Do you want to get top rankings on the search engine results page and boost your brand presence in the market?
With the tremendous competition among advertisers, it’s a tough call for companies to establish their presence among the top market influencers. It’s no more possible to tweak your organic rankings with Google penalizing such websites that fail to follow the set rules laid down by this most popular search engine.
Establish good link building practices
There are numerous websites that use aggressive link building tactics to get to the top of the search engine results page. But unfortunately, this no longer works and as a result they lose valuable traffic for their website along with their online reputation.
Make sure that you do not buy any links or use keyword based anchor text. It’s important that you do not link your website to article directories or low quality websites or social book marking sites. Guest blogging on high authority...
Running a business with innumerable tasks and meeting different challenges to build a stable and successful organization is not easy. In this competitive world, it’s important for every marketer to establish their brand presence in the industry and carve a niche in the online space.
If you are looking at improving SEO of your business, then you need to be focused and have a customer-centric approach. Besides, having a high quality and useful content always has a greater chance of getting high quality traffic from your key audience.
Knowing what your audience wants helps
You need to know about your target market and audience who would be interested in buying your products and services. This can help in driving traffic to your website and generating highly qualified leads for your business. It’s a good idea to do some thorough research to map your audience using keywords, topics and phrases which are used in the industry.
You can also target keywords and...
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices.
Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet.
Relationship building via social platforms has gained more popularity for improving brand visibility among the customers.
Get clue from competitor analysis
Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers?
Do you know from where competitors are getting backlinks to gain more online visibility?
Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business.
With good industry...
Are you looking at improving your SEO results and establishing your company’s presence in the local market? Local citations may be the best marketing technique that can assist your business branding efforts and give you some remarkable results.
Why local citations are so important?
Now, local citations are nothing but online mentions of your company name, address, phone numbers across local directories or classifieds, newsletters, blogs or different websites.
Although they do not have any links, they can enhance the value of your business, if used in the right manner. Studies have shown that local citations can be quite crucial in deciding the SEO ranking of all the online websites. You can add structured local citations to business listing sites, which may include yellow pages, review sites or even among local classifieds.
On the other hand, unstructured local mentions can be added to your websites, blogs or even government sites which can help to improve your...
For every marketer, the first thing that comes to their mind, while selling their online products or services is getting high volume of traffic to their website. But what’s important is to get targeted traffic from your key audience to sell your products.
Here in this article, we take a look at some proven techniques that can help boost traffic to your business website:
-Attract visitors with powerful advertising
There are different ways of advertising your business including paid search, display advertising or by exploring social media advertising to build your brand. Before choosing any specific method of advertising, you need to set clear marketing goals. For ex: Do you want to increase traffic to your website or boost conversion rates as well?
After all using high ranking search terms with more competition may payoff in the long term and boost your company’s sales.
-Target social media networks
Today, powerful and engaging content alone cannot...
Do you want to gain better business exposure and increase your revenue and social engagement levels?
The fact is that companies that use social media can see more tangible results and increase their search engine rankings considerably over a period of time. There are several ways and techniques such as posting original content, using effective social media plans to boost your social media presence today.
This means today it has become mandatory for businesses to have social media presence and not an option anymore, if they wish to stay ahead in the competition and boost their brand presence.
Let’s take a look at some of the powerful social media marketing platforms that can give you some amazing results:
-Manage your social media accounts easily
With the popularity of social media networks such as Facebook, Twitter, Instagram and several other sites, it may be cumbersome to manage your accounts on all of them.
A quick and easy solution for small...
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...
Are you looking to boost your online presence to drive free and targeted traffic for your website?
It’s a fact that search engines can attract almost 300% more traffic as compared to social media channels. One way of letting Google know that your website exists is by focusing on providing high quality and relevant content to your target audience.
But having solid content alone can’t guarantee the best outcome for getting higher search engine rankings. No doubt, quality link building is equally crucial to achieve greater success in your website marketing efforts.
Hence, it’s important for you to lay greater emphasis on this vital aspect of optimizing your blog or website for the search engines.
How link building can help?
Link building has a significant impact on how your website is ranked in the search engine results. It is the process of building and establishing quality inbound links for your website to get the required traffic and higher...
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website?
Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website.
With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages.
Let’s look at some of the common duplication issues and ways to resolve them through this article:
Issues that may arise with duplicate content
Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar.
Can result in poor user experience due to wrong page rankings.
Can lead to delay in rankings...
Do you want to improve your website SEO rankings and boost your brand visibility to reach out to new customers?
It’s quite obvious that every company wants to remain competitive today and get high rankings for their website. Remember, today it is no longer enough to have a number of good links or exclusive keywords for your website to be featured high among the search engine results.
According to the recent survey conducted by SearchMetrics, it’s the quality of your content that ultimately determines SEO rankings for your website. They have come up with some interesting findings, which suggest that websites must be able to produce rich and high quality content- that is more relevant and holistic in nature.
Let’s look in more detail at some of the core factors that can help to improve your SEO rankings based on this report:
-Focus on semantically comprehensive content
It’s important to lay more emphasis on optimization of content as...