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The Impact of Color on Your Website's SEO and User Engagement

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The Impact of Color on Your Website's SEO and User Engagement

When you think "SEO," you think keywords, backlinks, good content, and numerous other factors. What you probably don't realize is that colors and themes also play a huge role in your SEO success. SEO has morphed from a basic technical aspect into technical and marketing aspects. Colors play a role in marketing success, and it will affect the way users perceive your site's professionalism and quality. If you disagree, just think of large corporations such as Google, McDonald's, or Coca-Cola. You associate color with their brand. If you saw Google's logo in black and white, it wouldn't feel right. The Golden Arches have been a part of McDonald's marketing for decades. Coca-Cola's red and white wave are easily recognizable by any consumer even if the "Coca-Cola" isn't printed. If you saw the same wave in a different color, you would probably not think of the beverage. The same theory should be applied to your own site and its...



Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy

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Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy

If there is one thing you should do to grow your business in 2018, it is to develop a content strategy focused on building brand awareness. Companies with a strong content outreach plan outperform their competitors on everything from social media ROI to SEO. Everything from audience targeting to brand tone can influence the effectiveness of your content outreach; understanding how your audience thinks is just as important as where you publish your content. You don't want to create content just for the sake of marketing; you want a plan and a purpose for maximum impact. The old adage 'failing to plan is planning to fail' is definitely true when it comes to content development. But where do you start and what should be included in a powerful content strategy? If you are starting from ground zero, can you really strategize your way to increased brand authority online? Consider integrating the following 13 tips into your content strategy this year and watch your...



Five Benefits of SEO Marketing

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Five Benefits of SEO Marketing

The amount of e-commerce that has been completed across the world has continued to increase dramatically. Today, over half of consumers spend more time shopping online than in traditional brick and mortar stores. Because of this, ensuring that your business is visible online is more important than ever before. One of the best ways to do this is through SEO marketing. There are five key benefits that come with investing in SEO Marketing. Hire Search Engine Visibility The main advantage of working with an SEO marketing firm is that you will show up higher on the major search engine result pages. The vast majority of consumers never click beyond the first page of the result pages when completing an online search. An SEO marketing firm will be able to help you by ensuring that your page shows up higher, which will then lead to more visitors to your site. Improved Content Another part of the process of SEO marketing is to make sure that your website is...



7 Reasons Every Online Entrepreneur Needs to Join a Mastermind

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7 Reasons Every Online Entrepreneur Needs to Join a Mastermind

Running an online business is a dream shared by many entrepreneurs around the world. The internet offers a freedom that cannot be achieved in most offline businesses, often allowing you to structure operations around your lifestyle. There are, however, certain drawbacks that add to the difficulty of the online world, commonly leading to entrepreneurs quitting for safer routes. One way to help navigate these common problems is to join a mastermind group. A mastermind is typically a select group of business owners sharing common goals. A mastermind could be solely an online group, although it is common for entrepreneurs to meet in person to discuss opportunities, ideas, problems, and plans. What are the main reasons an online entrepreneur should consider joining a mastermind? Find a Business Partner While it is possible to run a solo venture, finding a business partner can often make the difference between success and failure. A good partner will have...



Even more detailed information coming soon!

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Even more detailed information coming soon!

Following our last release Adding detailed information from each and every visitor you are receiving, we started collecting OS and Browser information for ALL campaigns. At this time the feature is undergoing testing and we are hoping to release it next week. Coming soon, you will be able to see even more details on every visitor sent to your site. Under your Live Stats, in the "Analytics" tab, each visitor delivered in the last 30 days will show the Operating System (Windows, Mac, Linux, etc.), and the Browser (Firefox, Chrome, IE, Safari, etc.). As we just started collecting this data for each visitor sent, once the new feature is released you will be able to see the detailed information for the traffic delivered since Today.



These are the Top 10 Reasons Your Ecommerce Site Isn't Converting

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These are the Top 10 Reasons Your Ecommerce Site Isn't Converting

Lack of sales is one of the top frustrations for online merchants. Peruse the user forums of any ecommerce platform and you will find query after query regarding poorly performing websites. Choosing a product line and creating an online business website is the easy part; attracting customers and getting them to buy is the real challenge for ecommerce merchants. It doesn't have to be this frustrating. You don't have to accept that poor conversion rates are just a natural part of being an online merchant. You can take charge of the future of your business and build a profitable company. The same factors affect customer conversions regardless of business niche. Understanding which website components are causing your conversions to be lackluster allows you to fix persistent problems and boost revenues. If you are tired of abandoned shopping carts and high bounce rates, following are the top ten reasons your ecommerce site isn't converting: Product...



Adding detailed information from each and every visitor you are receiving

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Adding detailed information from each and every visitor you are receiving

We are always trying to improve for our customers, that's why just released "Extra Detailed Information" to each visitor that has been send to your Website. Now you are able to see The connection type, the provider and the corresponding weather station (with an additional link to check the weather). As FullTraffic has evolved, we are now able to display any information about each and every IPv4 and IPv6 (which we started supporting a week ago). We decided to start with those details... What else would you like to know about your visitors? Browser? UA? Device? Calling Code? Let us know in the comments!



6 Essential Tips to Increase Traffic to Your Website

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6 Essential Tips to Increase Traffic to Your Website

Increasing the amount of traffic to your website boosts the number of potential customers and maximizes your visibility, making it an important part of any marketing strategy. While paid advertisements can help drive traffic to your site, they can prove costly and are not always effective at bringing in the right kind of visitor. Whether you use paid advertisements or not, you can boost your marketing efforts with these six essential tips to increase traffic to your website. Social Media Social media platforms always top the list of free ways to generate website traffic. The major social networks, such as Twitter, Facebook and LinkedIn, provide businesses with free access to millions of active users all around the world. Other social networks, such as Pinterest, Tumblr and Instagram, are often overlooked by businesses, but it's worth experimenting to find the best platform to suit your marketing style. Email Marketing Many businesses have stopped...



50% OFF on IP Unique Targeted Campaigns - Offer ends next Wednesday, hurry up!

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50% OFF on IP Unique Targeted Campaigns - Offer ends next Wednesday, hurry up!



5 Unethical Marketing Tactics Your Business Should Avoid

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5 Unethical Marketing Tactics Your Business Should Avoid

Today's largely consumer-driven marketplace demands more than ever before that brands be transparent in what they do. Since anyone now has the ability to leave feedback on social media or consumer opinion websites, unscrupulous marketers are at a much greater risk of being exposed. Nonetheless, one only has to take a peek inside their spam email folders to realize that there are perhaps more unethical than ethical marketers out there. In other words, there's no shortage of people trying to make a quick fortune without giving a second thought to the longer term. Many spammers are affiliate marketers that the original product vendor has failed to keep control over. Others are vendors themselves trying to peddle a junk product, typically of the digital kind. There's no doubt that unethical marketing works, otherwise they wouldn't be so widespread. However, for businesses that intend to be anything more than a passing distraction, a sustainable and ethical marketing...



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