Are you aware of how the recently released Google Pigeon algorithm update can lead to some major changes in your online traffic volume?
Local businesses, especially online marketing and advertising companies might be able to notice a considerable impact with the Pigeon update giving a bit of reshuffle to local listings. This was mainly done with the aim of prioritizing local reviews from well-known sites such as Yelp, Trip Advisor, Yellow Pages and Relator.com
Google is trying to move local map listings lower on the search engine results page or eliminating them completely by replacing them with the above-mentioned directory specific sites. It is trying to ensure that the results are prominently displayed to the users to give them exactly, what they are looking for in the search results.
Growing preference for local reviews
Today, users prefer using Google to meet most of their search related needs rather than depending on physical directories with yellow...
Are you still thinking that the SEO rules that were applicable before are no longer relevant and useful in boosting your website rankings?
Probably it’s time to probe this issue further and find out if the SEO tactics that we used earlier can still give us some amazing results. Most of the bloggers, publishers and local businesses tend to think that backlinks may not matter anymore or even creating content for robots may not work.
Let’s carefully examine some of the SEO elements to find out, if they can really work as before to boost organic search engine rankings for your website:
-Good and catchy titles are important as ever
Google returns all your search results depending on the term that you enter in the search field to display the results along with the title. This means having a descriptive, attractive and unique title is still important to engage the readers. If your title is interesting, it is much likely that the readers will click through it and view...
Do you want to boost your website traffic and get quality engagement from your target audience?
Like most successful marketers, it’s very important for you to have an SEO optimized page that can attract search engines such as Google. By creating an optimized content targeted at both the end users and the search engines, you can increase the chances of having increased traffic for your website.
Why optimizing content is necessary?
Over the years, search engine algorithms have come a long way, where including popular keywords many times in your content could boost your website rankings. However, today the scenario is completely different and Google prefers those websites that have content which is highly informative, useful and engaging to the visitors. Most search engines love content that is free-flowing, interesting and purposeful and offer the best value to the readers as far as possible.
Today the there are penalties by Google for websites that has...
Are you confident that your current SEO strategy is able to deliver the best results for your business in terms of increased volume of website traffic?
Every online marketer wants to achieve high page rankings for their website with more incoming traffic. But the greater challenge is to get the right amount of traffic needed for your website, which in reality can help in attracting new customers.
A good SEO strategy is the foundation to the success of any online business and it must be positioned in such a way that it helps your customers to get in instant with your website.
Why do we need quality SEO in the first place?
The main purpose of SEO is to provide a seamless and smooth experience to the users as well as communicate your intentions to the search engines to recommend your website for relevant searches.
SEO can help in positioning your website well in the search engines and provide more visibility to your online products and services. They can help...
Do you want to attract more visitors to your website and create more hype about your brand in the market?
No doubt marketing and promotion is all about creating sustained interest of your customers in your products by boosting your online sales and increasing your revenue. But the difference lies in how do you use different types of content to generate more leads for your business.
Here we look at some of the most popular content types that can be used to ensure that you always get more links to your website:
Hold contests to spark curiosity among people
One of the best ways to build a huge fan following for your brand is by organizing contests via social media channels. You could use Facebook, Twitter and also create an email list to promote your contests on different websites that can be valuable in getting links back to your website.
Of course, most people would be enticed to enter the challenge to win prizes while giving you a great opportunity to connect...
Is your website ranking getting affected and you are witnessing a slowdown in your business activities?
If you’ve been using proper and ethical link building techniques to boost the popularity of your website, then certainly it can be beneficial for boosting your online visibility. But you are focusing too much on link building and not practicing what Google advocates say, then you could be headed into a problem and even facing penalties.
Link building is changing over time
It’s time to do a good reality check on your link building practices and see if you are doing all the right things to secure the ranking of your website. Link building today is quite different and relies on getting a solid mention from a well-known and trusted site that can drive traffic and sales. This essentially means you have to find the right people and the best high authority sites to get some amazing results from your link building activities.
Here are some of...
Do you want to analyze the performance of your website to get increased traffic and attract high quality visitors?
Try using site audits to review and find out any possible loopholes in your site traffic and fix issues to get optimal performance and boost your business prospects.
It’s important for online businesses to get an annual site review done to keep a tab on their website activities and get enhanced results. With the increasing penalties by Google levied on websites, right from having link spam to higher ratio of ads to content-it’s become a necessity for every business to have their site audit done regularly.
Why do we need site audits done in the first place?
Site audits provide you with a holistic view and analysis of your website related issues that could be impacting their performance. It’s generally a good idea to start with a site health audit done that can give an overview of technical issues such as hosting, server metrics,...
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors?
To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content.
Why keyword research is so important?
The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry.
You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way.
Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users.
You definitely can’t ignore this vital aspect of doing keyword research, if you want to target...
Are you keen to learn some interesting ways to increase more traffic to your blog posts and attract more number of customers?
Read along this article to find out some SMART techniques that you can use to get some incredible results in boosting quality traffic to your blogs.
Is great content enough to drive traffic?
Most blog marketers tend to believe that the key to success of marketing their content is by sharing high quality content with their target audience.
No doubt, it’s very important for engaging your readers and driving more number of visitors to your website. This single factor alone cannot guarantee quality traffic from search engines.
You need to remember that there are some core elements of SEO that need to taken into consideration, before marketing any content. Remember, Google will not automatically rank your content, simply because it contains some great stuff.
The most important thing is that your blogs must be noticed by the...
Did you know how important is on-page SEO for improving your search engine ranking and providing more visibility to your website?
Most of us tend to attach more importance to off-page SEO, but fail to realize that a balance of both on-page SEO and off-page SEO methods is needed to score high rankings for any website.
What are the main elements of a good on-page SEO?
For starters, on-page SEO comprises of proper URL structures, titles and descriptions that are optimized, text and image formatting, good quality external links, user-friendly navigation through sitemaps.
They may also include Google Authorship verification for all the pages and not to forget fresh and high quality content. On the other hand, off-page SEO relies more on link building methods, social media and social bookmarking, which is necessary for promotion of your website.
Here’s your checklist for using on-page SEO to get the best results for your website:
-Create relevant and top-quality...