Use The Best Link Building Strategies For Your Online Business?

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How To Use The Best Link Building Strategies For Your Online Business?
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices. Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet. Relationship building via social platforms has gained more popularity for improving brand visibility among the customers. Get clue from competitor analysis Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers? Do you know from where competitors are getting backlinks to gain more online visibility? Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business. With good industry...

5 Awesome Ways To Boost Your Local Rankings With Local Citations

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5 Awesome Ways To Boost Your Local Rankings With Local Citations
Are you looking at improving your SEO results and establishing your company’s presence in the local market? Local citations may be the best marketing technique that can assist your business branding efforts and give you some remarkable results. Why local citations are so important? Now, local citations are nothing but online mentions of your company name, address, phone numbers across local directories or classifieds, newsletters, blogs or different websites. Although they do not have any links, they can enhance the value of your business, if used in the right manner. Studies have shown that local citations can be quite crucial in deciding the SEO ranking of all the online websites. You can add structured local citations to business listing sites, which may include yellow pages, review sites or even among local classifieds. On the other hand, unstructured local mentions can be added to your websites, blogs or even government sites which can help to improve your...

8 Best Tactics To Increase Traffic To Your Website

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8 Best Tactics To Increase Traffic To Your Website
For every marketer, the first thing that comes to their mind, while selling their online products or services is getting high volume of traffic to their website. But what’s important is to get targeted traffic from your key audience to sell your products. Here in this article, we take a look at some proven techniques that can help boost traffic to your business website: -Attract visitors with powerful advertising There are different ways of advertising your business including paid search, display advertising or by exploring social media advertising to build your brand. Before choosing any specific method of advertising, you need to set clear marketing goals. For ex: Do you want to increase traffic to your website or boost conversion rates as well? After all using high ranking search terms with more competition may payoff in the long term and boost your company’s sales. -Target social media networks Today, powerful and engaging content alone cannot...

Easy And Effective Social Media Marketing Tools To Boost Your Search Rankings

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Easy And Effective Social Media Marketing Tools To Boost Your Search Rankings
Do you want to gain better business exposure and increase your revenue and social engagement levels? The fact is that companies that use social media can see more tangible results and increase their search engine rankings considerably over a period of time. There are several ways and techniques such as posting original content, using effective social media plans to boost your social media presence today. This means today it has become mandatory for businesses to have social media presence and not an option anymore, if they wish to stay ahead in the competition and boost their brand presence. Let’s take a look at some of the powerful social media marketing platforms that can give you some amazing results: -Manage your social media accounts easily With the popularity of social media networks such as Facebook, Twitter, Instagram and several other sites, it may be cumbersome to manage your accounts on all of them. A quick and easy solution for small...

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