Today's largely consumer-driven marketplace demands more than ever before that brands be transparent in what they do. Since anyone now has the ability to leave feedback on social media or consumer opinion websites, unscrupulous marketers are at a much greater risk of being exposed. Nonetheless, one only has to take a peek inside their spam email folders to realize that there are perhaps more unethical than ethical marketers out there. In other words, there's no shortage of people trying to make a quick fortune without giving a second thought to the longer term.
Many spammers are affiliate marketers that the original product vendor has failed to keep control over. Others are vendors themselves trying to peddle a junk product, typically of the digital kind. There's no doubt that unethical marketing works, otherwise they wouldn't be so widespread. However, for businesses that intend to be anything more than a passing distraction, a sustainable and ethical marketing...
With fierce competition only a click away, your e-commerce website must provide an impeccable user experience if it wants to have any hope of holding onto its place in the market. However, even if your digital marketing efforts are drawing in more traffic to your website than you ever hoped for, it's all for nought if your bounce rate is high or people are abandoning their shopping carts in droves. Likewise, even if you have the best prices in your industry, a poor user experience will turn many customers away. A successful e-commerce website relies on a clearly defined customer journey, which is complemented by the following features:
1. Mobile-Friendly Design
Consumers are more likely than ever to find your website while browsing from a smartphone or tablet, and making purchases using mobile devices is also becoming increasingly common. Additionally, a recent algorithm update by Google favors mobile-friendly websites in search results delivered on mobile...
Search engine optimization (SEO) remains an obsession for many digital marketers, because it promises to improve your website and increase its exposure in Google. However, using the wrong tactics or prioritizing SEO over your human visitors is invariably counterproductive, instead harming your brand's image and decreasing your visibility in the search results.
As the search engine crawlers continue to evolve, traditional SEO becomes ever more meaningless. It's no longer just about keywords and link building, and responsible, sustainable SEO has never been about trying to manipulate the search engine results in your favor. It is about providing an excellent user experience and ensuring that the search engines can easily read and navigate your website.
Following are four of the defining characteristics of any website that should rank highly in Google:
1 - Relevant Content
Realizing that people don't want to be bombarded with things like results for...
Search engines like Google, Bing, and Yahoo collect information about your website through the use of programscalled"crawlers". Crawlers scan through the content of your website looking for terms and words thatbest match what users search for. A search engine's goal is to match the search results to the user's requests as closely and as accurately as possible. That means that these crawlers are looking through your content for the words that your ideal customers use to find content that most interests them. How do you make sure your website get identified as a good match for your potential customers, and how do you make sure that your website appears higher in search results than other similar websites? A great way to ensure that you arerecognized by search engines and rank high in results is to create a website that has unique keyword rich content.
A good place to start when making sure your website has keyword rich content, is...
Let’s assume you own an e-commerce website and want to increase your conversion rates on website visits, in addition to improving your click-through rates (CTR) on your email marketing newsletters and pay-per-click (PPC) advertising plans. So, what method would you use to increase the performance of your website and all of your digital advertising strategies? Well, when it comes to increasing CTR, the best possible strategy involves using an A/B split test.
Understanding the Methodical A/B Split Test
The A/B split test is a simple and easily-understood way of optimizing a given website, email marketing newsletter or PPC advertisement. The process involves making individual changes to a website’s design or advertising campaign and then tracking the impact of that single change on CTR. Here is a simple step-by-step process to using the A/B split test followed by a summary table about how the A/B split test would unfold.
1. Establish a Reference...
Do you want to get top rankings on the search engine results page and boost your brand presence in the market?
With the tremendous competition among advertisers, it’s a tough call for companies to establish their presence among the top market influencers. It’s no more possible to tweak your organic rankings with Google penalizing such websites that fail to follow the set rules laid down by this most popular search engine.
Establish good link building practices
There are numerous websites that use aggressive link building tactics to get to the top of the search engine results page. But unfortunately, this no longer works and as a result they lose valuable traffic for their website along with their online reputation.
Make sure that you do not buy any links or use keyword based anchor text. It’s important that you do not link your website to article directories or low quality websites or social book marking sites. Guest blogging on high authority...
Are you worried about your social media account being misused by hackers and require some quick and effective solution?
If you are an online marketer with a social media account, chances are that sometimes some member may share something inappropriate just to harm your business reputation.
Isn’t it a good idea to have a plan in place to deal with such dicey situations, before you are unaware and caught up in the mess?
In this article, you’ll learn some simple and easy tips to recover from such stressful issues:
-Assess the situation before it gets worse
The first thing that you need to do, when you find out a suspicious post on your social media account is to carefully analyze the issue.
Obviously your instant reaction would be to delete the post straightaway, which might not be of much help. Especially, if you are using your account to run your social media campaigns, it may look really bad.
However, if there is some content which is...
Running a business with innumerable tasks and meeting different challenges to build a stable and successful organization is not easy. In this competitive world, it’s important for every marketer to establish their brand presence in the industry and carve a niche in the online space.
If you are looking at improving SEO of your business, then you need to be focused and have a customer-centric approach. Besides, having a high quality and useful content always has a greater chance of getting high quality traffic from your key audience.
Knowing what your audience wants helps
You need to know about your target market and audience who would be interested in buying your products and services. This can help in driving traffic to your website and generating highly qualified leads for your business. It’s a good idea to do some thorough research to map your audience using keywords, topics and phrases which are used in the industry.
You can also target keywords and...
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices.
Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet.
Relationship building via social platforms has gained more popularity for improving brand visibility among the customers.
Get clue from competitor analysis
Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers?
Do you know from where competitors are getting backlinks to gain more online visibility?
Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business.
With good industry...