Google PageRank is an algorithm developed and used by Google to determine the popularity of a website based upon the incoming links, as compared to other similar pages. It is assigned in the number from 0 to 10 with 0 being the lowest and 10 being the highest PR. It shows how reputable a webpage is as per Google’s quality guidelines. The quality, quantity of incoming links for the website, number of outgoing links per page, the visibility of links and their position on the linking page are a few factors which determine the site’s PR according to Google PageRank.
However, due to the ever-changing search engine algorithms, it has become harder than ever to know what works and what doesn’t. There has been no “one size fits all” SEO or internet marketing strategy that actually works. There is a heated debate going online regarding the importance of Google PR. Many consider it to be important whereas others don’t consider it to be important for...
It is very well-known that Google classifies sites based on their page ranks (PR). Higher the page rank of a site, higher is the authority of that site in the eyes of the search engines. A high PR site gets a high crawl rate and consequently a higher ranking. For a long time now, Google has been fighting against blackhat SEO strategies and sites with low-quality content. It is for the same reason that Google updates its algorithm more than 500 times a year. Next in their line of attack, Google is bringing in a new parameter to change the SEO game altogether – the Google Author Rank.
What Is Google Author Rank?
Google Author Rank is simply a measure of authority of the content source of a blog. The Google Author Rank is supposed to be the next monumental change that Google will be making to improve its algorithm. The concept of incorporating Author Rank into Google's algorithm was finalized shortly after the rollout of Google+. By...
Link building is one of the most important factors behind your search engine rankings. In general, the more links you have pointing to your website and the higher quality those links, the better your website will perform in the search engines. Without incoming links your website will struggle to rank for profitable keywords, and it may not even rank at all. Today you are going to learn three link building strategies that will help you get first page rankings for your website. These proven methods won't put your website at risk of being penalized for SEO malpractice.
One of the most powerful strategies you can use to build a strong incoming link profile is to engage actively in guest blogging. This is where you make posts on blogs owned by other webmasters and bloggers, in exchange for links back to your website. Usually, these links come in the form of “resource box” links, where you post a little blurb about yourself and your...
SEO is difficult to do if you're not a professional. Even the pros make mistakes. This is why it's probably best to hire an SEO consultant at some point. There are, however, some basic SEO tactics you can take on by yourself. Even though these tactics are basic, there's plenty of room for error.
Link building is harder than it sounds. Getting merit-based backlinks is key for longevity in the search engines, but there are far too many people buying backlinks or engaging in sketchy link building tactics. Link wheels, buying PageRank, and even swapping links can be dangerous. Google wants to make sure its search engine returns relevant results. To do this, it flags and penalizes any website that violates its TOS. Buying links, or getting links that are not merit-based is a violation of Google's TOS. Don't do it.
There are plenty of ethical ways to get good backlinks for your website. For starters, find old websites that are not...
When learning about building a niche website, a lot of emphasis is placed on Search Engine Optimisation (SEO) and getting links to your site (backlinks), to improve its search engine placement, and page rank. The quality of the sites which link to your site is important in determining how influential they will be in establishing your search engine position: a link from a well-respected, long-established website with a good page rank will have a more positive impact than a link from a one-page, hastily put together, unranked spam page.
What are nofollow links? Which sites use them?
There is another layer of link strategy to consider when trying to build links to a niche website. There is a code (rel="nofollow") which can be added to a site's html, which is an instruction to search engines that outbound links should not influence the target URL's ranking in the search engine index.
Nofollow links look and act like normal links. You...
Most webmasters and SEO experts want to get higher rankings for their websites (or their client's websites). To do that, they have to know how to get sandboxed by Google so that they can avoid being sucked down into a search engine black hole.
The best way to get banned from Google is to buy links. It's amazing that companies like TextLinkBrokers still exist. This company tells you to put code on your website to automate the link buying process. Their code will automatically insert links into your website's content and keep track of where those links are.
That's just a dumb idea for any number of reasons. The most obvious being that Google can easily detect paid links this way, and you set yourself up to be pounded by the algorithm once you're found out. The company defends its position by saying that "well, everyone does it." That's not a great defense.
Companies like J.C. Penny have been taken down...
There are many SEO companies out there right now vying for your advertising dollars. SEO is a bit of a black hole sometimes. You don't know exactly what you're paying for, other than something vague like "backlinks" or "page impressions" or "hits." While it is difficult to measure some SEO strategies using traditional metrics, you should be able to tell your clients exactly what it is that you will do for them. Try to make everything you do measurable and understandable for your client.
Also, avoid saying or doing these 6 things. They'll make you look stupid. Really, they will:
1) Don't tell your client that home page PageRank on a domain means something. For example "I have a PageRank 8 site." First of all, who cares what PageRank your site is. The reality is that PageRank doesn't mean anything in regards to ranking. A lower PageRank site can rank higher in the search engine results pages than a...
The business of Search Engine Optimization is huge. There's not a single day that goes by that an SEO firm tries to entice customers into taking unnecessary risks. How so? Well, many, but not all, SEO firms sell their clients worthless services and spread myths that don't help the client at all. At best, they result in the client wasting money. At worst, they actually hurt search engine rankings for the client.
How do SEO firms pull off a stunt like this? Simple, they rely on the client being ignorant. Between Google's Matt Cutts, and several reputable SEO companies and experts, there are many myths that are now dying a horrible and much deserved death. Here are 10 that you should be aware of:
Myth #1 - "Our firm is endorsed by Google."
Some SEO firms will lure you in by saying that they are associated with Google, affiliated with Google, approved by Google, or that they are somehow endorsed by Google. Other firms are a...
Often when visiting a website or service attempting to sell you on their 'awesome new SEO plan' they forget to mention the possible downsides to engaging in their SEO practice. Today I will try to inform you of both the pros and also the cons to different forms of search engine optimization. It would be completely naive to inherently expect a third party group to watch out for your website. In fact, people running SEO campaigns are almost always just after money, they see this as a business venture and will do almost anything to sell you their highest package. Hopefully you will gain some valuable information on SEO and this may allow you to better asses the situation when it comes down to different promotion options for your website.
The Benefits of SEO
Let's start off with the many benefits to optimizing your website for search engines. In order to fully understand this topic let's dive right into the center of SEO, where it all...
If you hang around webmaster and "SEO" type forums (you know the ones), you're bound to read more than one post about the importance of pagerank. We all know that the most important factor in ranking for your chosen keyword is to get backlinks right? You should be getting lots of them, right? You should also be getting these backlinks from so-called authority websites, right? You should also be getting links from high pagerank sites, right?
This is a myth that just won't die. There is no end to the line of hucksters and misguided SEO "experts" who will try to either sell you on the idea of getting backlinks from high PR sites, or pages within sites, or they'll try to just sell you the link themselves through some type of link-building service.
The truth of the matter is that it doesn't matter whether you get a link from a high PR site, or page, or not. Pagerank doesn't matter. That might be a tough pill to swallow if...