You want higher conversion rates on your website, but things just aren't happening. You know the problem, or at least you think you do. People land on your page, and then bounce within 30 seconds. What's happening? You're not getting the user's attention, he becomes confused as soon as he sees your page, or your headline (or ad copy) is atrocious. So, you get to work testing and tweaking. You constantly make changes to your headline. Nothing works. What gives? Here's what gives. You might be making one of the following mistakes:
You're Screwing Up The Headline
If you don't grab your reader's attention within 10 seconds, you've lost him. Headlines are one of the most important aspects of a good landing page. It has to be believable, but also a little audacious. That might sounds like a contradiction, but it's not.
If your headline isn't audacious, it's boring and users on the Internet will not be bored....
The most important aspect of a website is reader navigation. Visitors rarely stick around if they can't find their way around. Readers come in three flavors: your audience, search engine crawlers, and you.
When planning website navigation, keep in mind which material is for which reader. You want to keep material that is designed for your personal use in its own section, out of the way of your audience. This may include links to favorite websites and blogs or resources you use frequently. Material, such as blog posts, that is aimed at your audience should be easy to page through and readily accessible from the most relevant page. Search engines crawlers need to be able to start at any page and follow a link trail through your entire website.
Once you know who needs to find which pages, you can use these tips to create the perfect layout for all of your readers.
1. Keep It Simple
A busy home page can quickly turn readers off from your site...
If you own a website, you have probably been told countless times that traffic is absolutely vital to your success. Increasing the amount of traffic you get to your website will almost certainly increase your revenue, but there is another factor that is equally important.
Your conversion rate is discussed far less frequently, even though it has a great advantage. To get more traffic will take time or expense, whereas you can make some small tweaks to your website and see the results almost immediately. Here are 7 of the most important ways you can impact your conversion rate and, in most cases, earn more money.
Gain trust and credibility
Whether you are selling your own product, operating as an affiliate or earning revenue through advertisements, one of the most important factors to consider is trust. If a visitor lands on your website and does not trust you, they will probably leave very quickly.
To gain credibility quickly you can begin by...
A call to action on your website directs your reader to perform a step or task. The effective use of calls to action determines whether you make the sale, connection or get the sign up for your newsletter. Like all marketing techniques, effective calls to action are more an art than a science. You must design your CTAs to receive optimal attention from your readers. You need to place them in the correct spaces. Finally, you need to educate your users on what to expect from the action.
Common Calls to Action on Websites
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Tips for Designing Your Calls to Action
Make your calls to action bigger than the surrounding text. It needs to stand out to grab your reader's attention.
Make use of colors to get your reader's attention. Use white text with a colored background to really stand out. Other good colors...
Effective landing pages are crucial for determining the success of every online promotional campaign and they can be used to bring targeted traffic to any website. Hence, it is important to pay attention to this vital aspect of marketing to boost the future prospects of your business growth. The main focus of every landing page must be on providing a smooth and easy navigation experience to the online viewers. A good and well designed landing page has the ability to attract high volume of website visitors and provide them with instant access to all the vital information about your online business.
Now, landing page can increase the popularity of your online business and create a positive impression on the minds of your potential customers. Additionally, they can provide excellent brand recognition to your online products and boost their visibility by encouraging more number of customers to buy your products. It is easy to build long lasting relationships with your online...
Video marketing is the new age marketing tool that can bring phenomenal increase in revenue for online companies. Lot of advertisers rely on this powerful method to share their business information with their potential customers. It is definitely worth giving a try especially, if you are planning to launch an online sales campaign for advertising your products. There are numerous advantages of using video marketing for your business such as reduced marketing expenses for your company.
In addition, it can help in developing a direct link with your customers and communicate your messages in a more effective manner. Video marketing has a huge potential to capture the attention of the audience as it is more entertaining and interactive as compared to text advertising. Moreover, it is very easy to create your own business presentation and share these videos with your customers. People usually prefer watching videos as compared to reading online content that...
For Web design to be effective, it needs to be done with the end-user in mind; simply put, the most efficient way to build a site is to design and develop it with its would-be visitors in mind. For a small and medium business (SMB) website, this means designing and developing it to cater to its targeted clientele or consumers, which would entail understanding how those consumers would behave or make use of the site. Taking Web user behavior into account is a very essential facet in the design of any SMB or ecommerce website.
Beyond off-page and on-page Search Engine Optimization, the design should take advantage of how the site's users would interact with it – leveraging this understanding to turn organic traffic into conversions. The more efficiently the users can make use of the website, the more income it generates. So what exactly are the specific user behaviors to note and how can you take advantage of them?
User Behavior and its...
The continuing development of social media has shaken up the marketing world. While it has allowed businesses, large and small, to reach a larger audience, it also has become vital to keep up with the latest trends and technology. This is something that can potentially scare off a lot of small business owners, who think that they need a large budget to pursue this new marketing avenue. However, by applying some creativity, small businesses can reach an unlimited number of new potential customers.
Tools like Twitter and Facebook are free to use and can be deployed to share valuable and relevant information with their target audience. In this way, businesses can build a trusting relationship with their potential customers. Also free and effective in drawing more people to your business are location-based social networks Gowalla and Foursquare. Having said that, it is advisable to think about what you are going to do before immersing yourself in social media...
Having a page one search engine position for a highly valued keyword is a dream of every business owner. However, it is a completely different story when your site is not converting those valuable leads into sales (or at least inquiries about your company). The truth is that conversions, be they inquiries or sales, are the ultimate goal. Therefore, it is essential that you do everything in your power to make conversions happen as often as possible.
Before you decide on a website navigation scheme or plan a landing page that makes an impact, you should look at what marketing gurus call the sales and marketing funnel. This term is familiar to most Internet marketers, but it may be new to you.
The sales and marketing funnel is actually the process that moves the prospects towards the predefined goal. They should have been determined at the outset of the project by your management, and include goals like driving sales, raising awareness, generating orders or...
Creating a website which is both successful and profitable is not as simple as a lot of Internet entrepreneurs will try to have you believe. It requires a great deal of time, effort and patience. Nonetheless, if your business is spending a great deal of money on professional web designers, then you are probably spending more than you should. For any small business, paying hundreds or even thousands of dollars for web design, SEO and marketing is often out of reach. Fortunately, there are a few ways that you can drive more traffic to your site without spending a lot of money.
1 – Think about Your Site's Purpose
Websites have many different purposes. Some sell products or services while others exist entirely to provide information or to promote a regular business. A website can be used as a showcase for products, a shop, an entertainment venue or just about anything else. Before you can design a great website, you're going to need to know exactly what its...