These packages are mostly designed to increase your brand awareness. By driving to your Website hundreds of daily visitors you don't need to worry any more about letting the World know about you.
Let us create a scenario. You own a Designer Recruitment Agency in Philadelphia. Whenever a client has a role in the Design department to fill, you want to ensure that the first name that springs to mind is yours.
How do you achieve this? - By advertising your Product / Service via Full Page Ads, you ensure that Visitors will actually SEE you ad, in a full page ad covering the entire publisher site, visitors are compelled to view the ad before the desired content is available in much the same way as a television ad appears before your favorite TV show.
Start now and get visitors to your Website right away!